World Ocean Day Coastal Clean-Up

 In celebration of World Oceans Day 2025, over 5,000 volunteers from all walks of life united on June 7 for a massive nationwide coastal cleanup led by SM Cares, the corporate social responsibility arm of SM Supermalls. Collectively, they removed an astounding 30,000 kilograms of trash from shorelines across the Philippines—proving that when a community comes together, real impact happens.

This year’s theme, “WONDER: Sustaining What Sustains Us,” resonated deeply as volunteers took to coastlines in Metro Manila, Luzon, Visayas, and Mindanao, armed with gloves, sacks, and a shared mission: to protect the oceans that give us life.

Beyond fostering community collaboration and promoting environmental responsibility, SM Cares’ coastal cleanup initiative played a vital role in cultivating healthier environment, enhancing the overall quality of life for local residents, and contributing to the long-term preservation of marine ecosystems. 

“The oceans sustain us every day, and now it's our turn to give back,” said Engr. Liza Silerio, SM Cares Program Director for the Environment. “This coastal cleanup isn’t just a ier coastal spaces, and uniting people through shared environmental action.”

A National Movement for the Seas

From students and teachers to LGUs, NGO partners, employees, and security and janitorial teams, the cleanup drew a diverse wave of ocean defenders. SM Cares worked closely with local government units, environmental organizations, youth groups, and coastal barangays to stage cleanups across several major sites nationwide.

These collaborations not only ensured the success of the initiative but also highlighted the power of inclusive, community-driven action. Volunteers gathered to remove tons of waste from shorelines, raise awareness about marine conservation, and inspire long-term behavioral change toward environmental care.

World Ocean Day

World Ocean Day Coastal Clean-Up

Friday, July 4, 2025

 In celebration of World Oceans Day 2025, over 5,000 volunteers from all walks of life united on June 7 for a massive nationwide coastal cleanup led by SM Cares, the corporate social responsibility arm of SM Supermalls. Collectively, they removed an astounding 30,000 kilograms of trash from shorelines across the Philippines—proving that when a community comes together, real impact happens.

This year’s theme, “WONDER: Sustaining What Sustains Us,” resonated deeply as volunteers took to coastlines in Metro Manila, Luzon, Visayas, and Mindanao, armed with gloves, sacks, and a shared mission: to protect the oceans that give us life.

Beyond fostering community collaboration and promoting environmental responsibility, SM Cares’ coastal cleanup initiative played a vital role in cultivating healthier environment, enhancing the overall quality of life for local residents, and contributing to the long-term preservation of marine ecosystems. 

“The oceans sustain us every day, and now it's our turn to give back,” said Engr. Liza Silerio, SM Cares Program Director for the Environment. “This coastal cleanup isn’t just a ier coastal spaces, and uniting people through shared environmental action.”

A National Movement for the Seas

From students and teachers to LGUs, NGO partners, employees, and security and janitorial teams, the cleanup drew a diverse wave of ocean defenders. SM Cares worked closely with local government units, environmental organizations, youth groups, and coastal barangays to stage cleanups across several major sites nationwide.

These collaborations not only ensured the success of the initiative but also highlighted the power of inclusive, community-driven action. Volunteers gathered to remove tons of waste from shorelines, raise awareness about marine conservation, and inspire long-term behavioral change toward environmental care.

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SM Prime’s Year One Toward a Waste-Free Future

According to the Department of Environment and Natural Resources (DENR), the Philippines generates over 60,000 metric tons of waste daily, a figure expected to rise with urban growth and economic activity. 

Recognizing the urgency, SM Prime Holdings, Inc. (SM Prime) launched the SM Waste-Free Future program in 2024 as one of its flagship environmental sustainability programs to reduce overall waste generation through effective waste segregation and divert waste away from landfills through recycling, composting, and other sustainable disposal methods. 

In its first year, it implemented a new waste management segregation system across its properties, including all malls, residences, offices, hotels and convention centers, and estates nationwide. Beyond SM Prime, the campaign on waste has extended its reach to other SM groups and portfolio companies, making SM Waste-Free Future a group-wide endeavor. 

A Bigger Picture of Waste 

The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice. RDC makes it simple and consistent, providing key visual cues to bin it right. 

Despite its infancy stage, the rapid and wide-scale integration underscores SM Prime’s ability to operationalize sustainability across diverse asset classes and ecosystems, reinforcing the company’s commitment to innovative waste diversion strategies. 

SM Prime also celebrates the efforts of SM Retail in advancing a waste-free future. All SM Store branches have successfully deployed their RDC bins, while SM Markets continues to implement its reusable bag system. 

In support of waste management efforts, Goldilocks Bakeshop has also implemented the RDC system across its stores in all SM Supermalls. 

Creating Opportunities To Expand 

Partnerships with other organizations pave the way for the work ahead. 

SM Waste-Free Future strengthens tenant engagement for SM Supermalls and SM Offices, supporting businesses with similar goals on waste and helping them align with their global sustainability policies. 

Similarly, it reinforces SM Hotels’ advanced Back of House operations, food waste policies, and textile recycling program. The SM Hotels’ Tela Tales program transforms discarded linen into sustainable products and provides livelihood for the women of partner communities, upcycling more than 2,000 yards of condemned linens. Recognizing that technology greatly contributes to the solutions, SM Waste-Free Future has also strengthened collaborations with other organizations. 

SM Development Corporation (SMDC) works with Globe’s Hapag Movement to rescue surplus food from residents and help make a difference in the lives of Filipino families experiencing involuntary hunger and divert household food waste away from landfills. 

In the mall’s Cyberzone areas, SM Supermalls’ Electronic Waste Collection Program and their partnership with PLDT and Smart make it accessible to dispose of old mobile devices and other electronic gadgets responsibly. 

Join the Movement 

SM Waste Free Future invites more communities and stakeholders to participate through proper waste segregation, joining local clean-ups and collection drives, or supporting eco-friendly products and practices. 

Positive reinforcement and catchy social media campaigns from SM Cares target the youth by promoting better waste segregation habits and encouraging them to become more involved with the state of the planet they will inherit. 

Recently, in celebration of World Oceans Day, SM Cares mobilized communities across 18 SM Supermalls nationwide, bringing together over 5,000 volunteers and collecting more than 30,000 kilograms of waste from shorelines. 

“Waste-Free Future is more than just a program—it’s a mindset shift. And we’re only getting started,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “We call on our tenants, partners, and customers to continue the journey with us—because a truly sustainable future is one we build together.” 

With the growing momentum for a waste-free future, SM Prime believes that a cleaner, more circular Philippines is well within reach.

SM Prime Holdings

SM Prime’s Year One Toward a Waste-Free Future

According to the Department of Environment and Natural Resources (DENR), the Philippines generates over 60,000 metric tons of waste daily, a figure expected to rise with urban growth and economic activity. 

Recognizing the urgency, SM Prime Holdings, Inc. (SM Prime) launched the SM Waste-Free Future program in 2024 as one of its flagship environmental sustainability programs to reduce overall waste generation through effective waste segregation and divert waste away from landfills through recycling, composting, and other sustainable disposal methods. 

In its first year, it implemented a new waste management segregation system across its properties, including all malls, residences, offices, hotels and convention centers, and estates nationwide. Beyond SM Prime, the campaign on waste has extended its reach to other SM groups and portfolio companies, making SM Waste-Free Future a group-wide endeavor. 

A Bigger Picture of Waste 

The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice. RDC makes it simple and consistent, providing key visual cues to bin it right. 

Despite its infancy stage, the rapid and wide-scale integration underscores SM Prime’s ability to operationalize sustainability across diverse asset classes and ecosystems, reinforcing the company’s commitment to innovative waste diversion strategies. 

SM Prime also celebrates the efforts of SM Retail in advancing a waste-free future. All SM Store branches have successfully deployed their RDC bins, while SM Markets continues to implement its reusable bag system. 

In support of waste management efforts, Goldilocks Bakeshop has also implemented the RDC system across its stores in all SM Supermalls. 

Creating Opportunities To Expand 

Partnerships with other organizations pave the way for the work ahead. 

SM Waste-Free Future strengthens tenant engagement for SM Supermalls and SM Offices, supporting businesses with similar goals on waste and helping them align with their global sustainability policies. 

Similarly, it reinforces SM Hotels’ advanced Back of House operations, food waste policies, and textile recycling program. The SM Hotels’ Tela Tales program transforms discarded linen into sustainable products and provides livelihood for the women of partner communities, upcycling more than 2,000 yards of condemned linens. Recognizing that technology greatly contributes to the solutions, SM Waste-Free Future has also strengthened collaborations with other organizations. 

SM Development Corporation (SMDC) works with Globe’s Hapag Movement to rescue surplus food from residents and help make a difference in the lives of Filipino families experiencing involuntary hunger and divert household food waste away from landfills. 

In the mall’s Cyberzone areas, SM Supermalls’ Electronic Waste Collection Program and their partnership with PLDT and Smart make it accessible to dispose of old mobile devices and other electronic gadgets responsibly. 

Join the Movement 

SM Waste Free Future invites more communities and stakeholders to participate through proper waste segregation, joining local clean-ups and collection drives, or supporting eco-friendly products and practices. 

Positive reinforcement and catchy social media campaigns from SM Cares target the youth by promoting better waste segregation habits and encouraging them to become more involved with the state of the planet they will inherit. 

Recently, in celebration of World Oceans Day, SM Cares mobilized communities across 18 SM Supermalls nationwide, bringing together over 5,000 volunteers and collecting more than 30,000 kilograms of waste from shorelines. 

“Waste-Free Future is more than just a program—it’s a mindset shift. And we’re only getting started,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “We call on our tenants, partners, and customers to continue the journey with us—because a truly sustainable future is one we build together.” 

With the growing momentum for a waste-free future, SM Prime believes that a cleaner, more circular Philippines is well within reach.

Read More

Creating Infrastructure for Plastic-Free Communities

 According to the United Nations Environmental Programme (UNEP), the global production of plastics is forecasted to reach 1,100 million tonnes by 2050, with severe environmental, social, economic, and human health consequences. 

As one of Southeast Asia’s largest integrated property developers, SM Prime Holdings, Inc. (SM Prime) remains committed to creating thriving, sustainable cities. 

With a waste-free future as part of its environmental strategy, SM Prime encourages the observation of International Plastic-free Day on May 25 and its call to rethink single-use plastics (SUP) for one day. Moreover, SM Prime celebrates the group-wide strides made to support the Extended Producer Responsibility (EPR) Act of 2022.

A Group-Wide Movement for the EPR Law 

 The SM group, working with its Producer Responsibility Organization (PRO), Philippine Alliance for Recycling and Materials Sustainability (PARMS), is pursuing a group-wide strategy to comply with the Department of Environment and Natural Resources (DENR)’s EPR Act of 2022. 

Formally known as Republic Act 11898, the EPR law requires companies to take responsibility for the recovery of their plastic packaging products and to pursue waste management programs. 

Acknowledging the challenges and realities for businesses and on-ground operations through its EPR working group committee, the SM group commits to a plan of action in reducing and recovering its plastic footprint within the given five-year period, sharing alternatives and new technologies to respond to the growing global crises, and establishing partnerships with government agencies and other private institutions.

As the property arm of the SM group, SM Prime’s commitment to a waste-free future aims to create the needed infrastructure that will help support and maintain plastic waste management strategies. 

Crucial to waste recovery efforts, SM Prime equips its properties with a Materials Recovery Facility (MRF), and standardized waste segregation and management practices to help reduce the amount of waste sent to landfills. A joint venture with a Japanese environmental solutions company, the SM GUUN Environmental Company, Inc. (SGECI), converts non-recyclable waste into cement fuel or “fluff fuel” for eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement, as part of its “co-processing” practice.

Beyond Compliance 

SM Prime continues with its established programs such as the nationwide Trash to Cash recycling market. Since 2007, it has been one of SM Supermalls’ flagship programs that continues to be more relevant given the times.

Activating the SM malls to help their communities with sorted plastic waste, Trash to Cash incentivizes the exchange of recyclables to provide a venue for plastic recovery. Fifteen SM Plastic Waste Collection sites likewise serve as drop-off points for clean, empty, and dry plastics. 

In addition, the Solid Waste Action Program (SWAP) reverse vending machines at SM Megamall and SM Mall of Asia enable the diversion of aluminum cans and polyethylene terephthalate bottles (PET), which are considered high-value plastic products. The annual International Coastal Clean-up (ICC), supported by SM Cares, continues to empower volunteers to take part in this global effort for a record-breaking initiative. 

In 2024 alone, SM Cares helped mobilize 23,000 employees, students, and various communities that joined nationwide volunteer efforts to remove trash from the world’s beaches and waterways.

Aiming for a Waste-Free Future 

 Reduction is always the best option. The SM Hotels and Conventions Corporation (SMHCC) has long since eliminated SUPs from all properties in support of the UNEP’s campaign to phase them out. 

Pico Sands Hotel was also one of the first hotels to sign with the World-Wide Fund for Nature Philippines (WWF) in their Ayoko Na Sa Plastic Campaign in 2018. SMHCC has successfully replaced all single-use amenities, such as high-density polyethylene (HDPE) shampoo and shower gel bottles, and PET water bottles in all its hotel rooms. 

Since 2019, as part of the SMX Convention Centers’ guidelines to promote sustainable events management practices, bamboo or starch-based environmentally friendly alternatives to replace plastic cutlery are encouraged to minimize waste generation. 

Working collectively as a group to reduce the effects of the plastic waste crises creates a bigger impact at a greater scale. Through enhanced waste management systems, effective waste segregation practices, and proactive community effort, SM Prime aims to successfully divert a greater proportion of plastic waste away from landfills. “Our work is never done. 

There are new technologies, innovative solutions, and more avenues for collaboration to look forward to in making the EPR Act work for our communities,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “But we all have a role to play--it is every individual’s responsibility to create a waste-free future.”

SM Prime Holdings

Creating Infrastructure for Plastic-Free Communities

 According to the United Nations Environmental Programme (UNEP), the global production of plastics is forecasted to reach 1,100 million tonnes by 2050, with severe environmental, social, economic, and human health consequences. 

As one of Southeast Asia’s largest integrated property developers, SM Prime Holdings, Inc. (SM Prime) remains committed to creating thriving, sustainable cities. 

With a waste-free future as part of its environmental strategy, SM Prime encourages the observation of International Plastic-free Day on May 25 and its call to rethink single-use plastics (SUP) for one day. Moreover, SM Prime celebrates the group-wide strides made to support the Extended Producer Responsibility (EPR) Act of 2022.

A Group-Wide Movement for the EPR Law 

 The SM group, working with its Producer Responsibility Organization (PRO), Philippine Alliance for Recycling and Materials Sustainability (PARMS), is pursuing a group-wide strategy to comply with the Department of Environment and Natural Resources (DENR)’s EPR Act of 2022. 

Formally known as Republic Act 11898, the EPR law requires companies to take responsibility for the recovery of their plastic packaging products and to pursue waste management programs. 

Acknowledging the challenges and realities for businesses and on-ground operations through its EPR working group committee, the SM group commits to a plan of action in reducing and recovering its plastic footprint within the given five-year period, sharing alternatives and new technologies to respond to the growing global crises, and establishing partnerships with government agencies and other private institutions.

As the property arm of the SM group, SM Prime’s commitment to a waste-free future aims to create the needed infrastructure that will help support and maintain plastic waste management strategies. 

Crucial to waste recovery efforts, SM Prime equips its properties with a Materials Recovery Facility (MRF), and standardized waste segregation and management practices to help reduce the amount of waste sent to landfills. A joint venture with a Japanese environmental solutions company, the SM GUUN Environmental Company, Inc. (SGECI), converts non-recyclable waste into cement fuel or “fluff fuel” for eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement, as part of its “co-processing” practice.

Beyond Compliance 

SM Prime continues with its established programs such as the nationwide Trash to Cash recycling market. Since 2007, it has been one of SM Supermalls’ flagship programs that continues to be more relevant given the times.

Activating the SM malls to help their communities with sorted plastic waste, Trash to Cash incentivizes the exchange of recyclables to provide a venue for plastic recovery. Fifteen SM Plastic Waste Collection sites likewise serve as drop-off points for clean, empty, and dry plastics. 

In addition, the Solid Waste Action Program (SWAP) reverse vending machines at SM Megamall and SM Mall of Asia enable the diversion of aluminum cans and polyethylene terephthalate bottles (PET), which are considered high-value plastic products. The annual International Coastal Clean-up (ICC), supported by SM Cares, continues to empower volunteers to take part in this global effort for a record-breaking initiative. 

In 2024 alone, SM Cares helped mobilize 23,000 employees, students, and various communities that joined nationwide volunteer efforts to remove trash from the world’s beaches and waterways.

Aiming for a Waste-Free Future 

 Reduction is always the best option. The SM Hotels and Conventions Corporation (SMHCC) has long since eliminated SUPs from all properties in support of the UNEP’s campaign to phase them out. 

Pico Sands Hotel was also one of the first hotels to sign with the World-Wide Fund for Nature Philippines (WWF) in their Ayoko Na Sa Plastic Campaign in 2018. SMHCC has successfully replaced all single-use amenities, such as high-density polyethylene (HDPE) shampoo and shower gel bottles, and PET water bottles in all its hotel rooms. 

Since 2019, as part of the SMX Convention Centers’ guidelines to promote sustainable events management practices, bamboo or starch-based environmentally friendly alternatives to replace plastic cutlery are encouraged to minimize waste generation. 

Working collectively as a group to reduce the effects of the plastic waste crises creates a bigger impact at a greater scale. Through enhanced waste management systems, effective waste segregation practices, and proactive community effort, SM Prime aims to successfully divert a greater proportion of plastic waste away from landfills. “Our work is never done. 

There are new technologies, innovative solutions, and more avenues for collaboration to look forward to in making the EPR Act work for our communities,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “But we all have a role to play--it is every individual’s responsibility to create a waste-free future.”

Read More

Art for Everyone

SM Supermalls continues its unwavering support for Filipino artistry with the nationwide launch of Art for Everyone—a month-long celebration of creativity, culture, and community across 18 malls this July. 

Building on the remarkable success of the 2024 Art Market, which earned the prestigious Gold Stevie® Award for Innovation in the Use of Events, SM Supermalls continues to elevate its commitment to championing the local art scene. 

Last year’s Art Market featured over 1,200 Filipino artists and showcased more than 4,000 artworks, providing a platform that not only celebrated local creativity but also offered meaningful support to emerging and established artists alike. The overwhelming success of the event sparked renewed enthusiasm within the community, with many of last year’s participating artists eager to return, a testament to the event’s impact and SM’s growing role as a catalyst for Filipino creative expression.

Now, Art for Everyone expands that vision.  This year’s initiative transforms participating malls into vibrant art destinations, where both well-known and budding local artists can exhibit to sell their works, engage with new audiences, and contribute to a flourishing creative community. 

Throughout July, guests can immerse themselves in a rich artistic expression — from paintings, photography, and prints to digital art, mixed media, and sculpture—all proudly created by homegrown talent. The program invites art enthusiasts of all ages and backgrounds to explore and celebrate Filipino creativity.

Art for Everyone is more than just an art fair—it’s a celebration of the imagination, passion, and skill of local artists. Whether you’re a seasoned collector, a budding artist, or someone looking to discover a new favorite artist, there’s something here for you.

Participating malls and schedules:

*Visit your favorite SM mall’s social media for up-to-date information:

• SM City Clark – July 1 to 14

• SM J Mall – July 1 to 14

• SM Lanang – July 7 to 16

• SM City Baguio – July 13 to 26

• SM Seaside City Cebu – July 14 to 31

• SM City Sorsogon – July 15 to 28

• SM City Iloilo – July 15 to 31

• SM City Bacolod – July 15 to 31

• SM Center Dagupan – July 16 to 30

• SM City Baliwag – July 18 to 31

• SM City Dasmariñas – July 20 to 27

• SM CDO Downtown – July 20 to 30

• SM City Santa Rosa – July 21 to 27

• SM Center Angono – July 21 to 31

• The Podium – July 22 to 27

• SM City North EDSA – July 25 to 31

• SM Aura – August 15 to 24

Be part of this dynamic celebration of art! Visit participating SM malls, browse the incredible works on display, and discover your new favorite artist. 

Spark inspiration, ignite your own creativity, and share the experience with family and friends. For more details and updates, visit https://www.smsupermalls.com. Don't miss this chance to immerse yourself in creativity and be inspired.

SM Supermall

Art for Everyone

SM Supermalls continues its unwavering support for Filipino artistry with the nationwide launch of Art for Everyone—a month-long celebration of creativity, culture, and community across 18 malls this July. 

Building on the remarkable success of the 2024 Art Market, which earned the prestigious Gold Stevie® Award for Innovation in the Use of Events, SM Supermalls continues to elevate its commitment to championing the local art scene. 

Last year’s Art Market featured over 1,200 Filipino artists and showcased more than 4,000 artworks, providing a platform that not only celebrated local creativity but also offered meaningful support to emerging and established artists alike. The overwhelming success of the event sparked renewed enthusiasm within the community, with many of last year’s participating artists eager to return, a testament to the event’s impact and SM’s growing role as a catalyst for Filipino creative expression.

Now, Art for Everyone expands that vision.  This year’s initiative transforms participating malls into vibrant art destinations, where both well-known and budding local artists can exhibit to sell their works, engage with new audiences, and contribute to a flourishing creative community. 

Throughout July, guests can immerse themselves in a rich artistic expression — from paintings, photography, and prints to digital art, mixed media, and sculpture—all proudly created by homegrown talent. The program invites art enthusiasts of all ages and backgrounds to explore and celebrate Filipino creativity.

Art for Everyone is more than just an art fair—it’s a celebration of the imagination, passion, and skill of local artists. Whether you’re a seasoned collector, a budding artist, or someone looking to discover a new favorite artist, there’s something here for you.

Participating malls and schedules:

*Visit your favorite SM mall’s social media for up-to-date information:

• SM City Clark – July 1 to 14

• SM J Mall – July 1 to 14

• SM Lanang – July 7 to 16

• SM City Baguio – July 13 to 26

• SM Seaside City Cebu – July 14 to 31

• SM City Sorsogon – July 15 to 28

• SM City Iloilo – July 15 to 31

• SM City Bacolod – July 15 to 31

• SM Center Dagupan – July 16 to 30

• SM City Baliwag – July 18 to 31

• SM City Dasmariñas – July 20 to 27

• SM CDO Downtown – July 20 to 30

• SM City Santa Rosa – July 21 to 27

• SM Center Angono – July 21 to 31

• The Podium – July 22 to 27

• SM City North EDSA – July 25 to 31

• SM Aura – August 15 to 24

Be part of this dynamic celebration of art! Visit participating SM malls, browse the incredible works on display, and discover your new favorite artist. 

Spark inspiration, ignite your own creativity, and share the experience with family and friends. For more details and updates, visit https://www.smsupermalls.com. Don't miss this chance to immerse yourself in creativity and be inspired.

Read More

SM Cares Joins Brigada Eskwela 2025

 In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the theme, “Nagkakaisa para sa Handa at Ligtas na Pagbabalik Eskwela.” 

As a long-time DepEd partner, SM Supermalls once again participated in Brigada Eskwela 2025 as part of its broader commitment to youth empowerment, environmental stewardship, and inclusive community building. 

The initiative was rolled out across 75 SM Supermalls, with more than a thousand employee-volunteers working hand-in-hand with DepEd, local government units (LGUs), school representatives, and community members. It empowered community volunteers to make a tangible impact by helping schools prepare safe, clean, and inspiring learning environments. 

“We are proud to be part of Brigada Eskwela again this year. Education is the cornerstone of nation-building, and through volunteerism and shared responsibility, we aim to help create safe and welcoming learning spaces for students all across the country,” said Steven Tan, President of SM Supermalls. 

SM employee-volunteers engaged in a wide range of preparatory activities including classroom cleaning and disinfection, repainting of walls and learning spaces, repairs of desks and chairs, and the turnover of essential learning materials. Through shared efforts, this annual initiative not only enhanced school facilities but also strengthened community ties and encouraged a culture of unity, pride, and collective responsibility for education.

The program benefited 66 public schools across the country, helping ensure that thousands of Filipino learners return to a clean, safe, and functional learning environment when classes resume.

By supporting Brigada Eskwela 2025, SM Supermalls reinforces its continued support and alignment with several United Nations Sustainable Development Goals, particularly SDG 4: Quality Education and SDG 17: Partnerships for the Goals, reflecting its commitment to fostering inclusive, sustainable development in every community it serves.

This initiative also forms part of SM’s broader advocacy under SM Cares, the corporate social responsibility arm of SM Supermalls, which champions programs for Persons with Disabilities, Senior Citizens, the Environment, Women and Breastfeeding Mothers, Children and Youth and Bike-Friendly initiatives.

For more updates on SM’s social good initiatives, visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media.

SM Cares

SM Cares Joins Brigada Eskwela 2025

 In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the theme, “Nagkakaisa para sa Handa at Ligtas na Pagbabalik Eskwela.” 

As a long-time DepEd partner, SM Supermalls once again participated in Brigada Eskwela 2025 as part of its broader commitment to youth empowerment, environmental stewardship, and inclusive community building. 

The initiative was rolled out across 75 SM Supermalls, with more than a thousand employee-volunteers working hand-in-hand with DepEd, local government units (LGUs), school representatives, and community members. It empowered community volunteers to make a tangible impact by helping schools prepare safe, clean, and inspiring learning environments. 

“We are proud to be part of Brigada Eskwela again this year. Education is the cornerstone of nation-building, and through volunteerism and shared responsibility, we aim to help create safe and welcoming learning spaces for students all across the country,” said Steven Tan, President of SM Supermalls. 

SM employee-volunteers engaged in a wide range of preparatory activities including classroom cleaning and disinfection, repainting of walls and learning spaces, repairs of desks and chairs, and the turnover of essential learning materials. Through shared efforts, this annual initiative not only enhanced school facilities but also strengthened community ties and encouraged a culture of unity, pride, and collective responsibility for education.

The program benefited 66 public schools across the country, helping ensure that thousands of Filipino learners return to a clean, safe, and functional learning environment when classes resume.

By supporting Brigada Eskwela 2025, SM Supermalls reinforces its continued support and alignment with several United Nations Sustainable Development Goals, particularly SDG 4: Quality Education and SDG 17: Partnerships for the Goals, reflecting its commitment to fostering inclusive, sustainable development in every community it serves.

This initiative also forms part of SM’s broader advocacy under SM Cares, the corporate social responsibility arm of SM Supermalls, which champions programs for Persons with Disabilities, Senior Citizens, the Environment, Women and Breastfeeding Mothers, Children and Youth and Bike-Friendly initiatives.

For more updates on SM’s social good initiatives, visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media.

Read More

Elevating Urban Air Quality

 There’s nothing quite like strolling through a mall with breathtaking views, expansive arcades, and lush greenery. At SM Supermalls, shopping isn’t just about transactions—it’s about enjoying spaces designed for comfort, sustainability, and a healthier environment. More than ever, SM’s commitment to green infrastructure is shaping urban air quality while creating a more livable city for everyone. 

Designing for People and the Planet

SM Supermalls prioritizes people-centric design, creating welcoming spaces that balance nature with modern convenience. The SM Mall of Asia’s arcades and the MOA Sky, for example, offer open, breezy walkways, encouraging leisurely strolls and even outdoor dining and entertainment. Meanwhile, SM Aura and SM North EDSA’s Sky Garden—the first in an SM mall—integrates lush vegetation and water features to reduce indoor heat, improve air quality, and create cooling effects in dense urban areas.

Championing Bike-Friendly Cities

Beyond providing open spaces, SM Supermalls is leading bike-friendly initiatives, with over 5,000 bike parking spaces across its properties. Studies show that replacing short car trips with biking can cut carbon emissions by up to 90%, significantly reducing air pollution and its long-term impact on climate change.

Greening Malls with Native Flora

Additionally, select SM malls feature endemic plant species that enhance air quality and support local biodiversity, filtering pollutants while creating a natural habitat for urban wildlife. These green spaces are designed not just for aesthetics but to actively contribute to a healthier environment. 

Making Public Transport More Convenient

To make sustainable transport more accessible, SM Supermalls operates transport terminals that support public transportation, providing seamless connections to buses, jeepneys, and other modes for transit. These terminals encourage commuters to opt for public transport, which can significantly reduce individual carbon footprints and traffic congestion, contributing to cleaner air and more efficient urban mobility.

Powering the Shift to EVs 

Recognizing the need for cleaner transportation, SM Supermalls has also installed Electric Vehicle Charging Stations (EVCS) in 69 malls nationwide. By providing essential infrastructure for electric vehicles, SM is helping to lower carbon emissions and reduce reliance on fossil fuels—a crucial step in improving urban air quality. Studies indicate that EVs produce up to 60% less greenhouse gas emissions compared to traditional gas-powered vehicles, making them a key solution for reducing pollution in crowded city centers. Monitoring air, empowering communities

SM’s commitment to sustainability extends to air quality monitoring, ensuring that urban pollution levels are tracked and addressed. Under SM Prime Holdings, the company partnered with Quezon City to establish an air quality monitoring system that records environmental data and provides updates through a publicly accessible website. This initiative allows communities to stay informed while encouraging long-term strategies for a cleaner, healthier urban space.

A Greener Future for Urban Living

From green roofs and bike-friendly amenities to EVCS and air quality monitoring, SM Supermalls is redefining retail spaces with a deeper environmental purpose. Every visit to an SM mall contributes to a better urban future, where sustainability and innovation go hand in hand.

40 Yeares of Building Better Communities 

Celebrating 40 years of serving communities, SM Supermalls continues to lead as a shopping and lifestyle destination in the Philippines. True to its legacy, SM remains at the forefront of environmental sustainability through pioneering waste, water and energy innovations as well as disaster resilience initiatives.

SM Supermall

Elevating Urban Air Quality

 There’s nothing quite like strolling through a mall with breathtaking views, expansive arcades, and lush greenery. At SM Supermalls, shopping isn’t just about transactions—it’s about enjoying spaces designed for comfort, sustainability, and a healthier environment. More than ever, SM’s commitment to green infrastructure is shaping urban air quality while creating a more livable city for everyone. 

Designing for People and the Planet

SM Supermalls prioritizes people-centric design, creating welcoming spaces that balance nature with modern convenience. The SM Mall of Asia’s arcades and the MOA Sky, for example, offer open, breezy walkways, encouraging leisurely strolls and even outdoor dining and entertainment. Meanwhile, SM Aura and SM North EDSA’s Sky Garden—the first in an SM mall—integrates lush vegetation and water features to reduce indoor heat, improve air quality, and create cooling effects in dense urban areas.

Championing Bike-Friendly Cities

Beyond providing open spaces, SM Supermalls is leading bike-friendly initiatives, with over 5,000 bike parking spaces across its properties. Studies show that replacing short car trips with biking can cut carbon emissions by up to 90%, significantly reducing air pollution and its long-term impact on climate change.

Greening Malls with Native Flora

Additionally, select SM malls feature endemic plant species that enhance air quality and support local biodiversity, filtering pollutants while creating a natural habitat for urban wildlife. These green spaces are designed not just for aesthetics but to actively contribute to a healthier environment. 

Making Public Transport More Convenient

To make sustainable transport more accessible, SM Supermalls operates transport terminals that support public transportation, providing seamless connections to buses, jeepneys, and other modes for transit. These terminals encourage commuters to opt for public transport, which can significantly reduce individual carbon footprints and traffic congestion, contributing to cleaner air and more efficient urban mobility.

Powering the Shift to EVs 

Recognizing the need for cleaner transportation, SM Supermalls has also installed Electric Vehicle Charging Stations (EVCS) in 69 malls nationwide. By providing essential infrastructure for electric vehicles, SM is helping to lower carbon emissions and reduce reliance on fossil fuels—a crucial step in improving urban air quality. Studies indicate that EVs produce up to 60% less greenhouse gas emissions compared to traditional gas-powered vehicles, making them a key solution for reducing pollution in crowded city centers. Monitoring air, empowering communities

SM’s commitment to sustainability extends to air quality monitoring, ensuring that urban pollution levels are tracked and addressed. Under SM Prime Holdings, the company partnered with Quezon City to establish an air quality monitoring system that records environmental data and provides updates through a publicly accessible website. This initiative allows communities to stay informed while encouraging long-term strategies for a cleaner, healthier urban space.

A Greener Future for Urban Living

From green roofs and bike-friendly amenities to EVCS and air quality monitoring, SM Supermalls is redefining retail spaces with a deeper environmental purpose. Every visit to an SM mall contributes to a better urban future, where sustainability and innovation go hand in hand.

40 Yeares of Building Better Communities 

Celebrating 40 years of serving communities, SM Supermalls continues to lead as a shopping and lifestyle destination in the Philippines. True to its legacy, SM remains at the forefront of environmental sustainability through pioneering waste, water and energy innovations as well as disaster resilience initiatives.

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Chill Out with a New Wave of Korean Cool with Bonchon

 Get the Korean café experience and discover their unique Korean bingsu-based drinks and milky snow ice creations for a distinctly modern experience. 

Prepare to experience café culture as Café Koreano by Bonchon is thrilled to announce the grand opening of its first-ever stand-alone location, a groundbreaking concept poised to introduce an modern and sophisticated ambiance and a new dimension of Korean refreshments to the bustling halls of Festival Mall Alabang. 

Located on its 2nd floor, you can get Classic Caramel Café Koreano or Mango Cheesecake Bingsu for only Php 99 as part of the Grand Opening Promo starting from June 10 to June 17 for dine-in and take out only. 

The Café Koreano Story: Korea's Café Culture, Reimagined with a Contemporary Edge 

At Café Koreano by Bonchon, Korea's vibrant café culture is intricately reimagined by merging it with the invigorating chill of classic Bingsu, thoughtfully adapted for the young generation’s palate. Cafe Koreano’s cold treats go beyond refreshment; they represent opportunities to connect, relax, and create stylish, vibrant memories all year round. 

Café Koreano serves authentic and innovative Korean flavors with a signature icy twist, embodying a lifestyle that’s consistently cool, calm, and collected, offering more than just a drink but a complete sensory experience through distinctive bingsu-based drinks and milky snow ice creations. The brand has taken the heart of Korean foods — finely shaved milky snow ice — and made it the versatile foundation for visually stunning and refreshingly cold creations that reflect a chic, modern aesthetic. 

Café Koreano envisions an aspirational yet accessible experience of modern Korean flavors, achieved through innovative culinary creations, an elevated yet welcoming ambiance, and signature offerings that leave a lasting, refreshing impression. 

Taste the Vibe: Café Koreano's Menu of Modern Creations 

Cafe Koreano is thrilled to announce an exciting expansion of its beloved milky snow ice creations menu, introducing a vibrant lineup of Bingsu Coffee, Bingsu Blends, and classic Bingsu. 

This new selection masterfully combines Korean shaved ice with contemporary flavors and premium ingredients, promising a delightful experience for all sweet tooths. 

The innovative Bingsu Coffee collection offers a caffeinated twist on the classic sweet treats, featuring indulgent options like the rich Classic Caramel, decadent Chocolate, unique Ube Milk, and the comforting Banana Milk. 

For those seeking a refreshing and creamy treat, the new Bingsu Blends include the sophisticated Matcha White Chocolate, the sweet and luscious Creamy Strawberry, and the refreshingly distinct Honeydew. Café Koreano also continues to innovate its signature Bingsu offerings. Chingus can now enjoy the popular Mango Cheesecake, the indulgent Chocolate Brownie, a playful Strawberry Oreo, the sophisticated Matcha Oreo Cheesecake, the traditional Matcha Red Bean, and the delightful Matcha Strawberry Mochi. 

Each bingsu is crafted with finely shaved ice, creating a perfectly smooth and snowy base for a harmonious blend of flavors and textures. 

Café Koreano by Bonchon firmly believes that the enjoyment of cold treats, and the cool aura they bring, shouldn't be confined to the summer months. Their offerings are designed for those everyday moments. 

"The opening of our first Café Koreano at Festival Mall Alabang is a significant milestone," shares Scott Tan, Managing Director of Scottland Food Group Corporation, the distributors of well-known food brands Bonchon, Eat Pizza, Go Bento and Ya Kun Kaya Toast. 

"Festival Mall is a vibrant hub, and we are excited to offer shoppers and mall-goers a unique new way to cool down and enjoy a taste of modern Korean café culture. We believe Café Koreano will quickly become a beloved destination for its unique products and the cool, trend-setting vibe we aim to cultivate, making an accessible everyday experience." 

Step into the cool, embrace the chill, and discover your new favorite K-refreshments that complements your lifestyle. 

Bonchon • Cafe Koreano

Chill Out with a New Wave of Korean Cool with Bonchon

Friday, June 13, 2025

 Get the Korean café experience and discover their unique Korean bingsu-based drinks and milky snow ice creations for a distinctly modern experience. 

Prepare to experience café culture as Café Koreano by Bonchon is thrilled to announce the grand opening of its first-ever stand-alone location, a groundbreaking concept poised to introduce an modern and sophisticated ambiance and a new dimension of Korean refreshments to the bustling halls of Festival Mall Alabang. 

Located on its 2nd floor, you can get Classic Caramel Café Koreano or Mango Cheesecake Bingsu for only Php 99 as part of the Grand Opening Promo starting from June 10 to June 17 for dine-in and take out only. 

The Café Koreano Story: Korea's Café Culture, Reimagined with a Contemporary Edge 

At Café Koreano by Bonchon, Korea's vibrant café culture is intricately reimagined by merging it with the invigorating chill of classic Bingsu, thoughtfully adapted for the young generation’s palate. Cafe Koreano’s cold treats go beyond refreshment; they represent opportunities to connect, relax, and create stylish, vibrant memories all year round. 

Café Koreano serves authentic and innovative Korean flavors with a signature icy twist, embodying a lifestyle that’s consistently cool, calm, and collected, offering more than just a drink but a complete sensory experience through distinctive bingsu-based drinks and milky snow ice creations. The brand has taken the heart of Korean foods — finely shaved milky snow ice — and made it the versatile foundation for visually stunning and refreshingly cold creations that reflect a chic, modern aesthetic. 

Café Koreano envisions an aspirational yet accessible experience of modern Korean flavors, achieved through innovative culinary creations, an elevated yet welcoming ambiance, and signature offerings that leave a lasting, refreshing impression. 

Taste the Vibe: Café Koreano's Menu of Modern Creations 

Cafe Koreano is thrilled to announce an exciting expansion of its beloved milky snow ice creations menu, introducing a vibrant lineup of Bingsu Coffee, Bingsu Blends, and classic Bingsu. 

This new selection masterfully combines Korean shaved ice with contemporary flavors and premium ingredients, promising a delightful experience for all sweet tooths. 

The innovative Bingsu Coffee collection offers a caffeinated twist on the classic sweet treats, featuring indulgent options like the rich Classic Caramel, decadent Chocolate, unique Ube Milk, and the comforting Banana Milk. 

For those seeking a refreshing and creamy treat, the new Bingsu Blends include the sophisticated Matcha White Chocolate, the sweet and luscious Creamy Strawberry, and the refreshingly distinct Honeydew. Café Koreano also continues to innovate its signature Bingsu offerings. Chingus can now enjoy the popular Mango Cheesecake, the indulgent Chocolate Brownie, a playful Strawberry Oreo, the sophisticated Matcha Oreo Cheesecake, the traditional Matcha Red Bean, and the delightful Matcha Strawberry Mochi. 

Each bingsu is crafted with finely shaved ice, creating a perfectly smooth and snowy base for a harmonious blend of flavors and textures. 

Café Koreano by Bonchon firmly believes that the enjoyment of cold treats, and the cool aura they bring, shouldn't be confined to the summer months. Their offerings are designed for those everyday moments. 

"The opening of our first Café Koreano at Festival Mall Alabang is a significant milestone," shares Scott Tan, Managing Director of Scottland Food Group Corporation, the distributors of well-known food brands Bonchon, Eat Pizza, Go Bento and Ya Kun Kaya Toast. 

"Festival Mall is a vibrant hub, and we are excited to offer shoppers and mall-goers a unique new way to cool down and enjoy a taste of modern Korean café culture. We believe Café Koreano will quickly become a beloved destination for its unique products and the cool, trend-setting vibe we aim to cultivate, making an accessible everyday experience." 

Step into the cool, embrace the chill, and discover your new favorite K-refreshments that complements your lifestyle. 

Read More

Advocating Better Women’s Health with MedEthix

MedEthix Endometriosis Masterclass Recognized for Most Differentiated Service of the Year and Hospital Partnership of the Year

Philippine-based pharmaceutical company MedEthix Incorporated was recently recognized at the Healthcare Asia Pharma awards for its MedEthix Endometriosis Masterclass (MEM), a continuing medical education program that aims to help address a condition that has caused significant suffering for many women in the country.

The MedEthix Endometriosis Masterclass received two accolades, the Most Differentiated Service of the Year and Hospital Partnership of the Year, at the Healthcare Asia Pharma awards ceremony in Kuala Lumpur, Malaysia.

Advocating Better Women’s Health   

Now in its third year of delivering value to sonologists, the MedEthix Endometriosis Masterclass (MEM) continues to be a pioneering Continuing Medical Education (CME) program by MedEthix, in partnership with the Rizal Medical Center’s (RMC) Department of Obstetrics and Gynecology, Section of Ultrasound in Obstetrics and Gynecology. Compared to other CME programs, the MEM incorporates actual patients into the learning experience, providing hands-on, real-world training.

“We’re truly honored to be recognized by Healthcare Asia. Since launching MedEthix’s Women’s Health division in 2015, we have remained steadfast in improving reproductive health for Filipino women, especially for underserved conditions like endometriosis. This really fueled our commitment to create a program for better endometriosis treatment that would help both the medical community and patients alike,” shared Monaliza Salian, President and CEO of MedEthix Inc.

Endometriosis significantly impacts quality of life, primarily through chronic pelvic pain and infertility. Alarmingly, according to published literature, proper diagnosis takes an average of 6.5 years, mainly due to misconceptions that chronic pelvic pain is just normal dysmenorrhea. Many patients seek help only when pain becomes severe or infertility becomes a concern. In the Philippines, while obstetrician-sonologists are san a sizable number of obstetrics patients, they have lesser exposure when it comes to diagnosing and managing complex gynecologic conditions such as endometriosis.

Established by Monaliza Salian and Vasant Salian in 2009 along with a partnership with Ayala Healthcare Holdings in 2019 under the Salian Group of Companies, MedEthix Incorporated is a Philippine-based pharmaceutical importation and distribution firm whose mission is to contribute to the nation’s goal of attaining universal healthcare by providing Filipinos better access to affordable healthcare products and more humane solutions – to heal always and in all ways.

MedEthix spearheaded the MEM alongside Dr. Nelinda Catherine P. Pangilinan, a renowned sonologist, to help Filipinos in this plight. The program aims to train sonologists through didactics on the management and diagnosis of endometriosis, capped by actual patient diagnosis and outpatient management. The training also integrates real patient cases, ensuring participants gain practical insights beyond textbooks and journals.

The program’s faculty is composed of esteemed consultants from the RMC Department of Obstetrics and Gynecology and its Section of Ultrasound in Obstetrics and Gynecology. Under the leadership of Dr. Pangilinan, the current chair of the Ultrasound Committee of the Asia and Oceania Federation of Obstetrics and Gynecology (AOFOG), and supported by two other former presidents of the Philippine Society for Ultrasound in Obstetrics and Gynecology (PSUOG), the section is highly regarded as one of the most respected in the Philippines.

Held twice a year, MedEthix offers an intensive two-day CME program. 16 doctors and 16 patients are selected for each session, combining hands-on training with real-time diagnosis and treatment. Delegates are strategically chosen nationwide, focusing on underserved areas where medical services are most needed. By incorporating actual patient cases, the MEM brings learning to life, going beyond theoretical knowledge on the disease.

The MedEthix Endometriosis Masterclass continues to expand its reach, providing early diagnosis and treatment for more patients. MedEthix envisions covering the entire PSUOG membership, which currently stands at over 600 members, to ensure improved quality of life for endometriosis patients nationwide.

Through this innovative and meaningful program by MedEthix, Filipino endometriosis patients are one step closer to achieving wellness and fulfilling their full potential.

To learn more about MedEthix, please visit https://www.medethix.com.ph/.

Advocacy for Women

Advocating Better Women’s Health with MedEthix

Saturday, May 10, 2025

MedEthix Endometriosis Masterclass Recognized for Most Differentiated Service of the Year and Hospital Partnership of the Year

Philippine-based pharmaceutical company MedEthix Incorporated was recently recognized at the Healthcare Asia Pharma awards for its MedEthix Endometriosis Masterclass (MEM), a continuing medical education program that aims to help address a condition that has caused significant suffering for many women in the country.

The MedEthix Endometriosis Masterclass received two accolades, the Most Differentiated Service of the Year and Hospital Partnership of the Year, at the Healthcare Asia Pharma awards ceremony in Kuala Lumpur, Malaysia.

Advocating Better Women’s Health   

Now in its third year of delivering value to sonologists, the MedEthix Endometriosis Masterclass (MEM) continues to be a pioneering Continuing Medical Education (CME) program by MedEthix, in partnership with the Rizal Medical Center’s (RMC) Department of Obstetrics and Gynecology, Section of Ultrasound in Obstetrics and Gynecology. Compared to other CME programs, the MEM incorporates actual patients into the learning experience, providing hands-on, real-world training.

“We’re truly honored to be recognized by Healthcare Asia. Since launching MedEthix’s Women’s Health division in 2015, we have remained steadfast in improving reproductive health for Filipino women, especially for underserved conditions like endometriosis. This really fueled our commitment to create a program for better endometriosis treatment that would help both the medical community and patients alike,” shared Monaliza Salian, President and CEO of MedEthix Inc.

Endometriosis significantly impacts quality of life, primarily through chronic pelvic pain and infertility. Alarmingly, according to published literature, proper diagnosis takes an average of 6.5 years, mainly due to misconceptions that chronic pelvic pain is just normal dysmenorrhea. Many patients seek help only when pain becomes severe or infertility becomes a concern. In the Philippines, while obstetrician-sonologists are san a sizable number of obstetrics patients, they have lesser exposure when it comes to diagnosing and managing complex gynecologic conditions such as endometriosis.

Established by Monaliza Salian and Vasant Salian in 2009 along with a partnership with Ayala Healthcare Holdings in 2019 under the Salian Group of Companies, MedEthix Incorporated is a Philippine-based pharmaceutical importation and distribution firm whose mission is to contribute to the nation’s goal of attaining universal healthcare by providing Filipinos better access to affordable healthcare products and more humane solutions – to heal always and in all ways.

MedEthix spearheaded the MEM alongside Dr. Nelinda Catherine P. Pangilinan, a renowned sonologist, to help Filipinos in this plight. The program aims to train sonologists through didactics on the management and diagnosis of endometriosis, capped by actual patient diagnosis and outpatient management. The training also integrates real patient cases, ensuring participants gain practical insights beyond textbooks and journals.

The program’s faculty is composed of esteemed consultants from the RMC Department of Obstetrics and Gynecology and its Section of Ultrasound in Obstetrics and Gynecology. Under the leadership of Dr. Pangilinan, the current chair of the Ultrasound Committee of the Asia and Oceania Federation of Obstetrics and Gynecology (AOFOG), and supported by two other former presidents of the Philippine Society for Ultrasound in Obstetrics and Gynecology (PSUOG), the section is highly regarded as one of the most respected in the Philippines.

Held twice a year, MedEthix offers an intensive two-day CME program. 16 doctors and 16 patients are selected for each session, combining hands-on training with real-time diagnosis and treatment. Delegates are strategically chosen nationwide, focusing on underserved areas where medical services are most needed. By incorporating actual patient cases, the MEM brings learning to life, going beyond theoretical knowledge on the disease.

The MedEthix Endometriosis Masterclass continues to expand its reach, providing early diagnosis and treatment for more patients. MedEthix envisions covering the entire PSUOG membership, which currently stands at over 600 members, to ensure improved quality of life for endometriosis patients nationwide.

Through this innovative and meaningful program by MedEthix, Filipino endometriosis patients are one step closer to achieving wellness and fulfilling their full potential.

To learn more about MedEthix, please visit https://www.medethix.com.ph/.

Read More

Stay Cool, Shop IRL — SM is your go-to Summer Destination

 

This summer, the real flex isn’t in your online cart—it’s at SM Supermalls

SM Supermall

Stay Cool, Shop IRL — SM is your go-to Summer Destination

Friday, May 9, 2025

 

This summer, the real flex isn’t in your online cart—it’s at SM Supermalls

Read More

Unforgettable Quality Time Ideas this #MothersDayAtSM

 

Celebrate the mother figures in your life with a day full of love, indulgence, and unforgettable experiences—only at SM Supermalls.

Mother's Day

Unforgettable Quality Time Ideas this #MothersDayAtSM

 

Celebrate the mother figures in your life with a day full of love, indulgence, and unforgettable experiences—only at SM Supermalls.

Read More

This Mother’s Day, Do Something for You

 Being a mom is a 24/7 job—no time-outs, no log-offs. Between managing work, school projects, family meals, and everything in between, it’s easy to lose sight of one very important person: You.

This Mother’s Day, celebrate saying yes to yourself—because prioritizing your dreams isn’t just smart, it’s empowering. With PSBank Flexi Personal Loan, you can confidently and affordably take the next step toward your goals.

Fund Your Passion Projects

Whether you’re ready to launch that dream business, enroll in a new course, or finally bring a creative idea to life, the PSBank Flexi Personal Loan helps turn your plans into reality. 

PSBank’s digital tools like the loan calculator and pre-qualification checklist can easily guide you in the application process with confidence. The Loan Calculator gives a preview of the monthly amortization based on the preferred loan availment and term.

 Borrow up to ₱250,000 and enjoy flexible repayment terms of 24 to 36 months—giving you the freedom to move at your own pace and on your own terms.

Invest in the “New You”

It’s your turn to thrive. From scheduling that long-overdue check-up to starting a wellness routine or creating your own peaceful corner at home—this is your sign to focus on you. Prioritize your well-being, and let PSBank Flexi Personal Loan help make it happen.

 And the best part? Your approved PSBank Flexi Loan comes with a free Flexi Mastercard that you can use to withdraw funds or swipe at any BancNet and Mastercard-affiliated establishments—seamless and stress-free.

 Spend Without the Guilt

Moms are natural budget keepers—so it’s normal to feel a bit guilty about spending on yourself.  With PSBank Flexi Personal Loan, you get more than just funds—you get flexibility. Rebates are computed daily and automatically applied to all qualified term loans, rewarding you for paying early or more than your monthly due.

Even better, PSBank Flexi Personal Loan works like a revolving credit line. This means once you repay what you’ve used, your available balance is replenished—ready to be used again when needed without having to reapply. It’s like having a financial safety net that’s always there when opportunity calls.

 You can also access your funds 24/7 via ATM, and repay the way that works best for you—whether through PSBank branches, BancNet ATMs, PSBank Mobile or Online, InstaPay, or Online Bill Payment Services. 

Mom’s Maaasahan Partner 

This Mother’s Day, choose to invest in yourself with PSBank Flexi Personal Loan. Apply for a PSBank Flexi Personal Loan with Prime Rebate via PSBank Mobile, PSBank Online, or visit your nearest PSBank branch. For more information on PSBank's products and services, visit psbank.com.ph or follow PSBank on Facebook and Instagram.

Mother's Day

This Mother’s Day, Do Something for You

 Being a mom is a 24/7 job—no time-outs, no log-offs. Between managing work, school projects, family meals, and everything in between, it’s easy to lose sight of one very important person: You.

This Mother’s Day, celebrate saying yes to yourself—because prioritizing your dreams isn’t just smart, it’s empowering. With PSBank Flexi Personal Loan, you can confidently and affordably take the next step toward your goals.

Fund Your Passion Projects

Whether you’re ready to launch that dream business, enroll in a new course, or finally bring a creative idea to life, the PSBank Flexi Personal Loan helps turn your plans into reality. 

PSBank’s digital tools like the loan calculator and pre-qualification checklist can easily guide you in the application process with confidence. The Loan Calculator gives a preview of the monthly amortization based on the preferred loan availment and term.

 Borrow up to ₱250,000 and enjoy flexible repayment terms of 24 to 36 months—giving you the freedom to move at your own pace and on your own terms.

Invest in the “New You”

It’s your turn to thrive. From scheduling that long-overdue check-up to starting a wellness routine or creating your own peaceful corner at home—this is your sign to focus on you. Prioritize your well-being, and let PSBank Flexi Personal Loan help make it happen.

 And the best part? Your approved PSBank Flexi Loan comes with a free Flexi Mastercard that you can use to withdraw funds or swipe at any BancNet and Mastercard-affiliated establishments—seamless and stress-free.

 Spend Without the Guilt

Moms are natural budget keepers—so it’s normal to feel a bit guilty about spending on yourself.  With PSBank Flexi Personal Loan, you get more than just funds—you get flexibility. Rebates are computed daily and automatically applied to all qualified term loans, rewarding you for paying early or more than your monthly due.

Even better, PSBank Flexi Personal Loan works like a revolving credit line. This means once you repay what you’ve used, your available balance is replenished—ready to be used again when needed without having to reapply. It’s like having a financial safety net that’s always there when opportunity calls.

 You can also access your funds 24/7 via ATM, and repay the way that works best for you—whether through PSBank branches, BancNet ATMs, PSBank Mobile or Online, InstaPay, or Online Bill Payment Services. 

Mom’s Maaasahan Partner 

This Mother’s Day, choose to invest in yourself with PSBank Flexi Personal Loan. Apply for a PSBank Flexi Personal Loan with Prime Rebate via PSBank Mobile, PSBank Online, or visit your nearest PSBank branch. For more information on PSBank's products and services, visit psbank.com.ph or follow PSBank on Facebook and Instagram.

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Celebrating Women's Month at SM

March is all about women! This Women’s Month at SM, we’re celebrating empowered women with beauty, wellness, and joy-filled experiences.

Women's Month

Celebrating Women's Month at SM

Thursday, March 20, 2025

March is all about women! This Women’s Month at SM, we’re celebrating empowered women with beauty, wellness, and joy-filled experiences.

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Empowering Women, Building Resilient Communities

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety.

National Women's Month

Empowering Women, Building Resilient Communities

Wednesday, March 19, 2025

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety.

Read More

Happy Walk 2025 Unites Communities Nationwide

This March 30, 2025, thousands of families, advocates, and supporters will come together to celebrate Happy Walk 2025, a nationwide movement dedicated to fostering awareness, inclusion, and empowerment for individuals with Down Syndrome.

Happy Walk

Happy Walk 2025 Unites Communities Nationwide

This March 30, 2025, thousands of families, advocates, and supporters will come together to celebrate Happy Walk 2025, a nationwide movement dedicated to fostering awareness, inclusion, and empowerment for individuals with Down Syndrome.

Read More

Burger & Lobster: First Bite, Lasting Obsession

Burger & Lobster is making its Philippine debut at SM, the #HomeofFirsts, bringing its world-famous wild-caught lobsters and prime cut burgers to redefine casual dining with a premium feel in the country.

Burger & Lobster

Burger & Lobster: First Bite, Lasting Obsession

Burger & Lobster is making its Philippine debut at SM, the #HomeofFirsts, bringing its world-famous wild-caught lobsters and prime cut burgers to redefine casual dining with a premium feel in the country.

Read More

Rossopomodoro - A Slice of Italy

The irresistible aroma of freshly baked dough, the rich tang of slow-simmered tomato sauce, and the creamy indulgence of delicate milky mozzarella–all coming together in perfect harmony.

Rossopomodoro

Rossopomodoro - A Slice of Italy

The irresistible aroma of freshly baked dough, the rich tang of slow-simmered tomato sauce, and the creamy indulgence of delicate milky mozzarella–all coming together in perfect harmony.

Read More

Discover Your Style with HONOR X8c on March 11!

 

Style, durability, and affordability combine in HONOR’s newest smartphone.

HONOR Philippines is set to launch the sleek and durable HONOR X8c on March 11, a budget-friendly smartphone that combines style and toughness like never before. 

Following the success of the HONOR X9c series, HONOR promises to deliver a phone that redefines elegance and reliability. Continuing its tradition of delivering innovation and style, HONOR’s newest device combines chic design with impressive durability, offering a smartphone that’s perfect for today’s students, and young professionals. 

 “We designed the HONOR X8c for students and young professionals in mind. This phone offers the perfect balance of performance, durability, and style to support their daily needs, whether it’s staying connected, being productive, or simply expressing their unique personalities.” said Stephen Cheng, Vice President of HONOR Philippines. 

To celebrate this launch, HONOR Philippines has teased exclusive giveaways, and surprise deals that fans won’t want to miss. From special vouchers to bundled freebies, the HONOR X8c promises to make waves during its campaign. HONOR enthusiasts and first-time buyers alike are encouraged to mark their calendars for this exciting milestone. 

 For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR X8c

Discover Your Style with HONOR X8c on March 11!

Wednesday, March 5, 2025

 

Style, durability, and affordability combine in HONOR’s newest smartphone.

HONOR Philippines is set to launch the sleek and durable HONOR X8c on March 11, a budget-friendly smartphone that combines style and toughness like never before. 

Following the success of the HONOR X9c series, HONOR promises to deliver a phone that redefines elegance and reliability. Continuing its tradition of delivering innovation and style, HONOR’s newest device combines chic design with impressive durability, offering a smartphone that’s perfect for today’s students, and young professionals. 

 “We designed the HONOR X8c for students and young professionals in mind. This phone offers the perfect balance of performance, durability, and style to support their daily needs, whether it’s staying connected, being productive, or simply expressing their unique personalities.” said Stephen Cheng, Vice President of HONOR Philippines. 

To celebrate this launch, HONOR Philippines has teased exclusive giveaways, and surprise deals that fans won’t want to miss. From special vouchers to bundled freebies, the HONOR X8c promises to make waves during its campaign. HONOR enthusiasts and first-time buyers alike are encouraged to mark their calendars for this exciting milestone. 

 For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

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Panagbenga Festival: #ColorsInBloomAtSM

Its #ColorsInBloomAtSM, a burst of color, culture, and celebration as this year’s Panagbenga has been nothing short of a color spectacle showcasing Baguio’s arts and culture.

A key highlight of the event, The Mighty Bhutens Art Exhibit, brings the spirit of the Cordilleras to life through its artistry. This display features works by Kabunyan de Guia, Guiller Lagac, and Oliver Olivete—collectively known as The Mighty Bhutens. Their pieces, inspired by National Artist Kidlat Tahimik, reflect a spontaneous, playful approach that remains true to the rich heritage of the region.

The Food and Crafts Fair, running from February 17 – March 03, features local MSMEs presenting a variety of products, including souvenirs, foods, and delicacies. The Food Truck Fest at The Drive offers a unique mix of tastes and flavors from local culinary entrepreneurs.

The Arts and Crafts activity sparks creativity among students from various schools as they repurposed past Panagbenga decors into sustainable art. Families enjoyed bonding at Family Art Day, while friends found inspiration from the scenic Sky Terrace view during the Painting Competition.

The shoppers enjoy the Panagbenga spirit and festive atmosphere enriched by music and cultural performances from groups such as Day Eng Cultural Group, University of Baguio BIBAK Ubbun Kaafuan, Paggawisan Tako Am-In from the University of the Philippines-Baguio and Gawis Culture and Arts Ensemble.

Fur-parents and their beloved companions struts their super style in a fun-filled costume contest. The Pet Pawstival kicked off with a paw-some day of bonding and laughter, creating unforgettable memories for both pets and their devoted owners.

The weaving workshop, led by master weaver Cathy Ekid from Bontoc, shares her expertise in backstrap weaving. With the assistance of the Pasakalye Group of Artists, mall-goers try their hand at this traditional craft, contributing to the preservation of the art of weaving.

Hiraya: Dreams in Bloom showcased a heartfelt collection of artworks that captured dreams and aspirations through the enchanting beauty of flowers. Featuring over 60 pieces from 48 artists, the exhibit highlighted the incredible talent of prominent Pasakalye artists, blending tradition and creativity in a captivating visual storytelling.

Blooming Weaves celebrated Cordillera’s rich weaving traditions through a stunning fashion show and exhibit. Featuring the Fashion Designers Alliance Cordillera, the event blended traditional fabrics with modern, eco-conscious designs. Visitors admired intricate handwoven masterpieces, showcasing techniques like backstrap weaving, pedal loom weaving, and ikat dyeing—each a testament to indigenous artistry.

Spectacular fireworks, vibrant floral displays featuring a dynamic blend of pastel floral designs, and striking gobo and light installations throughout the mall further enhanced the Panagbenga celebrations.

On February 23, residents and visitors eagerly gathered to witness the highly anticipated Grand Float Parade, featuring 44 beautifully decorated floats that captivated the crowd.

As a hall-of-famer, SM City Baguio presented a non-competing entry, bringing this year’s festival theme, "Blossoms Beyond Boundaries," to life with a stunning design inspired by a cornucopia of bountiful harvests.

Panagbenga Festival

Panagbenga Festival: #ColorsInBloomAtSM

Thursday, February 27, 2025

Its #ColorsInBloomAtSM, a burst of color, culture, and celebration as this year’s Panagbenga has been nothing short of a color spectacle showcasing Baguio’s arts and culture.

A key highlight of the event, The Mighty Bhutens Art Exhibit, brings the spirit of the Cordilleras to life through its artistry. This display features works by Kabunyan de Guia, Guiller Lagac, and Oliver Olivete—collectively known as The Mighty Bhutens. Their pieces, inspired by National Artist Kidlat Tahimik, reflect a spontaneous, playful approach that remains true to the rich heritage of the region.

The Food and Crafts Fair, running from February 17 – March 03, features local MSMEs presenting a variety of products, including souvenirs, foods, and delicacies. The Food Truck Fest at The Drive offers a unique mix of tastes and flavors from local culinary entrepreneurs.

The Arts and Crafts activity sparks creativity among students from various schools as they repurposed past Panagbenga decors into sustainable art. Families enjoyed bonding at Family Art Day, while friends found inspiration from the scenic Sky Terrace view during the Painting Competition.

The shoppers enjoy the Panagbenga spirit and festive atmosphere enriched by music and cultural performances from groups such as Day Eng Cultural Group, University of Baguio BIBAK Ubbun Kaafuan, Paggawisan Tako Am-In from the University of the Philippines-Baguio and Gawis Culture and Arts Ensemble.

Fur-parents and their beloved companions struts their super style in a fun-filled costume contest. The Pet Pawstival kicked off with a paw-some day of bonding and laughter, creating unforgettable memories for both pets and their devoted owners.

The weaving workshop, led by master weaver Cathy Ekid from Bontoc, shares her expertise in backstrap weaving. With the assistance of the Pasakalye Group of Artists, mall-goers try their hand at this traditional craft, contributing to the preservation of the art of weaving.

Hiraya: Dreams in Bloom showcased a heartfelt collection of artworks that captured dreams and aspirations through the enchanting beauty of flowers. Featuring over 60 pieces from 48 artists, the exhibit highlighted the incredible talent of prominent Pasakalye artists, blending tradition and creativity in a captivating visual storytelling.

Blooming Weaves celebrated Cordillera’s rich weaving traditions through a stunning fashion show and exhibit. Featuring the Fashion Designers Alliance Cordillera, the event blended traditional fabrics with modern, eco-conscious designs. Visitors admired intricate handwoven masterpieces, showcasing techniques like backstrap weaving, pedal loom weaving, and ikat dyeing—each a testament to indigenous artistry.

Spectacular fireworks, vibrant floral displays featuring a dynamic blend of pastel floral designs, and striking gobo and light installations throughout the mall further enhanced the Panagbenga celebrations.

On February 23, residents and visitors eagerly gathered to witness the highly anticipated Grand Float Parade, featuring 44 beautifully decorated floats that captivated the crowd.

As a hall-of-famer, SM City Baguio presented a non-competing entry, bringing this year’s festival theme, "Blossoms Beyond Boundaries," to life with a stunning design inspired by a cornucopia of bountiful harvests.

Read More

What’s New at SM Supermalls

Discover what’s next and what’s new at SM Supermalls—your ultimate destination for the freshest flavors, trendiest lifestyle finds, and exclusive collectibles. With exciting new openings and upcoming must-visit spots, there’s always something to look forward to!

SM North EDSA

Flavors to Savor

Already satisfying cravings, Tonkotsu Kazan serves rich broth, tender pork, and premium noodles in every bowl of Japanese ramen. Bebang Halo-Halo delights with a fresh and creamy twist on the classic Filipino dessert, while Gyukatsu Kyoto Katsugyu excites meat lovers with its iconic gyukatsu, a perfect mix of tradition and innovation. Marking a milestone in its expansion, Milksha debuts its first-ever in the Philippines concept store at SM North EDSA. Bringing its signature premium bubble tea experience to an even bigger audience, offering refreshing bubble tea made with premium milk and tea leaves. 

Trendsetting Styles & Lifestyle Must-Haves

Dr. Martens is already making bold style statements with its iconic footwear. Fully Booked x Kinokuniya has become a go-to literary escape, blending English bestsellers with curated Japanese titles for book lovers. On the horizon, KKV will bring youthful, trendy essentials, Aquaflask Design Lab will redefine hydration with stylish, double-insulated water bottles, and All Aboard will offer a luxury hub for toys and collectibles for hobbyists of all ages.

Epic Fun, Unforgettable Memories

For families, The Underwater Adventure is open and ready to immerse kids in an ocean-themed playground filled with vibrant sea creatures and murals—perfect for a day of fun with special discounts on its 1-hour pass, from P400 to only P299! A discount on the 3-hour pass is also available, from P550 to only P420. Both of these discounts can be claimed exclusively on the SM Malls Online app!

Collector’s Paradise

Fans can now enjoy Gashapon Bandai’s capsule toy machines featuring beloved anime characters. Co. The Collectible Store is another must-visit, offering rare Funko Pop! figures, K-pop albums, and anime memorabilia for devoted collectors.

SM Mall of Asia

Flavors to Savor

Coming soon, Rossopomodoro brings to the Philippines for the first time the true taste of Naples in SM Mall of Asia. Known for its authentic Neapolitan pizza—creamy mozzarella, charred yet elastic crust, and sweet San Marzano tomatoes—every bite stays true to centuries-old Italian tradition.

Trendsetting Styles & Lifestyle Must-Haves

Maison Margiela is already redefining luxury wardrobes with its modern, artsy flair with its first in SM opening. Known for its avant-garde designs and attention to detail, this iconic brand brings unique pieces that blend high fashion with artistic expression. Maison Margiela is the ultimate destination for fashionistas, offering everything from bold statement pieces to refined everyday luxury wear.

Collector’s Paradise

Don’t miss out! The Artist-Made Collection by SEVENTEEN Pop-Up, running from January 15 to February 26, 2025, brings exclusive merchandise from the global K-pop sensation—but stocks are limited, so don’t wait!

SM Podium

Flavors to Savor

All new to SM Supermalls, these food stops are making their marks! Already serving hearty comfort food, Osteria Antica delivers authentic Italian flavors with handmade pasta, wood-fired pizzas, and curated wines—offering a refined dining experience that blends tradition with sophistication. Coming soon, Brotzeit will bring the taste of Germany to your table with pretzels, schnitzels, and more.

Trendsetting Styles & Lifestyle Must-Haves

Soon, Felipe and Sons will add a luxurious touch to barbering with style and indulgence.

SM Megamall

Flavors to Savor

Already winning hearts, Warabimochi Kamakura, the first of its kind in the Philippines, brings you sweet, chewy Japanese warabimochi with a delightful twist—now closer than ever. Adding to the experience, Cooper’s Coffee is set to open its doors at SM Megamall, bringing its expertly roasted, ethically sourced beans to caffeine lovers. From no-nonsense espressos and dreamy flat whites to their signature brown butter latte, every cup is crafted with care. But it’s not just about the coffee—Cooper’s also serves up tasty pastries, hearty sandwiches, and melt-in-your-mouth cakes, making it the perfect spot to refuel and unwind.

SM City Dasmarinas

Flavors to Savor

Craving for something new in Cavite? Satisfy your cravings at SM City Dasmariñas with an exciting mix of flavors of everything first in Cavite. Popeye’s brings its signature crispy fried chicken and Louisiana-style comfort food, while X Malatang offers a fiery, authentic take on Chinese hotpot. Manila Creamery and Momoyo serve up delightful frozen treats, with Udders—Singapore’s #1 ice cream brand—bringing its bold, playful flavors to the mix. Sweet tooths will love Cinnabon’s special deals, with Cinnabites 16’s available for only P459 and the Cinnabites Combo 16’s for just P699, exclusively on the SM Malls Online app. And for a refreshing drink, Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with P25 off select drinks—another reason to check out the SM Malls Online app!

Trendsetting Styles & Lifestyle Must-Haves

Flying Tiger comes to Cavite for the first time and is set to elevate shopping at SM City Dasmariñas with its quirky, creative selection of everyday essentials. From stylish stationery and unique home décor to fun gadgets and accessories, this Scandinavian-inspired brand offers a treasure trove of surprises for trendsetters and lifestyle enthusiasts.

Epic Fun, Unforgettable Memories

Photo Objet is bringing a new level of creativity and fun for the first time in Cavite to SM City Dasmariñas, offering a one-of-a-kind space for capturing memories. Whether you're looking for aesthetic photo booths, themed backdrops, or instant print souvenirs, this spot is perfect for making every moment picture-perfect.

SM City Fairview

Flavors to Savor

Get ready for a feast of flavors at SM City Fairview! BBQ Chicken serves up mouthwatering, Korean-style fried chicken with its signature crispy coating and bold flavors. For a fun and crunchy snack, Popper’s Pop! delivers an irresistible selection of gourmet popcorn, perfect for movie nights or on-the-go munching. And for pizza lovers, Leo Pizza offers a delicious lineup of handcrafted pizzas, made with fresh ingredients and baked to perfection. Whether you're craving something savory, crispy, or cheesy, SM City Fairview has something to satisfy every craving.

SM Seaside City Cebu

Flavors to Savor

At SM Seaside City Cebu, delicious dining experiences await for the first time at SM Supermalls! Boy Belly is perfect for group dining, offering its signature barkada set menu, which comes with a platter of extra rice—on the house perfectly paired with a free pitcher of iced tea to enjoy your meal, available exclusively through the SM Malls Online app. For those who love bold Asian flavors, Hey! Wok serves up wok-fried favorites bursting with aromatic spices as SM and Cebu welcome it for the first time ever. 

SM CDO Downtown

Trendsetting Styles & Lifestyle Must-Haves

Tech enthusiasts, get ready—HONOR is making waves at Level Three, Cyberzone, SM CDO Downtown! Known for its cutting-edge smartphones, sleek wearables, and innovative tech solutions, HONOR brings premium performance and stylish design to your fingertips. Whether you’re looking for a powerhouse device to keep up with your lifestyle or the latest in smart technology, HONOR delivers quality, innovation, and reliability—all in one place.

SM J Mall

Trendsetting Styles & Lifestyle Must-Haves

Elevate your self-care routine at Beauty Sessions in SM J Mall, where expert services help you look and feel your best for the first time in SM. For a healthier lifestyle, Healthy Options offers a wide range of organic and all-natural products, from supplements to snacks, making wellness more accessible than ever.

No need to wait—exciting discoveries are always around the corner at SM Supermalls!

At SM Supermalls, the #HomeOfFirsts, every visit brings something fresh and unforgettable. From must-try flavors and the latest fashion finds to thrilling entertainment and rare collectibles, every visit brings something fresh and unforgettable. Whether you’re in the bustling metro or exploring SM malls across Luzon, Visayas, and Mindanao, expect first-to-market brands, groundbreaking experiences, and exciting trends you won’t find anywhere else.

Don’t miss out—plan your visit to SM Supermalls, the #HomeOfFirsts, today and be among the first to experience everything that’s new! For more exclusive deals and offers, download the SM Malls Online app on the Apple App Store and Google Play.

Stay updated on the latest happenings by visiting www.smsupermalls.com or following @smsupermalls on social media.

SM Supermall

What’s New at SM Supermalls

Discover what’s next and what’s new at SM Supermalls—your ultimate destination for the freshest flavors, trendiest lifestyle finds, and exclusive collectibles. With exciting new openings and upcoming must-visit spots, there’s always something to look forward to!

SM North EDSA

Flavors to Savor

Already satisfying cravings, Tonkotsu Kazan serves rich broth, tender pork, and premium noodles in every bowl of Japanese ramen. Bebang Halo-Halo delights with a fresh and creamy twist on the classic Filipino dessert, while Gyukatsu Kyoto Katsugyu excites meat lovers with its iconic gyukatsu, a perfect mix of tradition and innovation. Marking a milestone in its expansion, Milksha debuts its first-ever in the Philippines concept store at SM North EDSA. Bringing its signature premium bubble tea experience to an even bigger audience, offering refreshing bubble tea made with premium milk and tea leaves. 

Trendsetting Styles & Lifestyle Must-Haves

Dr. Martens is already making bold style statements with its iconic footwear. Fully Booked x Kinokuniya has become a go-to literary escape, blending English bestsellers with curated Japanese titles for book lovers. On the horizon, KKV will bring youthful, trendy essentials, Aquaflask Design Lab will redefine hydration with stylish, double-insulated water bottles, and All Aboard will offer a luxury hub for toys and collectibles for hobbyists of all ages.

Epic Fun, Unforgettable Memories

For families, The Underwater Adventure is open and ready to immerse kids in an ocean-themed playground filled with vibrant sea creatures and murals—perfect for a day of fun with special discounts on its 1-hour pass, from P400 to only P299! A discount on the 3-hour pass is also available, from P550 to only P420. Both of these discounts can be claimed exclusively on the SM Malls Online app!

Collector’s Paradise

Fans can now enjoy Gashapon Bandai’s capsule toy machines featuring beloved anime characters. Co. The Collectible Store is another must-visit, offering rare Funko Pop! figures, K-pop albums, and anime memorabilia for devoted collectors.

SM Mall of Asia

Flavors to Savor

Coming soon, Rossopomodoro brings to the Philippines for the first time the true taste of Naples in SM Mall of Asia. Known for its authentic Neapolitan pizza—creamy mozzarella, charred yet elastic crust, and sweet San Marzano tomatoes—every bite stays true to centuries-old Italian tradition.

Trendsetting Styles & Lifestyle Must-Haves

Maison Margiela is already redefining luxury wardrobes with its modern, artsy flair with its first in SM opening. Known for its avant-garde designs and attention to detail, this iconic brand brings unique pieces that blend high fashion with artistic expression. Maison Margiela is the ultimate destination for fashionistas, offering everything from bold statement pieces to refined everyday luxury wear.

Collector’s Paradise

Don’t miss out! The Artist-Made Collection by SEVENTEEN Pop-Up, running from January 15 to February 26, 2025, brings exclusive merchandise from the global K-pop sensation—but stocks are limited, so don’t wait!

SM Podium

Flavors to Savor

All new to SM Supermalls, these food stops are making their marks! Already serving hearty comfort food, Osteria Antica delivers authentic Italian flavors with handmade pasta, wood-fired pizzas, and curated wines—offering a refined dining experience that blends tradition with sophistication. Coming soon, Brotzeit will bring the taste of Germany to your table with pretzels, schnitzels, and more.

Trendsetting Styles & Lifestyle Must-Haves

Soon, Felipe and Sons will add a luxurious touch to barbering with style and indulgence.

SM Megamall

Flavors to Savor

Already winning hearts, Warabimochi Kamakura, the first of its kind in the Philippines, brings you sweet, chewy Japanese warabimochi with a delightful twist—now closer than ever. Adding to the experience, Cooper’s Coffee is set to open its doors at SM Megamall, bringing its expertly roasted, ethically sourced beans to caffeine lovers. From no-nonsense espressos and dreamy flat whites to their signature brown butter latte, every cup is crafted with care. But it’s not just about the coffee—Cooper’s also serves up tasty pastries, hearty sandwiches, and melt-in-your-mouth cakes, making it the perfect spot to refuel and unwind.

SM City Dasmarinas

Flavors to Savor

Craving for something new in Cavite? Satisfy your cravings at SM City Dasmariñas with an exciting mix of flavors of everything first in Cavite. Popeye’s brings its signature crispy fried chicken and Louisiana-style comfort food, while X Malatang offers a fiery, authentic take on Chinese hotpot. Manila Creamery and Momoyo serve up delightful frozen treats, with Udders—Singapore’s #1 ice cream brand—bringing its bold, playful flavors to the mix. Sweet tooths will love Cinnabon’s special deals, with Cinnabites 16’s available for only P459 and the Cinnabites Combo 16’s for just P699, exclusively on the SM Malls Online app. And for a refreshing drink, Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with P25 off select drinks—another reason to check out the SM Malls Online app!

Trendsetting Styles & Lifestyle Must-Haves

Flying Tiger comes to Cavite for the first time and is set to elevate shopping at SM City Dasmariñas with its quirky, creative selection of everyday essentials. From stylish stationery and unique home décor to fun gadgets and accessories, this Scandinavian-inspired brand offers a treasure trove of surprises for trendsetters and lifestyle enthusiasts.

Epic Fun, Unforgettable Memories

Photo Objet is bringing a new level of creativity and fun for the first time in Cavite to SM City Dasmariñas, offering a one-of-a-kind space for capturing memories. Whether you're looking for aesthetic photo booths, themed backdrops, or instant print souvenirs, this spot is perfect for making every moment picture-perfect.

SM City Fairview

Flavors to Savor

Get ready for a feast of flavors at SM City Fairview! BBQ Chicken serves up mouthwatering, Korean-style fried chicken with its signature crispy coating and bold flavors. For a fun and crunchy snack, Popper’s Pop! delivers an irresistible selection of gourmet popcorn, perfect for movie nights or on-the-go munching. And for pizza lovers, Leo Pizza offers a delicious lineup of handcrafted pizzas, made with fresh ingredients and baked to perfection. Whether you're craving something savory, crispy, or cheesy, SM City Fairview has something to satisfy every craving.

SM Seaside City Cebu

Flavors to Savor

At SM Seaside City Cebu, delicious dining experiences await for the first time at SM Supermalls! Boy Belly is perfect for group dining, offering its signature barkada set menu, which comes with a platter of extra rice—on the house perfectly paired with a free pitcher of iced tea to enjoy your meal, available exclusively through the SM Malls Online app. For those who love bold Asian flavors, Hey! Wok serves up wok-fried favorites bursting with aromatic spices as SM and Cebu welcome it for the first time ever. 

SM CDO Downtown

Trendsetting Styles & Lifestyle Must-Haves

Tech enthusiasts, get ready—HONOR is making waves at Level Three, Cyberzone, SM CDO Downtown! Known for its cutting-edge smartphones, sleek wearables, and innovative tech solutions, HONOR brings premium performance and stylish design to your fingertips. Whether you’re looking for a powerhouse device to keep up with your lifestyle or the latest in smart technology, HONOR delivers quality, innovation, and reliability—all in one place.

SM J Mall

Trendsetting Styles & Lifestyle Must-Haves

Elevate your self-care routine at Beauty Sessions in SM J Mall, where expert services help you look and feel your best for the first time in SM. For a healthier lifestyle, Healthy Options offers a wide range of organic and all-natural products, from supplements to snacks, making wellness more accessible than ever.

No need to wait—exciting discoveries are always around the corner at SM Supermalls!

At SM Supermalls, the #HomeOfFirsts, every visit brings something fresh and unforgettable. From must-try flavors and the latest fashion finds to thrilling entertainment and rare collectibles, every visit brings something fresh and unforgettable. Whether you’re in the bustling metro or exploring SM malls across Luzon, Visayas, and Mindanao, expect first-to-market brands, groundbreaking experiences, and exciting trends you won’t find anywhere else.

Don’t miss out—plan your visit to SM Supermalls, the #HomeOfFirsts, today and be among the first to experience everything that’s new! For more exclusive deals and offers, download the SM Malls Online app on the Apple App Store and Google Play.

Stay updated on the latest happenings by visiting www.smsupermalls.com or following @smsupermalls on social media.

Read More

Discover Milksha at SM North Edsa

 Milksha, Taiwan’s beloved milk tea brand, proudly opens its first-ever concept store in the Philippines! 

Get ready for a delightful sip filled with pure, fresh, and natural milk tea creations made with the finest ingredients. Officially opening its doors at SM North EDSA, the Milksha concept store is inviting even more Filipinos to experience its fresh and most flavorful milk tea straight from Taiwan.

Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip. 

Fresh. Pure. Authentic.

Milksha’s secret to success? It’s the flavors enhanced by special ingredients, ingredient by ingredient. The menu is a celebration of everything that makes milk tea special, with drinks that highlight Milksha’s commitment to fresh, real ingredients. Some must-try favorites include:

• Signature 3Q Milk Tea – A bestseller layered with a trio of honey pearls, grass jelly, and pudding for the ultimate texture-filled sip.
• Strawberry Coulis Milk – A creamy milk drink swirled with generous portions of real strawberries, offering a fruity and delightful twist that fans can’t stop raving about.
• Jasmine Green Tea with Cloudy Cream – A hot, light, and fragrant tea crowned with Milksha’s velvety cream topping for a perfect balance of flavors.

Each cup is brewed for the perfect balance, packed with flavor, and designed to make your taste buds dance. Whether you’re looking for something refreshing, indulgent, or entirely unique, Milksha’s offerings promise to deliver.

Milksha’s menu now boasts over 30 drinks, offering something for every mood and moment. The expanded selection includes exciting new creations alongside classic favorites, ensuring that everyone can find their next go-to beverage.

Made to Savor, Made to Share

Whether grabbing a quick pick-me-up with friends, taking a break from shopping, or simply treating yourself to something special, Milksha’s first concept store at SM North EDSA, City Center, Level 2 offers a space where every visit becomes a moment to remember. 

With its focus on real ingredients and innovative flavors, Milksha is set to become a must-visit destination for milk tea lovers in the heart of Quezon City. 

Discover more sweet treats and exciting brands at SM Supermalls, the home of firsts, by visiting www.smsupermalls.com or following @smsupermalls on social media.

Milksha

Discover Milksha at SM North Edsa

 Milksha, Taiwan’s beloved milk tea brand, proudly opens its first-ever concept store in the Philippines! 

Get ready for a delightful sip filled with pure, fresh, and natural milk tea creations made with the finest ingredients. Officially opening its doors at SM North EDSA, the Milksha concept store is inviting even more Filipinos to experience its fresh and most flavorful milk tea straight from Taiwan.

Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip. 

Fresh. Pure. Authentic.

Milksha’s secret to success? It’s the flavors enhanced by special ingredients, ingredient by ingredient. The menu is a celebration of everything that makes milk tea special, with drinks that highlight Milksha’s commitment to fresh, real ingredients. Some must-try favorites include:

• Signature 3Q Milk Tea – A bestseller layered with a trio of honey pearls, grass jelly, and pudding for the ultimate texture-filled sip.
• Strawberry Coulis Milk – A creamy milk drink swirled with generous portions of real strawberries, offering a fruity and delightful twist that fans can’t stop raving about.
• Jasmine Green Tea with Cloudy Cream – A hot, light, and fragrant tea crowned with Milksha’s velvety cream topping for a perfect balance of flavors.

Each cup is brewed for the perfect balance, packed with flavor, and designed to make your taste buds dance. Whether you’re looking for something refreshing, indulgent, or entirely unique, Milksha’s offerings promise to deliver.

Milksha’s menu now boasts over 30 drinks, offering something for every mood and moment. The expanded selection includes exciting new creations alongside classic favorites, ensuring that everyone can find their next go-to beverage.

Made to Savor, Made to Share

Whether grabbing a quick pick-me-up with friends, taking a break from shopping, or simply treating yourself to something special, Milksha’s first concept store at SM North EDSA, City Center, Level 2 offers a space where every visit becomes a moment to remember. 

With its focus on real ingredients and innovative flavors, Milksha is set to become a must-visit destination for milk tea lovers in the heart of Quezon City. 

Discover more sweet treats and exciting brands at SM Supermalls, the home of firsts, by visiting www.smsupermalls.com or following @smsupermalls on social media.

Read More

New on The Block and Beyond at SM North Edsa

 SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha's first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.

The Block: A Hub of Exciting New Stores

Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.

Tonkotsu Kazan (The Block, Ground Floor)

Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.

Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality. 

Bebang Halo-Halo (The Block, Ground Floor)

Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.

Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!

Fully Booked x Kinokuniya (The Block, 5th Floor)

A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.

From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.

Gashapon Bandai (The Block, 5th Floor)

Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.

It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike. 

Co. The Collectible Store (The Block, 5th Floor)

Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.

Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet.

Underwater Adventure (The Block, 5th Floor)

Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world. 

Milksha (City Center, 2nd Floor)

Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks - goodness in every cup.

Aquaflask Design Lab (City Center, 2nd Floor)

The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials. 

Dr. Martens (The Annex, 2nd Floor)

Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out. 

From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.

Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)

Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.

Coming Soon

While many new stores are already open, there’s more to look forward to in the coming months:

• Stuff'd: An exciting new spot for kebabs, burritos, and quesadillas.
• All Aboard: A whimsical destination set to open its doors.
• KKV: Offering a vibrant mix of trendy lifestyle essentials.

With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!

For updates and more information, visit www.smsupermalls.com or follow @smsupermalls on social media.

SM North Edsa

New on The Block and Beyond at SM North Edsa

 SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha's first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.

The Block: A Hub of Exciting New Stores

Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.

Tonkotsu Kazan (The Block, Ground Floor)

Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.

Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality. 

Bebang Halo-Halo (The Block, Ground Floor)

Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.

Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!

Fully Booked x Kinokuniya (The Block, 5th Floor)

A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.

From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.

Gashapon Bandai (The Block, 5th Floor)

Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.

It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike. 

Co. The Collectible Store (The Block, 5th Floor)

Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.

Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet.

Underwater Adventure (The Block, 5th Floor)

Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world. 

Milksha (City Center, 2nd Floor)

Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks - goodness in every cup.

Aquaflask Design Lab (City Center, 2nd Floor)

The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials. 

Dr. Martens (The Annex, 2nd Floor)

Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out. 

From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.

Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)

Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.

Coming Soon

While many new stores are already open, there’s more to look forward to in the coming months:

• Stuff'd: An exciting new spot for kebabs, burritos, and quesadillas.
• All Aboard: A whimsical destination set to open its doors.
• KKV: Offering a vibrant mix of trendy lifestyle essentials.

With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!

For updates and more information, visit www.smsupermalls.com or follow @smsupermalls on social media.

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Warabimochi Kamakura Opens at SM Megamall

The wait is over! The globally celebrated Japanese dessert brand Warabimochi Kamakura has officially opened its doors at SM Megamall’s Level 3, Mega Fashion Hall. Known for its melt-in-your-mouth magic, this viral sensation is the latest addition to SM Supermalls’ reputation as the #HomeOfFirsts, bringing first-to-market brands and world-class culinary experiences to Filipino foodies. 

A Taste Fit for Royalty

Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor. 

But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the first to be launched this Valentine's Day, which are always worth the wait!  

A Global Sensation Lands in Manila

With over 65 stores across Japan and a growing presence in foodie destinations like South Korea, Hong Kong, Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has captured the hearts of dessert lovers around the world. Known for its viral appeal and signature taste, it’s no surprise that the brand has become synonymous with long lines and eager customers. Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive Philippine destination where you can experience this sweet sensation firsthand.

Discover What’s New at SM Megamall

SM Supermalls takes pride in being the #HomeOfFirsts—bringing you the best in world-class dining, first-to-market brands, and groundbreaking experiences that redefine what it means to have it all. Warabimochi Kamakura’s arrival at SM Megamall expands the mall’s roster of brands offering Filipino mallgoers unforgettable experiences that both inspire and connect communities. 

Don’t miss the chance to indulge in the world-renowned Japanese dessert phenomenon—come visit and be part of this sweet sensation! 

Stay connected! Follow @kamakura_philippines on Instagram for updates, exclusive content, and sneak peeks. For more sweet discoveries and exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

Warabimochi Kamakura

Warabimochi Kamakura Opens at SM Megamall

Sunday, January 26, 2025

The wait is over! The globally celebrated Japanese dessert brand Warabimochi Kamakura has officially opened its doors at SM Megamall’s Level 3, Mega Fashion Hall. Known for its melt-in-your-mouth magic, this viral sensation is the latest addition to SM Supermalls’ reputation as the #HomeOfFirsts, bringing first-to-market brands and world-class culinary experiences to Filipino foodies. 

A Taste Fit for Royalty

Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor. 

But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the first to be launched this Valentine's Day, which are always worth the wait!  

A Global Sensation Lands in Manila

With over 65 stores across Japan and a growing presence in foodie destinations like South Korea, Hong Kong, Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has captured the hearts of dessert lovers around the world. Known for its viral appeal and signature taste, it’s no surprise that the brand has become synonymous with long lines and eager customers. Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive Philippine destination where you can experience this sweet sensation firsthand.

Discover What’s New at SM Megamall

SM Supermalls takes pride in being the #HomeOfFirsts—bringing you the best in world-class dining, first-to-market brands, and groundbreaking experiences that redefine what it means to have it all. Warabimochi Kamakura’s arrival at SM Megamall expands the mall’s roster of brands offering Filipino mallgoers unforgettable experiences that both inspire and connect communities. 

Don’t miss the chance to indulge in the world-renowned Japanese dessert phenomenon—come visit and be part of this sweet sensation! 

Stay connected! Follow @kamakura_philippines on Instagram for updates, exclusive content, and sneak peeks. For more sweet discoveries and exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

Read More