Vinta Market Sets Sail at SM City Zamboanga

As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs.

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture. 

 More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations. 

 Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities. 

 Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños. 

Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities. As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.

SM City Zamboangga

Vinta Market Sets Sail at SM City Zamboanga

Wednesday, April 1, 2026

As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs.

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture. 

 More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations. 

 Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities. 

 Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños. 

Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities. As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.

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The Water Stewardship Journey Continues for SM Supermalls

For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm. 

SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. 

Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources. 

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale. 

"SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience. 

Today, SM is evaluating centralized STPs that can serve multiple developments and allow for inter-building treatment systems, lowering operational costs, and enhancing process efficiency. "Part of our water resilience framework is building long-term capacity for water disruptions. Since the standardization of STPs across our malls, SM took it a step further and scaled its water sustainability efforts," said Silerio.

A first in the industry, SM City Baguio's Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. 

This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid. 

Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community. 

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR). "We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities," said Silerio.

SM Prime Holdings

The Water Stewardship Journey Continues for SM Supermalls

For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm. 

SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. 

Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources. 

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale. 

"SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience. 

Today, SM is evaluating centralized STPs that can serve multiple developments and allow for inter-building treatment systems, lowering operational costs, and enhancing process efficiency. "Part of our water resilience framework is building long-term capacity for water disruptions. Since the standardization of STPs across our malls, SM took it a step further and scaled its water sustainability efforts," said Silerio.

A first in the industry, SM City Baguio's Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. 

This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid. 

Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community. 

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR). "We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities," said Silerio.

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Best New Finds in Luzon with SM Supermalls

We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode activated. A freshly opened concept store? Consider us a fan. Entering your fitness era? Support. 

Whether it's a personality we love or a lifestyle we aspire to, as long as it resonates with the life we want, we are stanning hard. Here at SM Supermalls, you don’t need to look any further. Everything—and we mean everything—that will get you hyped up for months is right here. 

From the hottest new finds across Luzon to everyday essentials that hit different, these stores have us hooked, and we just cannot get enough. As your most-loved mall, SM continues to be an icon worthy of all our attention. 

 All For Our Foodie Stans 

Ah yes, food. Who isn’t a fan, right? From familiar dining destinations to new food hubs to explore, we are stanning hard!

• Pho Hoa - A fan of Vietnamese classics? The soon-to-open, first-in-Cavite Pho Hoa at the Upper Ground Level of SM City Bacoor serves soulful bowls of pho, alongside staple sides like spring rolls, vermicelli bowls, and flavorful rice plates. With meals that’ll remind you of your last trip to Vietnam, Pho Hoa is the perfect spot to savor the familiar flavors of the country.

• Frankie’s New York Buffalo Wings  - For all our buffalo wings stans, the first-in-Bulacan Frankie’s New York Buffalo Wings at the West Wing of SM City Marilao brings its iconic variations to the table, with flavors ranging from classic buffalo to garlic parmesan and honey sriracha. Craving wings? This is your chance to dig in until you drop.

• Manam - And if you’re simply a fan of home, Manam in the Ground Level of SM City Marilao is your best pick! The first-in-Bulacan, Manam elevates Filipino comfort food with creative twists. Ever heard of their iconic Watermelon Beef Sinigang? Yep, that’s Manam for you!

All For Our Lifestyle & Fashion Stans 

 If she’s having it, we’re ALL having it. Trends let us feel part of a community where we truly belong. From accessories you can carry all day to lifestyle must-haves, we’re all about riding the hype.

• Aquaflask Designs  - If you're a fan of carrying your personality with you, the first-in-Batangas AquaFlask Designs makes hydration look good with functional, sleek tumblers that you can customize—from colors and sizes to all the accessories you can pair them with. Opening soon at the Ground Level of SM City Batangas, AquaFlask Designs lets your personality shine through whether you're heading to the gym, to class, or just malling around SM.

• Sunnies Studios continues to be a staple for eyewear and lifestyle essentials. Its newest store at the Ground Level of SM City San Pablo brings that signature cool directly to your everyday wardrobe and gets you looking like your idol. Known for trendy and timeless styles, Sunnies Studios offers a range of eyewear for all our accessories stans out there.

• The Loop  - All for our tech-savvy stans, The Loop at Level 3 of SM Center Tuguegarao Downtown is your newest go-to spot for anything gadget and gadget accessories, bringing in products that are sure to empower you whether you're a student, a professional, or just vibin’ through life.

• Decathlon - For sport and adventure stans who love gearing up for every experience, the newest Decathlon at Level 3 of SM City Grand Central brings over 70 sports’ worth of equipment, apparel, and accessories into one space. From running shoes to yoga mats, hiking gear to swim essentials, Decathlon location makes it simple to shop everything you need to stay active and stylish.

All For Our Wellness Stans Wellness first? 

Healthy fitness habits? We can’t help but stan those who take good care of themselves—and lowkey, we all aspire to be like them!

• Iremia Headspa -  If wellness is your goal this year, Iremia Headspa at the 2nd Level of SM City Clark is where self-care becomes part of your everyday life. A first in SM, it offers structured head and scalp treatments focused on relaxation and reset. Wanna be your own #1 fan? This is the spot for anyone who’s ready to take their well-being seriously.

• Anytime Fitness - For fitness stans focused on building a healthier body, the new Anytime Fitness at the Lower Ground Floor of SM City Trece Martires brings the globally recognized 24/7 gym experience right into your routine. Equipped with machines and tools for every fitness goal, AF is where your fitness journey becomes more accessible and more fun to return to. 

ICONIC—SM Supermalls stan here! From the best in fitness and wellness to dining concepts you’re sure to love, whatever you’re stanning in life, your most-loved SM Supermalls has got it all for you.

SM Supermall

Best New Finds in Luzon with SM Supermalls

We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode activated. A freshly opened concept store? Consider us a fan. Entering your fitness era? Support. 

Whether it's a personality we love or a lifestyle we aspire to, as long as it resonates with the life we want, we are stanning hard. Here at SM Supermalls, you don’t need to look any further. Everything—and we mean everything—that will get you hyped up for months is right here. 

From the hottest new finds across Luzon to everyday essentials that hit different, these stores have us hooked, and we just cannot get enough. As your most-loved mall, SM continues to be an icon worthy of all our attention. 

 All For Our Foodie Stans 

Ah yes, food. Who isn’t a fan, right? From familiar dining destinations to new food hubs to explore, we are stanning hard!

• Pho Hoa - A fan of Vietnamese classics? The soon-to-open, first-in-Cavite Pho Hoa at the Upper Ground Level of SM City Bacoor serves soulful bowls of pho, alongside staple sides like spring rolls, vermicelli bowls, and flavorful rice plates. With meals that’ll remind you of your last trip to Vietnam, Pho Hoa is the perfect spot to savor the familiar flavors of the country.

• Frankie’s New York Buffalo Wings  - For all our buffalo wings stans, the first-in-Bulacan Frankie’s New York Buffalo Wings at the West Wing of SM City Marilao brings its iconic variations to the table, with flavors ranging from classic buffalo to garlic parmesan and honey sriracha. Craving wings? This is your chance to dig in until you drop.

• Manam - And if you’re simply a fan of home, Manam in the Ground Level of SM City Marilao is your best pick! The first-in-Bulacan, Manam elevates Filipino comfort food with creative twists. Ever heard of their iconic Watermelon Beef Sinigang? Yep, that’s Manam for you!

All For Our Lifestyle & Fashion Stans 

 If she’s having it, we’re ALL having it. Trends let us feel part of a community where we truly belong. From accessories you can carry all day to lifestyle must-haves, we’re all about riding the hype.

• Aquaflask Designs  - If you're a fan of carrying your personality with you, the first-in-Batangas AquaFlask Designs makes hydration look good with functional, sleek tumblers that you can customize—from colors and sizes to all the accessories you can pair them with. Opening soon at the Ground Level of SM City Batangas, AquaFlask Designs lets your personality shine through whether you're heading to the gym, to class, or just malling around SM.

• Sunnies Studios continues to be a staple for eyewear and lifestyle essentials. Its newest store at the Ground Level of SM City San Pablo brings that signature cool directly to your everyday wardrobe and gets you looking like your idol. Known for trendy and timeless styles, Sunnies Studios offers a range of eyewear for all our accessories stans out there.

• The Loop  - All for our tech-savvy stans, The Loop at Level 3 of SM Center Tuguegarao Downtown is your newest go-to spot for anything gadget and gadget accessories, bringing in products that are sure to empower you whether you're a student, a professional, or just vibin’ through life.

• Decathlon - For sport and adventure stans who love gearing up for every experience, the newest Decathlon at Level 3 of SM City Grand Central brings over 70 sports’ worth of equipment, apparel, and accessories into one space. From running shoes to yoga mats, hiking gear to swim essentials, Decathlon location makes it simple to shop everything you need to stay active and stylish.

All For Our Wellness Stans Wellness first? 

Healthy fitness habits? We can’t help but stan those who take good care of themselves—and lowkey, we all aspire to be like them!

• Iremia Headspa -  If wellness is your goal this year, Iremia Headspa at the 2nd Level of SM City Clark is where self-care becomes part of your everyday life. A first in SM, it offers structured head and scalp treatments focused on relaxation and reset. Wanna be your own #1 fan? This is the spot for anyone who’s ready to take their well-being seriously.

• Anytime Fitness - For fitness stans focused on building a healthier body, the new Anytime Fitness at the Lower Ground Floor of SM City Trece Martires brings the globally recognized 24/7 gym experience right into your routine. Equipped with machines and tools for every fitness goal, AF is where your fitness journey becomes more accessible and more fun to return to. 

ICONIC—SM Supermalls stan here! From the best in fitness and wellness to dining concepts you’re sure to love, whatever you’re stanning in life, your most-loved SM Supermalls has got it all for you.

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Instant Jobs, Real Impact

 

“Hindi ko po akalain na matatanggap ako ngayon,” shared Felo Garcia, hired on the spot as a Sales Associate. “Salamat po SM dahil makaka-provide na ako sa mga pangangailangan ng anak ko at pamilya ko.” 

 Another hired-on-the-spot applicant, Joel Azores, emphasized the credibility and impact of the event, saying, “One hundred percent ka po matatanggap sa Mega Job Fair dahil puro legit na company dito.”

With 25 participating employers, more than a thousand job seekers, and 236 or 22% hired on the spot, the annual SM Group Job Fair at SM City North EDSA once again proved to be a powerful platform for connecting Filipinos to real and immediate employment opportunities. 

 Led by SM Retail, the job fair gathered companies from across the SM Group’s diverse businesses—spanning malls and real estate, retail, food and beverage, logistics, education, and banking. More than just high foot traffic, the event delivered high intent, high engagement, and strong hiring outcomes.

From application to employment—on the same day 

One of the strongest highlights of the job fair was the number of applicants hired on the spot (HOTS), showcasing the efficiency and accessibility of SM’s hiring ecosystem.

For many job seekers, the experience was nothing short of life-changing. Through on-site interviews and real-time assessments, applicants were able to move quickly from application to employment—removing the long waiting periods often associated with traditional recruitment. 

A job fair that works for real people

For many first-time job seekers and breadwinners, the SM Job Fair offered not just jobs—but relief, speed, and hope. “Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.” 

This immediate hiring momentum reflects SM Retail’s consistently strong hiring demand and absorption rates, ensuring that SM Job Fairs translate into real jobs—not just applications.

Employers meet job-ready talent, faster 

Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently. 

“Sumali po kami dito because we are looking to hire more employees,” said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”

Meanwhile, financial services firms highlighted the long-term success of hires from SM Job Fairs. 

 “The candidates we hired from our last job fair here at SM North EDSA have good profiles,” shared Tia Macatlang of BDO Life, “and we see that they are now successful financial advisers.”

Strengthening employment through public-private collaboration 

The job fair was held in partnership with key government agencies, including the Department of Labor and Employment (DOLE) and the Public Employment Service Office (PESO)—underscoring the value of public-private collaboration in employment generation. 

  “Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.” 

 SM Government Service Express: making hiring easier, faster 

 To further simplify the employment journey, the job fair featured SM Government Service Express, a one-stop hub where applicants could process pre-employment requirements in one

Participating agencies included the Social Security System (SSS), Pag-IBIG Fund, PhilHealth, and the Philippine National Police for police clearance. 

 “Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers,” explained Adolf Hernandez of PhilHealth QC. “May hired on the spot ka na, at nandito na rin ang mga government agencies para sa requirements.”

SSS echoed this, emphasizing accessibility: “Importante na sumasali ang mga government agencies sa job fairs,” said Ava Michelle Estrella of SSS, “kasi on the spot, natutulungan namin ang applicants sa pagkuha ng requirements.” 

Bringing opportunities closer, nationwide 

 Following the strong turnout at SM City North EDSA, SM Supermalls continues to bring job opportunities closer to Filipinos with a series of job fairs nationwide this March:

• March 4 – SM Center Antipolo 
• March 6 – SM Mall of Asia 
• March 11 – SM City Davao 
• March 13 – SM City Trece Martires 
• March 20 – SM City North EDSA 
• March 25 – SM City Urdaneta Central 
• March 26 - SM City Tuguegarao 
• March 27 – SM City Trece Martires 
• March 27 – SM City Cauayan

Job seekers are encouraged to bring multiple copies of their resume, valid IDs, and other basic pre-employment requirements, and to arrive early to maximize interview opportunities. 

Admission to SM Job Fairs is free and open to the public, unless otherwise specified. For updates on schedules and participating employers, applicants may visit SM Supermalls’ official social media pages or inquire at the customer service desk of participating malls.

Turning malls into platforms for opportunity The continued success of the SM Job Fair highlights how the country’s most loved malls are evolving beyond retail becoming platforms that deliver real-world solutions for Filipinos. 

By bringing together employers, job seekers, and government agencies in one accessible space, SM Supermalls continues to max out experiences—turning malls into hubs where careers begin, requirements are completed, and futures move forward. 

At SM Supermalls, opportunities don’t just exist—they feel possible.

SM Group Job Fair

Instant Jobs, Real Impact

 

“Hindi ko po akalain na matatanggap ako ngayon,” shared Felo Garcia, hired on the spot as a Sales Associate. “Salamat po SM dahil makaka-provide na ako sa mga pangangailangan ng anak ko at pamilya ko.” 

 Another hired-on-the-spot applicant, Joel Azores, emphasized the credibility and impact of the event, saying, “One hundred percent ka po matatanggap sa Mega Job Fair dahil puro legit na company dito.”

With 25 participating employers, more than a thousand job seekers, and 236 or 22% hired on the spot, the annual SM Group Job Fair at SM City North EDSA once again proved to be a powerful platform for connecting Filipinos to real and immediate employment opportunities. 

 Led by SM Retail, the job fair gathered companies from across the SM Group’s diverse businesses—spanning malls and real estate, retail, food and beverage, logistics, education, and banking. More than just high foot traffic, the event delivered high intent, high engagement, and strong hiring outcomes.

From application to employment—on the same day 

One of the strongest highlights of the job fair was the number of applicants hired on the spot (HOTS), showcasing the efficiency and accessibility of SM’s hiring ecosystem.

For many job seekers, the experience was nothing short of life-changing. Through on-site interviews and real-time assessments, applicants were able to move quickly from application to employment—removing the long waiting periods often associated with traditional recruitment. 

A job fair that works for real people

For many first-time job seekers and breadwinners, the SM Job Fair offered not just jobs—but relief, speed, and hope. “Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.” 

This immediate hiring momentum reflects SM Retail’s consistently strong hiring demand and absorption rates, ensuring that SM Job Fairs translate into real jobs—not just applications.

Employers meet job-ready talent, faster 

Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently. 

“Sumali po kami dito because we are looking to hire more employees,” said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”

Meanwhile, financial services firms highlighted the long-term success of hires from SM Job Fairs. 

 “The candidates we hired from our last job fair here at SM North EDSA have good profiles,” shared Tia Macatlang of BDO Life, “and we see that they are now successful financial advisers.”

Strengthening employment through public-private collaboration 

The job fair was held in partnership with key government agencies, including the Department of Labor and Employment (DOLE) and the Public Employment Service Office (PESO)—underscoring the value of public-private collaboration in employment generation. 

  “Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.” 

 SM Government Service Express: making hiring easier, faster 

 To further simplify the employment journey, the job fair featured SM Government Service Express, a one-stop hub where applicants could process pre-employment requirements in one

Participating agencies included the Social Security System (SSS), Pag-IBIG Fund, PhilHealth, and the Philippine National Police for police clearance. 

 “Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers,” explained Adolf Hernandez of PhilHealth QC. “May hired on the spot ka na, at nandito na rin ang mga government agencies para sa requirements.”

SSS echoed this, emphasizing accessibility: “Importante na sumasali ang mga government agencies sa job fairs,” said Ava Michelle Estrella of SSS, “kasi on the spot, natutulungan namin ang applicants sa pagkuha ng requirements.” 

Bringing opportunities closer, nationwide 

 Following the strong turnout at SM City North EDSA, SM Supermalls continues to bring job opportunities closer to Filipinos with a series of job fairs nationwide this March:

• March 4 – SM Center Antipolo 
• March 6 – SM Mall of Asia 
• March 11 – SM City Davao 
• March 13 – SM City Trece Martires 
• March 20 – SM City North EDSA 
• March 25 – SM City Urdaneta Central 
• March 26 - SM City Tuguegarao 
• March 27 – SM City Trece Martires 
• March 27 – SM City Cauayan

Job seekers are encouraged to bring multiple copies of their resume, valid IDs, and other basic pre-employment requirements, and to arrive early to maximize interview opportunities. 

Admission to SM Job Fairs is free and open to the public, unless otherwise specified. For updates on schedules and participating employers, applicants may visit SM Supermalls’ official social media pages or inquire at the customer service desk of participating malls.

Turning malls into platforms for opportunity The continued success of the SM Job Fair highlights how the country’s most loved malls are evolving beyond retail becoming platforms that deliver real-world solutions for Filipinos. 

By bringing together employers, job seekers, and government agencies in one accessible space, SM Supermalls continues to max out experiences—turning malls into hubs where careers begin, requirements are completed, and futures move forward. 

At SM Supermalls, opportunities don’t just exist—they feel possible.

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Setting Scenes for Mindanao’s Main characters at SM Supermalls

 

Let’s be honest, Mindanao–we’ve never been background characters. There’s a certain confidence in the way we move. We’re sharp, bold, and sure of what we want. We don’t need to be loud to show who’s the leading character. 

And since we know what iconic-ness we bring to the table, the place we spend our time in? Well it has to keep up. The vibe, the energy, the experience. The good news is that across Mindanao, new firsts are arriving, firsts that can keep up and set the scene at your most-loved mall, SM Supermalls–the mall of firsts. 

The Opening Act: Serving Cravings And Lewks 

Because once the plans are locked, it’s never just about the food. It’s about how you show up. The table becomes the backdrop, the look comes together, and suddenly your first act is in full motion

Soul Kitchen / Fast Fresh 

Some scenes call for comfort, and at the first soon to open Soul Kitchen/Fast Fresh in SM at the expansion wing, level 1 of SM City Davao, that comfort is about to come plated just right. The Banana Pecan Pancake will bring that sweet, indulgent moment, while the White Chicken Rice can keep it classic and satisfying. Ez great food down, so you can keep your main character on.

King’s Feast 

 Some scenes call for royal treatment–and at the first soon to open King’s Feast in VisMin at the level 2 expansion wing of SM City Davao, it will begin with an all-you-can-eat spread fit for main characters who don’t do small portions. This is where plates will stay full and tables will feel like your own feasting hall. Because if you’re stepping out in full looks, the food should rise to the occasion.

The Second Take: Brewed and Booked 

Every great story has an in-between moment, a pause before the climactic scenes–the kind where things slow down just enough for the main character to decide what happens next. At the 2nd level, expansion wing of SM City Davao, the first soon to open ZUS Coffee in Mindanao will offer exactly that kind of reset: good coffee, a solid spot to regroup, and just enough caffeine to cue the next scene.

The Turning Scene: Confidence In Center Frame 

It’s time for your close-up with a glow up. At the lower ground level of SM Lanang, the first Idara Aesthetics in Davao will bring advanced aesthetic treatments closer so you can step into frame polished, confident, and fully in your main character energy.

The Final Shot: Go All Out, Icon 

Every main character needs a great ending, and the first DJI in Northern Mindanao at the 3rd level of Cyberzone in SM CDO Downtown Premier–makes sure yours is nothing short of cinematic. Because in every story worth telling, it’s the final frame that can turn something good into a masterpiece. 

 From the opening act to the final shot, the scenes are set–and now it’s your move. Because when you know you’re the lead, you don’t wait for the spotlight. You step into it. 

 Main character energy? Fully secured–only at your most-loved mall, SM Supermalls.

SM Supermall

Setting Scenes for Mindanao’s Main characters at SM Supermalls

 

Let’s be honest, Mindanao–we’ve never been background characters. There’s a certain confidence in the way we move. We’re sharp, bold, and sure of what we want. We don’t need to be loud to show who’s the leading character. 

And since we know what iconic-ness we bring to the table, the place we spend our time in? Well it has to keep up. The vibe, the energy, the experience. The good news is that across Mindanao, new firsts are arriving, firsts that can keep up and set the scene at your most-loved mall, SM Supermalls–the mall of firsts. 

The Opening Act: Serving Cravings And Lewks 

Because once the plans are locked, it’s never just about the food. It’s about how you show up. The table becomes the backdrop, the look comes together, and suddenly your first act is in full motion

Soul Kitchen / Fast Fresh 

Some scenes call for comfort, and at the first soon to open Soul Kitchen/Fast Fresh in SM at the expansion wing, level 1 of SM City Davao, that comfort is about to come plated just right. The Banana Pecan Pancake will bring that sweet, indulgent moment, while the White Chicken Rice can keep it classic and satisfying. Ez great food down, so you can keep your main character on.

King’s Feast 

 Some scenes call for royal treatment–and at the first soon to open King’s Feast in VisMin at the level 2 expansion wing of SM City Davao, it will begin with an all-you-can-eat spread fit for main characters who don’t do small portions. This is where plates will stay full and tables will feel like your own feasting hall. Because if you’re stepping out in full looks, the food should rise to the occasion.

The Second Take: Brewed and Booked 

Every great story has an in-between moment, a pause before the climactic scenes–the kind where things slow down just enough for the main character to decide what happens next. At the 2nd level, expansion wing of SM City Davao, the first soon to open ZUS Coffee in Mindanao will offer exactly that kind of reset: good coffee, a solid spot to regroup, and just enough caffeine to cue the next scene.

The Turning Scene: Confidence In Center Frame 

It’s time for your close-up with a glow up. At the lower ground level of SM Lanang, the first Idara Aesthetics in Davao will bring advanced aesthetic treatments closer so you can step into frame polished, confident, and fully in your main character energy.

The Final Shot: Go All Out, Icon 

Every main character needs a great ending, and the first DJI in Northern Mindanao at the 3rd level of Cyberzone in SM CDO Downtown Premier–makes sure yours is nothing short of cinematic. Because in every story worth telling, it’s the final frame that can turn something good into a masterpiece. 

 From the opening act to the final shot, the scenes are set–and now it’s your move. Because when you know you’re the lead, you don’t wait for the spotlight. You step into it. 

 Main character energy? Fully secured–only at your most-loved mall, SM Supermalls.

Read More

Women Entrepreneurs Shine at SM Supermalls this Women’s Month

 

Women-led businesses took center stage as the WomenBizPH Trade Fair successfully opened at SM Lanang Premier from March 12–14, celebrating the creativity, resilience, and growing impact of Filipina micro, small, and medium enterprises (MSMEs). 

Organized by WomenBizPH in partnership with SM Supermalls, the three-day trade fair brought together inspiring women entrepreneurs showcasing a vibrant mix of proudly local products—from artisanal pastries and handcrafted accessories to healthy snacks, woven apparel, delicacies, and wellness products. 

More than just a marketplace, the event highlighted the powerful stories behind the brands, demonstrating how women entrepreneurs continue to transform passion into purpose and innovation into livelihood opportunities. 

Inspiring Stories Behind Women-Led MSMEs 

Behind every product on display is a powerful story of determination, innovation, and purpose. 

Across the country, women entrepreneurs continue to transform challenges into opportunities, building businesses that uplift communities and preserve Filipino craftsmanship. 

 Empowering Artisans Through Creativity Sustainable and timeless—these two words define the aesthetic of Sassy’s Creation Enterprise, a brand where traditional Philippine craftsmanship meets modern innovation. 

By blending heritage weaving techniques with contemporary design, Sassy’s Creation produces ethically curated fashion staples designed for EveryBODY, using upcycled fabrics and locally sourced weaves that reflect both sustainability and style. Behind every Sassy piece are the skilled hands of women artisans, including home-based mothers and women from the Bureau of Jail Management and Penology (BJMP) in Antipolo, Rizal, who carefully craft each item with dedication and pride. 

Through these collaborations, the brand provides meaningful livelihood opportunities while celebrating Filipino craftsmanship. By working closely with weaving communities and showcasing their handcrafted pieces through trade fairs and retail platforms, Sassy’s Creation continues to help preserve traditional Filipino crafts while bringing them into today’s lifestyle and fashion landscape.

Carrying Forward a Legacy For Cynthia M. Eusebio, owner of Magpoc’s Pastry Products Manufacturing in Bataan, entrepreneurship is deeply rooted in family heritage. 

“Magpoc’s isn’t just a label—it’s a legacy of providing for our community. I stepped into this role to honor the women who came before me while evolving the brand for the next generation,” she shared. 

Now a third-generation leader of the brand, Eusebio continues to innovate by expanding Magpoc’s reach through digital platforms and new product offerings while preserving the traditional recipes that built the business. From Survival to Strength For Cebu-based entrepreneur Cuevas Planas, founder of Kirby’s Chicharon, her business journey represents resilience and the courage to start over. 

“I started small, making chicharon and quietly selling to stores and offices. That small income became my hope and my courage—it helped me rebuild my life and prove that even from nothing, you can rise again,” she shared. 

Through perseverance and faith, Planas built her brand from humble beginnings, eventually gaining the confidence to showcase her products in larger markets and trade fairs. Turning Passion into Healthy Innovation Meanwhile, Flaviano’s Health Food Products, based in Laguna, was born from a shared passion for creating innovative food products. 

“Every challenge teaches us something. Even during difficult times like the pandemic, we continued innovating and moving forward—because every step we take brings us closer to success,” the entrepreneur shared. 

Today, the brand continues to develop healthier food options while exploring new opportunities to reach more customers through platforms like SM Supermalls. 

 SM Supermalls: A Launchpad for Future Filipino Brands 

Through initiatives like the WomenBizPH Trade Fairs, SM Supermalls continues to serve as a marketplace where MSMEs can grow, gain visibility, and reach new markets. 

 “At SM Supermalls, we see MSMEs not just as exhibitors but as future brands in the making. By providing accessible platforms where entrepreneurs can showcase their products and connect with customers, we help nurture the next generation of Filipino brands,” said Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls. 

For many entrepreneurs, showcasing their products in SM malls represents a major milestone—opening doors to new opportunities, partnerships, and customers. This commitment reflects SM Supermalls’ long-standing advocacy of supporting MSMEs as drivers of inclusive economic growth and community development. 

Celebrating Women Entrepreneurs This Women’s Month, SM Supermalls invites shoppers to discover the inspiring women behind these brands and support their journeys toward growth and success. Because when women entrepreneurs rise, they do more than grow businesses—they uplift families, empower communities, and inspire the next generation of leaders.

SM Supermall

Women Entrepreneurs Shine at SM Supermalls this Women’s Month

 

Women-led businesses took center stage as the WomenBizPH Trade Fair successfully opened at SM Lanang Premier from March 12–14, celebrating the creativity, resilience, and growing impact of Filipina micro, small, and medium enterprises (MSMEs). 

Organized by WomenBizPH in partnership with SM Supermalls, the three-day trade fair brought together inspiring women entrepreneurs showcasing a vibrant mix of proudly local products—from artisanal pastries and handcrafted accessories to healthy snacks, woven apparel, delicacies, and wellness products. 

More than just a marketplace, the event highlighted the powerful stories behind the brands, demonstrating how women entrepreneurs continue to transform passion into purpose and innovation into livelihood opportunities. 

Inspiring Stories Behind Women-Led MSMEs 

Behind every product on display is a powerful story of determination, innovation, and purpose. 

Across the country, women entrepreneurs continue to transform challenges into opportunities, building businesses that uplift communities and preserve Filipino craftsmanship. 

 Empowering Artisans Through Creativity Sustainable and timeless—these two words define the aesthetic of Sassy’s Creation Enterprise, a brand where traditional Philippine craftsmanship meets modern innovation. 

By blending heritage weaving techniques with contemporary design, Sassy’s Creation produces ethically curated fashion staples designed for EveryBODY, using upcycled fabrics and locally sourced weaves that reflect both sustainability and style. Behind every Sassy piece are the skilled hands of women artisans, including home-based mothers and women from the Bureau of Jail Management and Penology (BJMP) in Antipolo, Rizal, who carefully craft each item with dedication and pride. 

Through these collaborations, the brand provides meaningful livelihood opportunities while celebrating Filipino craftsmanship. By working closely with weaving communities and showcasing their handcrafted pieces through trade fairs and retail platforms, Sassy’s Creation continues to help preserve traditional Filipino crafts while bringing them into today’s lifestyle and fashion landscape.

Carrying Forward a Legacy For Cynthia M. Eusebio, owner of Magpoc’s Pastry Products Manufacturing in Bataan, entrepreneurship is deeply rooted in family heritage. 

“Magpoc’s isn’t just a label—it’s a legacy of providing for our community. I stepped into this role to honor the women who came before me while evolving the brand for the next generation,” she shared. 

Now a third-generation leader of the brand, Eusebio continues to innovate by expanding Magpoc’s reach through digital platforms and new product offerings while preserving the traditional recipes that built the business. From Survival to Strength For Cebu-based entrepreneur Cuevas Planas, founder of Kirby’s Chicharon, her business journey represents resilience and the courage to start over. 

“I started small, making chicharon and quietly selling to stores and offices. That small income became my hope and my courage—it helped me rebuild my life and prove that even from nothing, you can rise again,” she shared. 

Through perseverance and faith, Planas built her brand from humble beginnings, eventually gaining the confidence to showcase her products in larger markets and trade fairs. Turning Passion into Healthy Innovation Meanwhile, Flaviano’s Health Food Products, based in Laguna, was born from a shared passion for creating innovative food products. 

“Every challenge teaches us something. Even during difficult times like the pandemic, we continued innovating and moving forward—because every step we take brings us closer to success,” the entrepreneur shared. 

Today, the brand continues to develop healthier food options while exploring new opportunities to reach more customers through platforms like SM Supermalls. 

 SM Supermalls: A Launchpad for Future Filipino Brands 

Through initiatives like the WomenBizPH Trade Fairs, SM Supermalls continues to serve as a marketplace where MSMEs can grow, gain visibility, and reach new markets. 

 “At SM Supermalls, we see MSMEs not just as exhibitors but as future brands in the making. By providing accessible platforms where entrepreneurs can showcase their products and connect with customers, we help nurture the next generation of Filipino brands,” said Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls. 

For many entrepreneurs, showcasing their products in SM malls represents a major milestone—opening doors to new opportunities, partnerships, and customers. This commitment reflects SM Supermalls’ long-standing advocacy of supporting MSMEs as drivers of inclusive economic growth and community development. 

Celebrating Women Entrepreneurs This Women’s Month, SM Supermalls invites shoppers to discover the inspiring women behind these brands and support their journeys toward growth and success. Because when women entrepreneurs rise, they do more than grow businesses—they uplift families, empower communities, and inspire the next generation of leaders.

Read More

Take Small Steps for Big Change

SM Waste-Free Future illustrates doable actions for a cleaner, greener planet. 

Becoming part of the solution toward better waste management practices has been made easier by SM Prime Holdings Inc. (SM Prime) with The SM Waste-Free Future (WFF) Manual. 

Launched at SM’s first Sustainability Expo, the 17-page visual guide offers a simple and easy-to-follow resource on how everyone can engage with waste management touchpoints available in their most-loved SM Supermalls. 

 "The easiest way to adopt sustainable practices is a two-pronged approach," said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio. 

"The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.” The manual combines text and visuals to enhance the "Learn - Practice - Champion" workflow, a three-step approach to make these practices easy to adapt and eventually pass on, with additional green tips and trivia. 

Understanding how even small, thoughtful steps can make a huge difference is key to helping reduce waste sent to landfills. Back to Basics To further understand the composition of our waste, SM Prime led a Waste Analysis Characterization Study (WACS) in its largest development–the SM Mall of Asia Complex. The top 10 most common waste items were identified:

• PET Bottles 
• Plastic Cutlery 
• Single-use plastic 
• Plastic cups from coffee or milk tea 
• Soiled coffee paper cups 
• Soiled food containers 
• Food packaging and sachets 
• Soiled tissue or napkins 
• Soiled diapers/ sanitary products 
• Food waste
  
  

The SM Waste Free Future manual encourages everyone to properly dispose of waste by using designated Recyclable-Disposable-Compostable (RDC) bins made accessible in all SM Malls. 

PET Bottles are categorized for the Blue "Recyclable" Bins to help return these to factories for recycling. Disposable items and containers such as plastic cutlery, single-use plastic, plastic cups from coffee or milk tea, soiled coffee paper cups and food containers, food packaging and sachets, and soiled tissue or napkins, diapers, and sanitary products are for tossing into the gray "Disposable" Bins. 

Finally, all food waste with no packaging and cutlery are guided to the green "Compostable" Bins. As one of the fastest-growing solid waste streams in the world, Electronic Waste (E-Waste), ranging from batteries to broken gadgets and technological accessories, gets special mention. SM Supermalls promotes proper disposal of e-waste through special bins in SM Cyberzone areas as easy drop-off points for recycling or processing before disposal of small, used, and defective electronic devices.

Every first Friday and Saturday of the month from 10:00am to 2:00pm, mallgoers can bring their trash and convert it to cash. Trash-to-Cash encourages household segregation by bringing clean and dry recyclables in designated Trash-to-Cash areas in exchange for economic incentives. 

The program promotes sustainable systems and the advancement of the circular economy. To further divert plastics from the environment, SM implements its Plastic Waste Collection program across all of its properties. 

Since its integration in 2019, 70,000 kilograms of clean, empty, and dry consumer plastics have been collected. Through SM Cares, SM Prime’s corporate social responsibility arm, regular coastal cleanups are organized for communities to mitigate the problem of marine pollution by removing waste before it spreads further in the seas. 

Last year, volunteers were able to divert 200,000 kilograms of marine litter from the ocean through three major coastal cleanups organized nationwide on top of weekly cleanups done by SM Estates. 

 Another Coastal Cleanup drive has been scheduled this year on March 22 across SM La Union, SM City Urdaneta Central, SM City Tanza, SM City J Mall, SM City Daet, and SM City Consolacion for World Water Day. 

 "Communicating waste management practices clearly and easily helps our stakeholders support our vision for a Waste Free Future. When we all come together and choose to help save our planet, even the smallest actions toward the right direction yield great results," said Silerio.

SM Prime Holdings

Take Small Steps for Big Change

SM Waste-Free Future illustrates doable actions for a cleaner, greener planet. 

Becoming part of the solution toward better waste management practices has been made easier by SM Prime Holdings Inc. (SM Prime) with The SM Waste-Free Future (WFF) Manual. 

Launched at SM’s first Sustainability Expo, the 17-page visual guide offers a simple and easy-to-follow resource on how everyone can engage with waste management touchpoints available in their most-loved SM Supermalls. 

 "The easiest way to adopt sustainable practices is a two-pronged approach," said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio. 

"The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.” The manual combines text and visuals to enhance the "Learn - Practice - Champion" workflow, a three-step approach to make these practices easy to adapt and eventually pass on, with additional green tips and trivia. 

Understanding how even small, thoughtful steps can make a huge difference is key to helping reduce waste sent to landfills. Back to Basics To further understand the composition of our waste, SM Prime led a Waste Analysis Characterization Study (WACS) in its largest development–the SM Mall of Asia Complex. The top 10 most common waste items were identified:

• PET Bottles 
• Plastic Cutlery 
• Single-use plastic 
• Plastic cups from coffee or milk tea 
• Soiled coffee paper cups 
• Soiled food containers 
• Food packaging and sachets 
• Soiled tissue or napkins 
• Soiled diapers/ sanitary products 
• Food waste
  
  

The SM Waste Free Future manual encourages everyone to properly dispose of waste by using designated Recyclable-Disposable-Compostable (RDC) bins made accessible in all SM Malls. 

PET Bottles are categorized for the Blue "Recyclable" Bins to help return these to factories for recycling. Disposable items and containers such as plastic cutlery, single-use plastic, plastic cups from coffee or milk tea, soiled coffee paper cups and food containers, food packaging and sachets, and soiled tissue or napkins, diapers, and sanitary products are for tossing into the gray "Disposable" Bins. 

Finally, all food waste with no packaging and cutlery are guided to the green "Compostable" Bins. As one of the fastest-growing solid waste streams in the world, Electronic Waste (E-Waste), ranging from batteries to broken gadgets and technological accessories, gets special mention. SM Supermalls promotes proper disposal of e-waste through special bins in SM Cyberzone areas as easy drop-off points for recycling or processing before disposal of small, used, and defective electronic devices.

Every first Friday and Saturday of the month from 10:00am to 2:00pm, mallgoers can bring their trash and convert it to cash. Trash-to-Cash encourages household segregation by bringing clean and dry recyclables in designated Trash-to-Cash areas in exchange for economic incentives. 

The program promotes sustainable systems and the advancement of the circular economy. To further divert plastics from the environment, SM implements its Plastic Waste Collection program across all of its properties. 

Since its integration in 2019, 70,000 kilograms of clean, empty, and dry consumer plastics have been collected. Through SM Cares, SM Prime’s corporate social responsibility arm, regular coastal cleanups are organized for communities to mitigate the problem of marine pollution by removing waste before it spreads further in the seas. 

Last year, volunteers were able to divert 200,000 kilograms of marine litter from the ocean through three major coastal cleanups organized nationwide on top of weekly cleanups done by SM Estates. 

 Another Coastal Cleanup drive has been scheduled this year on March 22 across SM La Union, SM City Urdaneta Central, SM City Tanza, SM City J Mall, SM City Daet, and SM City Consolacion for World Water Day. 

 "Communicating waste management practices clearly and easily helps our stakeholders support our vision for a Waste Free Future. When we all come together and choose to help save our planet, even the smallest actions toward the right direction yield great results," said Silerio.

Read More