The New Year calls for a bigger, bolder start and blazing-hot adventures. Saying goodbye to 2025 and stepping into a clean slate—while bittersweet, is undeniably exciting, and SM Supermalls is here to ensure you begin the year in the most elevated and exhilarating way possible. 



 Let’s welcome 2026 together with a show-stopping tour of the latest crown jewel in Cebuano shopping: SM J Mall. From flash-worthy finds to lifestyle upgrades that make noise, this carefully curated lineup of must-haves is guaranteed to satisfy your bold, ever-evolving taste. Let’s all set the New Year ablaze with fiery new energy and explosive possibilities! 

Trendy Finds and Explosive Surprises 

 With its vibrant interiors and shelves bursting with everything your heart desires, the newly opened KKV is not just a lifestyle hub—it’s a full-on treasure hunt waiting to happen. Bring your friends and wander through endless aisles of trendy must-haves, from makeup and skincare to delicious snacks and tech accessories. Who knows? You might just score the perfect little gem to kick off the New Year with a bang!

Megawatt Glam 

For The New Year Step into the new year with an ultra-glamorous pair of shoes from Clube Melissa. Strut with newfound confidence and flair in jelly flats, heels, and sandals that combine cosmopolitan style with unmatched durability. With shoes this fierce and sturdy, you’re sure to treasure them for many years to come.

Full Charge 

Into The Year Charge up the hype with WIWU! From power banks to cables, to hundreds of quirky, eye-catching mobile accessories—you can flex your own unique style while keeping your tech last longer than a New Year’s Eve party.

Cue The Sweet Explosion 

Make every handaan boom-worthy with a mind-blowingly delicious cake from Conti’s. Featuring their signature Pistachio Crunch, Mango Bravo, and other irresistible pasalubong favorites, it’s no wonder Conti’s is every Filipino’s go-to for a show-stopping celebration centerpiece.

Carmen’s Best 

Something sweet is finally here. Carmen’s Best is now open, bringing its signature handcrafted ice cream made with rich, high-quality ingredients. From timeless favorites to indulgent flavors, this new spot promises to add a delicious twist to your mall visits.

New Stores For Amped-up Fun 

Aside from our all-time favorites, we’ve got even more in store for you this 2026! In just a few months, these much-awaited shops will open their doors to the public, giving you and your family even more jaw-droppingly fun spots to explore, shop, and enjoy.

UGreen 

 Juice up your 2026 with UGreen, your soon-to-open top tech spot designed to keep all your celebratory moments to all your gadgets fully powered. From fast chargers to hubs and power banks, their reliable accessories will make sure every device never falters all year long.

WATCHprofile 

Countdown’s on! Unlock WATCHprofile in just a few months and customize watches and digital timepieces—because the moments don’t stop when New Year’s Eve ends.

Wilson 

Serve up explosive gameplay at the soon-to-open Wilson. With high-performance tennis, basketball, and baseball gear, you’ll be setting serious sports standards with their must-have athletic essentials. 

Repeat after us: 2026 is YOUR year to thrive! As your taste continues to evolve, leave the past behind and step into a bolder, brighter “new you” era—powered by SM Supermalls’ handpicked finds. With SM as your guide, we’re bringing all the spark, style, and excitement you need to own the year. 

And with even more hotly anticipated stores opening at SM J Mall, there are more reasons than ever to shop. Go ahead—let SM Supermalls elevate and ignite your New Year… and beyond!

A Bangin’ Start to 2026 in Cebu at SM Supermalls

Sunday, February 8, 2026

The New Year calls for a bigger, bolder start and blazing-hot adventures. Saying goodbye to 2025 and stepping into a clean slate—while bittersweet, is undeniably exciting, and SM Supermalls is here to ensure you begin the year in the most elevated and exhilarating way possible. 



 Let’s welcome 2026 together with a show-stopping tour of the latest crown jewel in Cebuano shopping: SM J Mall. From flash-worthy finds to lifestyle upgrades that make noise, this carefully curated lineup of must-haves is guaranteed to satisfy your bold, ever-evolving taste. Let’s all set the New Year ablaze with fiery new energy and explosive possibilities! 

Trendy Finds and Explosive Surprises 

 With its vibrant interiors and shelves bursting with everything your heart desires, the newly opened KKV is not just a lifestyle hub—it’s a full-on treasure hunt waiting to happen. Bring your friends and wander through endless aisles of trendy must-haves, from makeup and skincare to delicious snacks and tech accessories. Who knows? You might just score the perfect little gem to kick off the New Year with a bang!

Megawatt Glam 

For The New Year Step into the new year with an ultra-glamorous pair of shoes from Clube Melissa. Strut with newfound confidence and flair in jelly flats, heels, and sandals that combine cosmopolitan style with unmatched durability. With shoes this fierce and sturdy, you’re sure to treasure them for many years to come.

Full Charge 

Into The Year Charge up the hype with WIWU! From power banks to cables, to hundreds of quirky, eye-catching mobile accessories—you can flex your own unique style while keeping your tech last longer than a New Year’s Eve party.

Cue The Sweet Explosion 

Make every handaan boom-worthy with a mind-blowingly delicious cake from Conti’s. Featuring their signature Pistachio Crunch, Mango Bravo, and other irresistible pasalubong favorites, it’s no wonder Conti’s is every Filipino’s go-to for a show-stopping celebration centerpiece.

Carmen’s Best 

Something sweet is finally here. Carmen’s Best is now open, bringing its signature handcrafted ice cream made with rich, high-quality ingredients. From timeless favorites to indulgent flavors, this new spot promises to add a delicious twist to your mall visits.

New Stores For Amped-up Fun 

Aside from our all-time favorites, we’ve got even more in store for you this 2026! In just a few months, these much-awaited shops will open their doors to the public, giving you and your family even more jaw-droppingly fun spots to explore, shop, and enjoy.

UGreen 

 Juice up your 2026 with UGreen, your soon-to-open top tech spot designed to keep all your celebratory moments to all your gadgets fully powered. From fast chargers to hubs and power banks, their reliable accessories will make sure every device never falters all year long.

WATCHprofile 

Countdown’s on! Unlock WATCHprofile in just a few months and customize watches and digital timepieces—because the moments don’t stop when New Year’s Eve ends.

Wilson 

Serve up explosive gameplay at the soon-to-open Wilson. With high-performance tennis, basketball, and baseball gear, you’ll be setting serious sports standards with their must-have athletic essentials. 

Repeat after us: 2026 is YOUR year to thrive! As your taste continues to evolve, leave the past behind and step into a bolder, brighter “new you” era—powered by SM Supermalls’ handpicked finds. With SM as your guide, we’re bringing all the spark, style, and excitement you need to own the year. 

And with even more hotly anticipated stores opening at SM J Mall, there are more reasons than ever to shop. Go ahead—let SM Supermalls elevate and ignite your New Year… and beyond!
Read More
Valentine’s Day is defined by the small, intentional details that turn a simple date into a lifelong memory. This year, Samsung invites you to discover how the Galaxy devices act as the ultimate lifestyle partners. 



By letting Galaxy AI take the lead on planning and perfecting the details, the powerful Galaxy Z Series alongside the Galaxy S25 Series and Galaxy S25 FE ensure that the only thing a couple needs to focus on is their connection. 

Planning the Perfect Date with Galaxy AI 

The perfect celebration starts with a surprise, and Galaxy AI handles the logistics so you can focus on each other. A simple Circle to Search with Google gesture instantly identifies boutique florists or hidden-gem bistros, while Gemini Live acts as a digital concierge to curate a bespoke itinerary tailored to your partner’s favorites. 

By streamlining every detail, Galaxy AI ensures the only thing left to do is chill and savor the moment. 
 
Unfolded and Uninterrupted 

For those who value style and presence, the Galaxy Z Series offers a unique way to stay connected while remaining fully in the moment. The Galaxy Z Flip7, with its upgraded 4.1-inch Flex Window, lets you manage reservations or glance at messages without the distraction of unfolding. 

Complementing this, the Galaxy Z Fold7 provides an expansive canvas for handling logistics or viewing shared memories in immersive detail—the ultimate lifestyle companion for those who want to see and do more together.

Samsung has also integrated advanced AI tools to ensure every "we" moment looks professional-grade. The Galaxy S25 Ultra’s 200MP camera and AI ProVisual Engine master Nightography, capturing breathtaking detail even in soft, candlelit settings. 

Should an unwanted element clutter a shot, Generative Edit allows for the seamless removal of distractions with a tap, while Audio Eraser ensures videos focus purely on your conversation by filtering out ambient noise.



Galaxy AI Connects Love Beyond Borders 

Whether navigating a long-distance surprise or traveling on a romantic getaway trip, the dual-screen Interpreter mode on the Galaxy Z Fold7 and real-time Live Translate ensure the language of love remains universal. 

These features facilitate natural, flowing conversations in real-time, allowing every heartfelt sentiment to be understood exactly as intended, regardless of the distance or language spoken. To make these premium lifestyle experiences more accessible, Samsung is introducing the "Perfect Pair" Valentine’s offers, valid through February 28, 2026, which allow users to give the latest innovation through flexible payment terms of up to 36 months. 

During this period, the Galaxy S25 Ultra is available for as low as Php 2,455.28 per month, while the Galaxy S25+ and Galaxy S25 start at Php 1,966.39 and Php 1,502.50 per month, respectively. 

For those seeking the chic versatility of the foldables, the Galaxy Z Fold7 is offered at Php 2,988.61 per month, with the Galaxy Z Flip7 available at Php 1,858.06 and the Galaxy Z Flip7 FE at Php 1,535.83 per month. 

 Rounding out the collection, the Galaxy S25 FE provides a sophisticated entry into the ecosystem for as low as Php 871.94 per month. With these promos, you can orchestrate the perfect itinerary to capture every glance in high definition, Galaxy turns the vision of a perfect Valentine’s into a seamless reality.



For more information on how to make this Valentine’s the most memorable one yet with the latest Galaxy S and Z Series, visit any authorized Samsung Store nationwide or the official Samsung Philippines website.

A Love That Doesn’t Fold (But Your Phone Can)

Saturday, February 7, 2026

Valentine’s Day is defined by the small, intentional details that turn a simple date into a lifelong memory. This year, Samsung invites you to discover how the Galaxy devices act as the ultimate lifestyle partners. 



By letting Galaxy AI take the lead on planning and perfecting the details, the powerful Galaxy Z Series alongside the Galaxy S25 Series and Galaxy S25 FE ensure that the only thing a couple needs to focus on is their connection. 

Planning the Perfect Date with Galaxy AI 

The perfect celebration starts with a surprise, and Galaxy AI handles the logistics so you can focus on each other. A simple Circle to Search with Google gesture instantly identifies boutique florists or hidden-gem bistros, while Gemini Live acts as a digital concierge to curate a bespoke itinerary tailored to your partner’s favorites. 

By streamlining every detail, Galaxy AI ensures the only thing left to do is chill and savor the moment. 
 
Unfolded and Uninterrupted 

For those who value style and presence, the Galaxy Z Series offers a unique way to stay connected while remaining fully in the moment. The Galaxy Z Flip7, with its upgraded 4.1-inch Flex Window, lets you manage reservations or glance at messages without the distraction of unfolding. 

Complementing this, the Galaxy Z Fold7 provides an expansive canvas for handling logistics or viewing shared memories in immersive detail—the ultimate lifestyle companion for those who want to see and do more together.

Samsung has also integrated advanced AI tools to ensure every "we" moment looks professional-grade. The Galaxy S25 Ultra’s 200MP camera and AI ProVisual Engine master Nightography, capturing breathtaking detail even in soft, candlelit settings. 

Should an unwanted element clutter a shot, Generative Edit allows for the seamless removal of distractions with a tap, while Audio Eraser ensures videos focus purely on your conversation by filtering out ambient noise.



Galaxy AI Connects Love Beyond Borders 

Whether navigating a long-distance surprise or traveling on a romantic getaway trip, the dual-screen Interpreter mode on the Galaxy Z Fold7 and real-time Live Translate ensure the language of love remains universal. 

These features facilitate natural, flowing conversations in real-time, allowing every heartfelt sentiment to be understood exactly as intended, regardless of the distance or language spoken. To make these premium lifestyle experiences more accessible, Samsung is introducing the "Perfect Pair" Valentine’s offers, valid through February 28, 2026, which allow users to give the latest innovation through flexible payment terms of up to 36 months. 

During this period, the Galaxy S25 Ultra is available for as low as Php 2,455.28 per month, while the Galaxy S25+ and Galaxy S25 start at Php 1,966.39 and Php 1,502.50 per month, respectively. 

For those seeking the chic versatility of the foldables, the Galaxy Z Fold7 is offered at Php 2,988.61 per month, with the Galaxy Z Flip7 available at Php 1,858.06 and the Galaxy Z Flip7 FE at Php 1,535.83 per month. 

 Rounding out the collection, the Galaxy S25 FE provides a sophisticated entry into the ecosystem for as low as Php 871.94 per month. With these promos, you can orchestrate the perfect itinerary to capture every glance in high definition, Galaxy turns the vision of a perfect Valentine’s into a seamless reality.



For more information on how to make this Valentine’s the most memorable one yet with the latest Galaxy S and Z Series, visit any authorized Samsung Store nationwide or the official Samsung Philippines website.
Read More

 A lot of us have the habit of pacing our activities by time and season. 

Sundays, for example, are our unofficial day for rewards–our last chance to finally indulge before the rush of the new week begins. The start of the holiday season triggers the same. As soon as the ber-months roll in, we immediately feel more festive as if there’s a shift in the air. 

But have you ever stopped and wondered if rewards should have a clear timeline? Should you really put a deadline on joy? 

Nestlé Temptations’ new line of Sundae flavors begs to differ.



The household name for quality ice cream believes that you don’t need permission to inject even the most ordinary days with a little bit of sweet magic. 



If you’re used to boxing your days into small, strict grids and seasons, then it’s about time for a mindset shift. 

Four Perspectives to Think Differently: 

Small wins are still wins, regardless of time and season. 

And yes, they deserve the same celebration as your other milestones. Why limit yourself to celebrating only life-changing milestones when you can reward your progress every day? Did you finally fold the laundry that’s been resting on your drying rack for days? Celebrate. You want to buy yourself a little gift after successfully finishing a project at work? You don’t need to wait for Christmas for that. How you look at the weight and value of your actions is entirely up to you. 

Inject boring tasks with festive cheer. 

Boredom is a state of mind that you can easily flip if you make the experience more rewarding. Your usual nine-to-five might not be the most adrenaline-pumping routine, but you can surely build simple rewards into your day to keep things exciting. Frame a mundane task similar to the experience of unwrapping a holiday gift. Behind all the Christmas paper— in this case, all the tasks you have to peel off and go through—is a reward waiting for you to be savored. 

Take your afternoon break! After finishing a work task, indulge yourself in an icy treat like Nestlé Temptations Classic Affogato Sundae. Its creamy vanilla flavor, blended with bold coffee, is the perfect afternoon work pick-me-up, offering a balance of sweetness and a caffeine kick. 



Create a healthy relationship with rewards and gifts. 

If you’re a parent, you can probably particularly relate to this. Rewards and gifts can be a powerful tool for kids–as long as you don’t encourage a restrictive mindset towards them. Instead, use them as a form of encouragement for positive behavior. Did they do their homework on time? 

Treat them with a Sundae! Nestlé Temptations Mango Cheesecake Sundae is something you and your kids will surely love with its fruity flavor and tropical freshness. Life is sweeter when we celebrate positive steps like this, regardless of time and season. 



You deserve to be happy every day. 

The way you celebrate yourself should not depend on the day of the week or the month in the calendar. Life shouldn’t be boxed into strict timelines because you show up every day for yourself anyway. So, when you feel like rewarding yourself, do it! 

You don’t have to wait for Christmas or the end of the week to deserve anything that can make you happy. And yes, treating yourself kindly even on your less stellar days is just as important. You are not expected to be in your A- game all the time, and you deserve good things even for just trying. 

Your actions don’t even need to be grand. Sweet, little rewards can inject happiness just as well. Get a Nestlé Temptations Salted Caramel Sundae salted caramel sundae on days when you feel like things could be sweeter, for example. Its perfect combination of sweet, rich caramel with a hint of salt that will surely make you remind you that there are better days ahead. 



Remember: you deserve good things, even if you didn’t do something exceptional or reach a self - imposed finish line. Do not wait for Sundays or holidays to enjoy the way that you want to. Instead, make happiness happen for you the way you want it, when you want it. 

Just like enjoying a Nestlé Temptations Sundae, indulge in every moment of your everyday life as if you are meant to be celebrated–because you are. 

Nestlé Temptations is not just a dessert, but an everyday indulgence that makes every moment worth it. 

 You can buy Nestlé Temptations’ new Sundae line from SM Supermarket, SM Hypermart, Save More, Waltermart, Mercury Drug, Robinsons, Shopwise, The Market Place, selected Puregold Stores and other leading supermarkets, convenience stores, and online shopping platforms nationwide.

The Art of Everyday Reward: Why You Should Stop Saving Joy for Sundays or Holidays

Wednesday, February 4, 2026

 A lot of us have the habit of pacing our activities by time and season. 

Sundays, for example, are our unofficial day for rewards–our last chance to finally indulge before the rush of the new week begins. The start of the holiday season triggers the same. As soon as the ber-months roll in, we immediately feel more festive as if there’s a shift in the air. 

But have you ever stopped and wondered if rewards should have a clear timeline? Should you really put a deadline on joy? 

Nestlé Temptations’ new line of Sundae flavors begs to differ.



The household name for quality ice cream believes that you don’t need permission to inject even the most ordinary days with a little bit of sweet magic. 



If you’re used to boxing your days into small, strict grids and seasons, then it’s about time for a mindset shift. 

Four Perspectives to Think Differently: 

Small wins are still wins, regardless of time and season. 

And yes, they deserve the same celebration as your other milestones. Why limit yourself to celebrating only life-changing milestones when you can reward your progress every day? Did you finally fold the laundry that’s been resting on your drying rack for days? Celebrate. You want to buy yourself a little gift after successfully finishing a project at work? You don’t need to wait for Christmas for that. How you look at the weight and value of your actions is entirely up to you. 

Inject boring tasks with festive cheer. 

Boredom is a state of mind that you can easily flip if you make the experience more rewarding. Your usual nine-to-five might not be the most adrenaline-pumping routine, but you can surely build simple rewards into your day to keep things exciting. Frame a mundane task similar to the experience of unwrapping a holiday gift. Behind all the Christmas paper— in this case, all the tasks you have to peel off and go through—is a reward waiting for you to be savored. 

Take your afternoon break! After finishing a work task, indulge yourself in an icy treat like Nestlé Temptations Classic Affogato Sundae. Its creamy vanilla flavor, blended with bold coffee, is the perfect afternoon work pick-me-up, offering a balance of sweetness and a caffeine kick. 



Create a healthy relationship with rewards and gifts. 

If you’re a parent, you can probably particularly relate to this. Rewards and gifts can be a powerful tool for kids–as long as you don’t encourage a restrictive mindset towards them. Instead, use them as a form of encouragement for positive behavior. Did they do their homework on time? 

Treat them with a Sundae! Nestlé Temptations Mango Cheesecake Sundae is something you and your kids will surely love with its fruity flavor and tropical freshness. Life is sweeter when we celebrate positive steps like this, regardless of time and season. 



You deserve to be happy every day. 

The way you celebrate yourself should not depend on the day of the week or the month in the calendar. Life shouldn’t be boxed into strict timelines because you show up every day for yourself anyway. So, when you feel like rewarding yourself, do it! 

You don’t have to wait for Christmas or the end of the week to deserve anything that can make you happy. And yes, treating yourself kindly even on your less stellar days is just as important. You are not expected to be in your A- game all the time, and you deserve good things even for just trying. 

Your actions don’t even need to be grand. Sweet, little rewards can inject happiness just as well. Get a Nestlé Temptations Salted Caramel Sundae salted caramel sundae on days when you feel like things could be sweeter, for example. Its perfect combination of sweet, rich caramel with a hint of salt that will surely make you remind you that there are better days ahead. 



Remember: you deserve good things, even if you didn’t do something exceptional or reach a self - imposed finish line. Do not wait for Sundays or holidays to enjoy the way that you want to. Instead, make happiness happen for you the way you want it, when you want it. 

Just like enjoying a Nestlé Temptations Sundae, indulge in every moment of your everyday life as if you are meant to be celebrated–because you are. 

Nestlé Temptations is not just a dessert, but an everyday indulgence that makes every moment worth it. 

 You can buy Nestlé Temptations’ new Sundae line from SM Supermarket, SM Hypermart, Save More, Waltermart, Mercury Drug, Robinsons, Shopwise, The Market Place, selected Puregold Stores and other leading supermarkets, convenience stores, and online shopping platforms nationwide.

Read More

 Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. 

The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.



“SM is not just a venue—it’s a partner in every MSME’s success story,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. 

Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s own growth story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM understands the value of small beginnings. 

“Almost 70% of our tenants are MSMEs—their success is the foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably.

Key sessions addressed practical needs for MSMEs. Participants learned how to scale their first hire with Mr. Henry Jose “Joey” Yusingco of Jobstreet, explored AI applications for small businesses with Ms. Arlynne Roa-Awayan of Asia Pacific College, and received insights on logistics and operations from Lalamove PH, 2GO Travel, and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth.

Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and practical engagement.

The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.


SM and Jobstreet Champion Filipino MSMEs at 2025 MSME Summit

Wednesday, December 10, 2025

 Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. 

The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.



“SM is not just a venue—it’s a partner in every MSME’s success story,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. 

Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s own growth story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM understands the value of small beginnings. 

“Almost 70% of our tenants are MSMEs—their success is the foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably.

Key sessions addressed practical needs for MSMEs. Participants learned how to scale their first hire with Mr. Henry Jose “Joey” Yusingco of Jobstreet, explored AI applications for small businesses with Ms. Arlynne Roa-Awayan of Asia Pacific College, and received insights on logistics and operations from Lalamove PH, 2GO Travel, and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth.

Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and practical engagement.

The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.


Read More

 Life’s more fun when you have more access to discovering new things. From small errands to bigger adventures, you get to enjoy the best of living when you continue to expand the things you love!

SM Supermalls brings a new era of firsts to explore and discover, with exciting brands heading your way—now closer than ever, right here in Cebu. With SM Supermalls, you no longer have to travel across regions, because the best experiences are now within reach.



Sweet & Savory at SM City Cebu

Craving for some authentic Japanese food experience? Check out the newly opened YAYOI—savor the taste of traditional Japanese Teishoku, offering a completely satisfying set meal of main entrée, steamed rice, miso soup, and seasonal sides.

Lookout for these food spots heading your way this May, serving food items you’ll love closer to you:

Manam—a celebrated Filipino bistro offering both classic and modern interpretations of traditional dishes is opening its first-in-Cebu branch this May 26.

Ooma—a modern Japanese dining spot known for its bold flavors and creative dishes, blending traditional Japanese cuisine with contemporary twists. It is opening its first-in-Cebu store this May 28.

Café Laguna—a well-established Filipino restaurant chain, renowned for its authentic Tagalog-style dishes, bringing the comforting flavors of Luzon to the Visayas, is set to open this May 8.

Abaca Baking Company—beloved Cebu-based café and bakery chain serving artisan-crafted breads, all-day breakfast offerings, and premium coffee selections, opening this May 10.

Ramen Kuroda—a popular Japanese restaurant serving authentic, high-quality ramen, crafted with homemade noodles and rich, flavorful broths.

Indoor Sports & Japanese Favorite Meals at SM J Mall

The experience of Japan continues in Mandaue City, Cebu with Yuki-Kun—savor Japanese cuisines, featuring familiar flavors and beloved dishes available at the mall’s Food Hall area. 

Expect more fun soon with even more First in Cebu experiences: 

Ramen Nagi—authentic, customizable ramen bowls featuring rich, savory soup and handcrafted noodles, because your J Mall experience isn’t complete without a sizzling bowl of this Japanese favorite. 

iSwing Golf Arena—enjoy a round of golf without the scorching heat of the sun, all thanks to their indoor, high-tech golf simulation experience. 

Coffee & Treats at SM Seaside City Cebu 

Satisfy your sweet cravings with these new dessert and dining destinations opening their first stores in Cebu:

Beard Papa’s—Japanese cream puff chain known for its freshly baked choux pastries which opened last April 25.

Conti’s—the Filipino bakeshop beloved for its iconic cake specials and signature comforting savory dishes, opened its first-in-Cebu store last April 30.

Giving coffee lovers more to look forward to, the rapidly growing Pickup Coffee headlines their upcoming first-in-SM premium café concept, offering elevated brews perfect for a productive lifestyle.

Never run out of things to add to your itinerary. Explore beyond limits and discover exciting firsts here in Cebu with SM Supermalls.


What’s New at SM Supermalls? Big Thrills, Bigger Experiences in Cebu!

 Life’s more fun when you have more access to discovering new things. From small errands to bigger adventures, you get to enjoy the best of living when you continue to expand the things you love!

SM Supermalls brings a new era of firsts to explore and discover, with exciting brands heading your way—now closer than ever, right here in Cebu. With SM Supermalls, you no longer have to travel across regions, because the best experiences are now within reach.



Sweet & Savory at SM City Cebu

Craving for some authentic Japanese food experience? Check out the newly opened YAYOI—savor the taste of traditional Japanese Teishoku, offering a completely satisfying set meal of main entrée, steamed rice, miso soup, and seasonal sides.

Lookout for these food spots heading your way this May, serving food items you’ll love closer to you:

Manam—a celebrated Filipino bistro offering both classic and modern interpretations of traditional dishes is opening its first-in-Cebu branch this May 26.

Ooma—a modern Japanese dining spot known for its bold flavors and creative dishes, blending traditional Japanese cuisine with contemporary twists. It is opening its first-in-Cebu store this May 28.

Café Laguna—a well-established Filipino restaurant chain, renowned for its authentic Tagalog-style dishes, bringing the comforting flavors of Luzon to the Visayas, is set to open this May 8.

Abaca Baking Company—beloved Cebu-based café and bakery chain serving artisan-crafted breads, all-day breakfast offerings, and premium coffee selections, opening this May 10.

Ramen Kuroda—a popular Japanese restaurant serving authentic, high-quality ramen, crafted with homemade noodles and rich, flavorful broths.

Indoor Sports & Japanese Favorite Meals at SM J Mall

The experience of Japan continues in Mandaue City, Cebu with Yuki-Kun—savor Japanese cuisines, featuring familiar flavors and beloved dishes available at the mall’s Food Hall area. 

Expect more fun soon with even more First in Cebu experiences: 

Ramen Nagi—authentic, customizable ramen bowls featuring rich, savory soup and handcrafted noodles, because your J Mall experience isn’t complete without a sizzling bowl of this Japanese favorite. 

iSwing Golf Arena—enjoy a round of golf without the scorching heat of the sun, all thanks to their indoor, high-tech golf simulation experience. 

Coffee & Treats at SM Seaside City Cebu 

Satisfy your sweet cravings with these new dessert and dining destinations opening their first stores in Cebu:

Beard Papa’s—Japanese cream puff chain known for its freshly baked choux pastries which opened last April 25.

Conti’s—the Filipino bakeshop beloved for its iconic cake specials and signature comforting savory dishes, opened its first-in-Cebu store last April 30.

Giving coffee lovers more to look forward to, the rapidly growing Pickup Coffee headlines their upcoming first-in-SM premium café concept, offering elevated brews perfect for a productive lifestyle.

Never run out of things to add to your itinerary. Explore beyond limits and discover exciting firsts here in Cebu with SM Supermalls.


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 This month marks a new chapter for Davao as SM Supermalls welcomes a bold new era with evolving finds just for you.

SM City Davao, the first and largest SM mall in Mindanao, opens its Expansion Building bringing fresh urban experiences for every Davaoeño. From Insta-worthy dining scenes to stylish hangouts, every spot is designed to be pure feed goals.

With over 120,000 sqm of added space, this is more than an expansion—it’s an evolving destination made for shopping, style, and leisure to come together in ways you’ve never seen before. All to show that here at SM Supermalls, we truly got it all for you.



Dining Hotspots Ready to Serve You

Hungry? You’re in for a culinary treat as we bring you a lineup of handpicked restaurants serving everything from casual fine dining to comforting Filipino classics and bold Singaporean flavors.

Brique

If there’s one thing our bisaya brothers from Cebu know best, it’s good food! Bringing their distinctly Cebuano flavors for the first time in Davao, Brique—soon to open at the 2nd Level, Main Mall Expansion—combines modern cuisine with a provincial touch that’ll fondly remind you of nanay’s home cooking.

Nanyang

For the first time in Davao, get the best of what Singapore has to offer. Serving some of Southeast Asia’s finest delicacies, Nanyang at the 1st Level, Main Mall Expansion, delivers hearty dishes that cater to the Filipino palate. From aromatic Laksa to savory Curry Chicken Rice, the possibilities are endless. 

The Joy of Fluffiness

Making its first mark in Davao, Puffy’s is bringing its signature charm to the 1st Level, Main Mall Expansion. Known for its cloud-like soufflé pancakes, this sweet spot is the newest must-try in SM Supermall’s irresistibly crave-worthy lineup. Whether you go for Original, Crème Brûlée, or Tiramisu, every bite is delightfully light and perfectly Instagrammable!

Your Unique Finds

Looking to add a little more everyday flair? From customizing your Aquaflask tumbler to finally grabbing that self-help book you’ve been eyeing—or even spotting that one item you didn’t know you needed—discover a specially chosen mix of finds to make your every visit more exciting.

Aquaflask

Find their newest designs at the 2nd Level, Main Mall Expansion and drink in style! Now fully customizable, these vacuum-insulated bottles let you enjoy your cold or hot drinks anywhere without breaking the bank. 

Gashapon Bandai

Collect high-quality gacha toys, keychains, and accessories while having a bit of thrill—or dismay—with the first Gashapon Bandai in Davao at the 2nd Level, Main Mall Expansion. From Dragon Ball and Gundam to Demon Slayer and Pokémon, just pop a coin into these vending machines and score a surprise collectible.

Fully Booked

For the first time in Davao, a true bookworm’s haven awaits. Find your next great read as you experience a warm, cozy ambiance here at the 1st Level, Main Mall Expansion. Featuring a wide selection of books across various genres—including hard-to-find titles—Fully Booked is a true bibliophile haven. 

Flying Tiger

In search of unique knick-knacks and quirky finds? For the first time in Davao, Flying Tiger at the 2nd Level, Main Mall Expansion is the novelty store for you. Liven up your living space and personalize your room with their playful crafts, trinkets, and ornaments.

Level Up Your Style

Who says activewear has to be drab? For the first time in Davao, Anta at the 1st Level, Main Mall Expansion lets you turn the gym into your personal runway. Featuring a premium sports line of ready-to-wear apparel, trainers, and bags, it’s everything you need to break a sweat—in style!

From crave-worthy food hubs and fashion finds to accessories and quirky trinkets, every corner is made to make your feed more aesthetic. No matter how you spend your time, enjoy curated experiences not just to enjoy, but to share, only here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!


BEST NEW Firsts in Davao: Discover Insta-Worthy Spots

 This month marks a new chapter for Davao as SM Supermalls welcomes a bold new era with evolving finds just for you.

SM City Davao, the first and largest SM mall in Mindanao, opens its Expansion Building bringing fresh urban experiences for every Davaoeño. From Insta-worthy dining scenes to stylish hangouts, every spot is designed to be pure feed goals.

With over 120,000 sqm of added space, this is more than an expansion—it’s an evolving destination made for shopping, style, and leisure to come together in ways you’ve never seen before. All to show that here at SM Supermalls, we truly got it all for you.



Dining Hotspots Ready to Serve You

Hungry? You’re in for a culinary treat as we bring you a lineup of handpicked restaurants serving everything from casual fine dining to comforting Filipino classics and bold Singaporean flavors.

Brique

If there’s one thing our bisaya brothers from Cebu know best, it’s good food! Bringing their distinctly Cebuano flavors for the first time in Davao, Brique—soon to open at the 2nd Level, Main Mall Expansion—combines modern cuisine with a provincial touch that’ll fondly remind you of nanay’s home cooking.

Nanyang

For the first time in Davao, get the best of what Singapore has to offer. Serving some of Southeast Asia’s finest delicacies, Nanyang at the 1st Level, Main Mall Expansion, delivers hearty dishes that cater to the Filipino palate. From aromatic Laksa to savory Curry Chicken Rice, the possibilities are endless. 

The Joy of Fluffiness

Making its first mark in Davao, Puffy’s is bringing its signature charm to the 1st Level, Main Mall Expansion. Known for its cloud-like soufflé pancakes, this sweet spot is the newest must-try in SM Supermall’s irresistibly crave-worthy lineup. Whether you go for Original, Crème Brûlée, or Tiramisu, every bite is delightfully light and perfectly Instagrammable!

Your Unique Finds

Looking to add a little more everyday flair? From customizing your Aquaflask tumbler to finally grabbing that self-help book you’ve been eyeing—or even spotting that one item you didn’t know you needed—discover a specially chosen mix of finds to make your every visit more exciting.

Aquaflask

Find their newest designs at the 2nd Level, Main Mall Expansion and drink in style! Now fully customizable, these vacuum-insulated bottles let you enjoy your cold or hot drinks anywhere without breaking the bank. 

Gashapon Bandai

Collect high-quality gacha toys, keychains, and accessories while having a bit of thrill—or dismay—with the first Gashapon Bandai in Davao at the 2nd Level, Main Mall Expansion. From Dragon Ball and Gundam to Demon Slayer and Pokémon, just pop a coin into these vending machines and score a surprise collectible.

Fully Booked

For the first time in Davao, a true bookworm’s haven awaits. Find your next great read as you experience a warm, cozy ambiance here at the 1st Level, Main Mall Expansion. Featuring a wide selection of books across various genres—including hard-to-find titles—Fully Booked is a true bibliophile haven. 

Flying Tiger

In search of unique knick-knacks and quirky finds? For the first time in Davao, Flying Tiger at the 2nd Level, Main Mall Expansion is the novelty store for you. Liven up your living space and personalize your room with their playful crafts, trinkets, and ornaments.

Level Up Your Style

Who says activewear has to be drab? For the first time in Davao, Anta at the 1st Level, Main Mall Expansion lets you turn the gym into your personal runway. Featuring a premium sports line of ready-to-wear apparel, trainers, and bags, it’s everything you need to break a sweat—in style!

From crave-worthy food hubs and fashion finds to accessories and quirky trinkets, every corner is made to make your feed more aesthetic. No matter how you spend your time, enjoy curated experiences not just to enjoy, but to share, only here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!


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At SM Prime Holdings, Inc. (SM Prime), water stewardship has come a long way since its early initiatives. As part of its environmental sustainability strategy, the programmatic Water for Tomorrow campaign looks beyond water recycling and efficient water management. 

For SM Supermalls, this urgent call to action to protect and preserve a valuable resource makes any large-scale investment in water security a sound opportunity to do good for both people and planet.

Amplified Impact

With 89 malls nationwide, SM Supermalls high-impact yet practical water management systems and circularity practices build long-term capacity for future water disruptions and reflect the malls’ greater ecosystem. 



Having introduced sewage treatment plants nearly three decades ago, well before any compliance requirements, SM Supermalls also made significant investments in efficient low-flow fixtures and water-saving technologies to prevent unnecessary consumption at scale. 

In 2023, the first rainwater treatment facility by a mall opened in Baguio to convert rainwater into another potable resource, alleviating pressure on the local water grid.  

At a cultural level, SM Supermalls becomes a living sustainability classroom where mallgoers, employees, and tenant-partners are made aware of its water, waste, and energy programs. Partnerships with NGOs, government agencies, and civic groups also sustain water conversations through the mall’s broad reach and are crucial to the sustainability agenda. 

Embedding the message of water sustainability, SM Cares champions UN SDG6 – using every mall touchpoint and social media to create content on water conservation, access to safe water, sanitation, and hygiene for health and well-being.

As a vital community hub, the malls promote the wider SM Green Movement campaign, empowering people to practice responsible water use.

Building what matters, today

Water’s essential role supports human activity and economic growth.  As climate concerns accelerate and affect water supply, SM Prime’s unified stance on water stewardship prepares for challenges ahead.

SM Supermalls not only assists larger partner-tenants with compliance and the bottom line. It similarly inspires smaller businesses and other stakeholders that depend on mall operations to adopt innovative solutions. 

“The scale of what we are doing today for water is already proof that we are reaping the benefits of the innovative vision of our leadership,” says Steven T. Tan, President of SM Supermalls. 

“What makes our programs truly meaningful is how they bring people and purpose together. It creates a ripple effect of sustainability that reaches beyond our walls,” said Tan. 


SM Prime: Living in Tomorrow’s Water-Resilient Future

At SM Prime Holdings, Inc. (SM Prime), water stewardship has come a long way since its early initiatives. As part of its environmental sustainability strategy, the programmatic Water for Tomorrow campaign looks beyond water recycling and efficient water management. 

For SM Supermalls, this urgent call to action to protect and preserve a valuable resource makes any large-scale investment in water security a sound opportunity to do good for both people and planet.

Amplified Impact

With 89 malls nationwide, SM Supermalls high-impact yet practical water management systems and circularity practices build long-term capacity for future water disruptions and reflect the malls’ greater ecosystem. 



Having introduced sewage treatment plants nearly three decades ago, well before any compliance requirements, SM Supermalls also made significant investments in efficient low-flow fixtures and water-saving technologies to prevent unnecessary consumption at scale. 

In 2023, the first rainwater treatment facility by a mall opened in Baguio to convert rainwater into another potable resource, alleviating pressure on the local water grid.  

At a cultural level, SM Supermalls becomes a living sustainability classroom where mallgoers, employees, and tenant-partners are made aware of its water, waste, and energy programs. Partnerships with NGOs, government agencies, and civic groups also sustain water conversations through the mall’s broad reach and are crucial to the sustainability agenda. 

Embedding the message of water sustainability, SM Cares champions UN SDG6 – using every mall touchpoint and social media to create content on water conservation, access to safe water, sanitation, and hygiene for health and well-being.

As a vital community hub, the malls promote the wider SM Green Movement campaign, empowering people to practice responsible water use.

Building what matters, today

Water’s essential role supports human activity and economic growth.  As climate concerns accelerate and affect water supply, SM Prime’s unified stance on water stewardship prepares for challenges ahead.

SM Supermalls not only assists larger partner-tenants with compliance and the bottom line. It similarly inspires smaller businesses and other stakeholders that depend on mall operations to adopt innovative solutions. 

“The scale of what we are doing today for water is already proof that we are reaping the benefits of the innovative vision of our leadership,” says Steven T. Tan, President of SM Supermalls. 

“What makes our programs truly meaningful is how they bring people and purpose together. It creates a ripple effect of sustainability that reaches beyond our walls,” said Tan. 


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