Every day is a chance to embrace your most honest self. 

To let your personality shine through and create space for the person who matters the most, yourself! 

Hey besties, come join us for another fashion & lifestyle moment here in the Metro! Today’s theme: new GRWM essentials you wouldn’t want to miss. Fresh fits? Home picks? Redefine your everyday life with these fresh new concepts curated #AllForYou, and get ready with your most-loved SM Supermalls! 



Elevated Fits to Start Your Day 

Step 1: Everyday essentials, but make it fashion! Rise and shine in looks that actually slay, and check out these wardrobe refreshes to help you seize the day.

New Balance 

Featuring its newest store located at Level 2, Building B of SM Podium, New Balance delivers its wide variety of athletic footwear, apparel, and accessories designed for both performance and everyday wear.

Apple & Eve 

Opening soon at the Central Walk Lower Ground Level of SM City Fairview, Apple & Eve brings its first-in-the-Region offering of casual wear designed for comfort and versatility. Known as a Filipino fashion brand, it features easy-to-wear pieces suited for daily styling.

MAH 

Located at the Upper Ground Level of the Annex in SM North EDSA, MAH opens its newest retail concept, delivering contemporary fashion and lifestyle pieces. With a curated selection of apparel and accessories, MAH caters to shoppers looking for modern, everyday style essentials.

Luxury Essentials for a Bold Statement 

Step 2: Make your presence known with fragrances that speak volumes. From statement-worthy picks to unforgettable scents, these luxe must-haves are a total flex!

YSL Boutique 

Feel exquisite, discover a renewed sense of confidence, and step into a world that redefines luxury beauty as the YSL Boutique marks a first-in-the-Philippines experience. 

Offering the brand’s range of makeup and signature fragrances, YSL brings its distinct take on luxury to SM Mall of Asia.

Get Ready to Declutter: 

Cozy Home Reset Step 3: Getting ready for the day also includes styling the very space you live in. Time for a home glow-up. Let’s declutter, cozy-ify, and embrace a fresh reset of your environment. 

Sleek and modern in its recent upgrade, drop by the freshly renovated Crate & Barrel at the Level 3 of SM Aura and explore a curated range of stylish home furnishings, kitchenware, and lifestyle accessories designed to elevate everyday living. 

Whether you’re redesigning your space, adding statement pieces, or finding thoughtful accents, it’s all about bringing modern style and functionality to your home. 

 And that’s it! 

Ready to level up your living space and daily routine? Whether it’s how you dress or how you personalize your home, SM Supermalls is your dependable vibe-check partner. 

For all the little lifestyle upgrades to help you start your day right, your most-loved mall has got it All For You. 

 Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

Fashion & Lifestyle Fits to Start the Vibe Right

Wednesday, May 6, 2026

Every day is a chance to embrace your most honest self. 

To let your personality shine through and create space for the person who matters the most, yourself! 

Hey besties, come join us for another fashion & lifestyle moment here in the Metro! Today’s theme: new GRWM essentials you wouldn’t want to miss. Fresh fits? Home picks? Redefine your everyday life with these fresh new concepts curated #AllForYou, and get ready with your most-loved SM Supermalls! 



Elevated Fits to Start Your Day 

Step 1: Everyday essentials, but make it fashion! Rise and shine in looks that actually slay, and check out these wardrobe refreshes to help you seize the day.

New Balance 

Featuring its newest store located at Level 2, Building B of SM Podium, New Balance delivers its wide variety of athletic footwear, apparel, and accessories designed for both performance and everyday wear.

Apple & Eve 

Opening soon at the Central Walk Lower Ground Level of SM City Fairview, Apple & Eve brings its first-in-the-Region offering of casual wear designed for comfort and versatility. Known as a Filipino fashion brand, it features easy-to-wear pieces suited for daily styling.

MAH 

Located at the Upper Ground Level of the Annex in SM North EDSA, MAH opens its newest retail concept, delivering contemporary fashion and lifestyle pieces. With a curated selection of apparel and accessories, MAH caters to shoppers looking for modern, everyday style essentials.

Luxury Essentials for a Bold Statement 

Step 2: Make your presence known with fragrances that speak volumes. From statement-worthy picks to unforgettable scents, these luxe must-haves are a total flex!

YSL Boutique 

Feel exquisite, discover a renewed sense of confidence, and step into a world that redefines luxury beauty as the YSL Boutique marks a first-in-the-Philippines experience. 

Offering the brand’s range of makeup and signature fragrances, YSL brings its distinct take on luxury to SM Mall of Asia.

Get Ready to Declutter: 

Cozy Home Reset Step 3: Getting ready for the day also includes styling the very space you live in. Time for a home glow-up. Let’s declutter, cozy-ify, and embrace a fresh reset of your environment. 

Sleek and modern in its recent upgrade, drop by the freshly renovated Crate & Barrel at the Level 3 of SM Aura and explore a curated range of stylish home furnishings, kitchenware, and lifestyle accessories designed to elevate everyday living. 

Whether you’re redesigning your space, adding statement pieces, or finding thoughtful accents, it’s all about bringing modern style and functionality to your home. 

 And that’s it! 

Ready to level up your living space and daily routine? Whether it’s how you dress or how you personalize your home, SM Supermalls is your dependable vibe-check partner. 

For all the little lifestyle upgrades to help you start your day right, your most-loved mall has got it All For You. 

 Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.
Read More

 

SM Supermalls continues to raise the bar for customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s most prestigious programs recognizing innovation in business. 

The win marks the second time SM Supermalls has received the prestigious honor, earning a total of 52 award points across Gold, Silver, and Bronze Stevie recognitions. The achievement highlights the company’s sustained commitment to delivering meaningful, innovative, and customer-first experiences across its most-loved malls.



“On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. 

This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out experience for our customers,” said SM Supermalls Executive Vice President Joaquin L. San Agustin, who accepted the recognition. “We dedicate this to the millions of our customers back home, as well as to our tenant partners and employees who make these experiences possible.” 

 

SM Supermalls bags top honor at 2026 Asia-Pacific Stevie Awards

 

SM Supermalls continues to raise the bar for customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s most prestigious programs recognizing innovation in business. 

The win marks the second time SM Supermalls has received the prestigious honor, earning a total of 52 award points across Gold, Silver, and Bronze Stevie recognitions. The achievement highlights the company’s sustained commitment to delivering meaningful, innovative, and customer-first experiences across its most-loved malls.



“On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. 

This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out experience for our customers,” said SM Supermalls Executive Vice President Joaquin L. San Agustin, who accepted the recognition. “We dedicate this to the millions of our customers back home, as well as to our tenant partners and employees who make these experiences possible.” 

 
Read More

 

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. 


 This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems. 

The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean. 

During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats. 

By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives.

These coastal cleanup activities form part of SM Supermalls’ broader environmental sustainability programs, aligned with the SM Green Movement and the company’s Waste-Free Future campaign. 

“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls. 

“By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.” 

The initiative also highlights the spirit of bayanihan, bringing together mall communities, environmental partners, and local stakeholders in a shared effort to care for the environment. 

 As SM Cares continues to strengthen its sustainability programs throughout the year, the public is encouraged to participate in upcoming environmental initiatives, including World Oceans Day Cleanup Drives in June, International Coastal Cleanup activities in September, and National Environmental Awareness Month initiatives in November.

Through sustained efforts like these, SM Cares continues to empower communities to take part in protecting the environment—all for Filipinos, and all for the planet. 

 To learn more about SM Cares’ environmental initiatives and how you can take part in upcoming programs, visit https://www.smsupermalls.com/smcares.

SM Coastal Cleanups Go Beyond Trash, Teach Communities to Care

 

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. 


 This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems. 

The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean. 

During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats. 

By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives.

These coastal cleanup activities form part of SM Supermalls’ broader environmental sustainability programs, aligned with the SM Green Movement and the company’s Waste-Free Future campaign. 

“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls. 

“By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.” 

The initiative also highlights the spirit of bayanihan, bringing together mall communities, environmental partners, and local stakeholders in a shared effort to care for the environment. 

 As SM Cares continues to strengthen its sustainability programs throughout the year, the public is encouraged to participate in upcoming environmental initiatives, including World Oceans Day Cleanup Drives in June, International Coastal Cleanup activities in September, and National Environmental Awareness Month initiatives in November.

Through sustained efforts like these, SM Cares continues to empower communities to take part in protecting the environment—all for Filipinos, and all for the planet. 

 To learn more about SM Cares’ environmental initiatives and how you can take part in upcoming programs, visit https://www.smsupermalls.com/smcares.
Read More

 

SM Supermalls, in partnership with the City Government of Caloocan and key national government agencies, officially inaugurated the Government Service Express (GSE) at SM City Caloocan on March 25, 2026. 

The GSE makes essential public services more accessible, all for the local community through a convenient, people-centered hub in their most-loved SM Supermall. The opening was led by Chris Martin D. Coquia, Regional Operations Head of SM together with representatives from participating government agencies, including the Caloocan City LGU, PNP, PRC, PhilHealth, SSS, and Pag-IBIG.

The GSE at SM City Caloocan marks the 18th Government Service Express in SM malls nationwide, reinforcing SM Supermalls’ commitment to transforming malls into community hubs that go beyond retail—spaces where everyday needs, essential services, and meaningful experiences come together. 


Designed as a one-stop hub, the Government Service Express enables customers to conveniently complete government transactions within the mall environment—supporting parents processing family documents, jobseekers completing employment requirements, entrepreneurs and workers navigating essential services, and everyday citizens seeking efficient and reliable public service.

“As we open this new Government Service Express, we do so guided by our commitment of All For You—putting the needs of our customers and communities at the heart of everything we do,” said Coquia. 

“By making essential services more accessible and experiences more seamless, we help our customers truly maximize their experience every time they visit our malls.” 

 Beyond Convenience: Enabling Everyday Progress for Filipino Workers and Families More than just accessibility, the Government Service Express delivers real, everyday impact—particularly for the working and middle-income segments who rely on efficient, reliable government services to move forward in life. 

By bringing together agencies such as the Caloocan Business Permit and Licensing Office, BFP, PNP, PhilHealth, and PRC in one location, GSE allows individuals to: 

  • Process employment requirements and benefits without taking multiple days off work · 
  •  Complete business and professional requirements in a single trip
In select locations, GSEs also serve as access points for free services, including medical assistance and medicines through partner agencies—helping ease the financial burden of everyday needs while maintaining dignity and independence. 

Functioning as a modern-day community service hub, GSE complements local government services by providing a more accessible, organized, and customer-friendly environment—especially for urban, working populations who value time, efficiency, and reliability. 

Rather than being a space solely for aid, the Government Service Express empowers individuals to participate more actively in the economy—whether by securing employment, accessing benefits, or building their future through government-supported programs. 

The launch highlights the strength of public-private collaboration in improving service accessibility and quality. 

By integrating government offices into the mall, SM Supermalls helps simplify processes, reduce barriers, and create more inclusive access to services that matter in daily life. Through initiatives that respond directly to community needs, SM Supermalls continues to strengthen its role as the most loved mall—building spaces that serve not just transactions, but people and communities.

Government Service Express Now Serving

 

SM Supermalls, in partnership with the City Government of Caloocan and key national government agencies, officially inaugurated the Government Service Express (GSE) at SM City Caloocan on March 25, 2026. 

The GSE makes essential public services more accessible, all for the local community through a convenient, people-centered hub in their most-loved SM Supermall. The opening was led by Chris Martin D. Coquia, Regional Operations Head of SM together with representatives from participating government agencies, including the Caloocan City LGU, PNP, PRC, PhilHealth, SSS, and Pag-IBIG.

The GSE at SM City Caloocan marks the 18th Government Service Express in SM malls nationwide, reinforcing SM Supermalls’ commitment to transforming malls into community hubs that go beyond retail—spaces where everyday needs, essential services, and meaningful experiences come together. 


Designed as a one-stop hub, the Government Service Express enables customers to conveniently complete government transactions within the mall environment—supporting parents processing family documents, jobseekers completing employment requirements, entrepreneurs and workers navigating essential services, and everyday citizens seeking efficient and reliable public service.

“As we open this new Government Service Express, we do so guided by our commitment of All For You—putting the needs of our customers and communities at the heart of everything we do,” said Coquia. 

“By making essential services more accessible and experiences more seamless, we help our customers truly maximize their experience every time they visit our malls.” 

 Beyond Convenience: Enabling Everyday Progress for Filipino Workers and Families More than just accessibility, the Government Service Express delivers real, everyday impact—particularly for the working and middle-income segments who rely on efficient, reliable government services to move forward in life. 

By bringing together agencies such as the Caloocan Business Permit and Licensing Office, BFP, PNP, PhilHealth, and PRC in one location, GSE allows individuals to: 

  • Process employment requirements and benefits without taking multiple days off work · 
  •  Complete business and professional requirements in a single trip
In select locations, GSEs also serve as access points for free services, including medical assistance and medicines through partner agencies—helping ease the financial burden of everyday needs while maintaining dignity and independence. 

Functioning as a modern-day community service hub, GSE complements local government services by providing a more accessible, organized, and customer-friendly environment—especially for urban, working populations who value time, efficiency, and reliability. 

Rather than being a space solely for aid, the Government Service Express empowers individuals to participate more actively in the economy—whether by securing employment, accessing benefits, or building their future through government-supported programs. 

The launch highlights the strength of public-private collaboration in improving service accessibility and quality. 

By integrating government offices into the mall, SM Supermalls helps simplify processes, reduce barriers, and create more inclusive access to services that matter in daily life. Through initiatives that respond directly to community needs, SM Supermalls continues to strengthen its role as the most loved mall—building spaces that serve not just transactions, but people and communities.
Read More

 

The Bridges to Success (BTS) Career Fair 2026 successfully returned last March 21, 2026, at the SMX Convention Center Manila. 

Enabling community opportunities, the joint initiative between SM Offices and National University brought together over 3,500 students, graduates, and industry leaders in a shared mission: turning education into real-world opportunity. 



 Now on its third year, BTS also continues its commitment to bridging the gap between the academe and the workplace by connecting NU students and graduates with leading companies across multiple industries. 

The whole-day event featured a dynamic mix of career talks, panel discussions, and on-site recruitment activities, creating a space where young professionals could gain insights from industry leaders while exploring immediate employment opportunities. 

More than a traditional job fair, BTS 2026 served as both a learning forum and a hiring platform, encouraging meaningful conversations between aspiring professionals and potential employers. Through these interactions, participants gained valuable career guidance, industry perspectives, and access to real employment pathways.

The event also highlighted the power of industry–academe collaboration in preparing future-ready Filipino talent. By bringing together academic institutions and SM Offices tenant-partners, the initiative helps ensure that graduates are equipped with the skills, mindset, and opportunities needed to thrive in today’s evolving job market. 

 SM Job Fairs continue this March As part of SM Prime’s continuing commitment to empowering Filipino job seekers, SM Supermalls will also roll out other #SMJobFair events across the country this March and April, providing accessible employment opportunities closer to communities through their most-loved SM malls. 

Upcoming job fairs include:
  • March 26 - SM City Tuguegarao 
  • March 26 - SM City Cauayan 
  • March 26 - SM City Trece Martires 
  • March 27 - SM City Legazpi 
  • April 8 - SM City Bacoor 
  • April 9 - SM City Trece Martires 
  • April 15 - SM City Davao 
  • April 23 - SM City Trece Martires 
  • April 24 - SM City Novaliches
These job fairs bring together hundreds of employers from various sectors, offering thousands of job opportunities—from entry-level positions to specialized roles—helping Filipinos take the next step in their careers.

Bridges to Success Career Fair Empowers Future-Ready Talent

 

The Bridges to Success (BTS) Career Fair 2026 successfully returned last March 21, 2026, at the SMX Convention Center Manila. 

Enabling community opportunities, the joint initiative between SM Offices and National University brought together over 3,500 students, graduates, and industry leaders in a shared mission: turning education into real-world opportunity. 



 Now on its third year, BTS also continues its commitment to bridging the gap between the academe and the workplace by connecting NU students and graduates with leading companies across multiple industries. 

The whole-day event featured a dynamic mix of career talks, panel discussions, and on-site recruitment activities, creating a space where young professionals could gain insights from industry leaders while exploring immediate employment opportunities. 

More than a traditional job fair, BTS 2026 served as both a learning forum and a hiring platform, encouraging meaningful conversations between aspiring professionals and potential employers. Through these interactions, participants gained valuable career guidance, industry perspectives, and access to real employment pathways.

The event also highlighted the power of industry–academe collaboration in preparing future-ready Filipino talent. By bringing together academic institutions and SM Offices tenant-partners, the initiative helps ensure that graduates are equipped with the skills, mindset, and opportunities needed to thrive in today’s evolving job market. 

 SM Job Fairs continue this March As part of SM Prime’s continuing commitment to empowering Filipino job seekers, SM Supermalls will also roll out other #SMJobFair events across the country this March and April, providing accessible employment opportunities closer to communities through their most-loved SM malls. 

Upcoming job fairs include:
  • March 26 - SM City Tuguegarao 
  • March 26 - SM City Cauayan 
  • March 26 - SM City Trece Martires 
  • March 27 - SM City Legazpi 
  • April 8 - SM City Bacoor 
  • April 9 - SM City Trece Martires 
  • April 15 - SM City Davao 
  • April 23 - SM City Trece Martires 
  • April 24 - SM City Novaliches
These job fairs bring together hundreds of employers from various sectors, offering thousands of job opportunities—from entry-level positions to specialized roles—helping Filipinos take the next step in their careers.
Read More

 

For many MSMEs, growth begins with access—and the right platform can change everything. “It all started at a DTI Trade Fair in SM, where we had the opportunity to present our product to Ms. Teresita Sy-Coson—opening doors for us to become part of SM’s Kultura and changing our journey.” shared by Alvin Causing of Project Beans Coffee. 



“From a small start-up, we’ve grown into a brand enjoyed nationwide and globally because of the right marketplace SM provided. Today, we’re here not just to showcase our products, but to say thank you—because SM didn’t just give us space, they gave us a chance, and that made all the difference.” This reflects the core of the DTI-SM collaboration: turning opportunity into transformation, and visibility into viability.

More than a showcase of Filipino flavors, the 2026 DTI National Food Fair proved to be a powerful engine for entrepreneurship, innovation, and nation-building, as thousands of Micro, Small, and Medium Enterprises (MSMEs) connected with wider markets at Megatrade Halls, SM Megamall from April 8–12.

Backed by the strong partnership between the Department of Trade and Industry (DTI) and SM Supermalls, the five-day event transformed retail space into a high-impact platform where local businesses don’t just sell—they scale. 

 A Platform Built for Growth 

Beyond exposure, the National Food Fair serves as a launchpad for scaling businesses—combining DTI’s development programs with SM Supermalls’ nationwide retail reach. 

“From a small coffee shop, we’ve grown into a manufacturing business, and platforms like the DTI National Food Fair at SM Megamall have helped accelerate that journey,” said King Del Rosario of Coffee and Mead Corporation. “The support, accessibility, and stronger sales show how SM provides MSMEs like us the right environment to grow.”

Connecting Regions to the Nation 

For regional entrepreneurs, access to national markets is often the biggest barrier—one that the National Food Fair helps break. 

“Through DTI trade fairs at SM Supermalls, we were able to bring our products from Bicol to a national market,” shared Larry Lee Ong of Orange Country Enterprises. 

“It opened doors to major buyers and long-term partnerships, helping us scale and grow—proving how SM can transform regional businesses into national brands.” By bridging regional producers to urban consumers, SM enables MSMEs to move from local relevance to national competitiveness. 

From Demand to Expansion 

At the heart of the fair is a simple but powerful outcome: real demand. “Demand for our product is already higher than supply, and having a booth at the DTI National Food Fair in SM Megamall gives us the right mix of customers and exposure to sustain that growth,” said Alvin Samson of Easter Joy Rabbit Ventures. “Every time we’re in SM, we sell out—proving the strength of the platform in helping us grow faster and reach new markets.” This demonstrates how strategic marketplaces drive not just awareness—but measurable business outcomes. 

Culture, Community, and Inclusive Growth

Beyond commerce, the fair highlights the role of MSMEs in preserving identity and creating livelihoods. “We’re not just selling products—we’re sharing our culture,” said Sherly Biase of Basilio’s Kini-ing Food Processing. 

“Through the DTI National Food Fair, we introduce Cordilleran cuisine, correct misconceptions, and create livelihood for our farmers. With SM, it’s not just foot traffic—it’s the right market that helps us scale and connect to bigger opportunities.”

Empower MSMEs at the 2026 DTI National Food Fair

 

For many MSMEs, growth begins with access—and the right platform can change everything. “It all started at a DTI Trade Fair in SM, where we had the opportunity to present our product to Ms. Teresita Sy-Coson—opening doors for us to become part of SM’s Kultura and changing our journey.” shared by Alvin Causing of Project Beans Coffee. 



“From a small start-up, we’ve grown into a brand enjoyed nationwide and globally because of the right marketplace SM provided. Today, we’re here not just to showcase our products, but to say thank you—because SM didn’t just give us space, they gave us a chance, and that made all the difference.” This reflects the core of the DTI-SM collaboration: turning opportunity into transformation, and visibility into viability.

More than a showcase of Filipino flavors, the 2026 DTI National Food Fair proved to be a powerful engine for entrepreneurship, innovation, and nation-building, as thousands of Micro, Small, and Medium Enterprises (MSMEs) connected with wider markets at Megatrade Halls, SM Megamall from April 8–12.

Backed by the strong partnership between the Department of Trade and Industry (DTI) and SM Supermalls, the five-day event transformed retail space into a high-impact platform where local businesses don’t just sell—they scale. 

 A Platform Built for Growth 

Beyond exposure, the National Food Fair serves as a launchpad for scaling businesses—combining DTI’s development programs with SM Supermalls’ nationwide retail reach. 

“From a small coffee shop, we’ve grown into a manufacturing business, and platforms like the DTI National Food Fair at SM Megamall have helped accelerate that journey,” said King Del Rosario of Coffee and Mead Corporation. “The support, accessibility, and stronger sales show how SM provides MSMEs like us the right environment to grow.”

Connecting Regions to the Nation 

For regional entrepreneurs, access to national markets is often the biggest barrier—one that the National Food Fair helps break. 

“Through DTI trade fairs at SM Supermalls, we were able to bring our products from Bicol to a national market,” shared Larry Lee Ong of Orange Country Enterprises. 

“It opened doors to major buyers and long-term partnerships, helping us scale and grow—proving how SM can transform regional businesses into national brands.” By bridging regional producers to urban consumers, SM enables MSMEs to move from local relevance to national competitiveness. 

From Demand to Expansion 

At the heart of the fair is a simple but powerful outcome: real demand. “Demand for our product is already higher than supply, and having a booth at the DTI National Food Fair in SM Megamall gives us the right mix of customers and exposure to sustain that growth,” said Alvin Samson of Easter Joy Rabbit Ventures. “Every time we’re in SM, we sell out—proving the strength of the platform in helping us grow faster and reach new markets.” This demonstrates how strategic marketplaces drive not just awareness—but measurable business outcomes. 

Culture, Community, and Inclusive Growth

Beyond commerce, the fair highlights the role of MSMEs in preserving identity and creating livelihoods. “We’re not just selling products—we’re sharing our culture,” said Sherly Biase of Basilio’s Kini-ing Food Processing. 

“Through the DTI National Food Fair, we introduce Cordilleran cuisine, correct misconceptions, and create livelihood for our farmers. With SM, it’s not just foot traffic—it’s the right market that helps us scale and connect to bigger opportunities.”
Read More

 

Drum rolls, please–because your every craving just won! The votes are in, the winners are clear, and honestly, it’s all hands down, no competition. 

These are the dishes that carried, stole the show, and left no crumbs, giving bites worth every bit of applause. 



So whatever it is you’re up for, know that there’s a grand-winning craving just waiting for you in the Metro at SM Supermalls, where more spots are coming in with more exciting experiences and award-worthy eats that's All For You. 

Most Iconic Meal Award 

And the main plates that stole the show go to the ones that came in strong, who delivered unforgettable flavors with an impact you can never forget. No words left to say other than these eats definitely understood the assignment.

Azalea by Balay Dako 

The best Pinoy heritage award goes to the soon to open Azalea by Balay Dako at the The Block, Level 2 of SM North EDSA with its beloved traditional staples like Kare-Kare and Kansi!

Jiang Nan Hotpot 

Offering unlimited premium meats and seafood with next-level dipping sauces, the all out eats award goes to the soon to open Jiang Nan Hotpot at the Upper Ground Level of SM Southmall.

Top-Tier Sips Award 

This award goes to the sips that always hit every single time! Taking the stage is Candid Coffee at the City Center, Upper Ground Level of SM North EDSA–soon to serve a lineup of crafted drinks like its creamy Toasted Horchata that balances bold flavors with an easy, everyday kind of comfort. 

Let your cravings win and grab a bite from these worth the hype picks. Each one a standout and worth coming back for, bringing together flavors that truly deserve the spotlight only here at your most-loved mall, SM Supermalls–All For You. 

 Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

Your Next Craving Wins

 

Drum rolls, please–because your every craving just won! The votes are in, the winners are clear, and honestly, it’s all hands down, no competition. 

These are the dishes that carried, stole the show, and left no crumbs, giving bites worth every bit of applause. 



So whatever it is you’re up for, know that there’s a grand-winning craving just waiting for you in the Metro at SM Supermalls, where more spots are coming in with more exciting experiences and award-worthy eats that's All For You. 

Most Iconic Meal Award 

And the main plates that stole the show go to the ones that came in strong, who delivered unforgettable flavors with an impact you can never forget. No words left to say other than these eats definitely understood the assignment.

Azalea by Balay Dako 

The best Pinoy heritage award goes to the soon to open Azalea by Balay Dako at the The Block, Level 2 of SM North EDSA with its beloved traditional staples like Kare-Kare and Kansi!

Jiang Nan Hotpot 

Offering unlimited premium meats and seafood with next-level dipping sauces, the all out eats award goes to the soon to open Jiang Nan Hotpot at the Upper Ground Level of SM Southmall.

Top-Tier Sips Award 

This award goes to the sips that always hit every single time! Taking the stage is Candid Coffee at the City Center, Upper Ground Level of SM North EDSA–soon to serve a lineup of crafted drinks like its creamy Toasted Horchata that balances bold flavors with an easy, everyday kind of comfort. 

Let your cravings win and grab a bite from these worth the hype picks. Each one a standout and worth coming back for, bringing together flavors that truly deserve the spotlight only here at your most-loved mall, SM Supermalls–All For You. 

 Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.
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