Jinkee Umali

Culinary Creations by Rising Negrense Chefs - Two Negrense talents wowed the crowd and stole the spotlight during the media launch of Himbon: The 39th Negros Trade Fair last Aug 26, 2025—and their names are worth remembering.

Their gastronomic menu was just a taste of what’s possible: innovative, world-class, and proudly Negrense! This year, the Negros Trade Fair makes its historic debut at SM Aura—and it’s bringing with it the flavors, fashion, and flair of Negrense heritage.

Here are the main reasons of must-experiences for foodies, fashionistas, and lifestyle lovers you don’t want to miss:

#1 Heritage Weaves, Modern Fashion & Accessories Handwoven Hablon, hand-smocked dresses, and chic tropical fibers reimagined for today’s wardrobe. Paired with striking local jewelry and artisanal accessories, these pieces prove heritage and modernity can walk the runway together.

#2 Handcrafted Home Finds From pandan to bamboo to buri—Negrense artisans transform natural fibers into elegant accents for your home. Discover design-forward décor and furnishings that bring timeless Negros craftsmanship into modern living spaces.

#3 Artisan Sweet & Savory & Pasalubong Stock up on flavors that define Negros: – From Mumshies’ delicacies to Virgie’s home-made mango tarts and pastries, plus savory favorites like the Ereneta-Manaloto’s bottled Chorizo de Bacolod and a lot more— Sweet or savory, these iconic bites are made for gifting—or for keeping all to yourself.

Experience More at HIMBON

Beyond shopping, HIMBON is a celebration of Negrense culture. Sip on Don Papa rum and locally crafted wines as live acoustic music fills the air, bringing the warmth of Negros hospitality right to the city.

Let the fair inspire your next adventure with showcases of pristine beaches, heritage haciendas, and food tours—each one an invitation to experience Negros firsthand. And of course, every artisan booth and styled corner is a story waiting for your feed, so don’t forget to capture your #HimbonMoments along the way.

At its core, HIMBON means “to gather.” And this fair is exactly that—a gathering of food, fashion, and heritage that celebrates both tradition and modern creativity.

Save the Date: Sept 23–28 | SMX Convention Center, SM Aura
Taste. Shop. Celebrate. Experience Negros like never before.

About SM Supermalls MSMEs

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. MSMEs are everywhere in SM Supermalls.

From pop-ups to trade fairs, they transform our malls into launchpads of innovation, creativity, and entrepreneurship—fueling energy, ideas, and everyday experiences. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today!

Negros Trade Fair

The 39th Negros Trade Fair

Saturday, September 13, 2025

Here are the main reasons of must-experiences for foodies, fashionistas, and lifestyle lovers you don’t want to miss:

Experience More at HIMBON

At its core, HIMBON means “to gather.” And this fair is exactly that—a gathering of food, fashion, and heritage that celebrates both tradition and modern creativity.

Save the Date: Sept 23–28 | SMX Convention Center, SM Aura
Taste. Shop. Celebrate. Experience Negros like never before.

About SM Supermalls MSMEs

From global bites and steaming hot pot to bold mural backdrops and barkada game nights, this East-side hub is built for every kind of hangout.

Foodies, art lovers, and gamers—this new hangout spot in the EAST has something for every squad.

From Neapolitan pizza and Okinawan steak to billiards showdowns and art-filled corners, the new East Wing at SM City East Ortigas is more than just a foodie playground—it’s a vibrant hangout spot.

Whether you’re a foodie chasing global flavors, an art enthusiast hunting for Instagram-worthy backdrops, or gamers up for friendly matches at the Game Park, this East-side destination brings together passions in one stylish space.

For the Art Squads: The Glow-Up by Kiefsix

Adding to the cool factor? Manila-based illustrator and creative director Kiefsix (Kiefer Indiongco) transformed blank walls into massive, colorful murals. His basketball-inspired, bold designs turn the East Wing into an open gallery, making it as much an art crawl as a hangout hub.

And with EYO, a fun, sun-inspired character also designed by Kiefsix, visitors get a playful guide through the space—always selfie-ready and Insta-friendly.

For the Foodies: A Passport of Flavors

The East Wing lineup reads like a culinary world tour:

Paris Baguette – Bakery brand from South Korea serving pastries and cakes.

Hoshino Coffee – Signature hand-dripped coffee and soufflé pancakes from Japan.

Du Hsiao Yueh – Taiwan’s iconic Dan Zai noodles.

Jiangnan Hot Pot and Grill – Authentic Chinese broths, meats, and sauces made for sharing. Rossopomodoro – Neapolitan pizza and pasta straight from Italy.

Yappari Steak – Black Angus beef grilled on lava stones from Mount Fuji in Okinawa, Japan.

Nanyang – Singaporean staples like laksa and kaya toast.

Eat Pizza – Giant K-style pizza slices made for photos.

Kenangan Coffee & Zus Coffee – Bold brews from Indonesia and Malaysia.

BEBANG’s Halo-Halo – Fifteen playful takes on the Filipino classic.

And that’s not the full spread—you’ll also find crowd-pleasers like Sumo Niku, Pancake House, Mesa, French Baker, Super Bowl of China, Yummy Mala Pot, Yococo, Coco Fresh, Smashing Lemon, NYFD Fries, Gang Gang Chicken, and more.

Basically, it’s your foodie passport without ever leaving Pasig City.

For the Gamers:

Chill + Play at the Game Park If your squad is equal parts foodie and gamer, the East Wing Foodcourt + Game Park is your sweet spot. After fiery Thai plates from Thaiwadee, ramen bowls from Buchiton, or K-cravings from Seoul Yummy, head to the Game Park to unwind with billiards, darts, or karaoke. It’s the ultimate fusion of dining and play—a barkada bonding formula that works every time.

And yes, other Food court staples also join the party: Sizzling Plate, Dingers, TEXMEX, Hey Fried Rice, Lechon Belly Kitchen, Potato Corner, Kohi Manju, Barcada and more.

Why It’s the Spot for Every Squad Here’s the thing: the East Wing isn’t just about food—it’s about making memories across passions.

Coffee runs, mural selfies, barkada hotpot nights, or game-time showdowns—it’s the kind of place that adapts to your vibe.

And with EYO around to brighten every visit, the East Wing becomes the go-to hub for every squad in the East.

Ready to Hangout Here? Snap your mural selfies, discover your next foodie obsession, hit your game streak, and let EYO show you the brighter side of the East.

SM City East Ortigas – East WingFollow along: #HangoutHereAtSMEast | #HangoutWithEYO

SM Supermall

New Hangout in the East

From global bites and steaming hot pot to bold mural backdrops and barkada game nights, this East-side hub is built for every kind of hangout.

Foodies, art lovers, and gamers—this new hangout spot in the EAST has something for every squad.

For the Art Squads: The Glow-Up by Kiefsix

And with EYO, a fun, sun-inspired character also designed by Kiefsix, visitors get a playful guide through the space—always selfie-ready and Insta-friendly.

For the Foodies: A Passport of Flavors

The East Wing lineup reads like a culinary world tour:

Paris Baguette – Bakery brand from South Korea serving pastries and cakes.

Hoshino Coffee – Signature hand-dripped coffee and soufflé pancakes from Japan.

Du Hsiao Yueh – Taiwan’s iconic Dan Zai noodles.

Jiangnan Hot Pot and Grill – Authentic Chinese broths, meats, and sauces made for sharing. Rossopomodoro – Neapolitan pizza and pasta straight from Italy.

Yappari Steak – Black Angus beef grilled on lava stones from Mount Fuji in Okinawa, Japan.

Nanyang – Singaporean staples like laksa and kaya toast.

Eat Pizza – Giant K-style pizza slices made for photos.

Kenangan Coffee & Zus Coffee – Bold brews from Indonesia and Malaysia.

BEBANG’s Halo-Halo – Fifteen playful takes on the Filipino classic.

Basically, it’s your foodie passport without ever leaving Pasig City.

For the Gamers:

And yes, other Food court staples also join the party: Sizzling Plate, Dingers, TEXMEX, Hey Fried Rice, Lechon Belly Kitchen, Potato Corner, Kohi Manju, Barcada and more.

Why It’s the Spot for Every Squad Here’s the thing: the East Wing isn’t just about food—it’s about making memories across passions.

Coffee runs, mural selfies, barkada hotpot nights, or game-time showdowns—it’s the kind of place that adapts to your vibe.

And with EYO around to brighten every visit, the East Wing becomes the go-to hub for every squad in the East.

Ready to Hangout Here? Snap your mural selfies, discover your next foodie obsession, hit your game streak, and let EYO show you the brighter side of the East.

SM City East Ortigas – East WingFollow along: #HangoutHereAtSMEast | #HangoutWithEYO

For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze.

This September, SM Supermalls turns up the heat with the Food Fest at SM—a month-long celebration of flavors, fun, and unforgettable moments!

With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines, and even a paw-ty for pets,

Food Fest at SM definitely serves up something for everyone to savor and celebrate.

Get first dibs on the best dining deals

From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you!

Discover new food trends at the Food Market

Craving the next big thing in food? Head to the Food Market where MSMEs and food tenants bring exciting new concepts to life. Get a taste of tomorrow’s food craze today with viral street eats and artisanal specialties you can only find here!

Snap, share, and savor at the Foodie Snaps Village

Feast your eyes as much as your taste buds! The Foodie Snaps Village features larger-than-life food installations perfect for your next Instagram post. Strike a pose, snap a picture, and make your food fest moments unforgettable.

Groove and grub at Eats and Beats

Good food tastes even better with good music. Catch live busking performances from local artists and students at Eats and Beats while you enjoy your favorite meals. It is dining with a soundtrack you will love.

Explore regional flavors at Eats Local Fest

Journey across the Philippines without leaving the mall. Eats Local Fest celebrates the country’s finest regional cuisines, curated by renowned chefs and presented in awe-inspiring, large-scale displays. Every dish is a story waiting to be savored.

Treat your furbabies at the Big Bites Pawty

Food Fest is not just for humans because your pets are part of the fun too! Bring your furbabies to the Big Bites Pawty where they can enjoy a pet buffet and discover paw-some treats from pet food sellers.

This month, make every mall visit a feast of flavors, sights, and sounds. Food Fest at SM is your ticket to thrilling tastes, Insta-worthy moments, and unforgettable bonding experiences. So mark your calendars, bring your loved ones (and pets!), and join us at SM Supermalls from September 1 to 30 for a food celebration like no other!

SM Supermall

Food Fest Feast this September

For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze.

This September, SM Supermalls turns up the heat with the Food Fest at SM—a month-long celebration of flavors, fun, and unforgettable moments!

With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines, and even a paw-ty for pets,

Food Fest at SM definitely serves up something for everyone to savor and celebrate.

Get first dibs on the best dining deals

Discover new food trends at the Food Market

Snap, share, and savor at the Foodie Snaps Village

Groove and grub at Eats and Beats

Explore regional flavors at Eats Local Fest

Treat your furbabies at the Big Bites Pawty

SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City.

The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention.

Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety.

The PNP-ACG, the national law enforcement unit mandated to prevent and combat cybercrime, emphasized the importance of public engagement in maintaining peace, order, and security in both digital and physical spaces. The MOA signing marks a strengthened collaboration between government and the private sector to safeguard Filipinos against online threats.

“SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online,” said Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls.

This initiative forms part of SM’s broader advocacies in supporting government services, protecting public welfare, and building a safer and more informed community.

SM Supermall

Promoting Public Awareness on Cybersecurity

The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention.

This initiative forms part of SM’s broader advocacies in supporting government services, protecting public welfare, and building a safer and more informed community.

Manila. The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable.

In the recent Sustainability Expo (SUSTEX 2025), SM Prime launched the SM Waste Free Future Manual – a playbook that encourages individuals and communities to learn about RDC and building better segregation habits.

Small steps, big impact In the Philippines, the country generates up to 61,000 tons of waste daily and an annual 2.7 million tons of plastic waste. A figure that will rise with urbanization and poor waste disposal practices.

Inspired by the SM Green Movement’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution.

The three categories, RDC, make sorting waste an empowering exercise by focusing on the word “able” meaning having the power, skill, or the opportunity “to do”. The manual’s easy, practical, and inspiring read hopes to encourage readers to do just that –championing segregation systems and proper waste disposal.

It also features innovative reuse programs of SM Prime’s business units that keep materials in circulation and out of landfills. When done at scale, each contribution can inspire others to follow, creating a ripple effect.

Learn, practice, champion

Done with great reflection during its incubation stages, SM Waste Free Future presented a rethink of waste segregation habits and systems built over time.

“We have to be open to new ways of doing things and of putting into action every little step that’s crucial for advancing waste management solutions,” said SM Engineering Design and Development President Hans “Chico” Sy, during the 2024 World Environment Day program launch.

Today, the campaign is deeply encouraged by institutions and agencies that strongly advocate developmental goals.

In his message of support, Dr. Selva Ramachandran, Resident Representative of the United Nations Development Programme (UNDP), lauded the RDC bin labeling system. “Proper waste segregation is an entry point toward a circular economy – one that goes beyond waste management to design out waste, keep materials in circulation, and regenerate natural systems.”

All together now

Together, we are stronger than we realize. “This project is not specific to one organization, but one that belongs to an entire society. We welcome everyone to practice this in their everyday lives,” Sy said.

To solve a mounting problem requires all hands on deck. SM Prime firmly believes that together, we can create a sustainable, waste-free future.

“A waste-free future requires shared action from government, business, and communities. May this manual be a catalyst for deeper collaboration, innovation, and circular solutions that support national priorities and the global Sustainable Development Agenda – building systems across sectors that prevent waste, recover valuable resources, and protect our environment for generations to come,” said Dr. Ramachandran.

SM Prime Holdings

SM Prime Launches Manual for a Waste-Free Future

Manila. The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable.

Inspired by the SM Green Movement’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution.

Learn, practice, champion

Done with great reflection during its incubation stages, SM Waste Free Future presented a rethink of waste segregation habits and systems built over time.

Today, the campaign is deeply encouraged by institutions and agencies that strongly advocate developmental goals.

All together now

To solve a mounting problem requires all hands on deck. SM Prime firmly believes that together, we can create a sustainable, waste-free future.

In celebration of World Oceans Day 2025, over 5,000 volunteers from all walks of life united on June 7 for a massive nationwide coastal cleanup led by SM Cares, the corporate social responsibility arm of SM Supermalls. Collectively, they removed an astounding 30,000 kilograms of trash from shorelines across the Philippines—proving that when a community comes together, real impact happens.

This year’s theme, “WONDER: Sustaining What Sustains Us,” resonated deeply as volunteers took to coastlines in Metro Manila, Luzon, Visayas, and Mindanao, armed with gloves, sacks, and a shared mission: to protect the oceans that give us life.

Beyond fostering community collaboration and promoting environmental responsibility, SM Cares’ coastal cleanup initiative played a vital role in cultivating healthier environment, enhancing the overall quality of life for local residents, and contributing to the long-term preservation of marine ecosystems.

“The oceans sustain us every day, and now it's our turn to give back,” said Engr. Liza Silerio, SM Cares Program Director for the Environment. “This coastal cleanup isn’t just a ier coastal spaces, and uniting people through shared environmental action.”

A National Movement for the Seas

From students and teachers to LGUs, NGO partners, employees, and security and janitorial teams, the cleanup drew a diverse wave of ocean defenders. SM Cares worked closely with local government units, environmental organizations, youth groups, and coastal barangays to stage cleanups across several major sites nationwide.

These collaborations not only ensured the success of the initiative but also highlighted the power of inclusive, community-driven action. Volunteers gathered to remove tons of waste from shorelines, raise awareness about marine conservation, and inspire long-term behavioral change toward environmental care.

World Ocean Day

World Ocean Day Coastal Clean-Up

Friday, July 4, 2025

A National Movement for the Seas

According to the Department of Environment and Natural Resources (DENR), the Philippines generates over 60,000 metric tons of waste daily, a figure expected to rise with urban growth and economic activity.

Recognizing the urgency, SM Prime Holdings, Inc. (SM Prime) launched the SM Waste-Free Future program in 2024 as one of its flagship environmental sustainability programs to reduce overall waste generation through effective waste segregation and divert waste away from landfills through recycling, composting, and other sustainable disposal methods.

In its first year, it implemented a new waste management segregation system across its properties, including all malls, residences, offices, hotels and convention centers, and estates nationwide. Beyond SM Prime, the campaign on waste has extended its reach to other SM groups and portfolio companies, making SM Waste-Free Future a group-wide endeavor.

A Bigger Picture of Waste

The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice. RDC makes it simple and consistent, providing key visual cues to bin it right.

Despite its infancy stage, the rapid and wide-scale integration underscores SM Prime’s ability to operationalize sustainability across diverse asset classes and ecosystems, reinforcing the company’s commitment to innovative waste diversion strategies.

SM Prime also celebrates the efforts of SM Retail in advancing a waste-free future. All SM Store branches have successfully deployed their RDC bins, while SM Markets continues to implement its reusable bag system.

In support of waste management efforts, Goldilocks Bakeshop has also implemented the RDC system across its stores in all SM Supermalls.

Creating Opportunities To Expand

Partnerships with other organizations pave the way for the work ahead.

SM Waste-Free Future strengthens tenant engagement for SM Supermalls and SM Offices, supporting businesses with similar goals on waste and helping them align with their global sustainability policies.

Similarly, it reinforces SM Hotels’ advanced Back of House operations, food waste policies, and textile recycling program. The SM Hotels’ Tela Tales program transforms discarded linen into sustainable products and provides livelihood for the women of partner communities, upcycling more than 2,000 yards of condemned linens. Recognizing that technology greatly contributes to the solutions, SM Waste-Free Future has also strengthened collaborations with other organizations.

SM Development Corporation (SMDC) works with Globe’s Hapag Movement to rescue surplus food from residents and help make a difference in the lives of Filipino families experiencing involuntary hunger and divert household food waste away from landfills.

In the mall’s Cyberzone areas, SM Supermalls’ Electronic Waste Collection Program and their partnership with PLDT and Smart make it accessible to dispose of old mobile devices and other electronic gadgets responsibly.

Join the Movement

SM Waste Free Future invites more communities and stakeholders to participate through proper waste segregation, joining local clean-ups and collection drives, or supporting eco-friendly products and practices.

Positive reinforcement and catchy social media campaigns from SM Cares target the youth by promoting better waste segregation habits and encouraging them to become more involved with the state of the planet they will inherit.

Recently, in celebration of World Oceans Day, SM Cares mobilized communities across 18 SM Supermalls nationwide, bringing together over 5,000 volunteers and collecting more than 30,000 kilograms of waste from shorelines.

“Waste-Free Future is more than just a program—it’s a mindset shift. And we’re only getting started,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “We call on our tenants, partners, and customers to continue the journey with us—because a truly sustainable future is one we build together.”

With the growing momentum for a waste-free future, SM Prime believes that a cleaner, more circular Philippines is well within reach.

SM Prime Holdings

SM Prime’s Year One Toward a Waste-Free Future

A Bigger Picture of Waste

The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice. RDC makes it simple and consistent, providing key visual cues to bin it right.

In support of waste management efforts, Goldilocks Bakeshop has also implemented the RDC system across its stores in all SM Supermalls.

Creating Opportunities To Expand

Partnerships with other organizations pave the way for the work ahead.

Join the Movement

With the growing momentum for a waste-free future, SM Prime believes that a cleaner, more circular Philippines is well within reach.

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