New Tables to Try, New Corners to Discover

 

Your saved list is about to get longer!

This month, SM Supermalls is bringing even more reasons to plan that next mall trip across Mindanao. Think new cafés, fresh dining spots, and exciting brands making their debut! Here's a quick roundup of the latest openings you won't want to miss.

Let's get into the newest arrivals, shall we?

DJI ARS (Authorized Retail Store)

Take your content creation to new heights at CDO’s first ever DJI ARS, now open at Level 3, Cyberzone, at SM CDO Downtown. Explore DJI's latest lineup of drones, action cameras, handheld gimbals, and creative imaging gear, with expert guidance to help you find the right setup, whether you're a beginner, traveler, or seasoned creator.

Zus Coffee

Coffee lovers in Davao have something new to look forward to as Zus Coffee is soon to open their first-ever Mindanao branch at SM City Davao this September! A new great spot for your daily caffeine fix, quick breaks, or catch-ups with friends. Drop by soon at SM City Davao and be among the first in Mindanao to experience Zus!

Abba's Rest & Cafe

Need a place to slow down for a while? Abba's Rest & Cafe, soon to open at SM CDO Downtown, offers a warm and welcoming space to enjoy comforting food, freshly prepared drinks, and meaningful conversations. Whether you're taking a break from shopping or meeting up with loved ones, it's a cozy stop worth adding to your list.

Fat Chef Restaurant

Good food has a way of bringing everyone together, and Fat Chef Restaurant is all about generous servings and comforting flavors! Soon to open in SM CDO Downtown, it's a great spot for casual lunches, family dinners, and celebrations with friends over satisfying meals.

Miniso Land

A whole new way to experience MINISO is soon to arrive in the Philippines! Miniso Land, soon to open at SM Lanang, marks its first-ever branch in the country. Beyond your favorite collectibles, plushies, beauty finds, and everyday essentials, the expanded concept offers immersive themed spaces and an even bigger selection of products, making every visit feel like an adventure for fans of all ages. 

Every visit to the mall brings the possibility of discovering something you'll want to recommend to friends or return to with family. From new dining destinations to exciting lifestyle concepts, SM Supermalls continues to create spaces where everyday moments become memorable experiences - and that’s why this is My SM.

SM Supermall

New Tables to Try, New Corners to Discover

Wednesday, September 2, 2026

 

Your saved list is about to get longer!

This month, SM Supermalls is bringing even more reasons to plan that next mall trip across Mindanao. Think new cafés, fresh dining spots, and exciting brands making their debut! Here's a quick roundup of the latest openings you won't want to miss.

Let's get into the newest arrivals, shall we?

DJI ARS (Authorized Retail Store)

Take your content creation to new heights at CDO’s first ever DJI ARS, now open at Level 3, Cyberzone, at SM CDO Downtown. Explore DJI's latest lineup of drones, action cameras, handheld gimbals, and creative imaging gear, with expert guidance to help you find the right setup, whether you're a beginner, traveler, or seasoned creator.

Zus Coffee

Coffee lovers in Davao have something new to look forward to as Zus Coffee is soon to open their first-ever Mindanao branch at SM City Davao this September! A new great spot for your daily caffeine fix, quick breaks, or catch-ups with friends. Drop by soon at SM City Davao and be among the first in Mindanao to experience Zus!

Abba's Rest & Cafe

Need a place to slow down for a while? Abba's Rest & Cafe, soon to open at SM CDO Downtown, offers a warm and welcoming space to enjoy comforting food, freshly prepared drinks, and meaningful conversations. Whether you're taking a break from shopping or meeting up with loved ones, it's a cozy stop worth adding to your list.

Fat Chef Restaurant

Good food has a way of bringing everyone together, and Fat Chef Restaurant is all about generous servings and comforting flavors! Soon to open in SM CDO Downtown, it's a great spot for casual lunches, family dinners, and celebrations with friends over satisfying meals.

Miniso Land

A whole new way to experience MINISO is soon to arrive in the Philippines! Miniso Land, soon to open at SM Lanang, marks its first-ever branch in the country. Beyond your favorite collectibles, plushies, beauty finds, and everyday essentials, the expanded concept offers immersive themed spaces and an even bigger selection of products, making every visit feel like an adventure for fans of all ages. 

Every visit to the mall brings the possibility of discovering something you'll want to recommend to friends or return to with family. From new dining destinations to exciting lifestyle concepts, SM Supermalls continues to create spaces where everyday moments become memorable experiences - and that’s why this is My SM.

Read More

Award-Winning Circularity: SM Waste Free Future Transforms Closed-Loop Systems

 

SM Prime Holdings, Inc. (SM Prime) received the Gold Award in the Transformation Category at the 2026 ESG Edge Impact Awards for its SM Waste Free Future initiative. The Transformation Category celebrates businesses and organizations that have significantly improved and evolved overall sustainability performance and operational models over time.

From Vision to Transformation 

Through a collaborative ecosystem of stakeholders working toward a common goal, the shared commitment of a waste-free future reflects the SM way of creating meaningful and lasting impact. The launch of SM Waste Free Future in 2024 at the SM Mall of Asia marked the start of the group-wide initiative on waste circularity and standardized waste segregation across SM properties.

At the core of the initiative is the belief that lasting waste reduction begins with everyday behavior. Applying the theory of change, the program started with observations of daily waste generation and an assessment of existing segregation systems. This was followed by the deployment of the three-bin waste system: Recyclable, Disposable, and Compostable (RDC) bins, which make segregation easier and more accessible, helping reinforce positive daily habits over time.

Closing the loop, however, requires more than improving waste management practices. In 2025, a year after its launch, SM Prime achieved an 80% diversion rate for non-hazardous waste away from landfills. Achieving this level of diversion means sustained commitment and strategic investment in the program. 

A key enabler is SM GUUN Environmental Company, Inc. (SGECI), a waste-to-fuel facility in Consolacion, Cebu, that transforms disposable waste into alternative fuel for major cement manufacturers such as Holcim and APO Cement, advancing both waste diversion and circularity goals by keeping materials in productive use.

SGECI’s expanded ecosystem includes Asia Brewery, PetValue, Nature Springs, and Concreat to recover, process, and repurpose waste materials generated across SM properties and smaller businesses in the area. It has processed more than 6,000 metric tons of waste in 2025, helping divert valuable resources away from landfills.

Turning circularity into movement

Behind every framework, however, lies the collective action critical to any program. SM Cares, the corporate social responsibility arm of SM Supermalls, leverages its social media presence to engage communities, especially the youth, in active participation toward a waste-free future. Last year's International Coastal Cleanup had 48,000 volunteers – the largest gathering of coastal warriors to date. 

“Creating a waste-free future requires everyone to play a role—from employees and partner-tenants to local governments, communities, and customers,” says Engr. Liza B. Silerio, SM Supermalls VP for Compliance and Sustainability.

“It is always a challenge at the start, but I’m proud of how far we have come. By working together, we can turn waste challenges into opportunities for positive environmental impact,” said Silerio. 

Championed by the SM Green Movement, the SM Waste Free Future continues to advance SM Prime's circular economy practices by bringing together employees, tenants, partners, and communities behind a shared vision of responsible waste circularity.

“This recognition reflects the power of collaboration in attempting to do what is impossible. The award belongs to everyone who has contributed to the journey. It demonstrates that when we unite behind a common purpose, we can achieve transformation at scale,” says Louernie de Sales, SM Prime VP for Sustainability and President of SGECI.

SM Prime Holdings

Award-Winning Circularity: SM Waste Free Future Transforms Closed-Loop Systems

 

SM Prime Holdings, Inc. (SM Prime) received the Gold Award in the Transformation Category at the 2026 ESG Edge Impact Awards for its SM Waste Free Future initiative. The Transformation Category celebrates businesses and organizations that have significantly improved and evolved overall sustainability performance and operational models over time.

From Vision to Transformation 

Through a collaborative ecosystem of stakeholders working toward a common goal, the shared commitment of a waste-free future reflects the SM way of creating meaningful and lasting impact. The launch of SM Waste Free Future in 2024 at the SM Mall of Asia marked the start of the group-wide initiative on waste circularity and standardized waste segregation across SM properties.

At the core of the initiative is the belief that lasting waste reduction begins with everyday behavior. Applying the theory of change, the program started with observations of daily waste generation and an assessment of existing segregation systems. This was followed by the deployment of the three-bin waste system: Recyclable, Disposable, and Compostable (RDC) bins, which make segregation easier and more accessible, helping reinforce positive daily habits over time.

Closing the loop, however, requires more than improving waste management practices. In 2025, a year after its launch, SM Prime achieved an 80% diversion rate for non-hazardous waste away from landfills. Achieving this level of diversion means sustained commitment and strategic investment in the program. 

A key enabler is SM GUUN Environmental Company, Inc. (SGECI), a waste-to-fuel facility in Consolacion, Cebu, that transforms disposable waste into alternative fuel for major cement manufacturers such as Holcim and APO Cement, advancing both waste diversion and circularity goals by keeping materials in productive use.

SGECI’s expanded ecosystem includes Asia Brewery, PetValue, Nature Springs, and Concreat to recover, process, and repurpose waste materials generated across SM properties and smaller businesses in the area. It has processed more than 6,000 metric tons of waste in 2025, helping divert valuable resources away from landfills.

Turning circularity into movement

Behind every framework, however, lies the collective action critical to any program. SM Cares, the corporate social responsibility arm of SM Supermalls, leverages its social media presence to engage communities, especially the youth, in active participation toward a waste-free future. Last year's International Coastal Cleanup had 48,000 volunteers – the largest gathering of coastal warriors to date. 

“Creating a waste-free future requires everyone to play a role—from employees and partner-tenants to local governments, communities, and customers,” says Engr. Liza B. Silerio, SM Supermalls VP for Compliance and Sustainability.

“It is always a challenge at the start, but I’m proud of how far we have come. By working together, we can turn waste challenges into opportunities for positive environmental impact,” said Silerio. 

Championed by the SM Green Movement, the SM Waste Free Future continues to advance SM Prime's circular economy practices by bringing together employees, tenants, partners, and communities behind a shared vision of responsible waste circularity.

“This recognition reflects the power of collaboration in attempting to do what is impossible. The award belongs to everyone who has contributed to the journey. It demonstrates that when we unite behind a common purpose, we can achieve transformation at scale,” says Louernie de Sales, SM Prime VP for Sustainability and President of SGECI.

Read More

7 Reasons to Discover the Women Strong Network Hybrid Trade Fair

 

The next great Filipino brand may be closer than you think. Behind every handcrafted accessory, woven textile, artisanal delicacy, sustainable fashion piece, and proudly Filipino product is a woman who dared to turn an idea into a business. Some are preserving generations of Filipino craftsmanship. Others are creating livelihoods for their communities. And some are already making the leap from trade fair booths to wider retail distribution.

These stories came together at the Women Strong Network Hybrid Trade Fair 2026, which opened at SM Megamall on August 10, bringing women entrepreneurs, government leaders, industry partners, and shoppers together for three days of business, learning, and meaningful connections.

Organized by WomenBizPH in partnership with SM Supermalls through SM for MSMEs, the trade fair celebrates more than what's being sold. It puts the spotlight on the remarkable women behind the brands and creates opportunities for more Filipino businesses to be seen, supported, and discovered.

Here are seven reasons why this year's trade fair is more than just a marketplace.

1. Every booth has a story waiting to be discovered. Walk through the trade fair and you'll discover more than beautiful products. You'll meet master weavers preserving generations of Filipino craftsmanship, entrepreneurs transforming family recipes into businesses, and women turning local materials and creative ideas into products that can compete in a much bigger marketplace.

For Ma. Cecilia Mina of Tinguian Ethnic Art Handloom Woven Products from Apayao, trade fairs have changed the way they reach customers. “Dati, naglalako lang kami para makabenta. Napakalaking ginhawa na nakakasali kami sa mga ganitong trade fair. Pang-limang taon na po namin dito.” Her experience captures something easily overlooked when shopping: behind every booth may be an entrepreneur who once had to go from place to place looking for customers—and who now has a marketplace where customers can discover her. 

As Rosemarie Bosch Ong, President of WomenBizPH, shared during the opening, the Women Strong Network is about building not only businesses, but a community where women can learn, grow, and inspire one another, with platforms such as SM helping their stories and products reach more people. 

2. You might discover your next favorite Filipino brand. From handcrafted fashion and woven home décor to artisanal food, wellness products, accessories, personal care, and sustainable lifestyle brands, the trade fair brings together a diverse collection of women-led Filipino enterprises. But the best discoveries often begin with a conversation.

Here, shoppers can meet the entrepreneurs themselves, ask about how products are made, hear the inspiration behind a brand, and understand the work that goes into something they might otherwise simply pick up from a shelf. Every purchase supports a local entrepreneur. Every new customer expands a brand's reach. And every discovery can bring a small business one step closer to its next opportunity.

 3. Great entrepreneurs never stop learning. Building a successful business takes more than having a great product. The opening program reinforced the importance of continuously learning, adapting, innovating, and building the right partnerships. Government agencies, private-sector organizations, and industry leaders came together to reaffirm their support for helping women entrepreneurs become more competitive through market access, capability-building, innovation, and collaboration.

Department of Trade and Industry Assistant Secretary Nylah Rizza Bautista underscored the role of women entrepreneurs in driving economic growth and the importance of collaboration among government, the private sector, WomenBizPH, and SM for MSMEs in providing knowledge, support, and market opportunities. Day 2 continues with business talks, mentoring, and discussions on innovation and transformation to help entrepreneurs prepare for their next stage of growth.

4. Sometimes the biggest opportunity begins with a conversation. Not every measure of success happens at the checkout counter. Throughout the trade fair, entrepreneurs connect directly with shoppers, fellow founders, mentors, government representatives, and potential business partners. A conversation can become a new customer. An introduction can lead to a collaboration. A trade fair appearance can open the door to a bigger market. For MSMEs, these connections matter because growing a business isn't simply about selling more—it is also about meeting the people and finding the opportunities that can help take the business forward.

5. Behind every product is a community and culture worth supporting. For many women entrepreneurs, their businesses represent something bigger than themselves. Sitti Go Se of Mindanao Pearl International, a third-generation business owner, works with people from her own community in Sulu who harvest the pearls and create the jewelry sold by the company. 

“Ang mga empleyado po sa amin ay mismong mga kababayan namin sa Sulu. Sila po ang umaani ng pearls at gumagawa ng jewelry. Proud Filipino po tayo—ang designs namin ay sariling atin. These events help promote our products and culture, and we get a lot of inquiries and sales through them.” Her story shows the ripple effect behind supporting a Filipino MSME: one purchase can help sustain a business, create livelihood, preserve craftsmanship, and bring a community's culture to a wider audience.

6. Success deserves to be celebrated—and shared. The Women Strong Network Hybrid Trade Fair also creates opportunities to recognize women who continue to push their businesses forward. The celebration continues with entrepreneur learning sessions, networking opportunities, exhibitor testimonials, the Amazing Weaves Distinction Awards, and the Capstone Awards, recognizing excellence across areas such as creativity, craftsmanship, innovation, sales performance, and booth presentation. But recognition is about more than receiving an award. When the journey of one woman entrepreneur is celebrated, it can show another aspiring entrepreneur what is possible. And sometimes, seeing someone else's success is the encouragement another woman needs to finally take her own first step.

7. A trade fair can be the beginning of something much bigger. For SM Supermalls, a trade fair is more than a place to sell—it can be a pathway to growth. Through SM for MSMEs, entrepreneurs gain opportunities to be discovered, reach new customers, and take their businesses further.

For Gloria Pantaleon, owner of Gloria’s Delicacies, that opportunity has already opened new doors. “We started by joining trade fairs, and today some of our popular products are already being distributed through SM Hypermarket. Our dream is to reach even more customers through other SM retail channels. That’s what opportunities like these can do—give a small local business like ours a pathway to become something bigger.” ==== Corrs Valenton, CEO of Corrsy’s Kitchen, shares a similar journey from a small start to a growing retail presence. “I started with just a small booth at SM in 2022. Today, we have grown into kiosks at SM City Fairview and SM City Bicutan. SM gave us the opportunity to be discovered, reach more customers, and turn a small beginning into a growing business.”

Their journeys reflect what Royston Cabunag, Assistant Vice President and Head of SM Communities at SM Supermalls, shared during the opening: “At SM Supermalls, we believe our role goes beyond providing places where people shop. Through SM for MSMEs, we create platforms where entrepreneurs can be discovered, local brands can flourish, and communities can thrive. Behind every great Filipino brand is an entrepreneur whose story deserves to be seen, supported, and celebrated.”

Because the journey from market to mainstream can begin with one opportunity to be discovered—and the right platform to grow.

Discover the Women Behind Today's Inspiring Filipino Brands Whether you're looking for handcrafted gifts, sustainable fashion, homegrown delicacies, or simply a story that inspires, the Women Strong Network Hybrid Trade Fair offers more than a shopping experience. It is an invitation to meet the makers, discover proudly Filipino brands, and support the women building businesses that strengthen families, preserve communities, and create new possibilities.

Visit the Women Strong Network Hybrid Trade Fair 2026: 

- SM Megamall | August 10–12 

- SM City Cebu | August 14–16

Because behind every booth is more than a business. It's a woman with a dream—and perhaps, the next great Filipino brand waiting to be discovered.

Women's Month

7 Reasons to Discover the Women Strong Network Hybrid Trade Fair

Tuesday, September 1, 2026

 

The next great Filipino brand may be closer than you think. Behind every handcrafted accessory, woven textile, artisanal delicacy, sustainable fashion piece, and proudly Filipino product is a woman who dared to turn an idea into a business. Some are preserving generations of Filipino craftsmanship. Others are creating livelihoods for their communities. And some are already making the leap from trade fair booths to wider retail distribution.

These stories came together at the Women Strong Network Hybrid Trade Fair 2026, which opened at SM Megamall on August 10, bringing women entrepreneurs, government leaders, industry partners, and shoppers together for three days of business, learning, and meaningful connections.

Organized by WomenBizPH in partnership with SM Supermalls through SM for MSMEs, the trade fair celebrates more than what's being sold. It puts the spotlight on the remarkable women behind the brands and creates opportunities for more Filipino businesses to be seen, supported, and discovered.

Here are seven reasons why this year's trade fair is more than just a marketplace.

1. Every booth has a story waiting to be discovered. Walk through the trade fair and you'll discover more than beautiful products. You'll meet master weavers preserving generations of Filipino craftsmanship, entrepreneurs transforming family recipes into businesses, and women turning local materials and creative ideas into products that can compete in a much bigger marketplace.

For Ma. Cecilia Mina of Tinguian Ethnic Art Handloom Woven Products from Apayao, trade fairs have changed the way they reach customers. “Dati, naglalako lang kami para makabenta. Napakalaking ginhawa na nakakasali kami sa mga ganitong trade fair. Pang-limang taon na po namin dito.” Her experience captures something easily overlooked when shopping: behind every booth may be an entrepreneur who once had to go from place to place looking for customers—and who now has a marketplace where customers can discover her. 

As Rosemarie Bosch Ong, President of WomenBizPH, shared during the opening, the Women Strong Network is about building not only businesses, but a community where women can learn, grow, and inspire one another, with platforms such as SM helping their stories and products reach more people. 

2. You might discover your next favorite Filipino brand. From handcrafted fashion and woven home décor to artisanal food, wellness products, accessories, personal care, and sustainable lifestyle brands, the trade fair brings together a diverse collection of women-led Filipino enterprises. But the best discoveries often begin with a conversation.

Here, shoppers can meet the entrepreneurs themselves, ask about how products are made, hear the inspiration behind a brand, and understand the work that goes into something they might otherwise simply pick up from a shelf. Every purchase supports a local entrepreneur. Every new customer expands a brand's reach. And every discovery can bring a small business one step closer to its next opportunity.

 3. Great entrepreneurs never stop learning. Building a successful business takes more than having a great product. The opening program reinforced the importance of continuously learning, adapting, innovating, and building the right partnerships. Government agencies, private-sector organizations, and industry leaders came together to reaffirm their support for helping women entrepreneurs become more competitive through market access, capability-building, innovation, and collaboration.

Department of Trade and Industry Assistant Secretary Nylah Rizza Bautista underscored the role of women entrepreneurs in driving economic growth and the importance of collaboration among government, the private sector, WomenBizPH, and SM for MSMEs in providing knowledge, support, and market opportunities. Day 2 continues with business talks, mentoring, and discussions on innovation and transformation to help entrepreneurs prepare for their next stage of growth.

4. Sometimes the biggest opportunity begins with a conversation. Not every measure of success happens at the checkout counter. Throughout the trade fair, entrepreneurs connect directly with shoppers, fellow founders, mentors, government representatives, and potential business partners. A conversation can become a new customer. An introduction can lead to a collaboration. A trade fair appearance can open the door to a bigger market. For MSMEs, these connections matter because growing a business isn't simply about selling more—it is also about meeting the people and finding the opportunities that can help take the business forward.

5. Behind every product is a community and culture worth supporting. For many women entrepreneurs, their businesses represent something bigger than themselves. Sitti Go Se of Mindanao Pearl International, a third-generation business owner, works with people from her own community in Sulu who harvest the pearls and create the jewelry sold by the company. 

“Ang mga empleyado po sa amin ay mismong mga kababayan namin sa Sulu. Sila po ang umaani ng pearls at gumagawa ng jewelry. Proud Filipino po tayo—ang designs namin ay sariling atin. These events help promote our products and culture, and we get a lot of inquiries and sales through them.” Her story shows the ripple effect behind supporting a Filipino MSME: one purchase can help sustain a business, create livelihood, preserve craftsmanship, and bring a community's culture to a wider audience.

6. Success deserves to be celebrated—and shared. The Women Strong Network Hybrid Trade Fair also creates opportunities to recognize women who continue to push their businesses forward. The celebration continues with entrepreneur learning sessions, networking opportunities, exhibitor testimonials, the Amazing Weaves Distinction Awards, and the Capstone Awards, recognizing excellence across areas such as creativity, craftsmanship, innovation, sales performance, and booth presentation. But recognition is about more than receiving an award. When the journey of one woman entrepreneur is celebrated, it can show another aspiring entrepreneur what is possible. And sometimes, seeing someone else's success is the encouragement another woman needs to finally take her own first step.

7. A trade fair can be the beginning of something much bigger. For SM Supermalls, a trade fair is more than a place to sell—it can be a pathway to growth. Through SM for MSMEs, entrepreneurs gain opportunities to be discovered, reach new customers, and take their businesses further.

For Gloria Pantaleon, owner of Gloria’s Delicacies, that opportunity has already opened new doors. “We started by joining trade fairs, and today some of our popular products are already being distributed through SM Hypermarket. Our dream is to reach even more customers through other SM retail channels. That’s what opportunities like these can do—give a small local business like ours a pathway to become something bigger.” ==== Corrs Valenton, CEO of Corrsy’s Kitchen, shares a similar journey from a small start to a growing retail presence. “I started with just a small booth at SM in 2022. Today, we have grown into kiosks at SM City Fairview and SM City Bicutan. SM gave us the opportunity to be discovered, reach more customers, and turn a small beginning into a growing business.”

Their journeys reflect what Royston Cabunag, Assistant Vice President and Head of SM Communities at SM Supermalls, shared during the opening: “At SM Supermalls, we believe our role goes beyond providing places where people shop. Through SM for MSMEs, we create platforms where entrepreneurs can be discovered, local brands can flourish, and communities can thrive. Behind every great Filipino brand is an entrepreneur whose story deserves to be seen, supported, and celebrated.”

Because the journey from market to mainstream can begin with one opportunity to be discovered—and the right platform to grow.

Discover the Women Behind Today's Inspiring Filipino Brands Whether you're looking for handcrafted gifts, sustainable fashion, homegrown delicacies, or simply a story that inspires, the Women Strong Network Hybrid Trade Fair offers more than a shopping experience. It is an invitation to meet the makers, discover proudly Filipino brands, and support the women building businesses that strengthen families, preserve communities, and create new possibilities.

Visit the Women Strong Network Hybrid Trade Fair 2026: 

- SM Megamall | August 10–12 

- SM City Cebu | August 14–16

Because behind every booth is more than a business. It's a woman with a dream—and perhaps, the next great Filipino brand waiting to be discovered.

Read More

Your Guide to New Stores and Food Spots at SM Supermalls in Mindanao

 

No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving! 

This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall.

Here's what's new at your most-loved mall, SM Supermalls! 

Gashapon Bandai 

A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you'll get next.

Comma Café

Take a pause and enjoy thoughtfully crafted drinks and café favorites at Comma Café, soon to open at the Level 2 of SM Lanang. As the first branch in SM, it's an inviting spot for casual catch-ups, quiet afternoons, and everything in between!

Yappari

Yappari is now open on the Lower Ground Level of SM City Zamboanga, bringing its signature lava stone steak experience to Zamboanga for the very first time. Enjoy premium cuts served on sizzling hot stones, so you can cook every bite to your preferred doneness while savoring every flavorful moment. 

Tong Yang 

 Tong Yang has officially arrived on Level 3 of SM City Zamboanga, marking its first branch in Zamboanga. Known for its all-you-can-eat hot pot and grill concept, it's the perfect spot to gather with family and friends over fresh meats, seafood, vegetables, and flavorful broths for a fun, interactive dining experience.

Everyday routines are constantly evolving, and so are the places that support them. From comfort dining destinations to fashion and lifestyle brands, SM Supermalls continues to bring your favorite choices and experiences closer to the communities around you! Check out these latest openings and see what's new at your most-loved mall, SM Supermalls.

SM Supermall

Your Guide to New Stores and Food Spots at SM Supermalls in Mindanao

 

No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving! 

This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall.

Here's what's new at your most-loved mall, SM Supermalls! 

Gashapon Bandai 

A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you'll get next.

Comma Café

Take a pause and enjoy thoughtfully crafted drinks and café favorites at Comma Café, soon to open at the Level 2 of SM Lanang. As the first branch in SM, it's an inviting spot for casual catch-ups, quiet afternoons, and everything in between!

Yappari

Yappari is now open on the Lower Ground Level of SM City Zamboanga, bringing its signature lava stone steak experience to Zamboanga for the very first time. Enjoy premium cuts served on sizzling hot stones, so you can cook every bite to your preferred doneness while savoring every flavorful moment. 

Tong Yang 

 Tong Yang has officially arrived on Level 3 of SM City Zamboanga, marking its first branch in Zamboanga. Known for its all-you-can-eat hot pot and grill concept, it's the perfect spot to gather with family and friends over fresh meats, seafood, vegetables, and flavorful broths for a fun, interactive dining experience.

Everyday routines are constantly evolving, and so are the places that support them. From comfort dining destinations to fashion and lifestyle brands, SM Supermalls continues to bring your favorite choices and experiences closer to the communities around you! Check out these latest openings and see what's new at your most-loved mall, SM Supermalls.

Read More

SM Job Fair Empowers Filipinos this August

 

As the world of work continues to evolve, finding employment is no longer the only goal—staying competitive means continuously learning new skills and having easier access to services that support one's career journey. This August, SM Supermalls continues to create more opportunities for Filipinos through its nationwide SM Job Fair program, bringing together employment opportunities, free upskilling initiatives, and convenient access to government services that help jobseekers prepare for the future of work. More than a hiring event, SM Job Fair has evolved into a platform that empowers Filipinos by connecting them not only to employers, but also to learning opportunities and essential government services—all designed to support every stage of their employment journey.

PMAP Mega Job Fair headlines August lineup

Leading this month's activities is the PMAP Mega Job Fair, happening on August 10–11 at the SM City North EDSA Skydome in partnership with the People Management Association of the Philippines (PMAP). Held in celebration of PMAP's 70th Anniversary, this year's event carries the theme "HumanITy Forward 2026: Empowering Talent in a Digital World," bringing together top employers, HR professionals, graduating students, alumni, fresh graduates, career shifters, and jobseekers under one roof. The event builds on the Memorandum of Understanding between SM Supermalls and PMAP, reflecting their shared commitment to developing a future-ready Filipino workforce through employment, career development, and continuous learning.

SM Retail Job Fair offers careers within the SM Group

Jobseekers can also explore exciting opportunities at the SM Group Job Fair on August 18 at the Mall Atrium of SM City Fairview. In partnership with SM Retail, Department of Labor and Employment (DOLE), Quezon City Public Employment Service Office (PESO), PSAC Jobs, PCCI, ECOP, and PHILEXPORT, the one-day hiring event offers applicants the opportunity to pursue careers across the country's largest retail network—from department stores and supermarkets to fashion, home, and specialty retail brands. Applicants will have the chance to meet recruiters, submit applications, and participate in on-the-spot interviews.

More job opportunities across the country SM Supermalls continues to bring career opportunities closer to communities through its nationwide Job Fair program in partnership with DOLE and local PESO. 

Upcoming August Job Fair schedules include: 

• August 10–11 –SM City North EDSA Skydome 
• August 12 – SM City Daet August 13 – SM City Trece Martires 
• August 13 – SM City Tuguegarao 
• August 18 – SM City Fairview 
•  August 22 – SM Seaside City Cebu 
• August 24 – SM Mall of Asia 
• August 25 – SM City Davao 
• August 27 – SM City Trece Martires

Building future-ready skills beyond the job fair

Recognizing that employability goes beyond getting hired, SM Supermalls continues to expand its free upskilling initiatives in partnership with government agencies, educational institutions, and industry organizations. These learning sessions equip participants with practical competencies in areas such as digital literacy, cybersecurity, career readiness, artificial intelligence, and other emerging workplace skills that help prepare Filipinos for today's rapidly evolving job market.

Upcoming free upskilling sessions include: 

• August 1 - SM City North EDSA 
• August 1 - SM Mall of Asia 
• August 8 - SM City North EDSA 
• August 8 - SM Mall of Asia 
• August 15 - SM City North EDSA 
• August 22 - SM City North EDSA 
• August 22 - SM Mall of Asia 
• August 29 - SM City North EDSA 

While many upskilling sessions are conducted in activity areas and learning venues across SM malls, selected SM Government Service Express (GSE) locations are also being activated as Upskilling Hubs, allowing communities to access free learning opportunities within these dedicated spaces. === A one-stop hub for jobseekers.

To make the employment journey even more convenient, many SM Job Fairs are complemented by the SM Government Service Express (GSE), available in select SM malls nationwide. Serving as a one-stop hub for government services, GSE enables jobseekers to conveniently process employment-related requirements and access essential services from partner government agencies—all within the convenience of an SM mall.

By integrating employment opportunities, government services, and free learning initiatives, SM continues to simplify the journey from job application to career development. "At SM, we believe creating opportunities means supporting Filipinos beyond the hiring process," said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. "Through our nationwide SM Job Fairs, free upskilling initiatives, and the SM Government Service Express, we're making it easier for communities to find jobs, develop future-ready skills, and conveniently access essential government services closer to home."

Creating more pathways to opportunity

Through the combined strengths of SM Job Fair, SM Government Service Express, and its growing network of free upskilling initiatives, SM Supermalls continues to create meaningful opportunities that help Filipinos succeed in an increasingly competitive and digital world. Whether starting a first job, exploring a new career, or learning new skills for the future, SM remains committed to building accessible platforms where communities can work, learn, and grow. To learn more about upcoming SM Job Fairs, free upskilling sessions, and SM Government Service Express locations, visit www.smsupermalls.com or follow SM Supermalls on Facebook.

SM Job Fair

SM Job Fair Empowers Filipinos this August

 

As the world of work continues to evolve, finding employment is no longer the only goal—staying competitive means continuously learning new skills and having easier access to services that support one's career journey. This August, SM Supermalls continues to create more opportunities for Filipinos through its nationwide SM Job Fair program, bringing together employment opportunities, free upskilling initiatives, and convenient access to government services that help jobseekers prepare for the future of work. More than a hiring event, SM Job Fair has evolved into a platform that empowers Filipinos by connecting them not only to employers, but also to learning opportunities and essential government services—all designed to support every stage of their employment journey.

PMAP Mega Job Fair headlines August lineup

Leading this month's activities is the PMAP Mega Job Fair, happening on August 10–11 at the SM City North EDSA Skydome in partnership with the People Management Association of the Philippines (PMAP). Held in celebration of PMAP's 70th Anniversary, this year's event carries the theme "HumanITy Forward 2026: Empowering Talent in a Digital World," bringing together top employers, HR professionals, graduating students, alumni, fresh graduates, career shifters, and jobseekers under one roof. The event builds on the Memorandum of Understanding between SM Supermalls and PMAP, reflecting their shared commitment to developing a future-ready Filipino workforce through employment, career development, and continuous learning.

SM Retail Job Fair offers careers within the SM Group

Jobseekers can also explore exciting opportunities at the SM Group Job Fair on August 18 at the Mall Atrium of SM City Fairview. In partnership with SM Retail, Department of Labor and Employment (DOLE), Quezon City Public Employment Service Office (PESO), PSAC Jobs, PCCI, ECOP, and PHILEXPORT, the one-day hiring event offers applicants the opportunity to pursue careers across the country's largest retail network—from department stores and supermarkets to fashion, home, and specialty retail brands. Applicants will have the chance to meet recruiters, submit applications, and participate in on-the-spot interviews.

More job opportunities across the country SM Supermalls continues to bring career opportunities closer to communities through its nationwide Job Fair program in partnership with DOLE and local PESO. 

Upcoming August Job Fair schedules include: 

• August 10–11 –SM City North EDSA Skydome 
• August 12 – SM City Daet August 13 – SM City Trece Martires 
• August 13 – SM City Tuguegarao 
• August 18 – SM City Fairview 
•  August 22 – SM Seaside City Cebu 
• August 24 – SM Mall of Asia 
• August 25 – SM City Davao 
• August 27 – SM City Trece Martires

Building future-ready skills beyond the job fair

Recognizing that employability goes beyond getting hired, SM Supermalls continues to expand its free upskilling initiatives in partnership with government agencies, educational institutions, and industry organizations. These learning sessions equip participants with practical competencies in areas such as digital literacy, cybersecurity, career readiness, artificial intelligence, and other emerging workplace skills that help prepare Filipinos for today's rapidly evolving job market.

Upcoming free upskilling sessions include: 

• August 1 - SM City North EDSA 
• August 1 - SM Mall of Asia 
• August 8 - SM City North EDSA 
• August 8 - SM Mall of Asia 
• August 15 - SM City North EDSA 
• August 22 - SM City North EDSA 
• August 22 - SM Mall of Asia 
• August 29 - SM City North EDSA 

While many upskilling sessions are conducted in activity areas and learning venues across SM malls, selected SM Government Service Express (GSE) locations are also being activated as Upskilling Hubs, allowing communities to access free learning opportunities within these dedicated spaces. === A one-stop hub for jobseekers.

To make the employment journey even more convenient, many SM Job Fairs are complemented by the SM Government Service Express (GSE), available in select SM malls nationwide. Serving as a one-stop hub for government services, GSE enables jobseekers to conveniently process employment-related requirements and access essential services from partner government agencies—all within the convenience of an SM mall.

By integrating employment opportunities, government services, and free learning initiatives, SM continues to simplify the journey from job application to career development. "At SM, we believe creating opportunities means supporting Filipinos beyond the hiring process," said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. "Through our nationwide SM Job Fairs, free upskilling initiatives, and the SM Government Service Express, we're making it easier for communities to find jobs, develop future-ready skills, and conveniently access essential government services closer to home."

Creating more pathways to opportunity

Through the combined strengths of SM Job Fair, SM Government Service Express, and its growing network of free upskilling initiatives, SM Supermalls continues to create meaningful opportunities that help Filipinos succeed in an increasingly competitive and digital world. Whether starting a first job, exploring a new career, or learning new skills for the future, SM remains committed to building accessible platforms where communities can work, learn, and grow. To learn more about upcoming SM Job Fairs, free upskilling sessions, and SM Government Service Express locations, visit www.smsupermalls.com or follow SM Supermalls on Facebook.

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Better Days at SM Brings Hope Closer to Youth

 

When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever.

In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan. The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines. 

The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do not have to face difficult days alone.

Held at the SM North EDSA Skydome last July 3 to be followed by activations at SM Center Pulilan Atrium and SM City Molino Cinema 1 the caravan carried the theme, “A Space for Sharing of Hope, Creating Connections, and Building Better Communities.” 

“At SM Cares, we believe a stronger nation begins with young people who know that their lives matter, that their voices have value, and that there are people and communities ready to stand beside them, said Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls. “And when young people feel heard, valued, and supported, they become better equipped to face challenges, care for others, and take part in building the communities they want to live in.”

Through conversations, panel discussions, activities, and messages from youth advocates and resource speakers, participants envisioned how days could get better and how they can help create them—for themselves and for others. The program encouraged young people to share their struggles, strengthen their resilience, and make every day self-care a routine.

Mental health advocates and friends of the cause such as broadcaster and television personality Kuya Kim Atienza joined the featured speakers at the SM North EDSA leg, helping inspire participants through conversations on well-being and resilience.

Better Days was implemented by SM Cares in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines, and was powered by the Global Youth Summit.

The caravan followed the June 24 signing of a memorandum of understanding among SM Cares, the National Youth Commission, represented by Commissioner Undersecretary Joseph Francisco “Jeff” Ortega, and Mental Health Youth Hub PH. This formalized the shared commitment of all organizations to advance youth mental health and well-being and helped pave the way for the initiative. 

SM Supermall

Better Days at SM Brings Hope Closer to Youth

 

When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever.

In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan. The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines. 

The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do not have to face difficult days alone.

Held at the SM North EDSA Skydome last July 3 to be followed by activations at SM Center Pulilan Atrium and SM City Molino Cinema 1 the caravan carried the theme, “A Space for Sharing of Hope, Creating Connections, and Building Better Communities.” 

“At SM Cares, we believe a stronger nation begins with young people who know that their lives matter, that their voices have value, and that there are people and communities ready to stand beside them, said Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls. “And when young people feel heard, valued, and supported, they become better equipped to face challenges, care for others, and take part in building the communities they want to live in.”

Through conversations, panel discussions, activities, and messages from youth advocates and resource speakers, participants envisioned how days could get better and how they can help create them—for themselves and for others. The program encouraged young people to share their struggles, strengthen their resilience, and make every day self-care a routine.

Mental health advocates and friends of the cause such as broadcaster and television personality Kuya Kim Atienza joined the featured speakers at the SM North EDSA leg, helping inspire participants through conversations on well-being and resilience.

Better Days was implemented by SM Cares in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines, and was powered by the Global Youth Summit.

The caravan followed the June 24 signing of a memorandum of understanding among SM Cares, the National Youth Commission, represented by Commissioner Undersecretary Joseph Francisco “Jeff” Ortega, and Mental Health Youth Hub PH. This formalized the shared commitment of all organizations to advance youth mental health and well-being and helped pave the way for the initiative. 

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SM Supermalls Recognized at the Marketing Excellence Awards 2026

 

Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place.

This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities.

One of the Gold Awards recognized SM Lanang’s Mindanao Art for Excellence in Cultural Storytelling. More than an art initiative, the campaign transformed the mall into a platform for Mindanao’s artists, showcasing local creativity while fostering a deeper appreciation for Mindanao’s rich artistic heritage. By bringing art closer to everyday audiences, SM Lanang created meaningful cultural experiences that resonated beyond the gallery walls.

Another Gold Award was given to the SM Supermalls Consumer Insights Program under Excellence in Consumer Insights/Market Research. Built on continuous listening and data-driven consumer understanding, the program enables SM Supermalls to create more relevant experiences, strengthen customer engagement, and respond to the evolving lifestyles of the communities it serves nationwide. 

Completing the recognition was a Silver Award for the SM City La Union Grand Opening in the Excellence in Launch Marketing category. The campaign went beyond introducing a new mall—it celebrated La Union’s identity and growing community, welcoming residents and visitors with experiences that reflected the province’s vibrant culture while establishing SM City La Union as Northern Luzon’s newest lifestyle destination.

“At SM Supermalls, we believe meaningful marketing starts with understanding people,” said Joaquin L. San Agustin, SM Supermalls Executive Vice President for Marketing. “Whether we’re celebrating local culture, learning from our customers, or opening new spaces that serve communities, our goal has always been to create experiences that genuinely resonate. These recognitions inspire us to continue creating programs that are relevant, purposeful, and meaningful for every Filipino.”

The recognitions reflect SM Supermalls’ continued commitment to creating experiences shaped by insight, inspired by local communities, and anchored in meaningful connections. As the country’s most-loved mall, SM Supermalls remains focused on delivering meaningful, maxed-out experiences that celebrate the people, places, and stories that make every community unique.

SM Supermall

SM Supermalls Recognized at the Marketing Excellence Awards 2026

 

Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place.

This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities.

One of the Gold Awards recognized SM Lanang’s Mindanao Art for Excellence in Cultural Storytelling. More than an art initiative, the campaign transformed the mall into a platform for Mindanao’s artists, showcasing local creativity while fostering a deeper appreciation for Mindanao’s rich artistic heritage. By bringing art closer to everyday audiences, SM Lanang created meaningful cultural experiences that resonated beyond the gallery walls.

Another Gold Award was given to the SM Supermalls Consumer Insights Program under Excellence in Consumer Insights/Market Research. Built on continuous listening and data-driven consumer understanding, the program enables SM Supermalls to create more relevant experiences, strengthen customer engagement, and respond to the evolving lifestyles of the communities it serves nationwide. 

Completing the recognition was a Silver Award for the SM City La Union Grand Opening in the Excellence in Launch Marketing category. The campaign went beyond introducing a new mall—it celebrated La Union’s identity and growing community, welcoming residents and visitors with experiences that reflected the province’s vibrant culture while establishing SM City La Union as Northern Luzon’s newest lifestyle destination.

“At SM Supermalls, we believe meaningful marketing starts with understanding people,” said Joaquin L. San Agustin, SM Supermalls Executive Vice President for Marketing. “Whether we’re celebrating local culture, learning from our customers, or opening new spaces that serve communities, our goal has always been to create experiences that genuinely resonate. These recognitions inspire us to continue creating programs that are relevant, purposeful, and meaningful for every Filipino.”

The recognitions reflect SM Supermalls’ continued commitment to creating experiences shaped by insight, inspired by local communities, and anchored in meaningful connections. As the country’s most-loved mall, SM Supermalls remains focused on delivering meaningful, maxed-out experiences that celebrate the people, places, and stories that make every community unique.

Read More