Jinkee Umali

Century Tuna Unveils Strong Line Up of 40 Inspiring Superbods

The Superbod Era has officially arrived—and it is fiercer than ever. Marking 20 legendary years at the forefront of health and fitness, Century Tuna Superbods stands as an iconic movement that champions wellness for all, serving as a powerful platform that celebrates healthy bodies along with the inspiring stories behind them.

Paving the way for the highly anticipated final leg of the competition, the #SuperbodEra launch event celebrates the Superbod finalists' continuous evolution–proving that true transformation extends far beyond physical conditioning to encompass personal growth, mental strength, and inspiring health advocacies.

Featuring the iconic Century Tuna Brand Ambassador and Superbod Anne Curtis, the Top 40 Superbod finalists stepped into the spotlight not just to display physical fitness, but to share their personal stories.

By opening up about their unique journeys, overcoming hurdles, and championing health advocacies, the contenders demonstrated how they use the Superbods stage to tell their stories and inspire everyday Filipinos to kickstart their own wellness journeys.

"Having been with Century Tuna for so many years, I've had a front-row seat to how this brand and this platform have grown," said Century Tuna Brand Ambassador Anne Curtis. "What makes Superbods so special is how it brings real human stories to the center stage. Seeing these finalists step up with heart and genuine passion for their health advocacies is truly inspiring for everyone.”

This year’s campaign looks past the surface to celebrate the rich, real-life backgrounds behind every fit body. This season highlights the rich variety of life experiences among the finalists—bringing together individuals from diverse professions, life stages, abilities, and personal journeys who each carry a unique story of strength.

Century Tuna Superbods amplifies health and wellness across the nation by spotlighting real people with real purpose; behind every fit physique is a compelling background and a purpose-driven campaign—from inclusive physical training to accessible nutrition.

Since stepping into the spotlight during the callback, the finalists have undergone an intensive series of activities, workshops, and wellness challenges. These prepared the finalists to embrace the Superbod role in its entirety—not as mere competitors, but as living proof of what is possible. Century Tuna acts as the connecting bridge, amplifying their remarkable real-life stories to inspire, motivate, and move Filipinos across the country to pursue their own goals.

During the launch, the Superbod finalists took center stage to unpack the true heart of their campaign: their personal health and wellness advocacies. Ranging from accessible nutrition and mental wellness to intense training, these passion projects turn physical fitness into a purpose, proving that while physical fitness gets them on stage, purpose is what keeps them there. By using their hearts and voices to uplift others toward better health, they show that anyone, at any stage of life, can kickstart their own Superbod Era

"Now in its 20th year, Century Tuna Superbods has become a platform for every body where purpose takes center stage," said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. "We created this space to show that anyone, at any stage of life, can step into their own Superbod Era. Physical fitness gets you on stage, but our finalists are proving that true transformation is about leading by example and empowering every Filipino to take charge of their wellness journey."

As the competition nears its grand finals, the stakes have never been higher for the finalists vying to become the ultimate faces of healthy living. The Male and Female Grand Winners will each receive ₱1,000,000, while the Runners-Up will receive ₱250,000 each.

With the launch officially setting the competition into high gear, everyone is invited to follow the finalists' stories, participate in the upcoming digital activations, and vote for their favorites as the road to Finals Night unfolds.

For more information on Century Tuna Superbods, please visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

Century Tuna

Bodies Built with Purpose

Tuesday, August 11, 2026

Century Tuna Unveils Strong Line Up of 40 Inspiring Superbods

For more information on Century Tuna Superbods, please visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

On its 20th anniversary, the Century Tuna Superbod legacy expands beyond the runway and into the real world. This milestone reinforces a fitness movement that continues to empower every Filipino to confidently unleash their "Superbod Era" in a supportive, no-judgment environment. Rather than shifting gears, this evolution brings to the forefront what Century Tuna has long championed: that being a Superbod is an accessible, daily lifestyle meant for everyone.

We just joined this "Superbod Era"!

This vision recently ignited a massive advocacy with the launch of the first Superbod Era Strava Challenge, rallying over 58,000 Filipinos of all ages, abilities, and backgrounds. The overwhelming response to this digital challenge showed that Filipinos are more than ready to take part in the community Century Tuna has long been working to build—a welcoming online space where everyone, regardless of where they are on their fitness journey, can connect, support each other, and celebrate their progress together.

To kick off this initiative, Century Tuna held its first Superbod Life community run in partnership with Megaworld, demonstrating how a supportive community, both online and offline, can empower individuals at every stage of their Superbod path. Joining the run were Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, inviting Filipinos everywhere to be a part of this collective space and unleash their best fitness eras.

Welcome to Your Fitness Era: Join the Superbod Life Community

The Century Tuna Superbod Life Community is a dedicated safe space where members can get all-access to uncomplicated, top-tier advice on fitness and nutrition, real-life inspiration, and practical tips designed for everyone. Whether you are a starter taking Day 1 or a restarter ready to take your fitness journey one day at a time, this platform offers a 100% support, zero-pressure environment.

More than achieving a singular fitness goal, being a Superbod is a sustainable way of life. That is why the community is built around a holistic, easy-to-follow framework: Move Super, Fuel Super, and Live Super. Through Move Super, members unlock real-life advice through Q&A sessions with fitness experts, practical workouts that make consistency achievable for any lifestyle, and exciting on-ground meet-ups where they can break a sweat and share encouragement with one another.

Fuel Super simplifies nutrition with easy-to-follow guidance like 5-minute meal ideas, clever snack swaps, and practical preparation tips that fit seamlessly into even the busiest schedules.

Meanwhile, Live Super focuses on sustainable wellness habits and overall well-being, proving that a healthy lifestyle is built in the small, everyday choices. More than anything, it is a space where you can experience true transformation simply by being surrounded by real people who are navigating the exact same journey right alongside you.

Built for Real People, Real Journeys

“We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated—like it is something only a few can access and pull off,” shared Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “The Superbod Life community was built to change that perspective. It is a safe space where members can learn and be inspired by peers going on the same journey and from experts who can guide them toward their health goals. At Century Tuna, we truly believe that everyone has the potential to reach their ‘Superbod Era’—they just need the right place to start.

“This community is exactly what Filipinos need in their fitness journey, and I am blessed to be part of something this big,” shared Century Tuna Brand Ambassador Atasha Muhlach. “What makes Superbod Life so special is that inspiration doesn’t just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you’ll meet in the community.”

Fueling the Long Run

As Century Tuna welcomes Filipinos into their "Superbod Era," the brand highlights proper nutrition as a vital pillar of fitness. Achieving one’s goals requires the right balance of protein, vitamins, and minerals, which is exactly what Century Tuna delivers in its products.

Those sprinting into their fitness journey can also find premium convenience with the latest ready-to-eat tuna and rice meal in a can, the Century Tuna Super Bowl, packed with protein, Vitamin B3, and Omega-3 DHA to fuel the body on the go.

“I finally have a nutritious meal I can take anywhere to my runs or gym sessions,” said actor and host Emilio Daez. “With the Century Tuna Super Bowl, it’s a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can.”

Century Tuna also recently announced the official on-ground casting call for Superbods 2026. Aspiring participants can pre-register at https://bit.ly/2026-superbods-pre-registration, or head on to Space at One Ayala, Makati City, on June 27–28, 2026, from 9 AM to 5 PM. Join the Superbod Life Community by visiting https://www.facebook.com/groups/superbod.life or by scanning the QR code below. Watch out for exciting giveaways and events happening this month for the Superbod Life community!

Superbod Movement Goes Beyond the Stage

Saturday, June 27, 2026

We just joined this "Superbod Era"!

Welcome to Your Fitness Era: Join the Superbod Life Community

Fuel Super simplifies nutrition with easy-to-follow guidance like 5-minute meal ideas, clever snack swaps, and practical preparation tips that fit seamlessly into even the busiest schedules.

Built for Real People, Real Journeys

Fueling the Long Run

This World Oceans Day, SM Cares brought the SM Green Movement to shore, reminding communities that protecting the ocean begins long before waste reaches the sea.

In celebration of World Oceans Day 2026, SM Cares led coastal cleanup efforts under the banner “Empowering Communities for an SM Waste-Free Future,” mobilizing 7,500 employees, tenants, volunteers, partners, and local stakeholders to take part in shared action for cleaner coastlines and healthier marine ecosystems. 19,000 kilograms of trash was successfully diverted from the ocean 36% less than the previous year.

The initiative formed part of SM Cares’ 2026 coastal cleanup calendar, which also includes World Water Day, International Coastal Cleanup, and National Environment Awareness Month. For World Oceans Day, participating SM malls included SM By the Bay and nine other SM Supermalls branches across communities with access to coastal and waterway areas.

The “All For You. All For Our Oceans.” activity championed ocean protection as a shared responsibility—one that begins with people working together to keep waste out of the ocean and to care for the environments that support communities, livelihoods, and future generations.

“Protecting our oceans begins with communities choosing to act together,” said Engr. Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and SM Cares Program Director for Environment. “Through the SM Green Movement, we hope to inspire everyday responsibility—because for every volunteer who shows up, every piece of waste removed, and every habit changed, our waste-free future is more within reach.”

Beyond the cleanup, the World Oceans Day effort also served as a platform for environmental education and community engagement. Activities highlighted proper waste segregation, responsible waste management, and the importance of preventing trash from entering waterways and coastal ecosystems. Participating groups also included sustainability partners, schools, youth organizations, cycling groups, dive communities, environmental advocates, and local community members.

At SM By the Bay, the cleanup was supported by community-centered executions such as waste segregation demonstrations, and educational “trash talks”—helping participants see how small, practical actions can become part of everyday environmental care.

For SM Cares, coastal cleanups form an integral part of a broader commitment to bring sustainability beyond mall spaces, into the communities and ecosystems that need protection most. Through the SM Green Movement, SM Cares continues to empower communities to protect marine life, reduce waste, and build a culture of shared responsibility—today and for generations to come.

SM Supermall

Waste-Free Starts With Us

Thursday, June 18, 2026

This World Oceans Day, SM Cares brought the SM Green Movement to shore, reminding communities that protecting the ocean begins long before waste reaches the sea.

When more than 25,000 runners took over EDSA for the historic Galaxy Manila Marathon, they were not just participating in one of the country's biggest races. They were part of a growing movement that is transforming how Filipinos experience running.

From record-setting marathons and major race series to inclusive community runs and pet-friendly events, SM Supermalls is emerging as one of the driving forces behind Philippine running. Through its expanding portfolio of race events and the SM Active Hub platform, SM continues to bring world-class running experiences closer to communities across the country.

The Galaxy Manila Marathon marked a defining moment in that journey. For the first time, participants ran along EDSA, connecting SM Mall of Asia and SM North EDSA in a landmark race that celebrated fitness, community, and national pride.

The historic route transformed one of the country's most recognizable thoroughfares into a symbol of movement and unity, creating a race experience that captured the imagination of runners from across the Philippines and beyond.

But the Galaxy Manila Marathon is only part of a much bigger story.

Long before the historic race took over EDSA, SM Supermalls had already been building momentum through a diverse calendar of running events. Since the start of the year, thousands of runners have gathered at SM destinations for races such as the Earth Day Run, Star Wars Run, Doraemon Run, Women's Run PH, multiple legs of the Sante Barley Trilogy Run Asia, community fun runs, and fitness events that welcomed participants of all ages and fitness levels.

These events showcase the breadth of SM Supermalls' running ecosystem. From themed runs that bring together pop culture fans and families, to advocacy-driven races, competitive road events, and marathon majors, SM continues to create experiences that appeal to every type of runner.

Building on that momentum, SM Supermalls continues to host and support some of the Philippines' biggest and most anticipated races, including the SM2SM Run in Cebu, Singlife Cebu International Marathon, Singlife Iloilo Marathon, HOKA Midnight Run Asia, Pride Run, Decathlon Run, Pet Express Doggie Run, Sante Trilogy Run Asia National Finals, and races under the Philippine Marathon Majors series. Together, these events are helping establish SM Supermalls as one of the country's largest and most diverse platforms for running and active lifestyles.

Continuing the momentum, thousands of runners are expected to gather at SM Mall of Asia on June 21 for the Pride Run, one of the country's largest running events celebrating Pride Month. Bringing together runners, allies, families, and communities, the event combines fitness, self-expression, and inclusivity in a colorful celebration of diversity.

The run reflects SM Supermalls' commitment to creating spaces where people can come together, embrace active lifestyles, and celebrate what makes every individual unique.

Together, these events are expected to attract more than 100,000 runners nationwide, reinforcing SM Supermalls' role as a major platform for running and active lifestyles.

"At SM Supermalls, we see running as more than a sport. It is a platform that brings communities together, promotes healthier lifestyles, and creates meaningful experiences for Filipinos. Through SM Active Hub and our growing portfolio of running events, we are making active living more accessible while building destinations where people can connect, celebrate, and achieve their personal goals," said Steven Tan, President of SM Supermalls.

At the center of this effort is SM Active Hub, SM Supermalls' sports and fitness platform that connects communities through running events, fitness programs, training sessions, and wellness activities. Through SM Active Hub, runners gain access to year-round experiences that support every stage of their fitness journey, from training and recovery to race-day participation and community engagement.

What sets SM Supermalls apart is its ability to create seamless race-day journeys, from registration and race expos to training, recovery, dining, shopping, and entertainment, delivering the maxed-out experiences that today's runners and families seek.

Through its network of 90 malls nationwide, SM Supermalls has transformed running into a movement that reaches communities across Luzon, Visayas, and Mindanao. From a historic 25,000 runners at the Galaxy Manila Marathon to more than 100,000 participants expected across its race calendar, SM Supermalls is helping shape the future of running in the Philippines.

As the country's most loved mall, SM Supermalls continues to create destinations where every finish line leads to new experiences, every race becomes a shared celebration, and every runner feels part of something bigger.

Because when the Philippines runs, it runs through SM Supermalls.

SM Supermall

SM Supermalls Fuels the Biggest Running Movement

But the Galaxy Manila Marathon is only part of a much bigger story.

The run reflects SM Supermalls' commitment to creating spaces where people can come together, embrace active lifestyles, and celebrate what makes every individual unique.

Together, these events are expected to attract more than 100,000 runners nationwide, reinforcing SM Supermalls' role as a major platform for running and active lifestyles.

Because when the Philippines runs, it runs through SM Supermalls.

In 2025, SM recycled 6.6 million cubic meters, or roughly 6.6 billion liters of water – an amount that is equivalent to nearly a thousand times the water consumption of Metro Manila daily.

According to the United Nations, nearly half the global population faces severe water scarcity for at least one month every year. For SM, its year-round advocacy takes on greater urgency amid rising water scarcity concerns and a prolonged El Niño. As climate pressures and escalating water demand intensify strain on water resources, SM Supermalls steadfastly prioritizes water conservation and the circular use of this essential resource.

An advocacy that started 30 years ago

SM Supermalls’ initiatives began in the 1990s with the installation of a Sewage Treatment Plant (STP) at SM Southmall, aimed at conserving water and protecting the environment of nearby communities. Since then, the mall operator has expanded its water conservation efforts, with 90 malls now equipped with facilities that recycle wastewater annually.

The mall operator has also embraced innovation to help reduce flooding and enhance water recovery efforts. SM City Baguio’s Rainwater Treatment Facility, for example, collects and treats rainwater for operational use by its tenants and kitchen facilities. From its first day of operations in November 2022 to December 2025, the facility has processed 53,740 cubic meters of rainwater, equivalent to serving an estimated 63,706 households.

“Since the 1990s, SM has always prioritized the welfare of nearby communities and the environment. Water is a very precious resource, and we are committed to ensuring its sustainable use for the benefit of present and future generations,” said Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and Sustainability.

SM Supermalls’ integrated networks recycle waste and rainwater for non-potable applications such as cleaning, irrigation, and watering its greeneries across its properties. Not only do the systems reduce demand for fresh water, but they also drive more sustainable and resilient operations, especially during seasonal shortages.

The institution has accelerated its water conservation initiatives in its two new malls in 2025. SM City La Union has a 760-cubic-meter rainwater catchment system and a 543-square-meter sewage treatment plant, enabling efficient water use and enhanced wastewater management. Meanwhile, SM City Laoag has a self-sustaining water network that converts deep well water into a potable supply.

SM Supermalls' longstanding green initiatives have garnered multiple industry distinctions, including the Bantayog ng Lawa Para sa Kalikasan from the Laguna Lake Development Authority (LLDA) awarded to SM Mall of Asia and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR) to SM Prime for supporting water stewardship.

“As SM Supermalls moves forward, it will continue to pioneer environmental systems and practices across our malls. We will continue working towards a resilient, sustainable, and eco-friendly future,” said Silerio.

SM Green Movement

Water Finds Second Life through SM Green Movement

In 2025, SM recycled 6.6 million cubic meters, or roughly 6.6 billion liters of water – an amount that is equivalent to nearly a thousand times the water consumption of Metro Manila daily.

An advocacy that started 30 years ago

SM Supermalls in collaboration with the Department of Labor and Employment (DOLE) strengthened their long-standing partnership to once again transform malls into venues of opportunity, hope, and new beginnings through the nationwide Araw ng Kalayaan Job Fairs mounted across 20 SM malls nationwide, bringing together over 800 employers and over 21,000 job seekers, with more than 1,900 hired on the spot—highlighting the continued impact of accessible, community-based employment initiatives that help Filipinos move forward.

From fresh graduates and first-time job seekers to career shifters and experienced professionals—Filipinos gathered at SM malls this June 12 in search of meaningful employment opportunities, many of whom were interviewed and hired on the spot.

By combining DOLE’s extensive labor network and employment programs with SM’s accessible community spaces, the collaboration succeeded in empowering local communities—bringing jobs, crucial government support services, and future-ready skills directly to the doorsteps of everyday Filipinos. This year’s Independence Day Job Fair also continued SM’s growing focus on workforce readiness and future-ready skills.

A Partnership That Creates Opportunities The success of the initiative reflects the enduring partnership between SM Supermalls and DOLE, united by a shared mission of making employment opportunities more accessible to Filipinos. By combining DOLE's labor programs and employment network with SM's nationwide presence and community reach, the partnership continues to bring jobs, government services, and workforce development opportunities closer to where people live. Across participating malls, applicants explored opportunities from industries such as retail, banking, IT-BPO, hospitality, logistics, food service, education, healthcare, and customer service. Through face-to-face interviews, employers were able to connect directly with qualified candidates while applicants gained immediate access to job openings.

For participating employers, the event also provided an opportunity to support a larger cause. "We joined the job fair not just to fill available positions but also to be part of SM's advocacy this Araw ng Kalayaan. We know there are many Filipinos looking for opportunities," shared Hermie, Talent Acquisition Specialist of Home Credit. Lisa, Assistant Human Resource Manager of Mesco, Inc., echoed the importance of bringing multiple employers together in one accessible venue. "It's an opportunity for jobseekers to see and apply to different industries in one place. Mas malaking chances for jobseekers," she said.

From Job Fair to Career Growth Hub

This year's Independence Day Job Fair also continued SM's growing focus on workforce readiness and future-ready skills. In partnership with TESDA, DICT, Jobstreet, and other stakeholders, selected venues featured learning opportunities in AI prompting, cybersecurity awareness, Canva basics, digital skills, and livelihood development programs.

Upskilling for the future: With the support of stakeholders like TESDA, the DICT, and Jobstreet Philippines, selected venues offered digital learning opportunities.

"Here at SM Job Fairs, we promote the freedom to grow, the freedom to upskill, and the freedom to find the job that suits you," said Dannah Majarocon, Managing Director of Jobstreet by SEEK. The impact of these learning opportunities extended beyond employment.

For Rhodora Felipe of Pasig, learning how to create doormats and potholders opened new possibilities to support her family. "Malaking tulong po itong skills na ito sa amin dahil pwede kong gamitin ito para makatulong sa gastusin at baon ng mga bata," she shared. Linalyn Calingasan, another participant, hopes to turn her newly learned skills into a livelihood opportunity with support from local partners.

More Than a Job Search

To make the experience more convenient, SM Job Fairs also featured a One-Stop Government Service Express through participating agencies such as SSS, PhilHealth, Pag-IBIG, NBI, PESO, and other institutional partners.

Applicants were able to process employment requirements, seek guidance, and access support services in a single venue—saving both time and resources.

This integrated approach reflects the continuing evolution of SM Job Fairs from traditional recruitment events into community platforms that connect Filipinos not only to jobs, but also to skills, services, and opportunities for long-term growth.

Creating Real Impact Nationwide

Mounted simultaneously across SM malls nationwide, the Araw ng Kalayaan Job Fairs demonstrated the power of public-private collaboration in creating meaningful opportunities for Filipino communities.

Behind every application submitted, every interview conducted, and every job offer extended is a story of determination, hope, and aspiration.

For some, it meant securing their first job. For others, it meant starting over, supporting a family, or discovering new skills that could open additional sources of income.

These are the stories behind the more than 1,900 hired-on-the-spot applicants—and the reason why SM Supermalls and DOLE continue to strengthen their partnership year after year.

Because freedom is not only celebrated—it is empowered through opportunities. And when opportunities are brought closer to communities, lives are changed, families are uplifted, and the nation moves forward. More Opportunities Ahead For those who were unable to attend the June 12 Independence Day Job Fair, SM Supermalls continues to mount job fairs year-round across malls nationwide—bringing opportunities closer to communities every month.

JOB FAIR SCHEDULE IN JUNE:

June 16 - 17 - SM City Novaliches (QC University Job Fair)
June 16 - 17 - SM City Iloilo (ICT companies)
June 17 - SM City Calamba
June 18 - SM City Bacolod
June 18 - SM City Daet
June 19 - SM City Baliwag (NU Job Fair)
June 25 - SM City Trece Martires
June 27 - SM City Bataan (Trabaho at Negosyo)
June 30 - SM Center Muntinlupa

Note: Schedule may change without prior notice. For updates, visit SM Supermalls Job Fair Page or follow SM Supermalls on social media.

SM Supermall

SM Supermalls and DOLE's Nationwide Araw ng Kalayaan Job Fairs

From Job Fair to Career Growth Hub

Upskilling for the future: With the support of stakeholders like TESDA, the DICT, and Jobstreet Philippines, selected venues offered digital learning opportunities.

More Than a Job Search

Applicants were able to process employment requirements, seek guidance, and access support services in a single venue—saving both time and resources.

Creating Real Impact Nationwide

Mounted simultaneously across SM malls nationwide, the Araw ng Kalayaan Job Fairs demonstrated the power of public-private collaboration in creating meaningful opportunities for Filipino communities.

Behind every application submitted, every interview conducted, and every job offer extended is a story of determination, hope, and aspiration.

For some, it meant securing their first job. For others, it meant starting over, supporting a family, or discovering new skills that could open additional sources of income.

These are the stories behind the more than 1,900 hired-on-the-spot applicants—and the reason why SM Supermalls and DOLE continue to strengthen their partnership year after year.

JOB FAIR SCHEDULE IN JUNE:

June 16 - 17 - SM City Novaliches (QC University Job Fair)
June 16 - 17 - SM City Iloilo (ICT companies)
June 17 - SM City Calamba
June 18 - SM City Bacolod
June 18 - SM City Daet
June 19 - SM City Baliwag (NU Job Fair)
June 25 - SM City Trece Martires
June 27 - SM City Bataan (Trabaho at Negosyo)
June 30 - SM Center Muntinlupa

Note: Schedule may change without prior notice. For updates, visit SM Supermalls Job Fair Page or follow SM Supermalls on social media.

Job mismatch has long been a concern among Filipino jobseekers. While the national unemployment rate eased slightly to 5% in March 2026, according to the Philippine Statistics Authority (PSA), the persistent issue of underemployment remains critical at 12.3%. This translates to approximately 6.03 million Filipinos who, while employed, are actively seeking additional work or longer hours to better align with their financial needs and professional skills.

Tackling the pervasive issue of job mismatch by bringing “relevancy” to the forefront of the job search experience, SEEK, the parent company of Jobstreet and Jobsdb launched its newest campaign, Find Better Matches.

Rolled out across six Asian markets including the Philippines, Singapore, Malaysia, Hong Kong, Thailand and Indonesia, the digital campaign is grounded in a critical candidate insight: jobseekers do not want more options; they want options that actually fit their unique skills and aspirations.

This was brought to life through a creative video series featuring unique characters, including a mermaid and the Monkey King, who each discover their perfect job match that fits their purpose and preferred work conditions.

The campaign comes at a crucial time, as Jobstreet by SEEK’s latest Happiness Index Report revealed that 55% of Filipino workers frequently consider changing careers. This highlights how finding the “right fit” has become increasingly important in bridging the gap between professional and life fulfillment.

Furthermore, the campaign underscores SEEK’s continued commitment to providing best-matching opportunities through the AI-powered platform. Rather than sifting through thousands of listings, this intelligent feature acts as a high-precision filter that processes millions of data points, including a candidate’s specific skills, experience, and even past search behavior, to recommend roles that offer the right fit for each candidate.

"Relevancy is increasingly what matters most. With this campaign, we’re making it clear that Jobstreet and Jobsdb are the best places to find opportunities that genuinely fit. By combining that with SEEK’s AI-powered matching, we're showing that no matter how unique you are, you can find your perfect job match on Jobstreet and Jobsdb,” said Maryanne Tsiatsias, Chief Marketing Officer APAC, SEEK.

Jobstreet by SEEK also encourages candidates to keep their profiles updated on the Jobstreet app, allowing the AI to surface personalized job matches and highlight roles with a "Strong Applicant" badge. Employers, on the other hand, can utilize the AI-powered Talent Search tool, which instantly ranks candidates with a suitability score, ensuring a faster and more precise match.

By prioritizing relevancy over volume, the platform ensures that Filipinos can find opportunities where their potential is fully utilized, connecting them to roles that truly match their skills and aspirations.

To watch the first episode, click here: https://www.youtube.com/watch?v=hXhyDIBBAh4. For more information, visit jobstreet.com.ph.

JobStreet • SEEK

SEEK Champions Job Search Relevancy

Tuesday, June 16, 2026

To watch the first episode, click here: https://www.youtube.com/watch?v=hXhyDIBBAh4. For more information, visit jobstreet.com.ph.

Through SM Cares, SM Supermalls supported the Department of Education’s Brigada Eskwela 2026 as part of its continuing commitment to youth empowerment, nation-building, and community service. In time for the start of classes, participating SM teams from its most-loved malls nationwide worked hand in hand with partner schools to help create learning environments that are cleaner, safer, and more inspiring for students and teachers.

Guided by this year’s theme, “Bayanihan sa Paaralan: Nagkakaisa para sa Kaayusan at Kaalaman,” SM employee-volunteers, together with school communities, local partners, teachers, parents, and volunteers, came together to help prepare public schools for the opening of classes.

The volunteer activities included general cleaning of classrooms, corridors, and school grounds; repainting and repair of walls, furniture, and school facilities; minor repairs and carpentry work on doors, windows, desks, and chairs; landscaping and school garden care; school supply donations; and other community support efforts.

Driven by the simple but meaningful act of showing up for the children and communities it serves, SM’s involvement in this year’s Brigada Eskwela focused on the collective effort of Bayanihan to prepare spaces that not only encourage but empower learning for the next generation.

“Our mall communities are woven into the neighborhoods around us. That is why supporting our schools is also part of our responsibility,” said [Name], [Title], SM Supermalls. “When a child walks into a classroom that is clean, safe, and ready, it tells them that their community believes in them. Every broom sweep, every coat of paint, and every act of service matters.”

As students return to school, SM Supermalls hopes that each classroom touched by Brigada Eskwela becomes more than a place for lessons. It becomes a place where children feel seen, supported, and encouraged to dream.

SM Supermall

SM Brings Bayanihan to Schools

As the nation celebrates the 128th Philippine Independence Day, SM Supermalls and the Department of Labor and Employment (DOLE) continue their long-standing partnership to bring meaningful employment opportunities closer to Filipinos.

This June 12, SM and DOLE will simultaneously mount Araw ng Kalayaan Job Fairs across 20 SM malls nationwide, bringing together employers, government agencies, and thousands of jobseekers in one of the country's largest coordinated Independence Day hiring initiatives.

For decades, SM and DOLE have worked hand in hand to make jobs more accessible to communities nationwide. The strength of this partnership was evident during the Labor Day Job Fairs last May 1, when DOLE organized simultaneous job fairs in 15 SM venues, supporting more than 17,000 jobseekers and resulting in over 1,000 hired-on-the-spot (HOTS).

The momentum continues in 2026. From January to May alone, the SM-DOLE partnership has already mounted 66 job fairs, served more than 57,000 jobseekers, which led to over 6,000 hired-on-the-spot, helping thousands of Filipinos take meaningful steps toward employment.

Jobs Today, Skills for Tomorrow

Beyond hiring, this year's Araw ng Kalayaan Job Fairs will also feature upskilling opportunities in partnership with DICT, TESDA, Jobstreet, and industry partners. Job seekers can explore learning opportunities in AI, cybersecurity, digital marketing, data analytics, virtual assistance, and other in-demand skills designed to improve employability and prepare them for the future of work.

Real Opportunities. Real Stories. Behind every successful job fair are stories of hope and transformation. One hired-on-the-spot applicant shared, "Nung sinabi po sakin na Hired on the Spot po ako sobrang saya ko po. Kasi magkakaroon na po ako ng trabaho para sa anak ko."

Another successful applicant said, "Ngayon natanggap na po ako sa Hypermarket, magiipon lang po, para ‘pag nakaipon na po pwede na po ulit makapag-aral."

For SM Supermalls, the impact goes beyond filling vacancies. "Through our Job Fairs, we create access to jobs, skills, and brighter futures. Every applicant hired and every opportunity created reflects our commitment to helping Filipinos move forward," SM Executive Vice President Joaquin San Agustin shared.

More Than a Job Fair

The Independence Day Job Fairs are designed as a one-stop employment hub. Beyond job opportunities, applicants can access government support services from NBI, SSS, PhilHealth, Pag-IBIG, DOLE and PESO offices, and other partner agencies, helping streamline employment requirements and make the application process faster and more convenient.

Jobseekers are encouraged to bring multiple copies of their resume, valid IDs, a ballpen, and relevant credentials. Many participating employers will conduct on-the-spot interviews and may offer immediate hiring opportunities.

Find the nearest June 12 - Araw ng Kalayaan Job Fairs near you:

SM Megamall
SM City Marikina
SM Center Sangandaan
SM City East Ortigas
SM City San Lazaro
SM Center Las Piñas
SM City Sucat
SM City Rosales
SM City Laoag
SM City Tuguegarao
SM City Bataan
SM City Telabastagan
SM City San Jose Del Monte
SM City Dasmariñas
SM City Legazpi
SM City Bacolod
SM Seaside City Cebu
SM CDO Downtown Premier
SM City Davao
SM City General Santos

More Opportunities Throughout June The nationwide effort continues with 17 additional SM Job Fairs scheduled across the country throughout June, including special industry-focused and sector-specific hiring events.

June 3 - SM City Tuguegarao
June 7 - SMX Davao - SM Lanang Premier (Tourism & Hospitality)
June 9 - SM City Baliwag
June 9 - SM City Davao (ICT companies)
June 11 - SM City Valenzuela June 11 - SM City Bacoor
June 11 - SM City San Mateo June 11 - SM City Iloilo
June 16 - 17 - SM City Novaliches
June 16 - 17 - SM City Iloilo (ICT companies)
June 17 - SM City Calamba
June 18 - SM City Bacolod
June 18 - SM City Daet
June 25 - SM City Trece Martires
June 27 - SM City Bataan (Trabaho at Negosyo)
June 30 - SM Center Muntinlupa

Whether you are a fresh graduate, graduating student, first-time job seeker, career shifter, or experienced professional, there is an opportunity waiting for you.

A Continuing Partnership for Nation-Building

This Independence Day, SM and DOLE continue with their shared mission: creating opportunities, developing skills, and helping more Filipinos build better futures. More than matching jobs with talent, the partnership empowers people to support their families, strengthen their communities, and contribute to national progress.

Together, SM and DOLE continue to prove that when the public and private sectors work hand in hand, opportunities grow, communities thrive, and the nation moves forward. Visit the nearest SM Job Fair this June and take the next step toward your career journey.

SM Supermall

SM and DOLE Bring Freedom Through Opportunities this Philippine Independence Day

Sunday, June 14, 2026

Jobs Today, Skills for Tomorrow

Another successful applicant said, "Ngayon natanggap na po ako sa Hypermarket, magiipon lang po, para ‘pag nakaipon na po pwede na po ulit makapag-aral."

More Than a Job Fair

Find the nearest June 12 - Araw ng Kalayaan Job Fairs near you:

SM Megamall
SM City Marikina
SM Center Sangandaan
SM City East Ortigas
SM City San Lazaro
SM Center Las Piñas
SM City Sucat
SM City Rosales
SM City Laoag
SM City Tuguegarao
SM City Bataan
SM City Telabastagan
SM City San Jose Del Monte
SM City Dasmariñas
SM City Legazpi
SM City Bacolod
SM Seaside City Cebu
SM CDO Downtown Premier
SM City Davao
SM City General Santos

June 3 - SM City Tuguegarao
June 7 - SMX Davao - SM Lanang Premier (Tourism & Hospitality)
June 9 - SM City Baliwag
June 9 - SM City Davao (ICT companies)
June 11 - SM City Valenzuela June 11 - SM City Bacoor
June 11 - SM City San Mateo June 11 - SM City Iloilo
June 16 - 17 - SM City Novaliches
June 16 - 17 - SM City Iloilo (ICT companies)
June 17 - SM City Calamba
June 18 - SM City Bacolod
June 18 - SM City Daet
June 25 - SM City Trece Martires
June 27 - SM City Bataan (Trabaho at Negosyo)
June 30 - SM Center Muntinlupa

Whether you are a fresh graduate, graduating student, first-time job seeker, career shifter, or experienced professional, there is an opportunity waiting for you.

A Continuing Partnership for Nation-Building

SM joined the Department of Energy (DOE) in rolling out O.N.E.: Oras Natin sa Efficiency, a nationwide energy efficiency movement that calls on Filipinos to turn awareness into action through simple, collective energy-saving habits.

Launched through a ceremonial switch-off event at the Mall of Asia Globe, the campaign champions the importance of responsible energy use amid the country’s State of National Energy Emergency, declared under Executive Order No. 110, s. 2026, which cites geopolitical tensions and supply disruptions as critical threats to national energy security.

The O.N.E. campaign, anchored on the message “One Hour, One Energy, One Nation,” encourages coordinated energy reduction as a shared national habit. For SM, this means participating in anenergy reduction window where participating properties will switch off non-essential lights and reduce unnecessary energy use.

During the ceremony, SM expressed its support for DOE’s call for energy responsibility, emphasizing that energy security is a shared concern that affects homes, businesses, communities, and the daily lives of millions of Filipinos.

“At first, one hour may seem small. One switch turned off. One appliance unplugged. One light dimmed. But when many people do it together, across homes, malls, offices, and communities, that one hour becomes something bigger. It becomes a shared habit. It becomes a national effort. It becomes a reminder that each of us has a role to play in protecting our country’s energy future,” said Junias M. Eusebio, Vice President for Operations, SM Supermalls.

As part of its operational commitment, SM will assign energy officers to monitor participation and report actual energy savings to the DOE. The initiative will also include the switch-off of non-essential lights such as pylons, façade lighting, and decorative displays during the designated reduction window, supported by proper coordination and monitoring across participating properties.

Beyond the ceremonial switch-off, SM emphasized that the campaign is about building lasting habits. Through its nationwide network of most-loved malls, SM will continue to share DOE-provided energy efficiency tips and information materials with tenants, employees, customers, and millions of daily visitors—encouraging them to carry the practice beyond the mall and into their homes and workplaces.

“It is not just about one hour. It is about what that one hour teaches us. That energy efficiency can be practical. That sustainability can be part of everyday life. That small habits, when shared by many, can help move a nation forward,” Tan added. The O.N.E. campaign also aligns with SM Cares’ long-term environmental advocacy and the broader SM Green Movement, which promotes responsible energy use, climate action, and everyday sustainability practices. SM continues to strengthen its sustainability efforts through energy-efficient operations, solar initiatives, and EV charging efforts across its properties.

Through its support for DOE’s O.N.E. campaign, SM reinforces the role of the private sector in helping strengthen national energy responsibility—showing that even the smallest actions, when done together and repeated consistently, can create meaningful impact. ==== Together, one hour can count for one nation.

SM Supermall

DOE’s Oras Natin sa Efficiency (O.N.E.) Effort

SM Supermalls’ quest to create a more sustainable, greener planet began in the 1990s with the installation of a wastewater treatment plant at SM Southmall. The pioneering initiative, which recycles wastewater for irrigation and sanitary systems, laid the foundation for the company’s long-standing drive toward environmental stewardship and resource conservation.

The man behind the concept was Mr. Hans Sy, the current Chairman of the Executive Committee of SM Prime Holdings. Apart from his business acumen, Mr. Sy is regarded within the community as a champion of environmental sustainability, believing that business growth and environmental responsibility should go hand in hand.

Mr. Sy’s groundbreaking vision has been deeply ingrained in how SM Supermalls are designed and managed. Over the years, the institution has launched industry-first programs that focus on waste management, water conservation, energy efficiency, and air quality — all of which have helped improve environmental conditions and the quality of life in surrounding communities.

SM Supermalls’ enduring commitment to sustainability was already in motion before the Securities and Exchange Commission’s mandate for publicly listed companies and large non-listed entities to submit sustainability disclosures, effective in fiscal year 2026.

Its water conservation efforts have recycled approximately 6.6 million cubic meters of wastewater — equivalent to almost 3,000 Olympic-sized swimming pools — across its malls annually. In SM Baguio specifically, over 19,000 cubic meters of rainwater have been recycled for kitchen and operational use, benefiting adjacent communities by conserving valuable water.

Moreover, its Trash To Cash Recycling Market has collected approximately 1.5 million kilograms of recyclables every year, and has continuously encouraged patrons to visit their most-loved SM Supermall to join the movement toward waste segregation. Its energy management initiatives have seamlessly woven form and function into its SkyGardens and open spaces, which provide natural ventilation and have drastically improved air quality for its patrons.

Over the last few years, the mall operator has been leading the charge towards eco-friendly power options. It currently has an estimated 200,000 solar panels on 65 hectares of rooftops across its properties. The vast energy system powers mall operations while reducing the overall carbon footprint. The initiative has equipped SM Supermalls amid pressures to seek alternative energy sources during the energy crisis.

SM Supermalls is continuously expanding its electric-vehicle charging infrastructure to support the shift to sustainable mobility networks. It currently has 160 EV charging stations across its malls, with plans to scale up.

And as it moves forward, SM Supermalls will continue to pioneer innovative solutions that aim to create long-term positive impact for future generations. It will leverage its decades-long pledge to help shape greener, more resilient urban spaces. Sustainability will remain at the core of SM Supermalls’ vision. As it broadens its footprint across the country, so will its commitment to strengthening the well-being of nearby communities.

SM Supermall

SM Supermalls’ Sustainability Journey

SM Supermalls and its valued partners successfully mounted the SM Group Job Fair at SM City Dasmariñas last May 27, bringing together aspiring applicants, employers, and career opportunities under one accessible venue.

The one-day hiring event drew strong participation from jobseekers across Cavite and nearby areas, connecting applicants to career openings from some of the country’s most recognized retail and service brands. Participating employers included Ace Hardware, Watsons, SM Store, SM Supermarket, SM Appliance Center, Sports Central, Toy Kingdom, Savemore, Alfamart, Goldilocks, National University, and many more under the SM Group.

More than 1,000 job seekers attended the event, interviewing with more than 20 companies offering opportunities across retail, operations, merchandising, customer service, finance, marketing, warehouse operations, pharmacy, and management roles. More than 140 were hired on the spot (HOTS) with several hundreds more for follow-up interviews beyond the job fair. This reflects the event’s immediate impact in helping Filipinos move closer to meaningful employment.

For many attendees, the event became more than just a job fair—it became an opportunity for a fresh start and a brighter future. One hired-on-the-spot (HOTS) applicant shared how the SM Job Fair gave them renewed hope and confidence in finding meaningful work.

“Thanks, God! Kasi natanggap din naman agad ako at hindi ako nahirapan. Anong oras palang uuwi na ako kasi tanggap na ako. And this is my first time kasi umattend ng job fair. And hindi ako na disappoint kasi napaka accommodating ng staff kamo. At saka ambabait pa,” shared Marissa Orias Urbano, hired at Toy Kingdom.

Some successful hires plan to use their income to fund their education. Marcelo P. Magboo III who was hired at SM Appliance Center shared that he stopped his college education for almost two years because of financial problems. He participated in the SM Job Fair, “napagisip-isip ko po ngayon na, bakit hindi po ako magtrabaho para makapag-aral ulit… Masaya po (na natanggap), tumaas po yung chance na makapag-aral ako ulit. Thank you SM for giving me a chance to get a job… magkakaroon na ako ng pambayad sa sarili kong pag-aaral.”

Government and institutional partners also emphasized the importance of bringing opportunities closer to communities through accessible employment platforms.

Companies also shared how SM job fairs allowed them to more easily connect with talents and fill-up their vacancies. “Sobrang nakaka-overwhelm… andaming tao. Yung mga area na meron akong vacancy dito, around Dasma, Imus, and Bacoor… super happy kasi na filled-in na. So, may mga na hired on the spot kami. Thank you so much SM Dasmariñas. Sana marami pang job fair,” shared Daniela Capistrano, Talent Acquisition Officer from Goldilocks Bakeshop Inc.

Initiatives like the SM Job Fairs help bridge jobseekers to immediate employment opportunities while making the process more accessible and community-based. Meanwhile, DICT highlighted the importance of digital readiness and future-ready learning as part of today’s evolving workforce landscape through their booths.

The initiative was made possible through strong collaboration among SM Supermalls, SM Retail, Jobstreet, PSAC Jobs, PCCI, ECOP, PHILEXPORT, PESO, LGUs, DICT, and other institutional partners committed to supporting employment generation and workforce development.

One-Stop Job Application Experience

SM Job Fairs also integrate government support services to help streamline the hiring process for applicants. Participating agencies—including the Social Security System (SSS), PhilHealth, Pag-IBIG, and other government partners—help applicants process essential employment requirements on-site, making the experience faster, easier, and more accessible.

This collaboration between government, industry, and private sector partners reflects a shared mission of helping more Filipinos move forward through employment and lifelong learning.

The successful turnout at SM City Dasmariñas also builds momentum for the upcoming nationwide Araw ng Kalayaan Job Fairs this June 12 across participating SM malls nationwide.

This year’s Independence Day Job Fairs will go beyond traditional hiring by integrating digital upskilling and future-ready learning opportunities in partnership with DICT, TESDA, Jobstreet, and local government partners. Main event activities will be highlighted at SM City East Ortigas, featuring digital upskilling sessions and participation from Pasig City local government and various institutional partners.

Applicants can also look forward to learning opportunities focused on AI, digital productivity, cybersecurity awareness, and workplace readiness—supporting not only immediate employment, but long-term career growth in today’s evolving workforce. Participating malls for the June 12 SM Araw ng Kalayaan Job Fairs include:

SM Megamall
SM City Marikina
SM Center Sangandaan
SM City East Ortigas
SM City San Lazaro
SM Center Las Piñas
SM City Sucat
SM City Rosales
SM City Laoag
SM City Tuguegarao
SM City Bataan
SM City Telabastagan
SM City San Jose Del Monte
SM City Dasmariñas
SM City Legazpi
SM City Bacolod
SM Seaside City Cebu
SM CDO Downtown Premier
SM City Davao
SM City General Santos

Additional SM Job Fairs and industry-focused hiring events will also continue throughout June in select SM malls nationwide, further strengthening SM Supermalls’ commitment to helping Filipinos access jobs, skills, and new opportunities closer to their communities.

June 3 - SM City Tuguegarao
June 7 - SMX Davao - SM Lanang Premier (Tourism & Hospitality)
June 9 - SM City Baliwag
June 9 - SM City Davao (ICT companies)
June 11 - SM City Valenzuela June 11 - SM City Bacoor
June 11 - SM City San Mateo June 11 - SM City Iloilo
June 16 - 17 - SM City Novaliches
June 16 - 17 - SM City Iloilo (ICT companies)
June 17 - SM City Calamba
June 18 - SM City Bacolod
June 18 - SM City Daet
June 25 - SM City Trece Martires
June 27 - SM City Bataan (Trabaho at Negosyo)
June 30 - SM Center Muntinlupa

At SM, opportunities go beyond employment—empowering more Filipinos to move forward through jobs, skills, and brighter possibilities for the future.

Schedules and participating malls are subject to change without prior notice. For updates and the latest list of participating malls, visit the SM Supermalls Job Fair Page or follow SM Supermalls’ official social media pages.

SM Supermall

Successful Job Fair for Nationwide 'Araw ng Kalayaan' Event

Government and institutional partners also emphasized the importance of bringing opportunities closer to communities through accessible employment platforms.

One-Stop Job Application Experience

This collaboration between government, industry, and private sector partners reflects a shared mission of helping more Filipinos move forward through employment and lifelong learning.

The successful turnout at SM City Dasmariñas also builds momentum for the upcoming nationwide Araw ng Kalayaan Job Fairs this June 12 across participating SM malls nationwide.

SM Megamall
SM City Marikina
SM Center Sangandaan
SM City East Ortigas
SM City San Lazaro
SM Center Las Piñas
SM City Sucat
SM City Rosales
SM City Laoag
SM City Tuguegarao
SM City Bataan
SM City Telabastagan
SM City San Jose Del Monte
SM City Dasmariñas
SM City Legazpi
SM City Bacolod
SM Seaside City Cebu
SM CDO Downtown Premier
SM City Davao
SM City General Santos

June 3 - SM City Tuguegarao
June 7 - SMX Davao - SM Lanang Premier (Tourism & Hospitality)
June 9 - SM City Baliwag
June 9 - SM City Davao (ICT companies)
June 11 - SM City Valenzuela June 11 - SM City Bacoor
June 11 - SM City San Mateo June 11 - SM City Iloilo
June 16 - 17 - SM City Novaliches
June 16 - 17 - SM City Iloilo (ICT companies)
June 17 - SM City Calamba
June 18 - SM City Bacolod
June 18 - SM City Daet
June 25 - SM City Trece Martires
June 27 - SM City Bataan (Trabaho at Negosyo)
June 30 - SM Center Muntinlupa

At SM, opportunities go beyond employment—empowering more Filipinos to move forward through jobs, skills, and brighter possibilities for the future.

Real talk: some days you’re always on the go. Other days, you’re just showing up a little better than yesterday.

Either way, it all adds up to your self-love era. Not just about working out, but moving and being how you want, picking up new habits, and finding pieces that fit just YOU everyday. Just around the Metro, SM Supermalls continues to evolve with new finds and experiences that make it easier to get into that rhythm.

From performance gear to ways to get moving and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls where everything is All For You.

Either way, it all counts. It’s not about being active all the time; it’s about finding your own pace, trying something new when you’re ready, and choosing what feels right for you.

Just around the Metro, SM Supermalls continues to grow with new finds and experiences that make it easier to begin, reset, or simply switch things up–whether that means moving more, dressing with more intention, or taking that first small step. From performance gear to easy ways to get started, and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls, where everything is All For You.

Getting Into the Game

Whether you’re starting from zero or getting back into it, having the right space–and gear—makes all the difference.

Wilson

Your sporty era just found its match. Wilson lands at Level 2 of SM Podium with performance-driven pieces and court-ready essentials made for every kind of active day.

Avari Tennis

Practice that swing and be rally ready with Avari Tennis’ first-ever SM store at Level 5 of SM Podium. Showing Up, Your Way

Ayumi

The secret to your “I woke up like this!” everyday look! Ayumi is soon opening at the North Towers, Level 3 of SM North EDSA with soft, wearable staples perfect for everyday styling.

Ball & Chain This one’s worth the detour! Ball & Chain brings its first-ever pop-up in the Philippines to The Block, Level 2 of SM North EDSA, serving bold pieces that instantly add edge to your everyday look!

Because being in your active era isn’t just about movement, but also about how you show up every day, the soon-to-open Coach at the 2nd Level, Mega B of SM Megamall brings elevated everyday pieces that balance style and function, for moments on and off the move. Think modern classics, premium craftsmanship, and statement staples that fit seamlessly into your daily rotation—whether you're heading out or slowing down.

However your active era looks—be it fast-paced or just finding your flow—there’s always something new waiting to be part of your routine. Discover fresh spaces, try something different, and make it your own at SM Supermalls, continuously evolving with new finds and experiences, All For You.

SM Supermall

New Ways to Move, Dress, and Get Started in the Metro

Real talk: some days you’re always on the go. Other days, you’re just showing up a little better than yesterday.

Either way, it all counts. It’s not about being active all the time; it’s about finding your own pace, trying something new when you’re ready, and choosing what feels right for you.

Getting Into the Game

Whether you’re starting from zero or getting back into it, having the right space–and gear—makes all the difference.

Wilson

Your sporty era just found its match. Wilson lands at Level 2 of SM Podium with performance-driven pieces and court-ready essentials made for every kind of active day.

Avari Tennis

Practice that swing and be rally ready with Avari Tennis’ first-ever SM store at Level 5 of SM Podium. Showing Up, Your Way

Ayumi

The secret to your “I woke up like this!” everyday look! Ayumi is soon opening at the North Towers, Level 3 of SM North EDSA with soft, wearable staples perfect for everyday styling.

The Bulawan Trade Fair is officially in full swing at SM City Bacolod, drawing shoppers, creatives, and supporters of local craftsmanship into a vibrant showcase of Negrense artistry, innovation, and entrepreneurship. Following a successful opening day turnout, the three-day fair continues to spotlight proudly local products and meaningful stories from MSMEs across Negros Occidental — proving why this event deserves a spot on everyone’s weekend plans.

Organized in partnership with the Association of Negros Producers (ANP), the same organization behind the highly successful Negros Trade Fair at SM Aura last year, the Bulawan Trade Fair serves as both a celebration of creativity and a gateway for MSMEs to connect with wider national opportunities through SM Supermalls’ expansive retail network.

Here are five reasons why shoppers are loving the Bulawan Trade Fair at SM Bacolod:

1. It’s where Negrense craftsmanship meets modern innovation Shoppers are especially flocking to the fair for highly sought-after Negrense delicacies, handcrafted home décor, artisanal fashion accessories, woven products, natural crafts, and locally made food favorites that showcase the distinct creativity and craftsmanship of Negros Occidental.

Proudly Negrense delicacies, artisanal creations, and handcrafted products take center stage at the Bulawan Trade Fair, showcasing the innovation and creativity of local MSMEs.

Visitors can also discover original and never-before-seen product concepts featured in SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition—a prestigious platform where new products and creative concepts are introduced, judged, and recognized for excellence and innovation.

“People now appreciate products with authentic stories and craftsmanship,” shared Eva Si of ChiEvs Stones and Crystals. “The Bulawan Trade Fair allows us to proudly showcase Negrense creativity to more customers and new markets.”products and creative concepts are introduced, judged, and recognized for excellence and innovation.

2. It’s a major boost for local and next generation Filipino MSMEs

As part of SM Supermalls’ continuing SM for MSMEs advocacy, the event provides entrepreneurs with greater visibility, stronger customer engagement, and opportunities to scale beyond their local communities. “SM Supermalls continues to open meaningful opportunities for MSMEs across the country,” said Joaquin San Agustin. “Through events like the Bulawan Trade Fair, we help local businesses connect with more customers, strengthen their brands, and become part of a larger movement that champions Filipino entrepreneurship.”

3. It’s where future Negrense brands are discovered SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition serves as a preview leading toward the milestone 40th Negros Trade Fair happening later this year in Manila. The competitions introduce new products and concepts to the market, where entries are judged based on innovation, craftsmanship, and design excellence before potentially being launched commercially after the judging on May 29.

Winning products often gain wider exposure through the Negros Trade Fair, including previous standouts such as Chorizo Hamonado and Recado in Chili Oil, which eventually became part of the Manila showcase.

The Bulawan Awards recognize products from ANP members and, this year, also welcome non-ANP participants under an Open Category—expanding opportunities for emerging entrepreneurs and creators across Negros Occidental.

Meanwhile, the Pilak Awards highlight products developed by MSMEs supported by the Negros Occidental Technology and Livelihood Development Center (TLDC) under the Provincial Government of Negros Occidental, which empowers MSMEs, farmers, and marginalized communities through livelihood development, skills training, and enterprise support.

The ANP-PGNO Balik Salig Design Competition shines a spotlight on former conflict area communities, using creativity and weaving as tools for empowerment, peace-building, and sustainable livelihood generation. Through handcrafted products and cultural storytelling, participating communities showcase resilience, heritage, and hope.

For over four decades, ANP has championed Negrense entrepreneurship, design innovation, and craftsmanship by creating platforms that help local businesses grow and thrive. “The overwhelming support during opening day reflects the growing appreciation for proudly local products and Negrense talent,” shared Mary Ann Colmenares, 40th Negros Trade Fair Chairperson. “Through our partnership with SM Supermalls, we are able to give our artisans and MSMEs a stronger platform to reach wider audiences.”

4. Visitors can experience more than just shopping Beyond the exhibits, guests can immerse themselves in a dynamic lineup of creative workshops, industry meetups, talks, runway presentations, and live product judging sessions that celebrate the intersection of culture, creativity, sustainability, and entrepreneurship.

Among the activities happening throughout the fair are macrame workshops, women-led art sessions, design talks, and fashion presentations featuring local arts and crafts. “It’s inspiring to see people not just buying products but also wanting to learn the stories and processes behind them,” shared CJ Jimenez of Vaca Japonesa. “That connection makes events like this very meaningful for makers like us.”

5. Every purchase supports local communities Every handcrafted product purchased at the fair directly supports local artisans, community-based enterprises, and livelihood programs across Negros Occidental. The event also features products from communities supported through the Balik Salig Awards, a collaborative initiative that empowers former conflict-affected communities through weaving, craftsmanship, and sustainable livelihoods.

By supporting local makers, shoppers become part of a larger movement that helps preserve culture, uplift communities, and strengthen Filipino entrepreneurship. The Bulawan Trade Fair and SIBOL Design Competition at SM City Bacolod continue to celebrate Negrense creativity, entrepreneurship, and community empowerment—while opening doors for local MSMEs to grow from regional artisans into nationally recognized brands.

Bulawan Trade Fair

Here are five reasons why shoppers are loving the Bulawan Trade Fair at SM Bacolod:

Proudly Negrense delicacies, artisanal creations, and handcrafted products take center stage at the Bulawan Trade Fair, showcasing the innovation and creativity of local MSMEs.

2. It’s a major boost for local and next generation Filipino MSMEs

SM Supermalls, in partnership with the City Government of San Pedro and key national government agencies, officially inaugurated the Government Service Express (GSE) at SM Center San Pedro on May 25, 2026—further expanding access to essential public services through a convenient, one-stop hub within the mall.

The newly opened GSE marks the 19th Government Service Express in SM malls nationwide, reinforcing SM Supermalls’ continued commitment to transforming malls into community hubs that go beyond retail—spaces where everyday needs, essential services, and meaningful experiences come together.

The opening was attended by SM Supermalls representatives, local government officials, and partner agencies, marking another milestone in strengthening public-private collaboration and improving access to government services for the community.

Designed as a centralized one-stop hub, the Government Service Express allows customers to complete multiple government transactions more efficiently in one location—supporting workers securing employment requirements, entrepreneurs processing permits and clearances, families managing civil documents, and residents accessing healthcare and social protection services.

Beyond Convenience: Supporting the Everyday Needs of Working Communities

More than accessibility, the Government Service Express plays a meaningful role in supporting the daily realities of Filipino workers and families. By integrating agencies like the Business Permits and Licensing Office (BPLO), Local Government Unit (LGU), Philippine National Police (PNP), Local Civil Registry Office and National Bureau of Investigation (NBI) within the mall environment, GSE allows individuals to:

Process employment and documentation requirements including postal ID, without disrupting work schedules
Access healthcare and social security services more efficiently
Secure clearance including fire safety permits and benefits needed for career and livelihood opportunities

With these government agencies present, communities also gain access to health-related services and programs, contributing to improved well-being while reducing the time and cost typically associated with multiple government visits. Functioning as a modern-day community service hub, GSE complements local government efforts by providing a more accessible, organized, and customer-friendly environment—particularly valuable for urban and working populations who prioritize efficiency and reliability.

Rather than serving as a space for one-time assistance, the SM Government Service Express empowers individuals to move forward—whether through employment, healthcare access, or financial security programs, now all in one place.

The expansion of GSE to SM Center San Pedro highlights the continued strength of public-private collaboration in improving service delivery. By bringing government agencies closer to the communities they serve, SM Supermalls helps reduce barriers and create more inclusive access to essential services. Through initiatives like the Government Service Express, SM Supermalls continues to strengthen its role as the most loved mall—building spaces that serve not just transactions, but people and communities.

SM Supermall

Government Service Express Expands to SM Center San Pedro

Beyond Convenience: Supporting the Everyday Needs of Working Communities

Process employment and documentation requirements including postal ID, without disrupting work schedules
Access healthcare and social security services more efficiently
Secure clearance including fire safety permits and benefits needed for career and livelihood opportunities

Amid the current energy state of emergency and as demand for electricity rises during the summer months, SM Supermalls reinforces its energy efficiency practices to serve its customers and surrounding communities undisrupted, on top of sustaining its operations.

SM Group operates the country’s largest rooftop solar panel network nationwide among property developers. Its investment in renewable energy started in 2014 with the very first installation of solar panels in SM North EDSA—long before government mandates on sustainability and the current pressures on alternative sources of power amid the energy crisis. With over 200,000 panels installed across 59 mall properties, covering 65 hectares, this expansive system powers SM’s most-loved malls through a hybrid energy strategy, helping them run more efficiently and sustainably.

Impact to Communities

Collectively, these panels generate 106 MWp of solar power, meeting over 50% of the mall operator’s electricity needs and helping ensure stable operations—from lighting to elevators. By integrating solar energy, SM reduces costs, improves efficiency, and delivers a more reliable, comfortable experience for tenants and shoppers. This hybrid energy strategy, paired with its adjusted mall operating hours reduces SM’s reliance on the national grid, helping ease pressure on the overall energy supply and free up capacity for households, schools, hospitals, offices, and essential services, in its surrounding communities particularly during peak hours.

SM’s reinforced energy efficiency thrust amid the energy crisis is its latest effort in pursuit of transformative sustainability, action that results in impactful, tangible value to customers and its surrounding communities.

SM Supermall

Solar Panel Project Helps Both Customers and Communities Nationwide

Impact to Communities

SM Supermalls continues to bring purpose-driven initiatives to the global stage after earning two Silver Awards at the prestigious ICSC MAXI Awards, one of the world’s most respected recognitions for excellence in marketing and innovation in the retail and shopping industry.

The ICSC MAXI Awards recognized “Art From All: Turning Community Action into Public Art” and “The SM Green Movement: Sustaining Communities Through Responsible Design.”

SM Supermalls’ Art From All initiative was recognized for transforming sustainability into an immersive and participatory mall experience.

Launched in May 2025, the initiative invited shoppers to donate plastic waste and witness it transformed into large-scale cultural art installations inside the mall. Instead of simply raising awareness, Art From All made sustainability interactive and visible by integrating the experience directly into everyday mall foot traffic.

The initiative encouraged communities to actively engage in environmental action while showcasing how creativity and collaboration can breathe new life into discarded materials.

Meanwhile, SM Green Movement earned global recognition for its long-running sustainability framework focused on reducing the environmental impact of large-scale mall operations.

Designed to address growing pressures on water, energy, and waste systems in fast-growing urban communities, the initiative continues to scale sustainability programs across SM Supermalls properties while encouraging greater environmental awareness among the public.

Presented by the International Council of Shopping Centers (ICSC), the MAXI Awards celebrate outstanding campaigns and programs from shopping centers and retail brands worldwide that create meaningful impact on communities, culture, and business.

More than celebrating marketing excellence, the recognition reflects SM Supermalls’ continued commitment to enriching everyday experiences, whether through championing Filipino creativity, fostering meaningful connections, or encouraging sustainable living.

SM Supermall

Silver Wins at the ICSC MAXI Awards

The ICSC MAXI Awards recognized “Art From All: Turning Community Action into Public Art” and “The SM Green Movement: Sustaining Communities Through Responsible Design.”

SM Supermalls’ Art From All initiative was recognized for transforming sustainability into an immersive and participatory mall experience.

The initiative encouraged communities to actively engage in environmental action while showcasing how creativity and collaboration can breathe new life into discarded materials.

Meanwhile, SM Green Movement earned global recognition for its long-running sustainability framework focused on reducing the environmental impact of large-scale mall operations.

Since the energy crisis, many Filipinos have been exploring alternative modes of transport and rediscovering the benefits of cycling—whether for daily commutes, quick errands, or weekend leisure rides. All for cyclists across the country, SM is making it sustainable to choose two wheels over four at their most-loved SM Supermalls.

Designed with convenience in mind, many SM malls offer bike-friendly infrastructure and facilities that support riders who prefer a greener way to travel. From safe, dedicated bike lanes and accessible bike parking areas to convenient entrances and cyclist-friendly amenities, SM continues to welcome riders who want to make cycling part of their everyday routine.

“At SM Supermalls, cyclists can also easily stop by to park their bikes, enjoy a meal, run errands, or meet friends before heading back on the road. Whether it’s a quick stop during a weekday commute or a longer visit during a weekend ride, SM malls provide a convenient hub for riders looking to recharge and relax,” Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management. “All SM malls are equipped with bike facilities both indoor and outdoor, with a total of 823 bike parking areas and over 6,400 slots. There is also a total of 92 bike repair stations available across all SM locations, in case of assistance needed.”

Empowering Biking Communities

For commuters, cycling can be both a practical and low-cost solution to navigating traffic. It promotes a healthier lifestyle while reducing carbon emissions—making it a sustainable choice for urban mobility.

That is why on top of in-mall features and facilities for cyclists, SM Supermalls also hosts biking activities that further encourage and empower cycling communities while serving as platforms for connection and engagement.

To celebrate World Bicycle Day, SM Supermalls will organize its annual Pedal Power event on June 6 across its nationwide network of most-loved Supermalls. The cycling event assembles and supports cycling communities through community bike rides and bike clinics that aim to build camaraderie and deeper appreciation for active mobility. This year, The Podium will also be hosting a special cycling learning activity through SM Cares’ Book Nook.

As part of the SM Green Movement, SM continues to champion active mobility in support of its broader commitment to building spaces that are accessible, sustainable, empowering, and inclusive for the communities it serves. Through SM Pedal Power, participating malls across the country are helping make everyday mobility more sustainable and community friendly. These include SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City San Lazaro, SM City Clark, SM City Olongapo Central, SM City Rosario, SM City Lucena, SM Seaside City Cebu, and The Podium.

SM Supermall

Empowering Biking Communities

SM Prime Holdings, Inc. (SM Prime) has advanced resource stewardship through water circularity initiatives, implementing water conservation measures across its nationwide network of SM Supermalls since the late 1990s.

Embedded in its operations, SM Malls uses innovative water management systems that save water and reduce wastage - drawing less from the national water grid and creating value in an increasingly volatile time.

Macro to Micro: SM’s approach to water conservation

Against the looming possibility of an extended drought caused by El Niño, saving every drop of water finds greater importance for SM Supermalls. Designed with sustainability in mind, SM Malls use innovative water management systems that not only promote saving water from wastage but also significantly reduce consumption. This helps lessen the use of fresh water resources from national water systems and leave more water for its surrounding communities to use.

SM ensures sustainable water use through advanced recycling and rainwater harvesting systems. In 2025, sewage treatment plants in its 89 malls recycle an estimated 6.6 million cubic meters of property wastewater for non-potable use. The rainwater treatment facility in SM Baguio innovatively harvests and treats rainwater collected during the wet season and transforms it into water for kitchen and tenant use.

As a key customer touchpoint in water management, faucets also regulate the outflow of water for every use. SM’s investments in "push delay" faucets create sustainable operations to strengthen water conservation. These faucets save water by preventing it from being left running by restricting water flow through a certain window of time.

Technology then paved the way for enhanced conservation, and SM started using no-touch, sensor type faucets in 2015, far before the sanitary restrictions brought about by the COVID-19 pandemic.

Sensor type faucets help save water by automatically shutting outflow of water once the sensor does not detect a user. Additionally, these types of faucets typically require less water pressure, which also reduces water waste. Significant investments in systems such as sensor faucets also reduce wear and tear on fixtures and equipment, resulting in long-term savings and improved water conservation.

With its implementation, SM saw a 59% reduction in water waste, translating to saving the equivalent of a 1.5-liter bottle of water per user using the faucet over just 7 seconds.

By equipping its most-loved malls with water-efficient fixtures enhanced with technology, SM is protecting resources critical not just to its operations but to its surrounding communities. Under the guidance of the Water for Tomorrow pillar of the SM Green Movement, SM champions sustainable water use, reducing environmental impact and securing access to water for generations to come.

SM Prime Holdings

Water Resilience at Scale

Macro to Micro: SM’s approach to water conservation

Technology then paved the way for enhanced conservation, and SM started using no-touch, sensor type faucets in 2015, far before the sanitary restrictions brought about by the COVID-19 pandemic.

With its implementation, SM saw a 59% reduction in water waste, translating to saving the equivalent of a 1.5-liter bottle of water per user using the faucet over just 7 seconds.

Across the country, a growing community of runners, pickleball players, skaters, bowlers, cyclists, fitness enthusiasts, and aspiring athletes are embracing more active lifestyles at SM Supermalls. Through SM Active Hub, millions of Filipinos have found opportunities to move, compete, learn new sports, and connect with like-minded communities, turning SM malls into the country's largest network of active lifestyle destinations.

From April to June alone, SM hosted more than 3,500 sporting and sports-related events nationwide, strengthening its role as a catalyst for sports participation and community engagement. From grassroots programs and beginner clinics to tournaments and large-scale activations, SM continues to make sports more accessible while inspiring more Filipinos to stay active and engaged.

Where Winning Begins

The success of SM Supermalls' sports ecosystem is built on a simple belief: every athlete deserves a place to start. Through sports programs, tournaments, fitness activities, and community events across its malls nationwide, millions of Filipinos have discovered new passions, developed their skills, and embraced more active lifestyles, helping build one of the country's largest sports communities.

At the heart of this movement is SM Sports & Leisure Centers, which introduces aspiring athletes and enthusiasts to a wide range of sports through its seasonal training programs. Under the banner "Where Winning Begins," participants gain access to expert coaching, quality facilities, and opportunities to build confidence and sharpen their skills.

From the ice rink to the bowling lane and archery range, these programs inspire beginners to take their first steps in sport while nurturing the discipline, focus, and determination needed to grow.

"Every champion starts somewhere, and for many young Filipinos, that journey begins with access, opportunity, and the confidence to try," said Joseph Francis V. Silva, Senior Assistant Vice President for Operations of SM Sports & Leisure Centers.

He added, "Sports teach more than technique. They build discipline, resilience, teamwork, and character. Our goal is to make these experiences accessible to more Filipinos and help nurture the next generation of athletes."

A Nationwide Active Lifestyle Movement

The success of these programs reflects SM Supermalls' vision of making sports more accessible to Filipinos. By transforming its mall spaces into venues for sports, wellness, and recreation, SM continues to inspire more people to stay active and engaged.

From skating rinks and bowling centers to pickleball courts, running hubs, basketball events, and multi-sport activations, SM has become a major force in bringing sports closer to communities nationwide.

"Sports have the unique ability to bring people together, inspire healthier lifestyles, and build stronger communities," said Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls. "Through SM Active Hub, we're transforming our malls into spaces where people don't just shop or dine—they move, compete, learn, and connect."

He added, "What began as individual sports initiatives has grown into the Philippines' largest sports communities. Every run, every game, every training session, and every event creates opportunities for Filipinos to pursue their passions and become part of something bigger."

Today, SM Supermalls is more than a destination for leisure and entertainment. It has now become the country's premier sports destination, where communities gather, and athletes are born.

To learn more about upcoming sports events, programs, and activities, visit SM Active Hub through the SM Malls Online app or SM Supermalls' official channels. From active lifestyle experiences to Gala to the Max and other Maxed Out Fun moments, there's always something exciting waiting at SM Supermalls.

SM Supermall

Largest Sports Playground

Where Winning Begins

From the ice rink to the bowling lane and archery range, these programs inspire beginners to take their first steps in sport while nurturing the discipline, focus, and determination needed to grow.

A Nationwide Active Lifestyle Movement

Today, SM Supermalls is more than a destination for leisure and entertainment. It has now become the country's premier sports destination, where communities gather, and athletes are born.

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Silver Wins at the ICSC MAXI Awards

Empowering Biking Communities

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Largest Sports Playground

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