Where Strength Meets Purpose: Century Tuna Crowns Its 20th Superbods Champions

Century Tuna has officially named Austin Dizon and Vienne Luna as the Grand Winners of the 20th Century Tuna Superbods this 2026, rising above a remarkable lineup of 40 inspiring finalists. 

Century Tuna Male Superbod Grand Winner Austin Dizon is recognized for his advocacy for accessible quality nutrition. Meanwhile, Female Superbod Grand Winner Vienne Luna proudly celebrates Project H.E.R. - Health, Empowerment, and Resilience.

Austin and Vienne each took home the grand prize of ₱1,000,000. Securing the podium, MJ Ordillano and Jas Paguio were named the Century Tuna Superbods Runners-Up, receiving ₱250,000 each. 

Celebrating its 20th milestone year, the premier fitness and wellness platform spotlighted authentic human stories, personal growth, and passion-driven advocacies—ranging from accessible nutrition to inclusive physical training and mental strength. Through this historic season, Century Tuna and its contenders proved that while physical conditioning earns a spot on stage, true purpose is what keeps them there.

Held at the grand stage of Solaire Resort Quezon City, the high-energy event brought together top industry icons and fitness advocates. Century Tuna brand ambassadors Anne Curtis, Alice Dixson, and Atasha Muhlach graced the occasion, championing the finalists as they shared their real-life wellness journeys on stage. The powerhouse trio commanded the stage with a show-stopping entrance, making a bold statement of beauty with strength, celebrating the confidence and empowerment of the Superbod Era.

Evaluating the contenders on stage presence, authentic charisma, and their commitment to uplifting others through health were esteemed leaders and personalities across wellness, entertainment, and business. The powerhouse panel of judges included iconic actress Marian Rivera and multi-hyphenate actor-host Luis Manzano, Century Tuna ambassadors Anne Curtis and Alice Dixson, and Century Tuna Superbods 2014 Grand Winner, Muay Thai and HYROX athlete Mauro Lumba. They were joined by Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon, alongside Vice President, General Manager, and Group Business Head Mr. Carlo Endaya.

Guiding the momentous occasion as event hosts were radio DJ Sam YG and television host Bianca Gonzalez, keeping the energy high throughout the evening. The Top 40 Superbod finalists commanded the spotlight through sequential runway presentations—showcasing their strength and versatility in activewear, lifestyle wear, and swimwear, before narrowing down to the Top 16 for the decisive Question and Answer round. 

 Prior to the main event, the contenders underwent comprehensive physical challenges, advocacy workshops, and community engagements designed to prepare them to serve as relatable motivators for the public. 

Special awards were presented to standout candidates throughout the night: 

•  Century Tuna Super Bowl Game Changer  - Male: Ricardo de Jesus. Female: Diane Querrer 
• Century Tuna Nuggets Supermom - Rov Mizuse 
• Century Tuna Nuggets Superdad = Jaco Benin 
• Vita Coco Most Refreshingly Real Award = Male: Nunoy van den Burgh. Female: Jas Paguio 
•  Fitness Breakthrough Award - Male: Ameer Ahid,  Female: Maan Marquez 
• Jojo Bragais Power Walk Award - Male: MJ Ordillano, Female: Vienne Luna 
• Superbod Ultimate Transformation - Male: Rafael Tan. Female: Janica Reloxe 
• Fan Choice Award - Male: Austin Dizon, Female: Aleiah Torres 
• Bench Active Lifestyle Icon - Male: Austin Dizon, Female: Anna Lakrini 
• Kilos Superbod Synergy - Jaco Benin, Anna Lakrini, Josh Florendo, Cianne Dominguez 
• Digital Champ Award - Male: Lorenzo Isip. Female: Vienne Luna 
• Ageless Award - Male: Jay Gonzaga,  Female: Gee Canlas 
• Solaire Wellness Icon Award =  Male: Prince de Guzman, Female: Cianne Dominguez
• Media Choice Award -  Male: Prince de Guzman, Female: Cianne Dominguez 
• Beyond the Bod (Advocacy Champion) - Male: Ricardo de Jesus, Female: Thalia Joaquin

For 20 years, Century Tuna Superbods has stood as a national platform where health meets real purpose," said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. "Tonight, our finalists showed the entire country that stepping into your Superbod Era isn't just about physical fitness—it's about leading with heart, lifting up others through your causes, and inspiring everyday Filipinos to pursue their own goals."

The curtains may have fallen on Finals Night, but the Superbod Era is only just beginning. Equipped with passion, purpose, and real-life advocacies, these Superbods stand ready to lead by example—proving that a healthier, more empowered life belongs to every body.

For more information on Century Tuna Superbods, please visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

Century Tuna Superbods

Where Strength Meets Purpose: Century Tuna Crowns Its 20th Superbods Champions

Monday, September 21, 2026

Century Tuna has officially named Austin Dizon and Vienne Luna as the Grand Winners of the 20th Century Tuna Superbods this 2026, rising above a remarkable lineup of 40 inspiring finalists. 

Century Tuna Male Superbod Grand Winner Austin Dizon is recognized for his advocacy for accessible quality nutrition. Meanwhile, Female Superbod Grand Winner Vienne Luna proudly celebrates Project H.E.R. - Health, Empowerment, and Resilience.

Austin and Vienne each took home the grand prize of ₱1,000,000. Securing the podium, MJ Ordillano and Jas Paguio were named the Century Tuna Superbods Runners-Up, receiving ₱250,000 each. 

Celebrating its 20th milestone year, the premier fitness and wellness platform spotlighted authentic human stories, personal growth, and passion-driven advocacies—ranging from accessible nutrition to inclusive physical training and mental strength. Through this historic season, Century Tuna and its contenders proved that while physical conditioning earns a spot on stage, true purpose is what keeps them there.

Held at the grand stage of Solaire Resort Quezon City, the high-energy event brought together top industry icons and fitness advocates. Century Tuna brand ambassadors Anne Curtis, Alice Dixson, and Atasha Muhlach graced the occasion, championing the finalists as they shared their real-life wellness journeys on stage. The powerhouse trio commanded the stage with a show-stopping entrance, making a bold statement of beauty with strength, celebrating the confidence and empowerment of the Superbod Era.

Evaluating the contenders on stage presence, authentic charisma, and their commitment to uplifting others through health were esteemed leaders and personalities across wellness, entertainment, and business. The powerhouse panel of judges included iconic actress Marian Rivera and multi-hyphenate actor-host Luis Manzano, Century Tuna ambassadors Anne Curtis and Alice Dixson, and Century Tuna Superbods 2014 Grand Winner, Muay Thai and HYROX athlete Mauro Lumba. They were joined by Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon, alongside Vice President, General Manager, and Group Business Head Mr. Carlo Endaya.

Guiding the momentous occasion as event hosts were radio DJ Sam YG and television host Bianca Gonzalez, keeping the energy high throughout the evening. The Top 40 Superbod finalists commanded the spotlight through sequential runway presentations—showcasing their strength and versatility in activewear, lifestyle wear, and swimwear, before narrowing down to the Top 16 for the decisive Question and Answer round. 

 Prior to the main event, the contenders underwent comprehensive physical challenges, advocacy workshops, and community engagements designed to prepare them to serve as relatable motivators for the public. 

Special awards were presented to standout candidates throughout the night: 

•  Century Tuna Super Bowl Game Changer  - Male: Ricardo de Jesus. Female: Diane Querrer 
• Century Tuna Nuggets Supermom - Rov Mizuse 
• Century Tuna Nuggets Superdad = Jaco Benin 
• Vita Coco Most Refreshingly Real Award = Male: Nunoy van den Burgh. Female: Jas Paguio 
•  Fitness Breakthrough Award - Male: Ameer Ahid,  Female: Maan Marquez 
• Jojo Bragais Power Walk Award - Male: MJ Ordillano, Female: Vienne Luna 
• Superbod Ultimate Transformation - Male: Rafael Tan. Female: Janica Reloxe 
• Fan Choice Award - Male: Austin Dizon, Female: Aleiah Torres 
• Bench Active Lifestyle Icon - Male: Austin Dizon, Female: Anna Lakrini 
• Kilos Superbod Synergy - Jaco Benin, Anna Lakrini, Josh Florendo, Cianne Dominguez 
• Digital Champ Award - Male: Lorenzo Isip. Female: Vienne Luna 
• Ageless Award - Male: Jay Gonzaga,  Female: Gee Canlas 
• Solaire Wellness Icon Award =  Male: Prince de Guzman, Female: Cianne Dominguez
• Media Choice Award -  Male: Prince de Guzman, Female: Cianne Dominguez 
• Beyond the Bod (Advocacy Champion) - Male: Ricardo de Jesus, Female: Thalia Joaquin

For 20 years, Century Tuna Superbods has stood as a national platform where health meets real purpose," said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. "Tonight, our finalists showed the entire country that stepping into your Superbod Era isn't just about physical fitness—it's about leading with heart, lifting up others through your causes, and inspiring everyday Filipinos to pursue their own goals."

The curtains may have fallen on Finals Night, but the Superbod Era is only just beginning. Equipped with passion, purpose, and real-life advocacies, these Superbods stand ready to lead by example—proving that a healthier, more empowered life belongs to every body.

For more information on Century Tuna Superbods, please visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

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TESDA Certifications Through Jobstreet’s SEEK Pass

Jobstreet by SEEK and the Technical Education and Skills Development Authority (TESDA) are strengthening their partnership to help technical-vocational graduates better demonstrate their skills to prospective employers. 

Through the integration of the TESDA Skills Passport with SEEK Pass, Jobstreet’s digital credential verification platform, graduates can now display verified TESDA certifications directly on their Jobstreet profile.

Formalized through a ceremonial signing at the TESDA Central Office in Taguig City, the partnership enables TESDA graduates and alumni to verify and share eligible credentials from their TESDA Skills Passport to SEEK Pass. The initiative aims to increase the labor-market visibility of TESDA-issued certifications, helping graduates with these technical-vocational qualifications stand out in a competitive hiring environment.

Once verified, these credentials can appear on a candidate’s Jobstreet profile with a verified badge. Employers can then have a clearer, more trustworthy view of a candidate’s training and qualifications at a glance.

“This partnership serves as another bridge for TESDA graduates as they go from Training to Trabaho. With their TESDA credentials, tech-voc graduates find a pathway toward impactful careers. And being able to showcase these credentials through SEEK Pass and Jobstreet gives them a much-needed boost,” said Secretary Kiko Benitez, TESDA Director General. 

“Technical-vocational education equips Filipinos with practical skills that can open doors to meaningful employment. By making these credentials more visible and verifiable at the start of the hiring journey, we are helping TESDA graduates better demonstrate what they can do while giving employers greater confidence in the skills they are looking for,” said Dannah Majarocon, Managing Director, Jobstreet by SEEK Philippines.

For graduates and workers, SEEK Pass provides a more trusted and convenient way to present qualifications as verifiable credentials that complement their job applications. For employers, verified credentials provide greater confidence in the authenticity of a candidate’s training credentials and make it easier to identify applicants with relevant technical and vocational backgrounds.

Over the years, Jobstreet by SEEK and TESDA have collaborated on initiatives that help equip Filipino learners and workers with the knowledge, skills and confidence they need to navigate the world of work. In 2024, Jobstreet by SEEK conducted several Training sessions for TESDA graduates.

In 2025, the company delivered Career Readiness Training during TESDA’s WorldSkills ASEAN 2025 week at the World Trade Center, further demonstrating its commitment to supporting TESDA graduates as they prepare for employment. Through this latest partnership with TESDA, Jobstreet by SEEK is continuing its commitment to empowering Filipino jobseekers with a trusted platform that enables better employment outcomes.

JobStreet • SEEK

TESDA Certifications Through Jobstreet’s SEEK Pass

Wednesday, September 16, 2026

Jobstreet by SEEK and the Technical Education and Skills Development Authority (TESDA) are strengthening their partnership to help technical-vocational graduates better demonstrate their skills to prospective employers. 

Through the integration of the TESDA Skills Passport with SEEK Pass, Jobstreet’s digital credential verification platform, graduates can now display verified TESDA certifications directly on their Jobstreet profile.

Formalized through a ceremonial signing at the TESDA Central Office in Taguig City, the partnership enables TESDA graduates and alumni to verify and share eligible credentials from their TESDA Skills Passport to SEEK Pass. The initiative aims to increase the labor-market visibility of TESDA-issued certifications, helping graduates with these technical-vocational qualifications stand out in a competitive hiring environment.

Once verified, these credentials can appear on a candidate’s Jobstreet profile with a verified badge. Employers can then have a clearer, more trustworthy view of a candidate’s training and qualifications at a glance.

“This partnership serves as another bridge for TESDA graduates as they go from Training to Trabaho. With their TESDA credentials, tech-voc graduates find a pathway toward impactful careers. And being able to showcase these credentials through SEEK Pass and Jobstreet gives them a much-needed boost,” said Secretary Kiko Benitez, TESDA Director General. 

“Technical-vocational education equips Filipinos with practical skills that can open doors to meaningful employment. By making these credentials more visible and verifiable at the start of the hiring journey, we are helping TESDA graduates better demonstrate what they can do while giving employers greater confidence in the skills they are looking for,” said Dannah Majarocon, Managing Director, Jobstreet by SEEK Philippines.

For graduates and workers, SEEK Pass provides a more trusted and convenient way to present qualifications as verifiable credentials that complement their job applications. For employers, verified credentials provide greater confidence in the authenticity of a candidate’s training credentials and make it easier to identify applicants with relevant technical and vocational backgrounds.

Over the years, Jobstreet by SEEK and TESDA have collaborated on initiatives that help equip Filipino learners and workers with the knowledge, skills and confidence they need to navigate the world of work. In 2024, Jobstreet by SEEK conducted several Training sessions for TESDA graduates.

In 2025, the company delivered Career Readiness Training during TESDA’s WorldSkills ASEAN 2025 week at the World Trade Center, further demonstrating its commitment to supporting TESDA graduates as they prepare for employment. Through this latest partnership with TESDA, Jobstreet by SEEK is continuing its commitment to empowering Filipino jobseekers with a trusted platform that enables better employment outcomes.

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Your Head-to-Toe Glow-Up Starts Here

Every weekend from September 4 to October 5, shoppers can get the new multi-zone exfoliator for an exclusive price of P140,

Finding an effortless, head-to-toe skincare solution that delivers visible results without breaking the bank can often feel like an endless search. Target areas like underarm, elbows, and knees - along with face - often require specialised care to address rough texture and stubborn dark spots.

This September, Belo Essentials is bringing its new Glycolic Toner to Robinsons Department Store nationwide. Robinsons Department Store becomes the first physical retailer to carry this exciting Belo Essentials product.

Why your skin will love the Belo Essentials Glycolic Toner

Specifically crafted to lighten dark spots and refine overall texture, the Belo Essentials Glycolic Toner packs a dermatologist-tested, gentle exfoliating formula with 5% Glycolic Acid that transforms dull, uneven skin to give you a smooth, radiant glow. Paired with Niacinamide, it can help fade hyperpigmentation and balance skin tone. It also has soothing Aloe Vera that delivers rich hydration and calms irritation after exfoliation.

The Belo Essentials Glycolic Toner is alcohol and fragrance-free, making it an ideal skincare product for sensitive skin types and can be used for multi-zone application across both the face and body. It’s a reliable and affordable daily essential for all beauty enthusiasts

Exclusive Weekend Launch Promotion

To celebrate the exclusive nationwide rollout as Belo Essentials’ first physical store partner, Robinsons Department Store is hosting a special weekend launch offer. Every Saturday and Sunday from now until October 5, 2026, shoppers can pick up the new Belo Essentials Glycolic Toner across all branches nationwide for an exclusive promotional price of just ₱140.

If you’re looking to restock your skincare cabinet, don’t miss this chance to grab the Belo Essentials Glycolic Toner at your nearest Robinsons Department Store at a very low price. Share your store haul and experience with the product using the official hashtags #RobinsonsDepartmentStore and #BeloGlycolicAcid. 

For more updates and information, follow Robinsons Department Store on Facebook, Instagram, and TikTok.

Belo Essentials • Robinsons Dept Store

Your Head-to-Toe Glow-Up Starts Here

Monday, September 14, 2026

Every weekend from September 4 to October 5, shoppers can get the new multi-zone exfoliator for an exclusive price of P140,

Finding an effortless, head-to-toe skincare solution that delivers visible results without breaking the bank can often feel like an endless search. Target areas like underarm, elbows, and knees - along with face - often require specialised care to address rough texture and stubborn dark spots.

This September, Belo Essentials is bringing its new Glycolic Toner to Robinsons Department Store nationwide. Robinsons Department Store becomes the first physical retailer to carry this exciting Belo Essentials product.

Why your skin will love the Belo Essentials Glycolic Toner

Specifically crafted to lighten dark spots and refine overall texture, the Belo Essentials Glycolic Toner packs a dermatologist-tested, gentle exfoliating formula with 5% Glycolic Acid that transforms dull, uneven skin to give you a smooth, radiant glow. Paired with Niacinamide, it can help fade hyperpigmentation and balance skin tone. It also has soothing Aloe Vera that delivers rich hydration and calms irritation after exfoliation.

The Belo Essentials Glycolic Toner is alcohol and fragrance-free, making it an ideal skincare product for sensitive skin types and can be used for multi-zone application across both the face and body. It’s a reliable and affordable daily essential for all beauty enthusiasts

Exclusive Weekend Launch Promotion

To celebrate the exclusive nationwide rollout as Belo Essentials’ first physical store partner, Robinsons Department Store is hosting a special weekend launch offer. Every Saturday and Sunday from now until October 5, 2026, shoppers can pick up the new Belo Essentials Glycolic Toner across all branches nationwide for an exclusive promotional price of just ₱140.

If you’re looking to restock your skincare cabinet, don’t miss this chance to grab the Belo Essentials Glycolic Toner at your nearest Robinsons Department Store at a very low price. Share your store haul and experience with the product using the official hashtags #RobinsonsDepartmentStore and #BeloGlycolicAcid. 

For more updates and information, follow Robinsons Department Store on Facebook, Instagram, and TikTok.

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Jobstreet by SEEK strengthens Filipino MSMEs through better hiring and stronger teams

 

For micro, small, and medium enterprises (MSMEs), having the right people can make all the difference in sustaining and growing a business. Yet for many entrepreneurs, finding the right talent remains a challenge, particularly when working with limited hiring resources. 

Around 46% of MSMEs are experiencing a talent crisis, even as 72% plan to expand their workforce, according to a recent survey by Boston Consulting Group and the Department of Trade and Industry (DTI).

Recognizing this gap, Jobstreet by SEEK is strengthening its support for Filipino MSMEs by bringing recruitment expertise, digital hiring tools, and business resources closer to local entrepreneurs.

Anchored on the theme “Building Better Teams. Growing Businesses,” Jobstreet by SEEK has rolled out a series of business talks, summits, and capacity-building initiatives in partnership with local government units, business organizations, and MSME communities. These efforts aim to help entrepreneurs navigate hiring challenges, build stronger teams, and create a more solid foundation for long-term business growth.

Creating spaces for MSMEs to learn and connect

Jobstreet by SEEK brought its recruitment expertise directly to local business communities through its BizTalks in Pasig and Quezon City, held in partnership with the Pasig City Local Economic Development and Investment Office (LEDIO) and the Quezon City Small Business and Cooperatives Development and Promotions Office (SBCDPO).

The sessions equipped MSME owners with practical knowledge across recruitment, digital tools, entrepreneurship, and available government support programs.

In Pasig, participants were introduced to FREE Jobstreet Lite Job Ads and AI-assisted job ad creation, helping small businesses explore simpler and more accessible ways to find talent.

Meanwhile, Quezon City-based hirers learned how digital recruitment tools, entrepreneurial insights, and stronger collaboration within the local business community can help them address workforce needs while navigating the demands of business growth.

Connecting entrepreneurs to a wider business ecosystem

Beyond its dedicated BizTalks, Jobstreet by SEEK has continued to expand its MSME support by connecting entrepreneurs with a broader network of experts, resources, and business opportunities.

Through Jobstreet Negosyo Forward: READY, SET, GROW, held in partnership with PH Business Network, participants gained access to a dedicated business clinic offering personalized, one-on-one consultations with business advisors and industry experts.

The sessions covered key areas critical to running and scaling a business, including finance, workforce management, labor compliance, banking, intellectual property, digital transformation, and business registration.

Jobstreet by SEEK also strengthened its presence within the MSME community through major industry gatherings, including Quezon City MSME Week 2026 at Gateway Mall 2, Araneta City, and the Go Negosyo MSME Summit at SM Mall of Asia.

Through these engagements, more entrepreneurs and small business owners were introduced to practical recruitment solutions, free hiring tools, and employer resources designed to make hiring more accessible and manageable for growing businesses.

Helping businesses grow through the right people For Jobstreet by SEEK, supporting MSMEs goes beyond providing recruitment tools. It is about helping entrepreneurs recognize that building the right team is an important part of building a stronger and more sustainable business. 

“We believe that growing a business starts with having the right people behind it. Through our partnerships and engagements with MSMEs, we hope to make hiring more accessible and empower more Filipino businesses to grow with confidence, supported by the right talent,” said Dannah Majarocon, Managing Director of Jobstreet by SEEK in the Philippines.

As Filipino MSMEs continue to expand and create employment opportunities across the country, Jobstreet by SEEK remains committed to helping businesses navigate their hiring needs and connect with talent who can contribute to their growth.

For more information about Jobstreet by SEEK and its efforts to support the MSME community, visit jobstreet.com.ph.

JobStreet

Jobstreet by SEEK strengthens Filipino MSMEs through better hiring and stronger teams

Wednesday, September 2, 2026

 

For micro, small, and medium enterprises (MSMEs), having the right people can make all the difference in sustaining and growing a business. Yet for many entrepreneurs, finding the right talent remains a challenge, particularly when working with limited hiring resources. 

Around 46% of MSMEs are experiencing a talent crisis, even as 72% plan to expand their workforce, according to a recent survey by Boston Consulting Group and the Department of Trade and Industry (DTI).

Recognizing this gap, Jobstreet by SEEK is strengthening its support for Filipino MSMEs by bringing recruitment expertise, digital hiring tools, and business resources closer to local entrepreneurs.

Anchored on the theme “Building Better Teams. Growing Businesses,” Jobstreet by SEEK has rolled out a series of business talks, summits, and capacity-building initiatives in partnership with local government units, business organizations, and MSME communities. These efforts aim to help entrepreneurs navigate hiring challenges, build stronger teams, and create a more solid foundation for long-term business growth.

Creating spaces for MSMEs to learn and connect

Jobstreet by SEEK brought its recruitment expertise directly to local business communities through its BizTalks in Pasig and Quezon City, held in partnership with the Pasig City Local Economic Development and Investment Office (LEDIO) and the Quezon City Small Business and Cooperatives Development and Promotions Office (SBCDPO).

The sessions equipped MSME owners with practical knowledge across recruitment, digital tools, entrepreneurship, and available government support programs.

In Pasig, participants were introduced to FREE Jobstreet Lite Job Ads and AI-assisted job ad creation, helping small businesses explore simpler and more accessible ways to find talent.

Meanwhile, Quezon City-based hirers learned how digital recruitment tools, entrepreneurial insights, and stronger collaboration within the local business community can help them address workforce needs while navigating the demands of business growth.

Connecting entrepreneurs to a wider business ecosystem

Beyond its dedicated BizTalks, Jobstreet by SEEK has continued to expand its MSME support by connecting entrepreneurs with a broader network of experts, resources, and business opportunities.

Through Jobstreet Negosyo Forward: READY, SET, GROW, held in partnership with PH Business Network, participants gained access to a dedicated business clinic offering personalized, one-on-one consultations with business advisors and industry experts.

The sessions covered key areas critical to running and scaling a business, including finance, workforce management, labor compliance, banking, intellectual property, digital transformation, and business registration.

Jobstreet by SEEK also strengthened its presence within the MSME community through major industry gatherings, including Quezon City MSME Week 2026 at Gateway Mall 2, Araneta City, and the Go Negosyo MSME Summit at SM Mall of Asia.

Through these engagements, more entrepreneurs and small business owners were introduced to practical recruitment solutions, free hiring tools, and employer resources designed to make hiring more accessible and manageable for growing businesses.

Helping businesses grow through the right people For Jobstreet by SEEK, supporting MSMEs goes beyond providing recruitment tools. It is about helping entrepreneurs recognize that building the right team is an important part of building a stronger and more sustainable business. 

“We believe that growing a business starts with having the right people behind it. Through our partnerships and engagements with MSMEs, we hope to make hiring more accessible and empower more Filipino businesses to grow with confidence, supported by the right talent,” said Dannah Majarocon, Managing Director of Jobstreet by SEEK in the Philippines.

As Filipino MSMEs continue to expand and create employment opportunities across the country, Jobstreet by SEEK remains committed to helping businesses navigate their hiring needs and connect with talent who can contribute to their growth.

For more information about Jobstreet by SEEK and its efforts to support the MSME community, visit jobstreet.com.ph.

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SM Job Fair Marks 500th Milestone

 

For thousands of Filipinos, finding the right job begins with having the right opportunity within reach. SM Job Fair marked a major milestone while widening access to employment and skills development—from celebrating its 500th nationwide job fair and bringing SM Group employers directly to communities, to working with the Technical Education and Skills Development Authority (TESDA) to connect technical-vocational training with careers. Together, these initiatives reflect SM Supermalls’ continuing commitment to make the journey from preparing for work to finding meaningful employment more accessible to Filipinos.

500 JOB FAIRS—AND COUNTING!

On August 12, SM City Daet hosted the 500th SM Job Fair, marking an important milestone in SM Supermalls’ nationwide jobs advocacy. As of its 500th Job Fair, the program has connected around 330,000 jobseekers with thousands of employers nationwide, resulting in more than 42,000 applicants hired on the spot (HOTS). Behind those numbers are individual journeys—from fresh graduates looking for their first break and career shifters starting again to breadwinners and experienced professionals taking their next step.

Through partnerships with the Department of Labor and Employment (DOLE), local Public Employment Service Offices (PESO), employers, and industry organizations, SM continues to use its nationwide mall network to bring jobs closer to communities.

FROM OPPORTUNITY TO EMPLOYMENT AT THE SM GROUP JOB FAIR

The momentum continued on August 18 at SM City Fairview, where the SM Group Job Fair connected jobseekers with career opportunities across the SM Group.

Applicants met recruiters face-to-face, explored vacancies, submitted applications, and underwent interviews in one accessible venue—simplifying the hiring journey while helping participating companies meet potential talent from the community.

For fresh graduate May Stephanie, the search for her first job ended with good news when she was hired by Savemore. “Masaya po kasi mahirap po maghanap ng work lalo po pag fresh grad ka po.” Her experience reflects the human impact behind every successful match: a chance to begin a career, earn a livelihood, and build toward a more secure future.

FROM SKILLS TO OPPORTUNITIES WITH TESDA

As industries evolve, Filipinos need both access to jobs and the skills to succeed in them. Last August, SM Supermalls and TESDA brought the World Café of Opportunities (WCO) to SM malls nationwide in celebration of 2026 National Tech-Voc Day, connecting technical-vocational graduates and jobseekers with employers and industry partners.

At the SM Mall of Asia Music Hall on August 24, more than 1,000 jobseekers met 54 participating employers offering more than 4,000 job opportunities. Job matching was complemented by skills demonstrations in HVAC, autonomous robotics, driving, animation, and coffee barista—showing how practical training can translate into workplace readiness.

For Jeff Justine Geraga, a BS IT student at the University of Makati who took Computer Systems Servicing through TESDA, gaining additional skills has helped strengthen his confidence in a competitive job market.

“Definitely tumaas ang value ko dahil may added skills ako from TESDA, more opportunities for me. Requirement na po ang upskilling dahil competitive po ngayon.”

A key highlight was the launch of the TESDA Skills Compass, a career guidance and job-matching platform that helps Filipinos explore career pathways and connect their competencies with in-demand jobs. For some participants, the connection between skills and employment became immediate.

After traveling from Mindoro in search of work, Cristyl Faith Robles was hired on the spot as a barista at French Baker. “Masaya po kasi last week pa po kami nag-aapply ng work kasi galing pa po kami sa Mindoro... Para po ito sa magulang ko at sa kapatid ko para matulungan ko po siya sa college.”

Employers also recognize the value of skills-based training. CJ Bajamunde, HR Assistant at SMC Repairs and Maintenance, shared that TESDA training and certifications are among the qualifications the company looks for when recruiting skilled workers.

“Nakatulong po talaga ang TESDA hindi lang sa mga naghahanap ng trabaho, kundi sa aming mga employers din.”

Through the World Café of Opportunities, SM and TESDA are helping turn skills into employability—connecting training, talent, and industry needs in ways that can lead to meaningful careers.

MORE JOBS AND SKILLS THIS SEPTEMBER

The momentum continues this September as SM Job Fair brings another nationwide lineup of employment activities to SM malls, complemented by government career opportunities and upskilling sessions with partners.

SEPTEMBER JOB FAIR SCHEDULE 

• September 1 – SM City Sto. Tomas 
• September 3 – SM City Manila 
• September 4 – SM City Sta. Mesa 
• September 7–8 – SM City Butuan 
• September 8–9 – SM City Iloilo 
• September 8–9 – SM City Davao 
• September 9 – SM City Baguio 
• September 9–10 – SM City Cebu 
• September 9–10 – SM CDO Downtown Premier 
• September 10 – SM City Trece Martires 
• September 10 – SM Center Muntinlupa 
• September 10 – SM City Tuguegarao 
• September 10 – SM City North EDSA 
• September 10 – SM City Zamboanga 
• September 10 – SM Center Muntinlupa 
• September 12 – SM City La Union 
• September 12 – SM City San Pablo 
• September 14 – SM Center Antipolo 
• September 14 – SM CDO Downtown Premier 
• September 16–17 – SM Seaside City Cebu 
• September 22–23 – SM Seaside City Cebu 
• September 23 – SM City Calamba 
• September 24 – SM City Trece Martires 
• September 24 – SM Center Pulilan 
• September 24 – SM City Bacoor

UPSKILLING SESSIONS

Jobseekers and learners can also take advantage of upskilling activities scheduled throughout the month: 

• September 10 – SM City Trece Martires 
• September 12 – SM Center Sangandaan 
• September 12 – SM City North EDSA 
•  September 24 – SM City Trece Martires

MORE THAN JOBS

SM’s employment advocacy continues beyond recruitment. Through partnerships with government agencies, educational institutions, and industry organizations, SM Supermalls has provided free upskilling opportunities to more than 1,600 learners, covering artificial intelligence, digital literacy, cybersecurity, and other emerging workplace competencies. In select malls, SM Government Service Express (GSE) also brings essential government services closer to communities, with selected locations serving as Upskilling Hubs.

From reaching the 500th SM Job Fair to helping a fresh graduate land a first job, and from gaining a technical skill to finding where it can lead, August demonstrated what can happen when employment, learning, services, and strong partnerships come together.

And as SM Job Fair moves beyond its 500th milestone, the work continues—helping more Filipinos find jobs, build relevant skills, and move toward better futures closer to home. To learn more about upcoming SM Job Fairs and free upskilling opportunities, visit the SM Supermalls website or follow SM Supermalls’ official social media pages.

SM Job Fair

SM Job Fair Marks 500th Milestone

 

For thousands of Filipinos, finding the right job begins with having the right opportunity within reach. SM Job Fair marked a major milestone while widening access to employment and skills development—from celebrating its 500th nationwide job fair and bringing SM Group employers directly to communities, to working with the Technical Education and Skills Development Authority (TESDA) to connect technical-vocational training with careers. Together, these initiatives reflect SM Supermalls’ continuing commitment to make the journey from preparing for work to finding meaningful employment more accessible to Filipinos.

500 JOB FAIRS—AND COUNTING!

On August 12, SM City Daet hosted the 500th SM Job Fair, marking an important milestone in SM Supermalls’ nationwide jobs advocacy. As of its 500th Job Fair, the program has connected around 330,000 jobseekers with thousands of employers nationwide, resulting in more than 42,000 applicants hired on the spot (HOTS). Behind those numbers are individual journeys—from fresh graduates looking for their first break and career shifters starting again to breadwinners and experienced professionals taking their next step.

Through partnerships with the Department of Labor and Employment (DOLE), local Public Employment Service Offices (PESO), employers, and industry organizations, SM continues to use its nationwide mall network to bring jobs closer to communities.

FROM OPPORTUNITY TO EMPLOYMENT AT THE SM GROUP JOB FAIR

The momentum continued on August 18 at SM City Fairview, where the SM Group Job Fair connected jobseekers with career opportunities across the SM Group.

Applicants met recruiters face-to-face, explored vacancies, submitted applications, and underwent interviews in one accessible venue—simplifying the hiring journey while helping participating companies meet potential talent from the community.

For fresh graduate May Stephanie, the search for her first job ended with good news when she was hired by Savemore. “Masaya po kasi mahirap po maghanap ng work lalo po pag fresh grad ka po.” Her experience reflects the human impact behind every successful match: a chance to begin a career, earn a livelihood, and build toward a more secure future.

FROM SKILLS TO OPPORTUNITIES WITH TESDA

As industries evolve, Filipinos need both access to jobs and the skills to succeed in them. Last August, SM Supermalls and TESDA brought the World Café of Opportunities (WCO) to SM malls nationwide in celebration of 2026 National Tech-Voc Day, connecting technical-vocational graduates and jobseekers with employers and industry partners.

At the SM Mall of Asia Music Hall on August 24, more than 1,000 jobseekers met 54 participating employers offering more than 4,000 job opportunities. Job matching was complemented by skills demonstrations in HVAC, autonomous robotics, driving, animation, and coffee barista—showing how practical training can translate into workplace readiness.

For Jeff Justine Geraga, a BS IT student at the University of Makati who took Computer Systems Servicing through TESDA, gaining additional skills has helped strengthen his confidence in a competitive job market.

“Definitely tumaas ang value ko dahil may added skills ako from TESDA, more opportunities for me. Requirement na po ang upskilling dahil competitive po ngayon.”

A key highlight was the launch of the TESDA Skills Compass, a career guidance and job-matching platform that helps Filipinos explore career pathways and connect their competencies with in-demand jobs. For some participants, the connection between skills and employment became immediate.

After traveling from Mindoro in search of work, Cristyl Faith Robles was hired on the spot as a barista at French Baker. “Masaya po kasi last week pa po kami nag-aapply ng work kasi galing pa po kami sa Mindoro... Para po ito sa magulang ko at sa kapatid ko para matulungan ko po siya sa college.”

Employers also recognize the value of skills-based training. CJ Bajamunde, HR Assistant at SMC Repairs and Maintenance, shared that TESDA training and certifications are among the qualifications the company looks for when recruiting skilled workers.

“Nakatulong po talaga ang TESDA hindi lang sa mga naghahanap ng trabaho, kundi sa aming mga employers din.”

Through the World Café of Opportunities, SM and TESDA are helping turn skills into employability—connecting training, talent, and industry needs in ways that can lead to meaningful careers.

MORE JOBS AND SKILLS THIS SEPTEMBER

The momentum continues this September as SM Job Fair brings another nationwide lineup of employment activities to SM malls, complemented by government career opportunities and upskilling sessions with partners.

SEPTEMBER JOB FAIR SCHEDULE 

• September 1 – SM City Sto. Tomas 
• September 3 – SM City Manila 
• September 4 – SM City Sta. Mesa 
• September 7–8 – SM City Butuan 
• September 8–9 – SM City Iloilo 
• September 8–9 – SM City Davao 
• September 9 – SM City Baguio 
• September 9–10 – SM City Cebu 
• September 9–10 – SM CDO Downtown Premier 
• September 10 – SM City Trece Martires 
• September 10 – SM Center Muntinlupa 
• September 10 – SM City Tuguegarao 
• September 10 – SM City North EDSA 
• September 10 – SM City Zamboanga 
• September 10 – SM Center Muntinlupa 
• September 12 – SM City La Union 
• September 12 – SM City San Pablo 
• September 14 – SM Center Antipolo 
• September 14 – SM CDO Downtown Premier 
• September 16–17 – SM Seaside City Cebu 
• September 22–23 – SM Seaside City Cebu 
• September 23 – SM City Calamba 
• September 24 – SM City Trece Martires 
• September 24 – SM Center Pulilan 
• September 24 – SM City Bacoor

UPSKILLING SESSIONS

Jobseekers and learners can also take advantage of upskilling activities scheduled throughout the month: 

• September 10 – SM City Trece Martires 
• September 12 – SM Center Sangandaan 
• September 12 – SM City North EDSA 
•  September 24 – SM City Trece Martires

MORE THAN JOBS

SM’s employment advocacy continues beyond recruitment. Through partnerships with government agencies, educational institutions, and industry organizations, SM Supermalls has provided free upskilling opportunities to more than 1,600 learners, covering artificial intelligence, digital literacy, cybersecurity, and other emerging workplace competencies. In select malls, SM Government Service Express (GSE) also brings essential government services closer to communities, with selected locations serving as Upskilling Hubs.

From reaching the 500th SM Job Fair to helping a fresh graduate land a first job, and from gaining a technical skill to finding where it can lead, August demonstrated what can happen when employment, learning, services, and strong partnerships come together.

And as SM Job Fair moves beyond its 500th milestone, the work continues—helping more Filipinos find jobs, build relevant skills, and move toward better futures closer to home. To learn more about upcoming SM Job Fairs and free upskilling opportunities, visit the SM Supermalls website or follow SM Supermalls’ official social media pages.

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Strong Performance, Stronger Trust

 

Mall operator sustains portfolio transformation reinforced with customer-obsessed strategy following strong H1 business performance

SM Supermalls delivered record revenues in the first half the year, expanding 8% to P41.8 billion from P38.6 billion. Its exceptional performance was driven by higher leasable space and tenant sign-ups, along with steady foot traffic.

Total gross leasable area grew 3 percent to 5.1 million square meters from 5.0 million square meters, while the number of tenants rose 4 percent to 23,174 from 22,192. Average daily foot traffic was steady at 3.7 million. 

 “Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.”

SM’s Transformation Journey

Noting market demand for diverse and unique experiences beyond retail, SM enhanced its spaces with refreshed sports, leisure, and entertainment offerings. The mall operator sustained foot traffic through the addition of 41 Pickleball courts in its first-half inventory, bringing up the number of its courts to 102 courts across 32 properties nationwide.

On June 12, 2026, SM Supermalls also co-hosted the Galaxy Manila Marathon, the first-ever full marathon to take over EDSA, drawing over 25,000 runners across multiple categories.

On top of these, SM also emphasized its corporate purpose of driving value to its surrounding communities through sustainable facilities developed in its malls. From 100 Megawatt peak (MWp) solar power generated through its mall rooftop solar PV system, SM has increased its capacity to 122 MWp with further plans on expansion until the end of the year. SM also recently reached 100% coverage for free EV Charging Stations across all 90 of its malls at 203 EV charging stations.

Because of its sustained innovation and pioneering customer-centric vision, SM Supermalls was heralded as the Philippines’ Strongest Brand for the second year in a row by leading global brand valuation consultancy firm Brand Finance. Fueled by its strong customer, community, and advocacy initiatives, SM Supermalls scored a 95.3 out of 100 on the Brand Strength Index, surpassing its 2025 performance to retain its AAA+ rating in the Philippines 50 2026 report.

The next chapter of My SM

With these milestones, SM aims to sustain its customer-defined transformation through My SM—its five-year platform for evolving SM malls around the changing needs, lifestyles and aspirations of Filipino communities.

“Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will keep building business momentum through the introduction of exciting new brands, cinema and entertainment acts, as well as leisure offerings that will sustain market interest. With the upcoming opening of our 91st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.

SM Supermall

Strong Performance, Stronger Trust

 

Mall operator sustains portfolio transformation reinforced with customer-obsessed strategy following strong H1 business performance

SM Supermalls delivered record revenues in the first half the year, expanding 8% to P41.8 billion from P38.6 billion. Its exceptional performance was driven by higher leasable space and tenant sign-ups, along with steady foot traffic.

Total gross leasable area grew 3 percent to 5.1 million square meters from 5.0 million square meters, while the number of tenants rose 4 percent to 23,174 from 22,192. Average daily foot traffic was steady at 3.7 million. 

 “Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.”

SM’s Transformation Journey

Noting market demand for diverse and unique experiences beyond retail, SM enhanced its spaces with refreshed sports, leisure, and entertainment offerings. The mall operator sustained foot traffic through the addition of 41 Pickleball courts in its first-half inventory, bringing up the number of its courts to 102 courts across 32 properties nationwide.

On June 12, 2026, SM Supermalls also co-hosted the Galaxy Manila Marathon, the first-ever full marathon to take over EDSA, drawing over 25,000 runners across multiple categories.

On top of these, SM also emphasized its corporate purpose of driving value to its surrounding communities through sustainable facilities developed in its malls. From 100 Megawatt peak (MWp) solar power generated through its mall rooftop solar PV system, SM has increased its capacity to 122 MWp with further plans on expansion until the end of the year. SM also recently reached 100% coverage for free EV Charging Stations across all 90 of its malls at 203 EV charging stations.

Because of its sustained innovation and pioneering customer-centric vision, SM Supermalls was heralded as the Philippines’ Strongest Brand for the second year in a row by leading global brand valuation consultancy firm Brand Finance. Fueled by its strong customer, community, and advocacy initiatives, SM Supermalls scored a 95.3 out of 100 on the Brand Strength Index, surpassing its 2025 performance to retain its AAA+ rating in the Philippines 50 2026 report.

The next chapter of My SM

With these milestones, SM aims to sustain its customer-defined transformation through My SM—its five-year platform for evolving SM malls around the changing needs, lifestyles and aspirations of Filipino communities.

“Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will keep building business momentum through the introduction of exciting new brands, cinema and entertainment acts, as well as leisure offerings that will sustain market interest. With the upcoming opening of our 91st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.

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Think You Know Coconut? Discover 5 Ideas That May Surprise You

 

From Gen Z innovation to zero-waste businesses, Filipino coco-preneurs are taking coconut somewhere new. 

A coconut may be familiar, but what Filipino entrepreneurs are doing with it is anything but. A college feasibility study has become a Gen Z-run coconut milk business. Surplus coconut shells are being transformed into handcrafted bags while helping provide livelihood to more than 100 workers. And one entrepreneur has developed around 40 products by finding new uses for virtually every part of the coconut.

These are among the ideas and founder stories waiting to be discovered at the DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026, now underway at SMX Convention Center Manila until August 30.

“Over the next five days, we bring our coco-preneurs, our buyers, shoppers and partners together under one roof here in SMX as we celebrate National Coconut Week,” said DTI Assistant Secretary Nylah Rizza Bautista during the opening ceremony.

Mounted by the Department of Trade and Industry (DTI) in partnership with the Department of Agriculture–Philippine Coconut Authority (DA-PCA) and supported by the Coconut Farmers and Industry Development Plan (CFIDP), the fair brings together around 300 coconut MSMEs nationwide. With SM Supermalls, through SM for MSMEs, providing a marketplace that gives entrepreneurs greater visibility and access to more customers, visitors get an early look at fresh ideas—and perhaps the next great Filipino brands waiting to be discovered.

Here are five discoveries worth making before the fair ends

1. One coconut. More possibilities than you imagined.

For Elmer Marbello, General Manager of Marbello’s Processed Foods Manufacturing, virtually every part of the coconut can inspire another product. He has developed around 40, including coconut liniment and coconut bagoong made from coconut remnants. “Mahilig po talaga akong mag-develop ng products. I have about 40 that I have developed. Lahat po ng parte ng coconut, ginamit ko na… Tree of life po talaga ang coconut.”

Adrian Ramilo of Ayanas is also pushing coconut in unexpected directions with coconut wine. “Hindi po siya tuba—and masarap po siya,” he shared. More importantly, demand generated through trade fairs is helping create jobs in their community: “Marami po kaming produkto na nabebenta sa trade fair kaya may mga trabaho na sa amin.”

One crop. Dozens of possibilities. And hundreds of entrepreneurs finding new ones.

2. A Gen Z school project can become a real business.

For Dehusk, the business began with a college feasibility study—and a very personal problem. One of its founders is lactose intolerant. At the same time, the young entrepreneurs saw an opportunity in the country’s surplus of coconuts. Their solution was to develop drinkable coconut milk as a milk alternative, rather than coconut milk traditionally used for cooking. That school project eventually became a Gen Z-run business.

“We are very proud to have come up with this product, being the only one in the market locally producing drinkable milk from coconut—not for cooking. It’s a great alternative to other milk alternatives. Our company is also proudly run by Generation Z!” said Chloe De Ocampo, Marketing Lead of Dehusk.

3. What looks like waste can create livelihoods.

For Virna Morales of Venice Rose Integrated Farms and Johnalyn Lamprea of Lampre’s Integrated Farm, surplus coconut shells weren’t something to throw away. They saw raw material—and opportunity. The partners transform the shells into handcrafted bags, alkansya, and other useful products. ==== “We believe nothing from the coconut should go to waste. We transform surplus shells into handcrafted products—creating new value from what could have been discarded. Today, this innovation helps provide livelihood to more than 100 workers.”

Morales, a nurse by profession, returned to help with her family’s farming business. Their coconut-shell bag venture is only in its first year, and with DTI Iloilo helping expand their market linkages, their first showcase at SMX opens another opportunity to connect with potential buyers. Less waste. More value. More than 100 livelihoods.

4. The right opportunity can turn a skill into a growing business.

Juvy Crusina of Crusina’s Handicrafts in Pagudpud, Ilocos Norte began her entrepreneurial journey by learning the craft through DTI’s Kapatid Mentor ME Program. She eventually moved from being part of a cooperative to becoming a sole proprietor in 2024. Then another turning point came when she joined DTI’s National Trade Fair at SM Megamall. === “I learned the craft through DTI’s Kapatid Mentor ME Program, and today I have my own business. Joining the National Trade Fair at SM gave us so much exposure that orders became overwhelming. Now at my first COCONUTPhilippines Trade Fair here at SMX, I’m excited to be discovered by even more customers.”

Her story shows how opportunities can build on one another—from learning a skill, to starting a business, to finding a bigger market. Learn. Build. Be discovered. Grow.

5. Big ideas go further when the right partners open doors.

Behind these individual success stories is a bigger ambition: helping promising Filipino ideas become sustainable businesses that create jobs and reach wider markets. DTI and DA-PCA help develop coconut farmers and enterprises, while SM and SMX provide a highly visible marketplace where entrepreneurs can showcase their products, meet shoppers and buyers, and explore new opportunities. 

As DTI Secretary Ma. Cristina A. Roque emphasized during the opening, “Our challenge is turning good products into lasting and sustainable businesses that can provide income for our country and provide jobs for our people.” She also called for stronger collaboration between government and business to create more Filipino success stories: “Let us now continue to create more Filipino products and more superstars through stronger coordination between private sector and government as we continue to build better lives for our farmers and for our communities.”

For Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, SM’s long-standing partnership with DTI is about helping those ideas reach the market. “Some of the most exciting Filipino brands begin with a simple idea and an entrepreneur willing to pursue it. Through our long-standing partnership with DTI, we help bring these ideas closer to the market—giving MSMEs opportunities to be discovered, connect with customers, and grow.” There’s still more to discover. 

A school project turned into a Gen Z business. Surplus coconut shells turned into livelihoods. A craft learned through mentoring became an enterprise. And around 300 coconut MSMEs are showing just how many possibilities can grow from one of the Philippines’ most familiar resources.

The coco-preneurs are here. Their ideas are ready to be discovered. Come meet the founders, try something unexpected, and proudly support Filipino businesses. Somewhere on the trade fair floor could be the next great Filipino brand waiting for its big break. 

The DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026 runs until August 30 at SMX Convention Center Manila, Pasay City. FREE ADMISSION.

See it. Discover it. Experience it.

Coconut Trade Fair

Think You Know Coconut? Discover 5 Ideas That May Surprise You

 

From Gen Z innovation to zero-waste businesses, Filipino coco-preneurs are taking coconut somewhere new. 

A coconut may be familiar, but what Filipino entrepreneurs are doing with it is anything but. A college feasibility study has become a Gen Z-run coconut milk business. Surplus coconut shells are being transformed into handcrafted bags while helping provide livelihood to more than 100 workers. And one entrepreneur has developed around 40 products by finding new uses for virtually every part of the coconut.

These are among the ideas and founder stories waiting to be discovered at the DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026, now underway at SMX Convention Center Manila until August 30.

“Over the next five days, we bring our coco-preneurs, our buyers, shoppers and partners together under one roof here in SMX as we celebrate National Coconut Week,” said DTI Assistant Secretary Nylah Rizza Bautista during the opening ceremony.

Mounted by the Department of Trade and Industry (DTI) in partnership with the Department of Agriculture–Philippine Coconut Authority (DA-PCA) and supported by the Coconut Farmers and Industry Development Plan (CFIDP), the fair brings together around 300 coconut MSMEs nationwide. With SM Supermalls, through SM for MSMEs, providing a marketplace that gives entrepreneurs greater visibility and access to more customers, visitors get an early look at fresh ideas—and perhaps the next great Filipino brands waiting to be discovered.

Here are five discoveries worth making before the fair ends

1. One coconut. More possibilities than you imagined.

For Elmer Marbello, General Manager of Marbello’s Processed Foods Manufacturing, virtually every part of the coconut can inspire another product. He has developed around 40, including coconut liniment and coconut bagoong made from coconut remnants. “Mahilig po talaga akong mag-develop ng products. I have about 40 that I have developed. Lahat po ng parte ng coconut, ginamit ko na… Tree of life po talaga ang coconut.”

Adrian Ramilo of Ayanas is also pushing coconut in unexpected directions with coconut wine. “Hindi po siya tuba—and masarap po siya,” he shared. More importantly, demand generated through trade fairs is helping create jobs in their community: “Marami po kaming produkto na nabebenta sa trade fair kaya may mga trabaho na sa amin.”

One crop. Dozens of possibilities. And hundreds of entrepreneurs finding new ones.

2. A Gen Z school project can become a real business.

For Dehusk, the business began with a college feasibility study—and a very personal problem. One of its founders is lactose intolerant. At the same time, the young entrepreneurs saw an opportunity in the country’s surplus of coconuts. Their solution was to develop drinkable coconut milk as a milk alternative, rather than coconut milk traditionally used for cooking. That school project eventually became a Gen Z-run business.

“We are very proud to have come up with this product, being the only one in the market locally producing drinkable milk from coconut—not for cooking. It’s a great alternative to other milk alternatives. Our company is also proudly run by Generation Z!” said Chloe De Ocampo, Marketing Lead of Dehusk.

3. What looks like waste can create livelihoods.

For Virna Morales of Venice Rose Integrated Farms and Johnalyn Lamprea of Lampre’s Integrated Farm, surplus coconut shells weren’t something to throw away. They saw raw material—and opportunity. The partners transform the shells into handcrafted bags, alkansya, and other useful products. ==== “We believe nothing from the coconut should go to waste. We transform surplus shells into handcrafted products—creating new value from what could have been discarded. Today, this innovation helps provide livelihood to more than 100 workers.”

Morales, a nurse by profession, returned to help with her family’s farming business. Their coconut-shell bag venture is only in its first year, and with DTI Iloilo helping expand their market linkages, their first showcase at SMX opens another opportunity to connect with potential buyers. Less waste. More value. More than 100 livelihoods.

4. The right opportunity can turn a skill into a growing business.

Juvy Crusina of Crusina’s Handicrafts in Pagudpud, Ilocos Norte began her entrepreneurial journey by learning the craft through DTI’s Kapatid Mentor ME Program. She eventually moved from being part of a cooperative to becoming a sole proprietor in 2024. Then another turning point came when she joined DTI’s National Trade Fair at SM Megamall. === “I learned the craft through DTI’s Kapatid Mentor ME Program, and today I have my own business. Joining the National Trade Fair at SM gave us so much exposure that orders became overwhelming. Now at my first COCONUTPhilippines Trade Fair here at SMX, I’m excited to be discovered by even more customers.”

Her story shows how opportunities can build on one another—from learning a skill, to starting a business, to finding a bigger market. Learn. Build. Be discovered. Grow.

5. Big ideas go further when the right partners open doors.

Behind these individual success stories is a bigger ambition: helping promising Filipino ideas become sustainable businesses that create jobs and reach wider markets. DTI and DA-PCA help develop coconut farmers and enterprises, while SM and SMX provide a highly visible marketplace where entrepreneurs can showcase their products, meet shoppers and buyers, and explore new opportunities. 

As DTI Secretary Ma. Cristina A. Roque emphasized during the opening, “Our challenge is turning good products into lasting and sustainable businesses that can provide income for our country and provide jobs for our people.” She also called for stronger collaboration between government and business to create more Filipino success stories: “Let us now continue to create more Filipino products and more superstars through stronger coordination between private sector and government as we continue to build better lives for our farmers and for our communities.”

For Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, SM’s long-standing partnership with DTI is about helping those ideas reach the market. “Some of the most exciting Filipino brands begin with a simple idea and an entrepreneur willing to pursue it. Through our long-standing partnership with DTI, we help bring these ideas closer to the market—giving MSMEs opportunities to be discovered, connect with customers, and grow.” There’s still more to discover. 

A school project turned into a Gen Z business. Surplus coconut shells turned into livelihoods. A craft learned through mentoring became an enterprise. And around 300 coconut MSMEs are showing just how many possibilities can grow from one of the Philippines’ most familiar resources.

The coco-preneurs are here. Their ideas are ready to be discovered. Come meet the founders, try something unexpected, and proudly support Filipino businesses. Somewhere on the trade fair floor could be the next great Filipino brand waiting for its big break. 

The DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026 runs until August 30 at SMX Convention Center Manila, Pasay City. FREE ADMISSION.

See it. Discover it. Experience it.

Read More