SM Waste-Free Future illustrates doable actions for a cleaner, greener planet. 



Becoming part of the solution toward better waste management practices has been made easier by SM Prime Holdings Inc. (SM Prime) with The SM Waste-Free Future (WFF) Manual. 

Launched at SM’s first Sustainability Expo, the 17-page visual guide offers a simple and easy-to-follow resource on how everyone can engage with waste management touchpoints available in their most-loved SM Supermalls. 

 "The easiest way to adopt sustainable practices is a two-pronged approach," said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio. 

"The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.” The manual combines text and visuals to enhance the "Learn - Practice - Champion" workflow, a three-step approach to make these practices easy to adapt and eventually pass on, with additional green tips and trivia. 

Understanding how even small, thoughtful steps can make a huge difference is key to helping reduce waste sent to landfills. Back to Basics To further understand the composition of our waste, SM Prime led a Waste Analysis Characterization Study (WACS) in its largest development–the SM Mall of Asia Complex. The top 10 most common waste items were identified:

  • PET Bottles 
  • Plastic Cutlery 
  • Single-use plastic 
  • Plastic cups from coffee or milk tea 
  • Soiled coffee paper cups 
  • Soiled food containers 
  • Food packaging and sachets 
  • Soiled tissue or napkins 
  • Soiled diapers/ sanitary products 
  • Food waste

The SM Waste Free Future manual encourages everyone to properly dispose of waste by using designated Recyclable-Disposable-Compostable (RDC) bins made accessible in all SM Malls. 

PET Bottles are categorized for the Blue "Recyclable" Bins to help return these to factories for recycling. Disposable items and containers such as plastic cutlery, single-use plastic, plastic cups from coffee or milk tea, soiled coffee paper cups and food containers, food packaging and sachets, and soiled tissue or napkins, diapers, and sanitary products are for tossing into the gray "Disposable" Bins. 

Finally, all food waste with no packaging and cutlery are guided to the green "Compostable" Bins. As one of the fastest-growing solid waste streams in the world, Electronic Waste (E-Waste), ranging from batteries to broken gadgets and technological accessories, gets special mention. SM Supermalls promotes proper disposal of e-waste through special bins in SM Cyberzone areas as easy drop-off points for recycling or processing before disposal of small, used, and defective electronic devices.

Every first Friday and Saturday of the month from 10:00am to 2:00pm, mallgoers can bring their trash and convert it to cash. Trash-to-Cash encourages household segregation by bringing clean and dry recyclables in designated Trash-to-Cash areas in exchange for economic incentives. 

The program promotes sustainable systems and the advancement of the circular economy. To further divert plastics from the environment, SM implements its Plastic Waste Collection program across all of its properties. 

Since its integration in 2019, 70,000 kilograms of clean, empty, and dry consumer plastics have been collected. Through SM Cares, SM Prime’s corporate social responsibility arm, regular coastal cleanups are organized for communities to mitigate the problem of marine pollution by removing waste before it spreads further in the seas. 

Last year, volunteers were able to divert 200,000 kilograms of marine litter from the ocean through three major coastal cleanups organized nationwide on top of weekly cleanups done by SM Estates. 

 Another Coastal Cleanup drive has been scheduled this year on March 22 across SM La Union, SM City Urdaneta Central, SM City Tanza, SM City J Mall, SM City Daet, and SM City Consolacion for World Water Day. 

 "Communicating waste management practices clearly and easily helps our stakeholders support our vision for a Waste Free Future. When we all come together and choose to help save our planet, even the smallest actions toward the right direction yield great results," said Silerio.

Take Small Steps for Big Change

Wednesday, April 1, 2026

SM Waste-Free Future illustrates doable actions for a cleaner, greener planet. 



Becoming part of the solution toward better waste management practices has been made easier by SM Prime Holdings Inc. (SM Prime) with The SM Waste-Free Future (WFF) Manual. 

Launched at SM’s first Sustainability Expo, the 17-page visual guide offers a simple and easy-to-follow resource on how everyone can engage with waste management touchpoints available in their most-loved SM Supermalls. 

 "The easiest way to adopt sustainable practices is a two-pronged approach," said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio. 

"The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.” The manual combines text and visuals to enhance the "Learn - Practice - Champion" workflow, a three-step approach to make these practices easy to adapt and eventually pass on, with additional green tips and trivia. 

Understanding how even small, thoughtful steps can make a huge difference is key to helping reduce waste sent to landfills. Back to Basics To further understand the composition of our waste, SM Prime led a Waste Analysis Characterization Study (WACS) in its largest development–the SM Mall of Asia Complex. The top 10 most common waste items were identified:

  • PET Bottles 
  • Plastic Cutlery 
  • Single-use plastic 
  • Plastic cups from coffee or milk tea 
  • Soiled coffee paper cups 
  • Soiled food containers 
  • Food packaging and sachets 
  • Soiled tissue or napkins 
  • Soiled diapers/ sanitary products 
  • Food waste

The SM Waste Free Future manual encourages everyone to properly dispose of waste by using designated Recyclable-Disposable-Compostable (RDC) bins made accessible in all SM Malls. 

PET Bottles are categorized for the Blue "Recyclable" Bins to help return these to factories for recycling. Disposable items and containers such as plastic cutlery, single-use plastic, plastic cups from coffee or milk tea, soiled coffee paper cups and food containers, food packaging and sachets, and soiled tissue or napkins, diapers, and sanitary products are for tossing into the gray "Disposable" Bins. 

Finally, all food waste with no packaging and cutlery are guided to the green "Compostable" Bins. As one of the fastest-growing solid waste streams in the world, Electronic Waste (E-Waste), ranging from batteries to broken gadgets and technological accessories, gets special mention. SM Supermalls promotes proper disposal of e-waste through special bins in SM Cyberzone areas as easy drop-off points for recycling or processing before disposal of small, used, and defective electronic devices.

Every first Friday and Saturday of the month from 10:00am to 2:00pm, mallgoers can bring their trash and convert it to cash. Trash-to-Cash encourages household segregation by bringing clean and dry recyclables in designated Trash-to-Cash areas in exchange for economic incentives. 

The program promotes sustainable systems and the advancement of the circular economy. To further divert plastics from the environment, SM implements its Plastic Waste Collection program across all of its properties. 

Since its integration in 2019, 70,000 kilograms of clean, empty, and dry consumer plastics have been collected. Through SM Cares, SM Prime’s corporate social responsibility arm, regular coastal cleanups are organized for communities to mitigate the problem of marine pollution by removing waste before it spreads further in the seas. 

Last year, volunteers were able to divert 200,000 kilograms of marine litter from the ocean through three major coastal cleanups organized nationwide on top of weekly cleanups done by SM Estates. 

 Another Coastal Cleanup drive has been scheduled this year on March 22 across SM La Union, SM City Urdaneta Central, SM City Tanza, SM City J Mall, SM City Daet, and SM City Consolacion for World Water Day. 

 "Communicating waste management practices clearly and easily helps our stakeholders support our vision for a Waste Free Future. When we all come together and choose to help save our planet, even the smallest actions toward the right direction yield great results," said Silerio.
Read More

 

When you know it’s good, you know it’s good. And when it comes to food recommendations that just hit, SM is here to serve and deliver us the best of the best foodie experiences in the Metro. 



Get ready to dine with your most-loved mall as we spotlight new dining destinations guaranteed to satisfy your cravings and get you saying, ‘Girl, we ate that!’ 

It’s giving OG eats from Japan 

Nothing beats the real ones! So, when it comes to Japanese flavors, we crave nothing but authenticity.

Kaiju Ramen 

Serving authentic Japanese ramen, the soon-to-open Kaiju Ramen offers broths and noodles that hit just right. Their tonkotsu and shoyu bowls? Absolutely ate. First in the PH, every bite is a moment of pure, slurp‑worthy satisfaction at Level 5, Mega Fashion Hall, SM Megamall. 

Yappari 

It’s giving classic. It’s giving rich. It’s giving TASTE! Known for its premium steak offerings, this new Japanese restaurant in Upper Ground, SM Southmall, turns every slice into celebration. 

Slayin’ the soft life, one sip at a time 

Life’s solid when everything’s just chill, with vibes that leave you feeling happy, unbothered, and completely in your lane. 

Super Matcha 

For soft-life vibes, watch out for the first-in-PH Super Matcha, soon to open at Ground Level, Mega Fashion Hall-SM Megamall, and indulge in drinks that are as aesthetic as they are delicious. Enjoy matcha lattes, iced blends, and visuals that are giving 10s across the board. 

These Crowd Flavorites are a SERVE 

Eat it, eat it, eat it!  Category is: global dining faves! We’re here to serve you meals perfect for your discerning taste. 

PoBros 

Here’s a bowl deserving of a star-studded applause: known for its loaded rice bowls, hearty portions, and bold flavor combos, PoBros at Level 2, SM Southmall, is sure to keep you coming back for that mouth-watering comfort. 

Goobne 

Here to serve Korean flavors with unclockable finesse, Goobne specializes in oven-roasted chicken with juicy, perfectly seasoned meat. Find your satisfying match at Upper Ground Floor, SM Southmall. 

 Ate and left no crumbs—LITERALLY! That’s just how good food in the Metro is when experienced with the best. From Japanese classics to global cuisines, SM Supermalls is your most loved mall for all things foodie.

Best New Eats in the Metro at SM Supermalls

 

When you know it’s good, you know it’s good. And when it comes to food recommendations that just hit, SM is here to serve and deliver us the best of the best foodie experiences in the Metro. 



Get ready to dine with your most-loved mall as we spotlight new dining destinations guaranteed to satisfy your cravings and get you saying, ‘Girl, we ate that!’ 

It’s giving OG eats from Japan 

Nothing beats the real ones! So, when it comes to Japanese flavors, we crave nothing but authenticity.

Kaiju Ramen 

Serving authentic Japanese ramen, the soon-to-open Kaiju Ramen offers broths and noodles that hit just right. Their tonkotsu and shoyu bowls? Absolutely ate. First in the PH, every bite is a moment of pure, slurp‑worthy satisfaction at Level 5, Mega Fashion Hall, SM Megamall. 

Yappari 

It’s giving classic. It’s giving rich. It’s giving TASTE! Known for its premium steak offerings, this new Japanese restaurant in Upper Ground, SM Southmall, turns every slice into celebration. 

Slayin’ the soft life, one sip at a time 

Life’s solid when everything’s just chill, with vibes that leave you feeling happy, unbothered, and completely in your lane. 

Super Matcha 

For soft-life vibes, watch out for the first-in-PH Super Matcha, soon to open at Ground Level, Mega Fashion Hall-SM Megamall, and indulge in drinks that are as aesthetic as they are delicious. Enjoy matcha lattes, iced blends, and visuals that are giving 10s across the board. 

These Crowd Flavorites are a SERVE 

Eat it, eat it, eat it!  Category is: global dining faves! We’re here to serve you meals perfect for your discerning taste. 

PoBros 

Here’s a bowl deserving of a star-studded applause: known for its loaded rice bowls, hearty portions, and bold flavor combos, PoBros at Level 2, SM Southmall, is sure to keep you coming back for that mouth-watering comfort. 

Goobne 

Here to serve Korean flavors with unclockable finesse, Goobne specializes in oven-roasted chicken with juicy, perfectly seasoned meat. Find your satisfying match at Upper Ground Floor, SM Southmall. 

 Ate and left no crumbs—LITERALLY! That’s just how good food in the Metro is when experienced with the best. From Japanese classics to global cuisines, SM Supermalls is your most loved mall for all things foodie.
Read More
The 2026 DTI–Bagong Pilipinas National Trade Fair concluded at SM Megamall after five days of showcasing Filipino enterprise, creativity, and resilience—bringing together MSMEs, institutional buyers, and consumers in a highly accessible, high-engagement setting that turned commerce into a shared public experience. 



 Held from February 18–22, 2026 at Megatrade Halls 1–3, the fair featured locally made food, fashion, home, and lifestyle products, business-matching opportunities, and curated exhibits highlighting sustainable production and elevated Filipino design. 

These on-ground activities supported the Bagong Pilipinas agenda by expanding market access, strengthening value chains, and creating pathways for MSMEs to scale. 

 The staging of the National Trade Fair at SM Megamall highlighted how well-loved, high-traffic urban spaces can function as effective platforms for national programs—giving MSMEs the opportunity to reach new markets, test products in real time, and engage directly with partners and consumers. 

 “Our partnership with SM goes beyond providing space—it is about building a full ecosystem for MSMEs. Through SM Supermalls and its retail businesses like SM Department Store, SM Markets, and Kultura, MSMEs are given real market access, visibility, and opportunities to scale. This kind of private-sector commitment is exactly what enables Filipino entrepreneurs to grow, professionalize, and contribute meaningfully to inclusive national development,” said Cris Roque, Secretary, Department of Trade and Industry. 

By supporting nationally significant trade fairs, SM Supermalls broadens MSME reach through accessible, high-visibility locations, supports business growth through professional environments designed for market readiness, and contributes to nation-building by aligning its mall infrastructure with programs that generate livelihood and strengthen local industries. 

The National Trade Fair fostered a powerful sense of shared purpose where commerce, culture, and community converged reinforcing the belief that economic growth is most meaningful when it is inclusive, experiential, and deeply connected to the people it serves. 

As demonstrated by the 2026 DTI–Bagong Pilipinas National Trade Fair, SM Supermalls continues to deliver on its commitment on Max Out Experiences, living out its promise of “All for You.” As your most loved mall, SM Supermalls transforms its spaces into dynamic platforms for entrepreneurship, cultural celebration, and meaningful public engagement going beyond retail to champion inclusive national growth and create experiences thoughtfully designed for every Filipino.

DTI and SM Supermalls Strengthen Partnership to Help MSMEs Scale

The 2026 DTI–Bagong Pilipinas National Trade Fair concluded at SM Megamall after five days of showcasing Filipino enterprise, creativity, and resilience—bringing together MSMEs, institutional buyers, and consumers in a highly accessible, high-engagement setting that turned commerce into a shared public experience. 



 Held from February 18–22, 2026 at Megatrade Halls 1–3, the fair featured locally made food, fashion, home, and lifestyle products, business-matching opportunities, and curated exhibits highlighting sustainable production and elevated Filipino design. 

These on-ground activities supported the Bagong Pilipinas agenda by expanding market access, strengthening value chains, and creating pathways for MSMEs to scale. 

 The staging of the National Trade Fair at SM Megamall highlighted how well-loved, high-traffic urban spaces can function as effective platforms for national programs—giving MSMEs the opportunity to reach new markets, test products in real time, and engage directly with partners and consumers. 

 “Our partnership with SM goes beyond providing space—it is about building a full ecosystem for MSMEs. Through SM Supermalls and its retail businesses like SM Department Store, SM Markets, and Kultura, MSMEs are given real market access, visibility, and opportunities to scale. This kind of private-sector commitment is exactly what enables Filipino entrepreneurs to grow, professionalize, and contribute meaningfully to inclusive national development,” said Cris Roque, Secretary, Department of Trade and Industry. 

By supporting nationally significant trade fairs, SM Supermalls broadens MSME reach through accessible, high-visibility locations, supports business growth through professional environments designed for market readiness, and contributes to nation-building by aligning its mall infrastructure with programs that generate livelihood and strengthen local industries. 

The National Trade Fair fostered a powerful sense of shared purpose where commerce, culture, and community converged reinforcing the belief that economic growth is most meaningful when it is inclusive, experiential, and deeply connected to the people it serves. 

As demonstrated by the 2026 DTI–Bagong Pilipinas National Trade Fair, SM Supermalls continues to deliver on its commitment on Max Out Experiences, living out its promise of “All for You.” As your most loved mall, SM Supermalls transforms its spaces into dynamic platforms for entrepreneurship, cultural celebration, and meaningful public engagement going beyond retail to champion inclusive national growth and create experiences thoughtfully designed for every Filipino.
Read More
Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through.

SM Active Hub lifestyle and sports programs SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend. 



From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts. 

As running continues to surge across the Philippines, many runners now look for venues that offer safe routes, accessible locations, and strong community support. 

 Across its nationwide network, SM Supermalls has become a natural hub for runners, hosting major race events while providing everyday spaces where communities can train and grow. 

Today, this ecosystem spans 24 malls with dedicated running paths, supports 45 active running clubs, and has mounted 55 running events to date, reinforcing SM Supermalls’ position as a leading platform for the country’s growing running community. 

SM2SM Run energizes Cebu’s running community 

 In Cebu, the SM2SM Run 2026 gathered 15,500 runners for its 14th year, marking historic highs for the event and reinforcing its place as one of the region’s biggest running events. 

Women made up 40% of participants, a record share that reflects the growing participation of women in the country’s running community. The race connected two iconic landmarks, starting at SM Seaside City Cebu and finishing at SM City Cebu, turning the city into a high energy celebration of fitness and community. 

The excitement extended beyond the finish line when one lucky participant won the grand raffle prize, a BYD Shark 6. The prize also reflects the growing shift toward electric mobility in the Philippines. 

Across more than 90 malls nationwide, SM Supermalls has built one of the country’s largest electric vehicle charging networks, allowing guests to conveniently charge their vehicles for free during mall hours while they dine, shop, or spend time with family. 

Through this integrated network, SM actively promotes the shift to cleaner mobility by making EV adoption more practical, accessible, and part of everyday consumer behavior. 

 Women’s Run celebrates strength and community 

Meanwhile at SM Mall of Asia, 16,500 runners joined the 2026 Filipina CEO Circle (FCC) Women’s Run PH in celebration of International Women’s Day and Women’s Month. 

Of the total participants, 90% were women runners, highlighting the strong and growing movement of women embracing running as a lifestyle. Now on its third year with FCC as title sponsor and SM Supermalls as co presenter, the run continues to grow as a national platform that promotes women’s health, empowerment, and community through running. 

 Thousands of women ran along the scenic seaside roads of SM Mall of Asia under the theme Strength, Grace, and Honor, creating an inspiring atmosphere of encouragement and shared achievement. 

 SM Active Hub anchors running communities 

Supporting these growing events is SM Active Hub, the sports and wellness platform of SM Supermalls that builds active communities across its malls. 

From everyday training routes to major race weekends, SM Supermalls continues to create spaces where runners can move, connect, and experience life to the max. Your most loved mall, SM Supermalls. Where lifestyle, community, and maxed out experiences come together. All for you.

SM Supermalls Delivers a Maxed Out Race Weekend with 32,000 Runners

Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through.

SM Active Hub lifestyle and sports programs SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend. 



From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts. 

As running continues to surge across the Philippines, many runners now look for venues that offer safe routes, accessible locations, and strong community support. 

 Across its nationwide network, SM Supermalls has become a natural hub for runners, hosting major race events while providing everyday spaces where communities can train and grow. 

Today, this ecosystem spans 24 malls with dedicated running paths, supports 45 active running clubs, and has mounted 55 running events to date, reinforcing SM Supermalls’ position as a leading platform for the country’s growing running community. 

SM2SM Run energizes Cebu’s running community 

 In Cebu, the SM2SM Run 2026 gathered 15,500 runners for its 14th year, marking historic highs for the event and reinforcing its place as one of the region’s biggest running events. 

Women made up 40% of participants, a record share that reflects the growing participation of women in the country’s running community. The race connected two iconic landmarks, starting at SM Seaside City Cebu and finishing at SM City Cebu, turning the city into a high energy celebration of fitness and community. 

The excitement extended beyond the finish line when one lucky participant won the grand raffle prize, a BYD Shark 6. The prize also reflects the growing shift toward electric mobility in the Philippines. 

Across more than 90 malls nationwide, SM Supermalls has built one of the country’s largest electric vehicle charging networks, allowing guests to conveniently charge their vehicles for free during mall hours while they dine, shop, or spend time with family. 

Through this integrated network, SM actively promotes the shift to cleaner mobility by making EV adoption more practical, accessible, and part of everyday consumer behavior. 

 Women’s Run celebrates strength and community 

Meanwhile at SM Mall of Asia, 16,500 runners joined the 2026 Filipina CEO Circle (FCC) Women’s Run PH in celebration of International Women’s Day and Women’s Month. 

Of the total participants, 90% were women runners, highlighting the strong and growing movement of women embracing running as a lifestyle. Now on its third year with FCC as title sponsor and SM Supermalls as co presenter, the run continues to grow as a national platform that promotes women’s health, empowerment, and community through running. 

 Thousands of women ran along the scenic seaside roads of SM Mall of Asia under the theme Strength, Grace, and Honor, creating an inspiring atmosphere of encouragement and shared achievement. 

 SM Active Hub anchors running communities 

Supporting these growing events is SM Active Hub, the sports and wellness platform of SM Supermalls that builds active communities across its malls. 

From everyday training routes to major race weekends, SM Supermalls continues to create spaces where runners can move, connect, and experience life to the max. Your most loved mall, SM Supermalls. Where lifestyle, community, and maxed out experiences come together. All for you.
Read More

 

We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX! 


Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu! 

STEP 1: Stylemaxxing – Get in your best fit It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more? 

 Anothersole 

A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum. 

 Charles & Keith 

 Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it’s a style destination that serves bold, chic energy every time you go out. 

 Victoria’s Secret 

Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria’s Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy. 

 STEP 2: Looksmaxxing – Look good, feel sexier 

Looking good is not enough! To feel better, you gotta be healthier. 

 Bath & Body Works Look good, feel fresh, and feel confident in yourself. Indulge with the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only max out how you look, but how you feel as well. Looking good feels better when you feel amazing. 

 STEP 3: Foodmaxxing – Taste only what’s best! 

Lastly, no feel-good guide is complete without the best reward for that complete, maxed-out vibe—great food! 

 Mr. & Mrs. Thai Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it’s the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu. 

 Wolfgang’s Steakhouse Grill Premium steak, you ask? Let’s take that up a notch at the first Wolfgang’s Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it’s a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu. 

 Yakiniku Like For hands-on grilling that's sure to maximize all the space inside your stomach, opening soon in Cebu, the all-new, Yakiniku Like is here to deliver Japan’s solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu, with quick service, premium slices, and an interactive BBQ experience perfect for fueling up solo or with your crew. 

Mallmaxxed so hard, you’re sure to come back for more! That’s SM Supermalls for you—giving you all you need to feel your best and take your everyday experiences to the MAX!

Take your mailing experience to the Max

 

We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX! 


Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu! 

STEP 1: Stylemaxxing – Get in your best fit It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more? 

 Anothersole 

A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum. 

 Charles & Keith 

 Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it’s a style destination that serves bold, chic energy every time you go out. 

 Victoria’s Secret 

Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria’s Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy. 

 STEP 2: Looksmaxxing – Look good, feel sexier 

Looking good is not enough! To feel better, you gotta be healthier. 

 Bath & Body Works Look good, feel fresh, and feel confident in yourself. Indulge with the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only max out how you look, but how you feel as well. Looking good feels better when you feel amazing. 

 STEP 3: Foodmaxxing – Taste only what’s best! 

Lastly, no feel-good guide is complete without the best reward for that complete, maxed-out vibe—great food! 

 Mr. & Mrs. Thai Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it’s the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu. 

 Wolfgang’s Steakhouse Grill Premium steak, you ask? Let’s take that up a notch at the first Wolfgang’s Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it’s a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu. 

 Yakiniku Like For hands-on grilling that's sure to maximize all the space inside your stomach, opening soon in Cebu, the all-new, Yakiniku Like is here to deliver Japan’s solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu, with quick service, premium slices, and an interactive BBQ experience perfect for fueling up solo or with your crew. 

Mallmaxxed so hard, you’re sure to come back for more! That’s SM Supermalls for you—giving you all you need to feel your best and take your everyday experiences to the MAX!
Read More

 

With further rollouts for rooftop solar panels to power its operations, SM Supermalls blends utility with lifestyle by integrating solar generation seamlessly for all shoppers across their most-loved malls. 

The MOA Sky Walkway and the SM City Bicutan Sky Garden Parasols embody SM's firm commitment to clean energy without disrupting the customer experience. 



 To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls. 

 Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu. 

 “The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” said SM Supermalls President Steven Tan. “When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.” 

Maximizing space makes room for energy efficiency SM currently utilizes 65 hectares of space for its rooftop solar panels—which is almost as big as the entire SM Mall of Asia complex, but has also applied innovative ways to maximize mall space for energy efficiency. 

Across the SM Mall of Asia's MOA Sky, solar panels have been seamlessly integrated into the walkway that wraps around the property—doubling as overhead covering for mallgoers strolling and enjoying leisurely walks. 

By utilizing this space, SM generates enough power to run 1,000 escalators a day or power 1,800 homes for a month. Another innovative application of means to harness solar power can be found in SM City Bicutan's solar-powered parasols decorating its Sky Garden. The understated use of the solar-powered parasols not only add to the Sky Garden's ambience but also provides functional use as nighttime lighting for customers of surrounding establishments. 

The parasols efficiently provide five hours of nighttime lighting for only three hours of daytime charge, effectively reducing the need to use electricity throughout the evening until the mall's closing time. 

"Our approach to building malls that satisfy our customers and stakeholders go beyond giving them what is expected. We believe it is up to us to be proactive in enriching the mall-going experiences of Filipinos by investing in seamless, sustainable solutions that allow us to preserve natural resources for many years to come," said Tan.

Sun‑Powered Spaces

 

With further rollouts for rooftop solar panels to power its operations, SM Supermalls blends utility with lifestyle by integrating solar generation seamlessly for all shoppers across their most-loved malls. 

The MOA Sky Walkway and the SM City Bicutan Sky Garden Parasols embody SM's firm commitment to clean energy without disrupting the customer experience. 



 To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls. 

 Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu. 

 “The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” said SM Supermalls President Steven Tan. “When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.” 

Maximizing space makes room for energy efficiency SM currently utilizes 65 hectares of space for its rooftop solar panels—which is almost as big as the entire SM Mall of Asia complex, but has also applied innovative ways to maximize mall space for energy efficiency. 

Across the SM Mall of Asia's MOA Sky, solar panels have been seamlessly integrated into the walkway that wraps around the property—doubling as overhead covering for mallgoers strolling and enjoying leisurely walks. 

By utilizing this space, SM generates enough power to run 1,000 escalators a day or power 1,800 homes for a month. Another innovative application of means to harness solar power can be found in SM City Bicutan's solar-powered parasols decorating its Sky Garden. The understated use of the solar-powered parasols not only add to the Sky Garden's ambience but also provides functional use as nighttime lighting for customers of surrounding establishments. 

The parasols efficiently provide five hours of nighttime lighting for only three hours of daytime charge, effectively reducing the need to use electricity throughout the evening until the mall's closing time. 

"Our approach to building malls that satisfy our customers and stakeholders go beyond giving them what is expected. We believe it is up to us to be proactive in enriching the mall-going experiences of Filipinos by investing in seamless, sustainable solutions that allow us to preserve natural resources for many years to come," said Tan.
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In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves. Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones. 



But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. 

From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR! 

 Looking for REAL-axation? 

Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation. 

Nuat Thai 

When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic Thai massages and body treatments. Using traditional techniques that target muscle tension, along with aromatherapy and foot massages, it’s the perfect spot for a much-needed breather—helping you reset and step out with a clearer mind and a better version of yourself. 

Treat Yo’ Self For Real! 

Tbh, sometimes all you need is a good sip with a proper delight on the side. Who wants some tea, for real? 

 Chagee 

A first in the Parañaque and Muntinlupa, Chagee is a modern tea bar at the Level 2, Building B of SM City Bicutan, featuring freshly brewed milk teas made from whole tea leaves rather than powders or artificial bases. With signature drinks like the BO-YA Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea, Chagee is an experience in itself, dedicated to giving you real moments you can sip into. 

 Tianlala 

For feel-good sips that match your authentic vibes, the first-in-Antipolo Tianlala at the Upper Ground Level of SM City Masinag is your go-to spot. With approachable, flavorful drinks perfect for every mood, this global tea brand is ideal for casual meetups, slow hangs, or simply enjoying a refreshing tea break during your malling. BFR—Be. For. Real. 

You know exactly what you deserve, and it’s right inside the mall you love the most. From refreshing delights to rejuvenating activities you can try, SM Supermalls has got it all for you.

Best New Finds in Metro Manila

 

In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves. Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones. 



But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. 

From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR! 

 Looking for REAL-axation? 

Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation. 

Nuat Thai 

When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic Thai massages and body treatments. Using traditional techniques that target muscle tension, along with aromatherapy and foot massages, it’s the perfect spot for a much-needed breather—helping you reset and step out with a clearer mind and a better version of yourself. 

Treat Yo’ Self For Real! 

Tbh, sometimes all you need is a good sip with a proper delight on the side. Who wants some tea, for real? 

 Chagee 

A first in the Parañaque and Muntinlupa, Chagee is a modern tea bar at the Level 2, Building B of SM City Bicutan, featuring freshly brewed milk teas made from whole tea leaves rather than powders or artificial bases. With signature drinks like the BO-YA Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea, Chagee is an experience in itself, dedicated to giving you real moments you can sip into. 

 Tianlala 

For feel-good sips that match your authentic vibes, the first-in-Antipolo Tianlala at the Upper Ground Level of SM City Masinag is your go-to spot. With approachable, flavorful drinks perfect for every mood, this global tea brand is ideal for casual meetups, slow hangs, or simply enjoying a refreshing tea break during your malling. BFR—Be. For. Real. 

You know exactly what you deserve, and it’s right inside the mall you love the most. From refreshing delights to rejuvenating activities you can try, SM Supermalls has got it all for you.
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