World Ocean Day Coastal Clean-Up

 In celebration of World Oceans Day 2025, over 5,000 volunteers from all walks of life united on June 7 for a massive nationwide coastal cleanup led by SM Cares, the corporate social responsibility arm of SM Supermalls. Collectively, they removed an astounding 30,000 kilograms of trash from shorelines across the Philippines—proving that when a community comes together, real impact happens.

This year’s theme, “WONDER: Sustaining What Sustains Us,” resonated deeply as volunteers took to coastlines in Metro Manila, Luzon, Visayas, and Mindanao, armed with gloves, sacks, and a shared mission: to protect the oceans that give us life.

Beyond fostering community collaboration and promoting environmental responsibility, SM Cares’ coastal cleanup initiative played a vital role in cultivating healthier environment, enhancing the overall quality of life for local residents, and contributing to the long-term preservation of marine ecosystems. 

“The oceans sustain us every day, and now it's our turn to give back,” said Engr. Liza Silerio, SM Cares Program Director for the Environment. “This coastal cleanup isn’t just a ier coastal spaces, and uniting people through shared environmental action.”

A National Movement for the Seas

From students and teachers to LGUs, NGO partners, employees, and security and janitorial teams, the cleanup drew a diverse wave of ocean defenders. SM Cares worked closely with local government units, environmental organizations, youth groups, and coastal barangays to stage cleanups across several major sites nationwide.

These collaborations not only ensured the success of the initiative but also highlighted the power of inclusive, community-driven action. Volunteers gathered to remove tons of waste from shorelines, raise awareness about marine conservation, and inspire long-term behavioral change toward environmental care.

World Ocean Day

World Ocean Day Coastal Clean-Up

Friday, July 4, 2025

 In celebration of World Oceans Day 2025, over 5,000 volunteers from all walks of life united on June 7 for a massive nationwide coastal cleanup led by SM Cares, the corporate social responsibility arm of SM Supermalls. Collectively, they removed an astounding 30,000 kilograms of trash from shorelines across the Philippines—proving that when a community comes together, real impact happens.

This year’s theme, “WONDER: Sustaining What Sustains Us,” resonated deeply as volunteers took to coastlines in Metro Manila, Luzon, Visayas, and Mindanao, armed with gloves, sacks, and a shared mission: to protect the oceans that give us life.

Beyond fostering community collaboration and promoting environmental responsibility, SM Cares’ coastal cleanup initiative played a vital role in cultivating healthier environment, enhancing the overall quality of life for local residents, and contributing to the long-term preservation of marine ecosystems. 

“The oceans sustain us every day, and now it's our turn to give back,” said Engr. Liza Silerio, SM Cares Program Director for the Environment. “This coastal cleanup isn’t just a ier coastal spaces, and uniting people through shared environmental action.”

A National Movement for the Seas

From students and teachers to LGUs, NGO partners, employees, and security and janitorial teams, the cleanup drew a diverse wave of ocean defenders. SM Cares worked closely with local government units, environmental organizations, youth groups, and coastal barangays to stage cleanups across several major sites nationwide.

These collaborations not only ensured the success of the initiative but also highlighted the power of inclusive, community-driven action. Volunteers gathered to remove tons of waste from shorelines, raise awareness about marine conservation, and inspire long-term behavioral change toward environmental care.

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SM Prime’s Year One Toward a Waste-Free Future

According to the Department of Environment and Natural Resources (DENR), the Philippines generates over 60,000 metric tons of waste daily, a figure expected to rise with urban growth and economic activity. 

Recognizing the urgency, SM Prime Holdings, Inc. (SM Prime) launched the SM Waste-Free Future program in 2024 as one of its flagship environmental sustainability programs to reduce overall waste generation through effective waste segregation and divert waste away from landfills through recycling, composting, and other sustainable disposal methods. 

In its first year, it implemented a new waste management segregation system across its properties, including all malls, residences, offices, hotels and convention centers, and estates nationwide. Beyond SM Prime, the campaign on waste has extended its reach to other SM groups and portfolio companies, making SM Waste-Free Future a group-wide endeavor. 

A Bigger Picture of Waste 

The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice. RDC makes it simple and consistent, providing key visual cues to bin it right. 

Despite its infancy stage, the rapid and wide-scale integration underscores SM Prime’s ability to operationalize sustainability across diverse asset classes and ecosystems, reinforcing the company’s commitment to innovative waste diversion strategies. 

SM Prime also celebrates the efforts of SM Retail in advancing a waste-free future. All SM Store branches have successfully deployed their RDC bins, while SM Markets continues to implement its reusable bag system. 

In support of waste management efforts, Goldilocks Bakeshop has also implemented the RDC system across its stores in all SM Supermalls. 

Creating Opportunities To Expand 

Partnerships with other organizations pave the way for the work ahead. 

SM Waste-Free Future strengthens tenant engagement for SM Supermalls and SM Offices, supporting businesses with similar goals on waste and helping them align with their global sustainability policies. 

Similarly, it reinforces SM Hotels’ advanced Back of House operations, food waste policies, and textile recycling program. The SM Hotels’ Tela Tales program transforms discarded linen into sustainable products and provides livelihood for the women of partner communities, upcycling more than 2,000 yards of condemned linens. Recognizing that technology greatly contributes to the solutions, SM Waste-Free Future has also strengthened collaborations with other organizations. 

SM Development Corporation (SMDC) works with Globe’s Hapag Movement to rescue surplus food from residents and help make a difference in the lives of Filipino families experiencing involuntary hunger and divert household food waste away from landfills. 

In the mall’s Cyberzone areas, SM Supermalls’ Electronic Waste Collection Program and their partnership with PLDT and Smart make it accessible to dispose of old mobile devices and other electronic gadgets responsibly. 

Join the Movement 

SM Waste Free Future invites more communities and stakeholders to participate through proper waste segregation, joining local clean-ups and collection drives, or supporting eco-friendly products and practices. 

Positive reinforcement and catchy social media campaigns from SM Cares target the youth by promoting better waste segregation habits and encouraging them to become more involved with the state of the planet they will inherit. 

Recently, in celebration of World Oceans Day, SM Cares mobilized communities across 18 SM Supermalls nationwide, bringing together over 5,000 volunteers and collecting more than 30,000 kilograms of waste from shorelines. 

“Waste-Free Future is more than just a program—it’s a mindset shift. And we’re only getting started,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “We call on our tenants, partners, and customers to continue the journey with us—because a truly sustainable future is one we build together.” 

With the growing momentum for a waste-free future, SM Prime believes that a cleaner, more circular Philippines is well within reach.

SM Prime Holdings

SM Prime’s Year One Toward a Waste-Free Future

According to the Department of Environment and Natural Resources (DENR), the Philippines generates over 60,000 metric tons of waste daily, a figure expected to rise with urban growth and economic activity. 

Recognizing the urgency, SM Prime Holdings, Inc. (SM Prime) launched the SM Waste-Free Future program in 2024 as one of its flagship environmental sustainability programs to reduce overall waste generation through effective waste segregation and divert waste away from landfills through recycling, composting, and other sustainable disposal methods. 

In its first year, it implemented a new waste management segregation system across its properties, including all malls, residences, offices, hotels and convention centers, and estates nationwide. Beyond SM Prime, the campaign on waste has extended its reach to other SM groups and portfolio companies, making SM Waste-Free Future a group-wide endeavor. 

A Bigger Picture of Waste 

The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice. RDC makes it simple and consistent, providing key visual cues to bin it right. 

Despite its infancy stage, the rapid and wide-scale integration underscores SM Prime’s ability to operationalize sustainability across diverse asset classes and ecosystems, reinforcing the company’s commitment to innovative waste diversion strategies. 

SM Prime also celebrates the efforts of SM Retail in advancing a waste-free future. All SM Store branches have successfully deployed their RDC bins, while SM Markets continues to implement its reusable bag system. 

In support of waste management efforts, Goldilocks Bakeshop has also implemented the RDC system across its stores in all SM Supermalls. 

Creating Opportunities To Expand 

Partnerships with other organizations pave the way for the work ahead. 

SM Waste-Free Future strengthens tenant engagement for SM Supermalls and SM Offices, supporting businesses with similar goals on waste and helping them align with their global sustainability policies. 

Similarly, it reinforces SM Hotels’ advanced Back of House operations, food waste policies, and textile recycling program. The SM Hotels’ Tela Tales program transforms discarded linen into sustainable products and provides livelihood for the women of partner communities, upcycling more than 2,000 yards of condemned linens. Recognizing that technology greatly contributes to the solutions, SM Waste-Free Future has also strengthened collaborations with other organizations. 

SM Development Corporation (SMDC) works with Globe’s Hapag Movement to rescue surplus food from residents and help make a difference in the lives of Filipino families experiencing involuntary hunger and divert household food waste away from landfills. 

In the mall’s Cyberzone areas, SM Supermalls’ Electronic Waste Collection Program and their partnership with PLDT and Smart make it accessible to dispose of old mobile devices and other electronic gadgets responsibly. 

Join the Movement 

SM Waste Free Future invites more communities and stakeholders to participate through proper waste segregation, joining local clean-ups and collection drives, or supporting eco-friendly products and practices. 

Positive reinforcement and catchy social media campaigns from SM Cares target the youth by promoting better waste segregation habits and encouraging them to become more involved with the state of the planet they will inherit. 

Recently, in celebration of World Oceans Day, SM Cares mobilized communities across 18 SM Supermalls nationwide, bringing together over 5,000 volunteers and collecting more than 30,000 kilograms of waste from shorelines. 

“Waste-Free Future is more than just a program—it’s a mindset shift. And we’re only getting started,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “We call on our tenants, partners, and customers to continue the journey with us—because a truly sustainable future is one we build together.” 

With the growing momentum for a waste-free future, SM Prime believes that a cleaner, more circular Philippines is well within reach.

Read More

Creating Infrastructure for Plastic-Free Communities

 According to the United Nations Environmental Programme (UNEP), the global production of plastics is forecasted to reach 1,100 million tonnes by 2050, with severe environmental, social, economic, and human health consequences. 

As one of Southeast Asia’s largest integrated property developers, SM Prime Holdings, Inc. (SM Prime) remains committed to creating thriving, sustainable cities. 

With a waste-free future as part of its environmental strategy, SM Prime encourages the observation of International Plastic-free Day on May 25 and its call to rethink single-use plastics (SUP) for one day. Moreover, SM Prime celebrates the group-wide strides made to support the Extended Producer Responsibility (EPR) Act of 2022.

A Group-Wide Movement for the EPR Law 

 The SM group, working with its Producer Responsibility Organization (PRO), Philippine Alliance for Recycling and Materials Sustainability (PARMS), is pursuing a group-wide strategy to comply with the Department of Environment and Natural Resources (DENR)’s EPR Act of 2022. 

Formally known as Republic Act 11898, the EPR law requires companies to take responsibility for the recovery of their plastic packaging products and to pursue waste management programs. 

Acknowledging the challenges and realities for businesses and on-ground operations through its EPR working group committee, the SM group commits to a plan of action in reducing and recovering its plastic footprint within the given five-year period, sharing alternatives and new technologies to respond to the growing global crises, and establishing partnerships with government agencies and other private institutions.

As the property arm of the SM group, SM Prime’s commitment to a waste-free future aims to create the needed infrastructure that will help support and maintain plastic waste management strategies. 

Crucial to waste recovery efforts, SM Prime equips its properties with a Materials Recovery Facility (MRF), and standardized waste segregation and management practices to help reduce the amount of waste sent to landfills. A joint venture with a Japanese environmental solutions company, the SM GUUN Environmental Company, Inc. (SGECI), converts non-recyclable waste into cement fuel or “fluff fuel” for eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement, as part of its “co-processing” practice.

Beyond Compliance 

SM Prime continues with its established programs such as the nationwide Trash to Cash recycling market. Since 2007, it has been one of SM Supermalls’ flagship programs that continues to be more relevant given the times.

Activating the SM malls to help their communities with sorted plastic waste, Trash to Cash incentivizes the exchange of recyclables to provide a venue for plastic recovery. Fifteen SM Plastic Waste Collection sites likewise serve as drop-off points for clean, empty, and dry plastics. 

In addition, the Solid Waste Action Program (SWAP) reverse vending machines at SM Megamall and SM Mall of Asia enable the diversion of aluminum cans and polyethylene terephthalate bottles (PET), which are considered high-value plastic products. The annual International Coastal Clean-up (ICC), supported by SM Cares, continues to empower volunteers to take part in this global effort for a record-breaking initiative. 

In 2024 alone, SM Cares helped mobilize 23,000 employees, students, and various communities that joined nationwide volunteer efforts to remove trash from the world’s beaches and waterways.

Aiming for a Waste-Free Future 

 Reduction is always the best option. The SM Hotels and Conventions Corporation (SMHCC) has long since eliminated SUPs from all properties in support of the UNEP’s campaign to phase them out. 

Pico Sands Hotel was also one of the first hotels to sign with the World-Wide Fund for Nature Philippines (WWF) in their Ayoko Na Sa Plastic Campaign in 2018. SMHCC has successfully replaced all single-use amenities, such as high-density polyethylene (HDPE) shampoo and shower gel bottles, and PET water bottles in all its hotel rooms. 

Since 2019, as part of the SMX Convention Centers’ guidelines to promote sustainable events management practices, bamboo or starch-based environmentally friendly alternatives to replace plastic cutlery are encouraged to minimize waste generation. 

Working collectively as a group to reduce the effects of the plastic waste crises creates a bigger impact at a greater scale. Through enhanced waste management systems, effective waste segregation practices, and proactive community effort, SM Prime aims to successfully divert a greater proportion of plastic waste away from landfills. “Our work is never done. 

There are new technologies, innovative solutions, and more avenues for collaboration to look forward to in making the EPR Act work for our communities,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “But we all have a role to play--it is every individual’s responsibility to create a waste-free future.”

SM Prime Holdings

Creating Infrastructure for Plastic-Free Communities

 According to the United Nations Environmental Programme (UNEP), the global production of plastics is forecasted to reach 1,100 million tonnes by 2050, with severe environmental, social, economic, and human health consequences. 

As one of Southeast Asia’s largest integrated property developers, SM Prime Holdings, Inc. (SM Prime) remains committed to creating thriving, sustainable cities. 

With a waste-free future as part of its environmental strategy, SM Prime encourages the observation of International Plastic-free Day on May 25 and its call to rethink single-use plastics (SUP) for one day. Moreover, SM Prime celebrates the group-wide strides made to support the Extended Producer Responsibility (EPR) Act of 2022.

A Group-Wide Movement for the EPR Law 

 The SM group, working with its Producer Responsibility Organization (PRO), Philippine Alliance for Recycling and Materials Sustainability (PARMS), is pursuing a group-wide strategy to comply with the Department of Environment and Natural Resources (DENR)’s EPR Act of 2022. 

Formally known as Republic Act 11898, the EPR law requires companies to take responsibility for the recovery of their plastic packaging products and to pursue waste management programs. 

Acknowledging the challenges and realities for businesses and on-ground operations through its EPR working group committee, the SM group commits to a plan of action in reducing and recovering its plastic footprint within the given five-year period, sharing alternatives and new technologies to respond to the growing global crises, and establishing partnerships with government agencies and other private institutions.

As the property arm of the SM group, SM Prime’s commitment to a waste-free future aims to create the needed infrastructure that will help support and maintain plastic waste management strategies. 

Crucial to waste recovery efforts, SM Prime equips its properties with a Materials Recovery Facility (MRF), and standardized waste segregation and management practices to help reduce the amount of waste sent to landfills. A joint venture with a Japanese environmental solutions company, the SM GUUN Environmental Company, Inc. (SGECI), converts non-recyclable waste into cement fuel or “fluff fuel” for eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement, as part of its “co-processing” practice.

Beyond Compliance 

SM Prime continues with its established programs such as the nationwide Trash to Cash recycling market. Since 2007, it has been one of SM Supermalls’ flagship programs that continues to be more relevant given the times.

Activating the SM malls to help their communities with sorted plastic waste, Trash to Cash incentivizes the exchange of recyclables to provide a venue for plastic recovery. Fifteen SM Plastic Waste Collection sites likewise serve as drop-off points for clean, empty, and dry plastics. 

In addition, the Solid Waste Action Program (SWAP) reverse vending machines at SM Megamall and SM Mall of Asia enable the diversion of aluminum cans and polyethylene terephthalate bottles (PET), which are considered high-value plastic products. The annual International Coastal Clean-up (ICC), supported by SM Cares, continues to empower volunteers to take part in this global effort for a record-breaking initiative. 

In 2024 alone, SM Cares helped mobilize 23,000 employees, students, and various communities that joined nationwide volunteer efforts to remove trash from the world’s beaches and waterways.

Aiming for a Waste-Free Future 

 Reduction is always the best option. The SM Hotels and Conventions Corporation (SMHCC) has long since eliminated SUPs from all properties in support of the UNEP’s campaign to phase them out. 

Pico Sands Hotel was also one of the first hotels to sign with the World-Wide Fund for Nature Philippines (WWF) in their Ayoko Na Sa Plastic Campaign in 2018. SMHCC has successfully replaced all single-use amenities, such as high-density polyethylene (HDPE) shampoo and shower gel bottles, and PET water bottles in all its hotel rooms. 

Since 2019, as part of the SMX Convention Centers’ guidelines to promote sustainable events management practices, bamboo or starch-based environmentally friendly alternatives to replace plastic cutlery are encouraged to minimize waste generation. 

Working collectively as a group to reduce the effects of the plastic waste crises creates a bigger impact at a greater scale. Through enhanced waste management systems, effective waste segregation practices, and proactive community effort, SM Prime aims to successfully divert a greater proportion of plastic waste away from landfills. “Our work is never done. 

There are new technologies, innovative solutions, and more avenues for collaboration to look forward to in making the EPR Act work for our communities,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “But we all have a role to play--it is every individual’s responsibility to create a waste-free future.”

Read More

Art for Everyone

SM Supermalls continues its unwavering support for Filipino artistry with the nationwide launch of Art for Everyone—a month-long celebration of creativity, culture, and community across 18 malls this July. 

Building on the remarkable success of the 2024 Art Market, which earned the prestigious Gold Stevie® Award for Innovation in the Use of Events, SM Supermalls continues to elevate its commitment to championing the local art scene. 

Last year’s Art Market featured over 1,200 Filipino artists and showcased more than 4,000 artworks, providing a platform that not only celebrated local creativity but also offered meaningful support to emerging and established artists alike. The overwhelming success of the event sparked renewed enthusiasm within the community, with many of last year’s participating artists eager to return, a testament to the event’s impact and SM’s growing role as a catalyst for Filipino creative expression.

Now, Art for Everyone expands that vision.  This year’s initiative transforms participating malls into vibrant art destinations, where both well-known and budding local artists can exhibit to sell their works, engage with new audiences, and contribute to a flourishing creative community. 

Throughout July, guests can immerse themselves in a rich artistic expression — from paintings, photography, and prints to digital art, mixed media, and sculpture—all proudly created by homegrown talent. The program invites art enthusiasts of all ages and backgrounds to explore and celebrate Filipino creativity.

Art for Everyone is more than just an art fair—it’s a celebration of the imagination, passion, and skill of local artists. Whether you’re a seasoned collector, a budding artist, or someone looking to discover a new favorite artist, there’s something here for you.

Participating malls and schedules:

*Visit your favorite SM mall’s social media for up-to-date information:

• SM City Clark – July 1 to 14

• SM J Mall – July 1 to 14

• SM Lanang – July 7 to 16

• SM City Baguio – July 13 to 26

• SM Seaside City Cebu – July 14 to 31

• SM City Sorsogon – July 15 to 28

• SM City Iloilo – July 15 to 31

• SM City Bacolod – July 15 to 31

• SM Center Dagupan – July 16 to 30

• SM City Baliwag – July 18 to 31

• SM City Dasmariñas – July 20 to 27

• SM CDO Downtown – July 20 to 30

• SM City Santa Rosa – July 21 to 27

• SM Center Angono – July 21 to 31

• The Podium – July 22 to 27

• SM City North EDSA – July 25 to 31

• SM Aura – August 15 to 24

Be part of this dynamic celebration of art! Visit participating SM malls, browse the incredible works on display, and discover your new favorite artist. 

Spark inspiration, ignite your own creativity, and share the experience with family and friends. For more details and updates, visit https://www.smsupermalls.com. Don't miss this chance to immerse yourself in creativity and be inspired.

SM Supermall

Art for Everyone

SM Supermalls continues its unwavering support for Filipino artistry with the nationwide launch of Art for Everyone—a month-long celebration of creativity, culture, and community across 18 malls this July. 

Building on the remarkable success of the 2024 Art Market, which earned the prestigious Gold Stevie® Award for Innovation in the Use of Events, SM Supermalls continues to elevate its commitment to championing the local art scene. 

Last year’s Art Market featured over 1,200 Filipino artists and showcased more than 4,000 artworks, providing a platform that not only celebrated local creativity but also offered meaningful support to emerging and established artists alike. The overwhelming success of the event sparked renewed enthusiasm within the community, with many of last year’s participating artists eager to return, a testament to the event’s impact and SM’s growing role as a catalyst for Filipino creative expression.

Now, Art for Everyone expands that vision.  This year’s initiative transforms participating malls into vibrant art destinations, where both well-known and budding local artists can exhibit to sell their works, engage with new audiences, and contribute to a flourishing creative community. 

Throughout July, guests can immerse themselves in a rich artistic expression — from paintings, photography, and prints to digital art, mixed media, and sculpture—all proudly created by homegrown talent. The program invites art enthusiasts of all ages and backgrounds to explore and celebrate Filipino creativity.

Art for Everyone is more than just an art fair—it’s a celebration of the imagination, passion, and skill of local artists. Whether you’re a seasoned collector, a budding artist, or someone looking to discover a new favorite artist, there’s something here for you.

Participating malls and schedules:

*Visit your favorite SM mall’s social media for up-to-date information:

• SM City Clark – July 1 to 14

• SM J Mall – July 1 to 14

• SM Lanang – July 7 to 16

• SM City Baguio – July 13 to 26

• SM Seaside City Cebu – July 14 to 31

• SM City Sorsogon – July 15 to 28

• SM City Iloilo – July 15 to 31

• SM City Bacolod – July 15 to 31

• SM Center Dagupan – July 16 to 30

• SM City Baliwag – July 18 to 31

• SM City Dasmariñas – July 20 to 27

• SM CDO Downtown – July 20 to 30

• SM City Santa Rosa – July 21 to 27

• SM Center Angono – July 21 to 31

• The Podium – July 22 to 27

• SM City North EDSA – July 25 to 31

• SM Aura – August 15 to 24

Be part of this dynamic celebration of art! Visit participating SM malls, browse the incredible works on display, and discover your new favorite artist. 

Spark inspiration, ignite your own creativity, and share the experience with family and friends. For more details and updates, visit https://www.smsupermalls.com. Don't miss this chance to immerse yourself in creativity and be inspired.

Read More

SM Cares Joins Brigada Eskwela 2025

 In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the theme, “Nagkakaisa para sa Handa at Ligtas na Pagbabalik Eskwela.” 

As a long-time DepEd partner, SM Supermalls once again participated in Brigada Eskwela 2025 as part of its broader commitment to youth empowerment, environmental stewardship, and inclusive community building. 

The initiative was rolled out across 75 SM Supermalls, with more than a thousand employee-volunteers working hand-in-hand with DepEd, local government units (LGUs), school representatives, and community members. It empowered community volunteers to make a tangible impact by helping schools prepare safe, clean, and inspiring learning environments. 

“We are proud to be part of Brigada Eskwela again this year. Education is the cornerstone of nation-building, and through volunteerism and shared responsibility, we aim to help create safe and welcoming learning spaces for students all across the country,” said Steven Tan, President of SM Supermalls. 

SM employee-volunteers engaged in a wide range of preparatory activities including classroom cleaning and disinfection, repainting of walls and learning spaces, repairs of desks and chairs, and the turnover of essential learning materials. Through shared efforts, this annual initiative not only enhanced school facilities but also strengthened community ties and encouraged a culture of unity, pride, and collective responsibility for education.

The program benefited 66 public schools across the country, helping ensure that thousands of Filipino learners return to a clean, safe, and functional learning environment when classes resume.

By supporting Brigada Eskwela 2025, SM Supermalls reinforces its continued support and alignment with several United Nations Sustainable Development Goals, particularly SDG 4: Quality Education and SDG 17: Partnerships for the Goals, reflecting its commitment to fostering inclusive, sustainable development in every community it serves.

This initiative also forms part of SM’s broader advocacy under SM Cares, the corporate social responsibility arm of SM Supermalls, which champions programs for Persons with Disabilities, Senior Citizens, the Environment, Women and Breastfeeding Mothers, Children and Youth and Bike-Friendly initiatives.

For more updates on SM’s social good initiatives, visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media.

SM Cares

SM Cares Joins Brigada Eskwela 2025

 In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the theme, “Nagkakaisa para sa Handa at Ligtas na Pagbabalik Eskwela.” 

As a long-time DepEd partner, SM Supermalls once again participated in Brigada Eskwela 2025 as part of its broader commitment to youth empowerment, environmental stewardship, and inclusive community building. 

The initiative was rolled out across 75 SM Supermalls, with more than a thousand employee-volunteers working hand-in-hand with DepEd, local government units (LGUs), school representatives, and community members. It empowered community volunteers to make a tangible impact by helping schools prepare safe, clean, and inspiring learning environments. 

“We are proud to be part of Brigada Eskwela again this year. Education is the cornerstone of nation-building, and through volunteerism and shared responsibility, we aim to help create safe and welcoming learning spaces for students all across the country,” said Steven Tan, President of SM Supermalls. 

SM employee-volunteers engaged in a wide range of preparatory activities including classroom cleaning and disinfection, repainting of walls and learning spaces, repairs of desks and chairs, and the turnover of essential learning materials. Through shared efforts, this annual initiative not only enhanced school facilities but also strengthened community ties and encouraged a culture of unity, pride, and collective responsibility for education.

The program benefited 66 public schools across the country, helping ensure that thousands of Filipino learners return to a clean, safe, and functional learning environment when classes resume.

By supporting Brigada Eskwela 2025, SM Supermalls reinforces its continued support and alignment with several United Nations Sustainable Development Goals, particularly SDG 4: Quality Education and SDG 17: Partnerships for the Goals, reflecting its commitment to fostering inclusive, sustainable development in every community it serves.

This initiative also forms part of SM’s broader advocacy under SM Cares, the corporate social responsibility arm of SM Supermalls, which champions programs for Persons with Disabilities, Senior Citizens, the Environment, Women and Breastfeeding Mothers, Children and Youth and Bike-Friendly initiatives.

For more updates on SM’s social good initiatives, visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media.

Read More

Elevating Urban Air Quality

 There’s nothing quite like strolling through a mall with breathtaking views, expansive arcades, and lush greenery. At SM Supermalls, shopping isn’t just about transactions—it’s about enjoying spaces designed for comfort, sustainability, and a healthier environment. More than ever, SM’s commitment to green infrastructure is shaping urban air quality while creating a more livable city for everyone. 

Designing for People and the Planet

SM Supermalls prioritizes people-centric design, creating welcoming spaces that balance nature with modern convenience. The SM Mall of Asia’s arcades and the MOA Sky, for example, offer open, breezy walkways, encouraging leisurely strolls and even outdoor dining and entertainment. Meanwhile, SM Aura and SM North EDSA’s Sky Garden—the first in an SM mall—integrates lush vegetation and water features to reduce indoor heat, improve air quality, and create cooling effects in dense urban areas.

Championing Bike-Friendly Cities

Beyond providing open spaces, SM Supermalls is leading bike-friendly initiatives, with over 5,000 bike parking spaces across its properties. Studies show that replacing short car trips with biking can cut carbon emissions by up to 90%, significantly reducing air pollution and its long-term impact on climate change.

Greening Malls with Native Flora

Additionally, select SM malls feature endemic plant species that enhance air quality and support local biodiversity, filtering pollutants while creating a natural habitat for urban wildlife. These green spaces are designed not just for aesthetics but to actively contribute to a healthier environment. 

Making Public Transport More Convenient

To make sustainable transport more accessible, SM Supermalls operates transport terminals that support public transportation, providing seamless connections to buses, jeepneys, and other modes for transit. These terminals encourage commuters to opt for public transport, which can significantly reduce individual carbon footprints and traffic congestion, contributing to cleaner air and more efficient urban mobility.

Powering the Shift to EVs 

Recognizing the need for cleaner transportation, SM Supermalls has also installed Electric Vehicle Charging Stations (EVCS) in 69 malls nationwide. By providing essential infrastructure for electric vehicles, SM is helping to lower carbon emissions and reduce reliance on fossil fuels—a crucial step in improving urban air quality. Studies indicate that EVs produce up to 60% less greenhouse gas emissions compared to traditional gas-powered vehicles, making them a key solution for reducing pollution in crowded city centers. Monitoring air, empowering communities

SM’s commitment to sustainability extends to air quality monitoring, ensuring that urban pollution levels are tracked and addressed. Under SM Prime Holdings, the company partnered with Quezon City to establish an air quality monitoring system that records environmental data and provides updates through a publicly accessible website. This initiative allows communities to stay informed while encouraging long-term strategies for a cleaner, healthier urban space.

A Greener Future for Urban Living

From green roofs and bike-friendly amenities to EVCS and air quality monitoring, SM Supermalls is redefining retail spaces with a deeper environmental purpose. Every visit to an SM mall contributes to a better urban future, where sustainability and innovation go hand in hand.

40 Yeares of Building Better Communities 

Celebrating 40 years of serving communities, SM Supermalls continues to lead as a shopping and lifestyle destination in the Philippines. True to its legacy, SM remains at the forefront of environmental sustainability through pioneering waste, water and energy innovations as well as disaster resilience initiatives.

SM Supermall

Elevating Urban Air Quality

 There’s nothing quite like strolling through a mall with breathtaking views, expansive arcades, and lush greenery. At SM Supermalls, shopping isn’t just about transactions—it’s about enjoying spaces designed for comfort, sustainability, and a healthier environment. More than ever, SM’s commitment to green infrastructure is shaping urban air quality while creating a more livable city for everyone. 

Designing for People and the Planet

SM Supermalls prioritizes people-centric design, creating welcoming spaces that balance nature with modern convenience. The SM Mall of Asia’s arcades and the MOA Sky, for example, offer open, breezy walkways, encouraging leisurely strolls and even outdoor dining and entertainment. Meanwhile, SM Aura and SM North EDSA’s Sky Garden—the first in an SM mall—integrates lush vegetation and water features to reduce indoor heat, improve air quality, and create cooling effects in dense urban areas.

Championing Bike-Friendly Cities

Beyond providing open spaces, SM Supermalls is leading bike-friendly initiatives, with over 5,000 bike parking spaces across its properties. Studies show that replacing short car trips with biking can cut carbon emissions by up to 90%, significantly reducing air pollution and its long-term impact on climate change.

Greening Malls with Native Flora

Additionally, select SM malls feature endemic plant species that enhance air quality and support local biodiversity, filtering pollutants while creating a natural habitat for urban wildlife. These green spaces are designed not just for aesthetics but to actively contribute to a healthier environment. 

Making Public Transport More Convenient

To make sustainable transport more accessible, SM Supermalls operates transport terminals that support public transportation, providing seamless connections to buses, jeepneys, and other modes for transit. These terminals encourage commuters to opt for public transport, which can significantly reduce individual carbon footprints and traffic congestion, contributing to cleaner air and more efficient urban mobility.

Powering the Shift to EVs 

Recognizing the need for cleaner transportation, SM Supermalls has also installed Electric Vehicle Charging Stations (EVCS) in 69 malls nationwide. By providing essential infrastructure for electric vehicles, SM is helping to lower carbon emissions and reduce reliance on fossil fuels—a crucial step in improving urban air quality. Studies indicate that EVs produce up to 60% less greenhouse gas emissions compared to traditional gas-powered vehicles, making them a key solution for reducing pollution in crowded city centers. Monitoring air, empowering communities

SM’s commitment to sustainability extends to air quality monitoring, ensuring that urban pollution levels are tracked and addressed. Under SM Prime Holdings, the company partnered with Quezon City to establish an air quality monitoring system that records environmental data and provides updates through a publicly accessible website. This initiative allows communities to stay informed while encouraging long-term strategies for a cleaner, healthier urban space.

A Greener Future for Urban Living

From green roofs and bike-friendly amenities to EVCS and air quality monitoring, SM Supermalls is redefining retail spaces with a deeper environmental purpose. Every visit to an SM mall contributes to a better urban future, where sustainability and innovation go hand in hand.

40 Yeares of Building Better Communities 

Celebrating 40 years of serving communities, SM Supermalls continues to lead as a shopping and lifestyle destination in the Philippines. True to its legacy, SM remains at the forefront of environmental sustainability through pioneering waste, water and energy innovations as well as disaster resilience initiatives.

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Chill Out with a New Wave of Korean Cool with Bonchon

 Get the Korean café experience and discover their unique Korean bingsu-based drinks and milky snow ice creations for a distinctly modern experience. 

Prepare to experience café culture as Café Koreano by Bonchon is thrilled to announce the grand opening of its first-ever stand-alone location, a groundbreaking concept poised to introduce an modern and sophisticated ambiance and a new dimension of Korean refreshments to the bustling halls of Festival Mall Alabang. 

Located on its 2nd floor, you can get Classic Caramel Café Koreano or Mango Cheesecake Bingsu for only Php 99 as part of the Grand Opening Promo starting from June 10 to June 17 for dine-in and take out only. 

The Café Koreano Story: Korea's Café Culture, Reimagined with a Contemporary Edge 

At Café Koreano by Bonchon, Korea's vibrant café culture is intricately reimagined by merging it with the invigorating chill of classic Bingsu, thoughtfully adapted for the young generation’s palate. Cafe Koreano’s cold treats go beyond refreshment; they represent opportunities to connect, relax, and create stylish, vibrant memories all year round. 

Café Koreano serves authentic and innovative Korean flavors with a signature icy twist, embodying a lifestyle that’s consistently cool, calm, and collected, offering more than just a drink but a complete sensory experience through distinctive bingsu-based drinks and milky snow ice creations. The brand has taken the heart of Korean foods — finely shaved milky snow ice — and made it the versatile foundation for visually stunning and refreshingly cold creations that reflect a chic, modern aesthetic. 

Café Koreano envisions an aspirational yet accessible experience of modern Korean flavors, achieved through innovative culinary creations, an elevated yet welcoming ambiance, and signature offerings that leave a lasting, refreshing impression. 

Taste the Vibe: Café Koreano's Menu of Modern Creations 

Cafe Koreano is thrilled to announce an exciting expansion of its beloved milky snow ice creations menu, introducing a vibrant lineup of Bingsu Coffee, Bingsu Blends, and classic Bingsu. 

This new selection masterfully combines Korean shaved ice with contemporary flavors and premium ingredients, promising a delightful experience for all sweet tooths. 

The innovative Bingsu Coffee collection offers a caffeinated twist on the classic sweet treats, featuring indulgent options like the rich Classic Caramel, decadent Chocolate, unique Ube Milk, and the comforting Banana Milk. 

For those seeking a refreshing and creamy treat, the new Bingsu Blends include the sophisticated Matcha White Chocolate, the sweet and luscious Creamy Strawberry, and the refreshingly distinct Honeydew. Café Koreano also continues to innovate its signature Bingsu offerings. Chingus can now enjoy the popular Mango Cheesecake, the indulgent Chocolate Brownie, a playful Strawberry Oreo, the sophisticated Matcha Oreo Cheesecake, the traditional Matcha Red Bean, and the delightful Matcha Strawberry Mochi. 

Each bingsu is crafted with finely shaved ice, creating a perfectly smooth and snowy base for a harmonious blend of flavors and textures. 

Café Koreano by Bonchon firmly believes that the enjoyment of cold treats, and the cool aura they bring, shouldn't be confined to the summer months. Their offerings are designed for those everyday moments. 

"The opening of our first Café Koreano at Festival Mall Alabang is a significant milestone," shares Scott Tan, Managing Director of Scottland Food Group Corporation, the distributors of well-known food brands Bonchon, Eat Pizza, Go Bento and Ya Kun Kaya Toast. 

"Festival Mall is a vibrant hub, and we are excited to offer shoppers and mall-goers a unique new way to cool down and enjoy a taste of modern Korean café culture. We believe Café Koreano will quickly become a beloved destination for its unique products and the cool, trend-setting vibe we aim to cultivate, making an accessible everyday experience." 

Step into the cool, embrace the chill, and discover your new favorite K-refreshments that complements your lifestyle. 

Bonchon • Cafe Koreano

Chill Out with a New Wave of Korean Cool with Bonchon

Friday, June 13, 2025

 Get the Korean café experience and discover their unique Korean bingsu-based drinks and milky snow ice creations for a distinctly modern experience. 

Prepare to experience café culture as Café Koreano by Bonchon is thrilled to announce the grand opening of its first-ever stand-alone location, a groundbreaking concept poised to introduce an modern and sophisticated ambiance and a new dimension of Korean refreshments to the bustling halls of Festival Mall Alabang. 

Located on its 2nd floor, you can get Classic Caramel Café Koreano or Mango Cheesecake Bingsu for only Php 99 as part of the Grand Opening Promo starting from June 10 to June 17 for dine-in and take out only. 

The Café Koreano Story: Korea's Café Culture, Reimagined with a Contemporary Edge 

At Café Koreano by Bonchon, Korea's vibrant café culture is intricately reimagined by merging it with the invigorating chill of classic Bingsu, thoughtfully adapted for the young generation’s palate. Cafe Koreano’s cold treats go beyond refreshment; they represent opportunities to connect, relax, and create stylish, vibrant memories all year round. 

Café Koreano serves authentic and innovative Korean flavors with a signature icy twist, embodying a lifestyle that’s consistently cool, calm, and collected, offering more than just a drink but a complete sensory experience through distinctive bingsu-based drinks and milky snow ice creations. The brand has taken the heart of Korean foods — finely shaved milky snow ice — and made it the versatile foundation for visually stunning and refreshingly cold creations that reflect a chic, modern aesthetic. 

Café Koreano envisions an aspirational yet accessible experience of modern Korean flavors, achieved through innovative culinary creations, an elevated yet welcoming ambiance, and signature offerings that leave a lasting, refreshing impression. 

Taste the Vibe: Café Koreano's Menu of Modern Creations 

Cafe Koreano is thrilled to announce an exciting expansion of its beloved milky snow ice creations menu, introducing a vibrant lineup of Bingsu Coffee, Bingsu Blends, and classic Bingsu. 

This new selection masterfully combines Korean shaved ice with contemporary flavors and premium ingredients, promising a delightful experience for all sweet tooths. 

The innovative Bingsu Coffee collection offers a caffeinated twist on the classic sweet treats, featuring indulgent options like the rich Classic Caramel, decadent Chocolate, unique Ube Milk, and the comforting Banana Milk. 

For those seeking a refreshing and creamy treat, the new Bingsu Blends include the sophisticated Matcha White Chocolate, the sweet and luscious Creamy Strawberry, and the refreshingly distinct Honeydew. Café Koreano also continues to innovate its signature Bingsu offerings. Chingus can now enjoy the popular Mango Cheesecake, the indulgent Chocolate Brownie, a playful Strawberry Oreo, the sophisticated Matcha Oreo Cheesecake, the traditional Matcha Red Bean, and the delightful Matcha Strawberry Mochi. 

Each bingsu is crafted with finely shaved ice, creating a perfectly smooth and snowy base for a harmonious blend of flavors and textures. 

Café Koreano by Bonchon firmly believes that the enjoyment of cold treats, and the cool aura they bring, shouldn't be confined to the summer months. Their offerings are designed for those everyday moments. 

"The opening of our first Café Koreano at Festival Mall Alabang is a significant milestone," shares Scott Tan, Managing Director of Scottland Food Group Corporation, the distributors of well-known food brands Bonchon, Eat Pizza, Go Bento and Ya Kun Kaya Toast. 

"Festival Mall is a vibrant hub, and we are excited to offer shoppers and mall-goers a unique new way to cool down and enjoy a taste of modern Korean café culture. We believe Café Koreano will quickly become a beloved destination for its unique products and the cool, trend-setting vibe we aim to cultivate, making an accessible everyday experience." 

Step into the cool, embrace the chill, and discover your new favorite K-refreshments that complements your lifestyle. 

Read More